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5D. GENERAL BUSINESS, PT. 1

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19720. Test Case for Marketing Purposes.

This is purely a test. Do not click. Not for sale. 		  $7
 

19701. Artificial Intelligence, Robotics, and Employment.

New, Fall/Winter 2017-2018 This paper provides an overview and analysis of the growing ubiquity of robotics and artificial intelligence in everyday life and the implications for work and employment. The extent to which AI and robotics represent a threat to employment is analyzed. In addition to delivery drivers facing threats from self-driving cars, other at-risk careers include warehouse workers, telemarketers, tax preparers, insurance underwriters, and news writers. General estimates of projected job losses due to AI/robotics are offered. Women workers are seen as particularly vulnerable to increased automation. Proposed solutions to the impending employment disruptions caused by AI/robotics are discussed, with a special focus on universal basic income (UBI). APA Style. 11 words, 38 footnotes, 15 bibliographic sources. 3,083 words.

TAGS: Artificial intelligence, robotics, automation, employment disruption, self-driving cars, automated factories, universal basic income

   $77
 

19504. Ariba Implementation at Med-X Managing Earned Value Kellogg School of Management Case Study Solution

New, Winter/Spring 2017 This paper provides a Berkeley Research case analysis and case solution to a Kellogg School of Management general management case study on the implementation of an e-procurement technology, Ariba, at MED-X, Inc., a Houston-based Fortune 500 global pharmaceutical company. The case focuses on problems with the company’s e-procurement implementation project and an assessment of the value of the project through earned value analysis. The paper includes problem identification, problem analysis (including earned value analysis and calculations), identification and discussion of alternatives, and recommendations. APA Style. 11 pages, 12 footnotes, 3 bibliographic sources, 2,875 words.

TAGS: Ariba implementation at Med-X case solution, IT management, operations management, earned value analysis, project analysis, risk management, procurement technologies, software development, general management case study solution

  $77
 

19501. Lucas-Tvs Limited: A Journey Towards Manufacturing Excellence Indiana University Ciber Case Study Solution.

New, Winter/Spring 2017 This paper provides a case analysis and case solution to an Indiana University CIBER case study on improving manufacturing processes at Lucas-TVS Limited (“Lucas-TVS”),one of the largest independent suppliers of automotive components in the fiercely competitive, rapidly growing, and recently deregulated Indian automobile industry. The time setting for the case study is 1999. The case analysis includes problem definition, problem analysis, identification and discussion of alternatives, and recommendations. APA Style. 9 pages, 31 footnotes, 10 bibliographic sources, 2,445 words.

TAGS: Lucas-TVS case study solution, quality improvement, automotive parts manufacturing, India, global automobile industry, supply chain management, quality control, new product development.

   $63
 

19289. Lego Harvard Business School Case Study 9613004 Solution

NEW, WINTER-SPRING 2017. This paper provides a case analysis and alternative case solution to a Harvard Business School case study on Billund, Denmark-based LEGO Group, the world’s number four toy manufacturer and long-time market leader in the construction and building toy market. The case focuses on LEGO’s growth strategy and its efforts to balance the need for innovation and market responsiveness with a desire to stay true to its core while simultaneously managing operational complexity. The paper includes situational overview and problem identification; SWOT analysis; discussion of generic, grand, and competitive strategies; identification and discussion of alternatives; and recommendations with detailed implementation plan including plan for evaluation. Includes Gantt Chart for Scheduled Implementation and proposed new Organizational Chart. Chicago Style. 17 pages, 22 footnotes, 9 bibliographic sources. 4,340 words. TAGS: LEGO Harvard case study solution, strategic management, toy industry, construction toy market, competitive analysis, corporate strategy, business strategy, SWOT, implementation plan, organizational structure, gantt chart. 		  $119
 

19257. Disruption in Detroit: Ford, Silicon Valley, and Beyond Uc Berkeley Haas School of Business Case Study b5867 Solution.

NEW, FALL 2016. This paper provides a case study analysis and solution to a University of California Berkeley Haas School of Business general management case study on Ford Motor Company in Spring of 2016. The case study focuses on the challenges posed to Ford by disruptive technologies including electric vehicles and self-driving cars. The case study analysis includes problem identification, analysis, discussion of alternatives and recommendations. APA Style, 11 pages, 14 footnotes, 10 bibliographic sources, 3,300 words.

TAGS: Ford Motor disruptive innovation case study, business models, leadership, organizational change, technological change, disruptive innovation

   $77
 

19256. Levi Strauss and Co.: Driving Adoption of Green Chemistry Elephant Uc Berkeley Haas School of Business Case Study b5867 Solution.

NEW, FALL 2016. This paper provides a case study analysis and solution to a University of California Berkeley Haas School of Business operations management case study by Robert Strand and Martin Mulvhill on iconic apparel maker Levi Strauss. The case focuses on Levi Strauss’s efforts to establish a cross-industry sustainability initiative to eliminate hazardous chemicals and environmentally damaging processes in the apparel supply chain. The case study analysis includes problem identification, analysis, discussion of alternatives and recommendations. APA Style, 12 pages, 9 footnotes, 6 bibliographic sources.

TAGS: Levi Strauss & Company case study, green business, supply chain, hazardous chemicals, apparel industry, sustainability, social responsibility, manufacturing

  $84
 

19253. Should We Fire Him for That Post? Harvard Business Review Case Study Solution (r1603k).

NEW, FALL 2016. This paper provides a case study analysis and solution to a Harvard Business Review general management case study by Mary Anne Watson, Gabrielle R. Lopiano, Megan Erickson Moritz, and Alexandra Samuel on an employer’s deliberation over how to respond to a star employee’s negative Facebook post, denigrating the employer. The case focuses on efforts to speed up the process of cleaning, checking, restocking, and refueling airplanes using existing staff. This brief case study analysis includes problem identification, analysis, discussion of alternatives, and recommendations. APA Style, 6 pages, 4 footnotes, 2 bibliographic sources.

TAGS employee Facebook post Harvard case study solution, social media, public relations, personnel policies, employee dismissal

   $42
 

19252. Can You Cut Turn Times Without Adding Staff? Harvard Business Review Case Study Solution (r1604k)

NEW, FALL 2016. This paper provides a case study analysis and solution to a Harvard Business Review general management case study by Ethan S. Bernstein, Ryan W. Buell, Atilla Korkmazoglu, and Vikram Oberoi on RSA Ground, a subsidiary of Rising Sun Airlines responsible for servicing its planes. The case focuses on efforts to speed up the process of cleaning, checking, restocking, and refueling airplanes using existing staff. This brief case study analysis includes problem identification, analysis, discussion of alternatives, and recommendations. APA Style, 6 pages, 7 footnotes, 4 bibliographic sources, 2120 words.

TAGS: Cut turn times Harvard case study solution, service management, motivating, airline servicing, productivity management

   $42
 

19251. What to Do for Struggling Colleague? Harvard Business Review Case Study Solution (r1605k)

NEW, FALL 2016. This paper provides a case study analysis and solution to a Harvard Business Review general management case study by John A. Quelch, Carin-Isabel Knoop, Amy Gallo, Barbara Ricci, and Ben Huh on a workplace stress and employee behavior issue at a service business. The case focuses on a manager’s dilemma concerning the erratic behavior of a colleague, his partner in an important project and the head of technology at the company. This brief case study analysis includes problem identification, analysis, discussion of alternatives, and recommendations. APA Style, 6 pages, 4 footnotes, 2 bibliographic sources.

TAGS: Struggling colleague Harvard case study solution, employee problems, human resource management, workplace stress, managing difficult interactions, mental illness

   $42
 

19248. Boeing: The Case for Supplier Diversity Ivey Business Case Study w16300 Solution.

NEW, FALL 2016. This paper provides a case study analysis and case solution to an Ivey business organizational behavior case study by Karen L. Proudford and Laurin Hodge about aerospace giant Boeing Company. The case focuses on a top executive’s efforts to meet Boeing’s mandate to construct a supply chain architecture that was effective globally and locally. The case analysis and solution includes problem identification, problem analysis, identification and evaluation of alternatives, and recommendations. APA Style, 10 pages, 5 footnotes, 4 bibliographic sources.

TAGS: Email gone wrong case study solution, business etiquette, business writing, communication, interpersonal communications, Netiquette, electronic communications, face-to-face communications, emotion, attitudes

TAGS: Boeing supplier diversity case study solution, supply chain management, supplier diversity, manufacturing, organizational change, aerospace

   $70
 

19212. Fire in a Bangladesh Garment Factory Thunderbird School of Global Management Case Solution (tb0335)

This paper provides a Berkeley Research analysis and case solution to a Thunderbird School of Global Management general management case study by Andrew Inkpen on the November 2012 fire in a Bangladesh garment factory that killed 112 people and injured several hundred. The case focuses on worker safety and issues of accountability, including the question of the extent which the developed world clients (Wal-Mart, Carrefour, CYA, Kmart and Li & Fung) of the Bangladeshi garment exporter (The Tuba Group) bear responsibility for the conditions which led to the fire and resulting deaths. The case solution includes problem definition, problem analysis, identification and discussion of alternatives, and recommendations. APA Style. 12 pages, 16 footnotes, 10 bibliographic sources.

TAGS: Bangladesh garment factory fire case solution, operations management, worker safety, global supply chain, low-cost manufacturing, fast fashion, international monitoring, hazardous conditions, regulation, clothing


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
   $84
 

19206. Barclays and the Libor Scandal Harvard Business Case 313075 Solution.

This paper provides a Berkeley Research analysis and case solution to a Harvard Business School business ethics case study by Clayton Rose and Aldo Sesia on Barclays Plc’s admitted manipulation of the London Interbank Offered Rate (LIBOR) in order to profit and/or limit losses from derivative trades. The case focuses on the ethics of Barclays’ manipulation, considering the scope of the bank’s wrongdoing, CEO Robert Diamond’s responses to the revelation, and the importance of LIBOR in the global financial market. The case solution includes problem definition, problem analysis, discussion of alternatives, and recommendations. APA Style. 12 pages, 6 footnotes, 5 bibliographic sources.

TAGS: Barclays and the LIBOR Scandal case solution, business ethics, corruption, international finance, leadership, banking scandals, derivatives, Harvard case study solution.

   $84
 

19055. Evergreen Natural Markets 2012 Harvard Business Case Study 4450 Solution.

This paper provides a Berkeley Research analysis and case solution to a Harvard Business School general management brief case study by Rosabeth Moss Kanter and Paul S. Myers on successful regional food retailer Evergreen Natural Markets. The case study focuses on the company’s business model and its growth-through-acquisition strategy. The case analysis includes problem identification, problem analysis, discussion of alternatives, recommendations and brief implementation plan. APA Style. 11 pages, 10 footnotes, 5 bibliographic sources. 3,320 words.

TAGS: Evergreen natural markets case solution, consolidation, acquisition, growth strategy, organizational culture, human resource management, strategic management


About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
   $77
 

18784. Building Information Modeling (Bim) in Construction.

This paper concerns the ways construction managers can use Building Information Modeling (BIM), a computerized approach to designing and constructing buildings. It is argued that BIM increases collaboration and efficiency while reducing costs. However, effective use of BIM in the future will require a higher level of standardization among the various kinds of software programs that currently exist. TAGS: white paper construction, building design, information technology, building information modeling research paper. APA Style. 16 pages, 43 footnotes, 10 bibliographic sources. 3,685 words. 		  $112
 

18727. The History of E-Commerce in the United Kingdom.

This paper traces the development of e-commerce in the UK from the mid-1990s, when the Internet became increasingly popular, to 2008. Statistical data from the Office for National Statistics (ONS) is used to show the rapid growth in e-commerce among UK consumers and retailers during the period. Based on the evidence, it is expected that e-commerce will continue to expand in the UK in the upcoming future. Includes 2 tables. TAGS: ecommerce Britain history internet business UK. APA Style. 7 pages, 25 footnotes, 15 bibliographic sources. 1,674 words. 		  $49
 

18676. Arguments Against Globalization.

In this paper, it is noted that globalization has been criticized even though there are also benefits to be found in the trend. For example, it has been claimed that globalization gives too much power to organizations, enriches developed nations while impoverishing underdeveloped ones, undermines local cultures, and shuts out the voice of the opposition. The paper includes a discussion of the relationship between anti-Americanism and anti-globalization, rebuttals to the anti-globalization views, and the proposals that have been made for reforming the system. The paper also notes the managerial implications of the topic (i.e., it is helpful for managers to know about the pros and cons of globalization). Includes a table of contents. APA Style. 20 pages, 36 footnotes, 12 bibliographic sources. 4,037 words.
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TAGS: globalization development protests labor exploitation culture transnational organizations wto international political economy.

   $133
 

18553. Nike’S Marketing of the Michael Jordan Brand.

This paper discusses how the Michael Jordan brand has been marketed by Nike Inc. Since the introduction of the Air Jordan sneaker in 1986, Jordan’s athletic shoes have been marketed as high-price status items. Over the years, the brand has diversified to include other kinds of athletic products as well as a line of fashion apparel. An attempt has also been made to expand beyond the target market of young males to attract other kinds of consumers, such as women and fans of hip-hop music. It is argued that marketing success has come through the use of celebrity appeals, catchy ads and promotions, and “street level” campaigns. The paper concludes that Nike’s handling of the Jordan brand provides insight into the best practices for marketing athletic shoes as well as other kinds of products. KEYWORDS: marketing Nike Michael Jordan shoes fashion. APA Style. 11 pages, 26 footnotes, 10 bibliographic sources. 2,703 words 		  $77
 

18537. The Business Models of Dell Computers and priceline.com.

This paper evaluates the business models of two successful e-businesses: Dell Computer and Priceline.com. Dell attained success by using a “direct” model, which involves selling built-to-order computer systems directly to consumers. Priceline.com’s model involves a “reverse auction” or “name-your-own-price” approach. The paper describes the web sites of the two companies and discusses theoretical perspectives on the issue. It then concludes with the argument that, although these innovative models were successful in the past, they are now in need of updating because of changes in the competitive landscape and new demands among consumers. KEYWORDS: Internet business models Dell Priceline.com low cost strategy customization. Harvard Style. 9 pages, 20 footnotes, 13 bibliographic sources. 2,052 words. 		  $63
 

18505. The E-Myth Revisited by Michael E. Gerber.

This paper summarizes and critiques The E-Myth Revisited, a book that seeks to explain why new small businesses often fail. It is argued that the problem is due to most businesses being started by “technicians” (people with skills that they want to market) rather than by business-savvy entrepreneurs. Despite some minor criticisms, the reviewer finds that the book provides useful advice. KEYWORDS: book review small business success failure entrepreneurs. MLA Style. 6 pages, 16 footnotes, 1 bibliographic source. 1,377 words. 		  $42
 

18495. The Management of Berkshire Hathaway Stanford University Business Case Study 9-cg1-6.

This paper provides a Berkeley Research case analysis and case solution to a Stanford University business case study (available on the Harvard case website as 9-CG1-6) by David F. Larcker and Brian Tayan concerning management and organizational structure at Warren Buffett’s Berkshire Hathaway. The case focuses on Berkshire Hathaway’s unique operating structure and its extreme decentralization. The paper includes problem identification, problem analysis, identification of alternative solutions, and recommendations. KEYWORDS: Berkshire Hathaway case study case solution warren buffett management organizational structure decentralization local control operating controls risk management shareholder relations risk management swot. 12 pages, 11 footnotes, 9 bibliographic sources. 3,135 words. 		  $84
 

18482. Advanced Energy: Programs for Energy Conservation Harvard Business Case Study 508003.

This paper is a Berkeley Research case analysis and case solution to a Harvard Business School social enterprise and ethics case study on North Carolina-based nonprofit Advanced Energy (AE), a company involved in energy conservation. The case focuses on how AE’s conflict with North Carolina electric utilities wanting to engage in their own efficiency programs. The paper includes problem identification, problem analysis, discussion of alternatives, recommendations, and implementation plan. KEYWORDS: energy conservation nonprofit management energy consumption electric utilities Harvard business case study solution. APA Style. 12 pages, 5 footnotes, 3 bibliographic sources.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.
   $84
 

18424. The Graham Family and the Washington Post Company Harvard Business Case Study 9498031.

This paper provides a case analysis and case solution to a Harvard Business School case study on succession planning and other strategic issues at the family-owned Washington Post Company. The case is set in 1997. The paper considers succession planning from Eugene Meyer through Donald Graham and the changing role of generations (ownership stages); leadership values and competence; communication problems; the challenges and rewards of managing relationships in families and family business conflicts; governance in a family business; the challenges for the Graham family and their media company as they face a rapidly changing business environment; and the role of creativity and innovation in the Washington Post Company. KEYWORDS: case studies succession planning family business newspapers Washington post leadership. APA Style. 24 pages, 23 footnotes, 14 bibliographic sources. 6,323 words. 		  $133
 

18418. Implementation Success or Failure Case Study.

This paper presents an analysis of a case study of problems encountered with a $52 million PeopleSoft Inc. software implementation at eight-campus Indiana University in 2004. It is argued that the implemenation has been more of a failure than a success and outlines some of the reasons why the implementation failed, focusing on the failures in program design, support, planning, and execution. Recommendations are made for IT managers. KEYWORDS: erp implementation peoplesoft case study program failure information technology. APA Style. 15 pages, 16 footnotes, 9 bibliographic sources. 3850 words. 		  $105
 

18417. Danone Group: International Operations & Strategy.

This paper provides a strategic profile of the Paris-based global market leader in fresh dairy products (such as yogurt) and a pioneer in the “healthy food” marketing business. The paper provides a brief company history and profiles Danone’s operations and three main product groups – fresh dairy, bottled waters, and baby food/medical nutrition – as well as its major markets. The external environment and industry conditions, along with key competitors are discussed. The concluding section examines Danone’s strategy in detail, considering the company vision and competitive advantage as well as the outlook for the future. KEYWORDS: company profile strategy healthy food marketing international european industry yogurt yoghurt packaged water baby food. APA Style. 11 pages, 42 footnotes, 38 bibliographic sources. 3320 words. 		  $77
 

18416. Ebay Profile of an E-Business.

This paper provides a profile of eBay, looking in particular at eBay’s changing business model, its marketing, its strategies, the challenges it faces related to trust and security issues, and its value concept. The analysis focuses primarily on eBay’s core online marketplace operations (i.e., its auction and online sales businesses) although its Skype, PayPal, and other divisions are also discussed. The profile begins with a general overview of eBay, including its history, its three major business divisions and their operations (Marketplaces, Payments, and Communications) and its financial results. The analysis considers eBay’s shift away from a focus on sellers to a focus on buyers and its move away from auctions and towards fixed-price sales. KEYWORDS: ebay online commerce paypal skype value chain e business model online auction. APA Style. 12 pages, 26 footnotes, 16 bibliographic sources. 3,490 Words. 		  $84
 

18415. Managing Pibrex Russia (A): New Crisis, Old Grievances Ivey Business Case Study.

The following provides an analysis of a Richard Ivey School of Business case concerning strategy and change management under conditions of financial crisis at the Russian subsidiary of Swedish-based Pibrex AB, one of the world’s biggest producers of petrochemical-based polymers. The time is late 1998. Includes background analysis, general external environmental analysis, SWOT analysis, TOWS matrix analysis, outline of strategic alternatives, and recommendations and implementation plan. KEYWORDS: case studies organizational culture russia business swot pest strategy financial crisis. APA Style. 15 pages, 11 footnotes, 10 bibliographic sources. 3,700 words. 		  $105
 

18379. Wyoff and China – Luquan: Negotiating a Joint Venture (A) Harvard Case Study 908046.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School strategic management case study by James K. Sebenius and Cheng Qian on joint venture negotiations between Pennsylvania-based Wyoff Corp. (a leading US chemical company) and China-based China-LuQuan (a major Chinese state-owned chemical producer) to make a chemical catalyst in China. The case looks at both the Chinese and the American perspectives of the challenges and opportunities in the stalled negotiations. The paper includes problem statement, problem analysis, identification and assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies case solution sino-US joint venture negotiations cross-cultural issues negotiation styles Chinese management American management China market entry. APA Style. 12 pages, 15 footnotes, 8 bibliographic sources. 4,211 words. 		  $84
 

18377. Adapting to Climate Change: The Case of Suncor Energy and the Alberta Oil Sands Ivey Business Case Study 908m73.

This paper provides a Berkeley Research case analysis and case solution to an Ivey School of Business case study (available as 908M73 on the Harvard Business School website) by Pratima Bansal and Jijun Gao on Canadian-based Suncor Energy. The case focuses on Suncor CEO’s deliberations about making a large investment in reducing greenhouse gases. The paper includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies case solution energy industry petroleum extraction global warming greenhouse gases tradeoff analysis business strategy and public policy. APA Style. 11 pages, 8 footnotes, 3 bibliographic sources. 		  $77
 

18374. Danone v. Wahaha (A): Who Is Having the Last Laugh? University of Hong Kong Business Case Study hku766.

This paper provides a Berkeley Research case analysis and case solution to a University of Hong Kong business case study (HKU766 on the Harvard Business website) by Chan, Lu, Tao and Wei concerning French-based Danone’s joint venture agreements with the Hangzhou Wahaha Group in China. The case study focuses on lawsuits (breach of contract, trademark infringement, disclosure of trade secrets, and more) filed by each partner against the other and on the allocation of control rights and revenue sharing among foreign and local partners in Chinese joint ventures. The paper includes problem identification, problem analysis, discussion of alternatives, and recommendations. KEYWORDS: case studies case solution foreign-Sino joint ventures China competitive strategy distributive negotiations conflict of interest lawsuits Danone Wahaha. APA Style. 12 pages, 10 footnotes, 8 bibliographic sources. 		  $84
 

18373. Hong Kong Disneyland Ivey School of Business Case Study 907m13.

This paper provides a Berkeley Research case analysis and case solution to an Ivey School of Business case study (907M13 on the Harvard Business website) by Michael N. Young and Donald Liu on Hong Kong Disneyland. The focus of this graduate level case study is on Disney’s efforts to open its third park outside the U.S. Background on the successful Tokyo Disneyland and the less successful Disneyland Paris is provided. The paper includes problem statement, problem analysis, identification and assessment of alternatives, recommendations, and implementation plan. KEYWORDS: case studies case solution Hong Kong Disneyland competition operations management global economy globalization. APA Style. 11 pages, 14 footnotes, 8 bibliographic sources. 3,670 words. 		  $77
 

18372. Ethics Management at a Cross Border Enterprise (A) University of Hong Kong Business Case Study hku778.

This paper provides a Berkeley Research case analysis and case solution to a University of Hong Kong business case study (HKU778 on the Harvard Business School case website) Jeroen Van den Berg and Say Goo concerning Hong Kong-based Choi & Leng Paper Ltd., a company falling into the category of small- and medium-sized enterprises (SMEs). The case study focuses on the challenges faced by Choi & Leng Paper and other SMEs conducting cross-border business. The paper includes problem statement, problem analysis, identification and assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies case solution Chinese sme business ethics control systems corporate governance fraud cross-border business. APA Style. 11 pages, 8 footnotes, 5 bibliographic sources. 		  $77
 

18335. Very Light Jets.

This paper is concerned with very light jets (VLJs), which are single-pilot jets that compete with larger jets for airspace and runway space. Because of their relatively low cost and ability to access smaller airports, it is expected that VLJs will be increasingly used in upcoming years. The SHEL model is used to analyze human factors issues that need to be addressed regarding this emerging aviation technology. (The SHEL model focuses on issues of software, hardware, environment, and liveware.) KEYWORDS: aviation technology human factors very light jets. APA Style. 9 pages, 30 footnotes, 9 bibliographic sources. 2,286 words. 		  $63
 

18331. Pilot Fatigue and Airline Safety.

This paper discusses pilot fatigue as a component of an airline’s safety program. The paper includes background on the problem of pilot fatigue and refers to research evidence on its causes, consequences, and effective countermeasures. Recommendations are made for scheduling of duty hours and time off, the use of onboard naps and rest periods, the use of fatigue-management strategies, and pilot training. KEYWORDS: aviation airline safety pilot fatigue pilot stress. APA Style. 12 pages, 33 footnotes, 9 bibliographic sources. 3,002 words. 		  $84
 

18300. A Strategic Audit of Maytag Corporation, 2002.

This strategic audit draws on information found in Hunger’s (2002) case, “Maytag Corporation 2002: Focus on North America”, with updates on Maytag’s position from the time of the case date (May 2, 2002) through the end of FY 2005, just prior to Maytag’s ultimate acquisition by Whirlpool in April of 2006. The audit considers current performance, corporate objectives, mission, policies, organizational structure, management, strengths and weaknesses, threats and opportunities, and strategies. Specific recommendations are made on revising Maytag’s strategies and operations to fit with new challenges and opportunities. KEYWORDS: case studies appliance industry maytag strategic management. APA Style. 23 pages, 22 footnotes, 21 bibliographic sources. 6,428 words. 		  $133
 

18284. Planned Parenthood Federation of American in 2008 Harvard Case Study 309104.

This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School management case study by Grossman, Steenburgh et al. on Planned Parenthood Federation of America in 2008. The case focuses on non-profit management of Planned Parenthood, a large ($902 million revenues) federation (it is organized as 100 separate 501c3 organizations). The paper includes problem statement, problem analysis with SWOT, assessment of alternatives, recommendations and implementation. KEYWORDS: case studies case solution non-profit federated non-profit organizational structure non-profit mission statement management communication organizational architecture. APA Style. 11 pages, 7 footnotes, 4 bibliographic sources. 		  $77
 

18281. Windows Vista Harvard Business Case Study 909038.

This paper provides a Berkeley Research case analysis and case solution for a Harvard Business School operations management case study by Benjamin Edelman on Microsoft’s Windows Vista operating system. Set in the year 2007, the case focuses on Microsoft’s decisions about what features to include in Vista and how to compete with the company’s own installed base of Windows XP. The paper includes problem statement, problem analysis with SWOT, identification and assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies case solution windows operating system Vista Microsoft software upgrades compatibility network effects corporate strategy software development. APA Style. 12 pages, 8 footnotes, 5 bibliographic sources. 		  $84
 

18223. Creative Problem Solving Techniques.

This paper describes the use of the Creative Problem Solving model to solve a real-life problem (a decline in sales at a small neighborhood restaurant). The five steps of the model are: analyze the problem, redefine it, generate ideas, evaluate and select the best solution, and implement the solution. Some specific techniques are also discussed, including informal customer survey, brainstorming, heuristic redefinition, word association, and Nominal Group Technique. KEYWORDS: business creativity problem solving. APA Style. 7 pages, 8 footnotes, 3 bibliographic sources.. 1,723 words. 		  $49
 

18208. The Cell Phone Market in Singapore.

This paper discusses the rapid growth of cell phone consumers in Singapore in recent years, which is due to the demands of business and also of youth (who use the phones for text messaging and receiving video content as well as for making phone calls). The paper also discusses the relative performance of the country’s three major service providers, the local cell phone manufacturing industry, and the use of phones for marketing campaigns. KEYWORDS: business marketing manufacturing cellular phones mobile phones Singapore. MLA Style. 7 pages, 15 footnotes, 8 bibliographic sources. 		  $49
 

18199. Organic Growth at Wal-Mart Harvard Case Study 9-707-498.

This paper presents a Berkeley Research case study analysis and case solution to a Harvard Business School strategic management case study (9-707-498) by Jan W. Rivkin and Troy Smith on Wal-mart’s possible expansion of its selection of organic food in the context of wider attempts to move the giant retailer upscale a bit and to focus on environmental sustainability. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies walmart organic grocery competitive strategy growth strategy five forces swot pest analysis whole foods case solution. APA Style. 11 pages, 14 footnotes, 9 bibliographic sources. 2,916 words. 		  $77
 

18196. Aarp and Aarp Services, a Multi-Sector Approach to Social Change Stanford Case Study s191.

This paper provides a case study analysis and a case solution to a 2007 Stanford University organization management case study (S191 from Harvard Business School Publishing) on the American Association of Retired Persons (AARP), one of the nation’s largest non-profit corporations. The case considers branding, image, culture, and strategy at AARP and its affiliated AARP Services organization. The case analysis includes problem statement, analysis, assessment of alternatives, and recommendations. KEYWORDS: case studies stanford retired persons aarp nonprofit organization strategy branding public relations case solution. 11 pages, 11 footnotes, 5 bibliographic sources. 3,251 words. 		  $70
 

18195. Norway Sells Wal-Mart Harvard Case Study 308019.

This paper provides a Berkeley Research case study analysis and case solution to a 2007 Harvard Business School finance and ethics case study (308019) by Robert C. Pozen and Aldo Sesia on the 2006 decision by Norway’s Pension Fund to divest its holdings in Wal-Mart Stores, Inc. based on ethical considerations. The case analysis includes problem statement, analysis, assessment of alternatives, and recommendations. KEYWORDS: case studies ethics accountability activist investors investment management pension funds norway public relations labor management relations wal-mart corporate reputation globalization case solution. 10 pages, 6 footnotes, 4 bibliographic sources. 		  $70
 

18181. Strategic Planning at United Parcel Service Harvard Case Study 306002.

This paper provides a Berkeley Research case study analysis and case solution to a popular Harvard Business School strategic management case study (306002) by Garvin and Levesque concerning United Parcel Services’ (UPS) efforts to transform itself to achieve sustainable competitive advantage. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. TAGS: case studies ups overnight delivery corporate strategy strategic planning leadership CEO competitive advantage organizational change transformation scenario analysis globalization case solution. APA Style. 11 pages, 12 footnotes, 6 bibliographic sources. 3,336 words. 		  $77
 

18174. Wipro Technologies: The Factory Model Harvard Case Study 9-606-021.

This paper presents a Berkeley Research case study analysis of a Harvard Business School operations management case study (9-606-021) by Fuller and Upton on Bangalore, India-based Wipro Technologies, a software services company. The focus of the case is on Wipro’s application of Toyota’s lean manufacturing model to software services. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies wipro outsourcing software services india lean manufacturing toyota production system. APA Style. 10 pages, 10 footnotes, 7 bibliographic sources. 2,692 words. 		  $77
 

18169. Product Team Cialis: Getting Ready to Market Harvard Case Study 9-505-038.

This paper presents a Berkeley Research case study analysis and a case solution to a Harvard Business School marketing case study (9-505-038) by Elie Ofek on the launch of Cialis, Lilly’s and ICOS’ new prescription drug entrant in the erectile dysfunction market. The case analysis includes problem identification, industry, market and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies pharmaceutical industry erectile dysfunction drugs cialis viagra levitra target market marketing strategy market segmentation new product entry case solution swot pest. APA Style. 11 pages, 12 footnotes, 11 bibliographic sources. 3,512 words. 		  $77
 

18168. Inside Intel Inside Harvard Case Study 9-502-083.

This paper presents a Berkeley Research case study analysis and case solution to a Harvard Business School marketing strategy case study (9-502-083) by Moon and Darwell on semiconductor industry leader Intel. The time frame of the case is 2002 and global marketing director Pamela Pollace is debating whether the company should extend its highly successful but aging "Intel Inside" branding campaign to non-PC product categories like cell phones and PDAs. The case analysis includes problem identification, environmental and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies intel semiconductors marketing strategy branding global advertising direct to consumer marketing globalization case solution. APA Style. 11 pages, 10 footnotes, 9 bibliographic sources. 2,730 words. 		  $77
 

18109. Operations Management Strategies.

This paper discusses strategies that operations managers can use to achieve optimal performance and gain competitive advantage in the global marketplace. The importance of focusing on customer demands (and on the related issue of employee satisfaction) is stressed. The paper first describes some basic guidelines for developing effective competitive strategies. Then, various specific strategic approaches are discussed, including those that emphasize new product/service development, rapid/flexible response, coordination of departmental functions, and implementation of lean production processes. Examples of the use of these kinds of strategies, as found in the literature, are included. KEYWORDS: operations management strategies customers employees. APA Style. 22 pages, 24 footnotes, 15 bibliographic sources. 		  $133
 

18092. Outsourcing in the Auto Industry.

This paper discusses the importance of auto manufacturers maintaining high levels of productivity and quality when outsourcing supply functions. Emphasis is placed on the importance of human relations and the need for automakers to deal with issues of supplier staffing and training. Examples from various major auto companies (including Toyota, Ford, GM, Chrysler, Saturn, Mercedes-Benz, and others) are referred to. KEYWORDS: automobile manufacturers outsourcing suppliers human resources staffing training. APA Style. 13 pages, 23 footnotes, 11 bibliographic sources. 3,077 words. 		  $91
 

18030. Problem of High Oil Prices.

This paper addresses the fact that oil prices have been increasing at a dramatic rate in recent years. Taking an economic perspective on the topic, it is noted that the classic laws of supply and demand are not adequate for explaining the situation. This is basically because oil is a product of low price elasticity. It is a necessity and thus demand does not decline with a rise in prices. In addition, because of supply disruptions, there has not been an increase in supply despite the incentive of higher prices. The paper also considers the roles of OPEC and market investors in inflating oil prices. KEYWORDS: economics supply and demand oil prices oil pricing. MLA Style. 6 pages, 13 footnotes in text, 6 bibliographic sources. 		  $42
 

18006. Doing Business in India.

. This paper presents a country profile of India. The paper describes the business environment, physical characteristics of the nation, demographic profile, social conditions, cultural values, political situation, economic conditions, the government's trade policy, foreign investment policy, and foreign policy relations. It is argued that there are opportunities for expansion to India, but there are various potential challenges and risks as well. The paper concludes with some recommendations for a cautious approach to strategy implementation. KEYWORDS: country profile India market entry strategy india risk assessment. APA Style. 16 pages, 35 footnotes, 10 bibliographic sources. 3,789 words. 		  $112
 

18005. Hospital Industry Regulation.

. This term paper examines governmental regulation of the U.S. hospital industry. Topics include: antitrust issues, congressional laws, federal agencies involved in oversight, the relative roles of federal and state governments, and efforts to control costs and increase quality of care. KEYWORDS: hospitals healthcare regulation. APA Style. 11 pages, 31 footnotes, 15 bibliographic sources. 2,769 words. 		  $77
 

17956. Wal-Mart, 2005 Case Study 705460.

This paper provides a 14-point action research model Berkeley Research case analysis and solution to a popular Harvard Business School case study (705460) by David Yoffie and Barbara Mack on Wal-mart in 2005. The case focuses on the problem of a company-wide decline in the year-to-year net sales increase and concomitant slowing of growth of comparable store sales. The analysis looks at how Wal-mart can improve its competitiveness in the maturing, domestic retail market and how the company can adapt its business model to better suit the needs and cultures of foreign markets. The analysis follows the 14-point model discussing positive and negative symptoms, causes, decision makers, problem questions, objectives, items for research, assumptions, limitations, alternatives, decision rules, expected outcomes and probabilities, decision, implementing plan, and control system plan. KEYWORDS: walmart harvard case study strategy action research strategic management international business foreign markets globalization case solution swot pest. Turabian Style with Endnotes. 12 pages, 13 footnotes, 11 bibliographic sources. 3,616 words. 		  $84
 

17770. Silvio Napoli at Schindler India (A) Harvard Case Study 303086.

This paper provides a Berkeley Research analysis and a case solution of a Harvard Business School case study (303086) by Michael Y. Yoshino and Perry L. Fagan on global management and international expansion at Swiss elevator and escalator manufacturer, Schindler Holdings Limited. The case focuses on difficulties and challenges faced by Silvio Napoli, general manager at Schindler’s new India start-up, as he struggles to implement Schindler’s business plan for the Indian market. The analysis considers whether or not Silvio was a good choice for managing Schindler’s India venture; evaluates Silvio’s performance to date taking the perspective of Luc Bonnard; makes recommendations on how Silvio should handle specific challenges related to non-standard orders, transfer pricing and limited technical cooperation from the European plants; and argues that Silvio must now alter the strategy for Shindler India that he developed when he was in the company’s Swiss headquarters. KEYWORDS: Harvard business case studies case solution international management expansion personnel management globalization. Turabian parenthetical style. 7 pages, 3 footnotes, 1 bibliographic source. 1,547 words. 		  $49
 

17769. Apple Ipod Marketing.

This term paper provides an overview and analysis of marketing the Apple iPod. The starting point for the analysis is the Apple’s October 2003 advertising campaign for the iPod. The paper considers Apple’s marketing intent with the iPod and describes how that marketing intent is delivered to the customer. In addition, the paper analyzes the effectiveness of the iPod marketing strategy and tactics and the impact on Apple’s operation as it strives to deliver the product to the customer. The analysis is based on a review of the marketing literature (print and online) on the iPod as well as an analysis of the advertising campaign and the Apple iPod website. KEYWORDS: Apple Computer iPod music download iTunes advertising marketing strategy target. 12 pages; 51 footnotes; 17 bibliographic sources. 3,015 words. 		  $84
 

17768. Strategic Audit of Wal-Mart Stores, Inc.

This term paper provides a strategic audit of Wal-Mart Stores, Inc. After a brief summary of Wal-Mart’s operations, Wal-Mart’s strategy is assessed and analyzed using a five forces analysis and a summary SWOT analysis. The essay argues that Wal-Mart has achieved its remarkable retail success by following its combination price-and-expense-cutting strategy and that its existing level of bargaining power over suppliers, its ability to destroy smaller competitors and its powerful appeal to price-conscious consumers will keep feeding Wal-Mart’s growth in the future. On the other hand, Wal-Mart may be vulnerable from some competitors. The paper argues that Wal-Mart faces two main competitive threats: a price-threat from dollar-based discounters; and a product differentiation threat from upscale discount retailer Target. In addition to these potential competitive threats, Wal-Mart faces threats related to its poor public image and tarnished relations with employees. KEYWORDS: discount retailer Walmart strategic audit strategy SWOT five forces competitive analysis target stores term paper. APA Style. 12 pages, 53 footnotes, 39 bibliographic sources. 3,540 words. 		  $84
 

17765. Azalea Seafood Gumbo Shoppe Case Study: Strategy Recommendations.

This paper provides a case analysis and solution Gambles 2001 case study on Mobile, Alabama-based Azalea Seafood Gumbo Shoppe, a successful purveyor of packaged seafood products. Following an overview of the company, its mission and expansion plans, the paper summarizes Azalea Seafood’s existing differentiation strategy and considers problems and limitations in the company’s distribution network. Specific recommendations are offered in terms of grand, corporate and business strategies. A plan for strategy implementation is presented, with special consideration of human resources management (HRM) concerns and evaluation and control mechanisms. KEYWORDS: azalea seafood gumbo shoppe case study strategy recommendations business strategy term paper marketing hrm case study case solution. APA Style. 12 pages, 16 footnotes, 5 bibliographic sources. 2,868 words. 		  $84
 

17764. Azalea Seafood Gumbo Shoppe Case Study: Swot Analysis.

Drawing principally on Gamble’s (2001) case study, this paper provides a strategic analysis of Mobile, Alabama-based Azalea Seafood Gumbo Shoppe. The paper discusses Azalea’s mission, objectives, structure, and current strategy, and also provides a SWOT analysis that examines the company’s strengths, weaknesses, opportunities, and threats. KEYWORDS: azalea seafood gumbo shoppe case study strategic audit swot analysis case solution. APA Style. 8 pages, 7 footnotes, 3 bibliographic sources. 1,967 words. 		  $56
 

17763. Azalea Seafood Gumbo Shoppe & Seafood Industry.

This termpaper provides an overview and analysis of conditions in the U.S. packaged seafood industry and market, with particular reference to the position of Mobile, Alabama-based Azalea Seafood Gumbo Shoppe within the industry. Following an overview of economic characteristics in the industry, the paper presents a Porter’s Five Forces analysis, discusses drivers of change and key industry success factors, looks at strategic groups in the industry, and makes prediction about likely competitive behavior. KEYWORDS: azalea seafood gumbo shoppe case study packaged seafood industry porters five forces term paper. MLA Style. 8 pages, 8 footnotes, 4 bibliographic sources. 1,762 words. 		  $56
 

17757. Corning Glass Works: The Electronic Products Division (A) & (B): Harvard Case Studies 477024 and 477073.

This paper provides a case analysis and solution to two associated Harvard Business School case studies (477024 and 477073) by Michael Beer on organizational development at the Electronic Products Division (EPD) of Corning Glass Works. In these case studies, the Organizational Development Department has been asked to formulate a plan to deal with problems of inter- and intragroup conflict in the functionally structured organization case solution. The OD change program calls for a shift from a functional to a project team structure and makes controversial changes in management and authority lines. The case analysis includes a comprehensive situation analysis, problem definition, problem analysis, identification and evaluation of alternatives, recommendations, and action plan. KEYWORDS: case study harvard case studies organizational development organizational change intergroup conflict restructuring corning glass technological change. 8 pages, 0 footnotes, 2 bibliographic sources. 1960 words. 		  $56
 

17750. u.s. Auto Industry: Problems & Prospects.

Following a brief overview of the structure and current conditions in the U.S. auto industry, this paper considers the reasons behind the deplorable state of the industry (particularly GM and Ford) and considers possible solutions to address these problems. The major reasons behind the industry’s decline are found to include a lack of brand focus and definition; high labor and “legacy” (i.e., pension, benefits) costs; unwise labor commitments such as the JOBS Bank; bureaucratic operating structures; inefficient supplier relationships; ineffective management; and failures to respond quickly to changing market and environmental conditions, including changing conditions related to rising fuel costs. In order to survive and to potentially thrive in years to come, the two flagging competitors in the industry must simultaneously cut costs and increase revenues. Cost-cutting will be painful but even if successful, GM and Ford face enormous challenges in designing, producing and marketing vehicles that customers will want to buy. KEYWORDS: automobile industry automakers carmakers gm general motors ford motor company uaw legacy costs labor marketing quality control. APA Style. 16 pages, 81 footnotes, 61 bibliographic sources. 5,890 words. 		  $112
 

17740. The World Diamond Market & the Competitive Position of the Yakutian Diamond Complex.

This paper provides an overview and analysis of the $61.5 billion world diamond market, with special focus on the current position and future prospects of the Yakutian diamond complex within the global market. Following a brief review of the history of the industry, the paper provides a discussion and analysis of the structure of the industry and the diamond trade as well as a description of the diamond pipeline. Section three profiles current industry conditions, and includes identification and discussion of the major diamond producers and polishing centers and as well as a profile of DeBeers and the other major players in the industry. The profile includes an analysis of the basis of competition and profit potential among the various producers, polishers and companies. Section four examines demand and pricing issues, considering the current demand for diamond jewelry and predictions on future demand trends. Section five considers recent trends and controversies in the world diamond market, including the association between the diamond trade and crime and conflict; the shift in the diamond trade south and east; trends towards polishing in producer countries; and the challenges/threats posed by synthetics. The concluding section presents a summary competitive analysis with a special focus on the Yakutian diamond complex. The strengths, weaknesses, opportunities and threats (SWOT) for the Yakutian diamond industry are assessed. The paper concludes with recommendations on strategy for the Yakutian diamond complex. KEYWORDS: diamond industry market russia de beers cartel conflict diamonds polishing yakutia sakha SWOT. 38 pages, 210 footnotes, 57 bibliographic sources. 10,980 words. 		  $133
 

17733. Apple Computer, 2006 Harvard Business Case Study 706496.

This paper presents a Berkeley Research analysis and case solution to a popular Harvard Business School case study (706496) by David B. Yoffie and Michael Slind on strategy and marketing at Apple Computer in 2006. The central problem under consideration in the case analysis is how can Apple achieve a sustainable competitive advantage which will allow it to gain market share and increase profits and revenues in the highly competitive and rapidly changing market? The case analysis includes problem definition, analysis of external factors (societal and industry), analysis of internal factors, summary SWOT analysis, identification and evaluation of three alternative strategies, and recommendations with guidelines for implementation on adoption of a new strategy based on innovation of new products and innovative changes to existing product lines. APA style. 9 pages, 16 footnotes, 13 bibliographic sources. 2301 words.

TAGS: harvard business case study solution, apple computer iPod iMac competitive strategy marketing strategy r&d innovation swot pest five forces case solution, steve jobs.

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17732. Shouldice Hospital Limited (Abridged) Case Study 9-805-002.

This paper provides a case analysis and a case solution to a popular Harvard Business School case study (9-805-002) by Roger Hallowell and James L. Heskett on Shouldice Hospital, Limited, a Canadian hospital and medical facility specializing in hernia operations. The problem under analysis is how to best increase the hospital’s capacity to serve more patients while at the same time maintaining control over quality of service delivered as well as sustaining existing high levels of employee and patient (customer) satisfaction. The paper defines the problem, identifies the major issues in the case, analyzes relevant industry/market factors, presents a SWOT analysis of Shouldice, identifies and evaluates possible alternatives, presents strategy recommendations and outlines an implementation plan. KEYWORDS: strategic management hospital capacity expansion quality control advertising marketing strategy swot pest analysis harvard business case study hospital administration case solution. APA Style. 8 pages, 12 footnotes, 10 bibliographic sources. 2,304 words. 		  $56
 

17731. Strategic Audit: “Kmart Corporation: Seeking Survival in a Changing Marketplace (2002)”.

Using a strategic audit format similar to that recommended by Wheelen & Hunger (2004), this paper presents an analysis and a solution to a business strategy case study of Kmart Corporation shortly after it entered bankruptcy protection in 2002. This research paper draws on background information from the business press as well as case study data to analyze Kmart’s situation in 2002. Following an appraisal of Kmart’s current situation (current performance, mission, objectives, strategy) and strategic managers (board of directors, top management), the paper analyzes the external environment (political-legal, economic, sociocultural, technological) (PEST), task environment (presenting a five forces analysis) and the internal environment (human resources, management, R&D, finances, operations, marketing, IT) and then presents a summary SWOT analysis and reappraisal of the company’s mission statement and objective. Three strategic alternatives are presented and assessed. The conclusion presents strategic recommendations with an implementation plan and consideration of evaluation and control. KEYWORDS: kmart strategic audit case study chapter 11 bankruptcy strategic management pest analysis swot analysis discount retail porter five forces analysis case solution. APA Style. 12 pages, 36 footnotes, 22 bibliographic sources. 4,500 words. 		  $84
 

17730. Anadarko Petroleum Corporation Strategy.

This paper provides a strategic analysis of Anadarko Petroleum Corporation, an independent oil exploration and production company based in Texas. With 2005 sales of $7 billion, Andarko specializes in obtaining oil from unconventional sources. Following an overview and analysis of current conditions in the oil exploration and production industry, this term paper profiles Anadarko’s strategy, its strengths and weaknesses, the issues and problems it faces, and the recommended course of action for the organization’s near future. KEYWORDS: strategic audit petroleum industry oil exploration company strategic management strategy. APA Style. 12 pages + 1 page exhibit, 26 footnotes, 12 bibliographic sources. 3,247 words. 		  $84
 

17727. Dell Operations Management Profile.

This paper presents an operations management profile of Dell Inc. Following a brief history of the company and an overview of its current business, the paper presents an analysis of operations management at Dell, outlining the steps in the manufacturing process and profiling operations at the company, including discussion of Dell’s supply chain and supplier relations and its innovative zero inventory system. Dell’s marketing strategy, target market, competitors and competitive advantage are identified and discussed. A summary SWOT analysis is also included. The conclusion offers a personal opinion on the company and its prospects. KEYWORDS: Dell computer strategy manufacturing process zero inventory supply chain direct sales model. MLA Style. 12 pages, footnotes, 56 footnotes, 22 bibliographic sources. 3,204 words. 		  $84
 

17726. Customer Relations Management (Crm) at Costco Wholesale.

This paper examines customer relations management at Costco, the nation’s largest and most successful membership warehouse club. Following an overview and discussion of the warehouse club industry and its environment, the components of Costco’s CRM and its links to Costco’s overall business model are described and discussed. The analysis considers how Costco’s CRM strategy generates sustainable competitive advantage. Costco’s successful CRM is compared and contrasted with the CRM of key competitor Sam’s Club (a business segment of Wal-Mart). A concluding section makes recommendations on how Costco can further leverage its already highly successful CRM approach. KEYWORDS: customer relations management crm warehouse clubs costco sustainable competitive advantage. APA Style. 9 pages, 46 footnotes, 30 bibliographic sources. 2,060 words. 		  $63
 

17713. Fedex Corporation.

This paper provides an overview and assessment of Memphis, Tennessee-based FedEx Corporation, the world’s leader in express delivery and the third largest (behind the U.S. Postal Service and UPS) package delivery company in the United States. Part one of this paper provides an overview and discussion of the package delivery industry. Part two profiles FedEx’s history, management, and marketing strategy. Part three considers how FedEx has fared financially. The final section offers conclusions on the company’s financial future and makes recommendations on its stock. KEYWORDS: FedEx federal express financials package delivery business ups usps dhl tnt china expansion. APA Style. 9 pages, 23 footnotes, 13 bibliographic sources. 2,190 words. 		  $63
 

17707. The Internet and Contemporary Computer Crime.

This paper provides an overview and analysis of Internet-mediated computer crimes and threats such as denial-of-service (DoS) attacks, phishing, pharming, phraud, spyware, ransomeware, and other forms of fraud and malicious hacking. The analysis discusses the scope of the overall problem and provides an overview of the latest forms and trends in Internet frauds, scams and hacking. The impact of the problem on both business and individual computer users is also considered. A concluding section considers the ethics of Internet crime from the three perspectives of deontology, utilitarianism, and relativism. KEYWORDS: internet web computer crime fraud phising pharming denial-of-service ddos spyware adware virus worm. APA Style. 12 pages, 51 footnotes, 32 bibliographic sources. 3,057 Words. 		  $84
 

17702. Air Security in the Post-9/11 Era: Are We Safer?

This paper provides an overview and analysis of the status of U.S. aviation security from a post-9/11 perspective. The analysis considers the major “holes” or shortcomings in the current aviation security system and possible ways to address these shortcomings. The analysis identifies problems in passenger and airline/airport personnel identification and screening, cargo screening, explosives detection, airliner defense against missile attacks, ground target defense against airliners, general aviation, and problems in TSA bureaucracy. The concluding section presents specific recommendations for action. KEYWORDS: aviation safety and security passenger screening cargo screening explosives detection suicide bombing terrorism transportation security administration. APA Style. 16 pages, 68 footnotes, 39 bibliographic references. 3778 words. 		  $112
 

17628. Managing as Coaching, Email & Office Politics, Employee Satisfaction, & Keeping Customers Satisfied.

Drawing on scholarly sources, this paper answers four business management questions: 1) In what ways does a coach in a workforce act like an athletic coach? 2) Describe how email can be used to play positive office politics, as well as for unethical purposes. 3) For what reason is a satisfied employee more likely to provide better customer service? 4) How effective is the principle, “the customer is always right” when dealing with dissatisfied customers? KEYWORDS: management email office politics employee satisfaction hrm customer relations. APA Style. 9 pages, 36 footnotes, 7 bibliographic sources. 2,198 words. 		  $63
 

17620. Digital Millennium Copyright Act (Dmca) of 1998.

This paper analyzes the aspect of the Digital Millennium Copyright Act that deals with the problem of Internet users illegally downloading and sharing copyrighted music and movie files. The paper examines four specific cases (along with other general legal actions) that are relevant to this effort: 1) the pre-DMCA case of Sony Corp. v. Universal City Studios; 2) A&M Records v. Napster; 3) MGM v. Grokster; and 4) RIAA v. Verizon Internet Services. In addition, the paper discusses the RIAA’s strategy of targeting individual users, as well as the implications of the rulings that have been made in the various cases. KEYWORDS: digital millennium copyright act dmca 1998 illegal downloading music movies business law. APA Style. 11 pages, 28 footnotes, 7 bibliographic sources. 2,572 words. 		  $77
 

17609. Scandals at the New York Times.

This paper provides an overview and analysis of the impact of the scandals involving Jayson Blair and Judith Miller (and other reporters) on the reputation of the New York Times. The paper provides details on the scandals at the Times and evaluates the newspaper’s responses to the scandals. Argues that the scandals could have been prevented or greatly mitigated through better editorial oversight. Concludes that while the Times’ reputation was damaged by these scandals, by making a concerted effort to deal with the problems and prevent them from occurring again, the Times will undoubtedly be able to restore its credibility. KEYWORDS: new york times scandals journalistic integrity jayson blair Judith miller. 6 pages, 19 footnotes, 7 bibliographic sources. 1,464 sources. 		  $42
 

17608. The Meaning of Success.

This brief essay considers the true meaning of success beyond traditional definitions in terms of career achievement and financial attainment. Argues that it is important to be aware that success is not found in what you acquire or own but in your general feelings of happiness, satisfaction, and fulfillment. KEYWORDS: success life accomplishment. MLA Style. 3 pages, 5 footnotes, 4 bibliographic sources. 862 words. 		  $21
 

17599. A Career in the Hotel Industry.

This paper presents a first-person exposition on the pros and cons of pursuing a career in the hotel industry with an overview of the hotel industry in the United States. Traces the history of the hotel industry in the US and discusses current conditions in the industry and the impact of September 11th on the industry. Concludes that that career prospects in the industry are bright. KEYWORDS: hotel industry careers hotel management. MLA Style. 7 pages, 22 footnotes, 5 bibliographic sources. 1,613 words. 		  $49
 

17592. Voice Over Internet Protocol (Voip).

Following an overview of the development of the Voice over Internet Protocol (VoIP) which enables telephone calls to be conducted over the Internet as opposed to landlines, this paper discusses the impact of VoIP on the telecommunications industry and argues that the new technology is unlikely to literally destroy the industry, as some pessimists have predicted. It is nevertheless noted that VoIP will lead to substantial changes in the industry as the major phone companies struggle to adapt to the new realities of the marketplace and technological environment. KEYWORDS: telecommunications industry telephones voice over internet protocol voip VoIP. MLA Style. 8 pages, 19 footnotes, 7 bibliographic sources. 1,902 words. 		  $56
 

17576. Criticizing Mcdonald’S.

This paper provides an overview and analysis of some of the major criticisms leveled against the fast food giant, including: producing nutritionally defective food, contributing to the nation’s obesity problem, having a negative impact on the environment, treating animals inhumanely, and marketing products to impressionable young children. Describes the criticisms, considers the merits in the charges, and looks at McDonald’s efforts to respond to the charges. KEYWORDS: fast food industry mcdonalds obesity public health environment marketing ethics. MLA Style. 9 pages, 23 footnotes, 8 bibliographic sources. 2,243 words. 		  $63
 

17507. Right to Work Laws.

This paper traces the history and provides an overview of state “right to work” laws, which prevented businesses from demanding that workers join unions and pay union dues in order to be hired. Examines the history of states’ right to work laws and considers the impact of Section 14(b) of the 1947 Taft-Hartley Act on workers, labor unions, and businesses. Looks at efforts to repeal 14(b) and the conflict between right-to-work proponents and labor unions during the 1960s and 1970s; challenges to right-to-work laws in the 1990s, and the current status of these laws. KEYWORDS: labor legislation right to work law unions open closed shop nlra Taft Hartley act. MLA Style. 9 pages, 17 footnotes, 6 bibliographic sources. 2,230 words. 		  $63
 

17458. Management, Leadership & Technology.

This paper considers the impact and role of technology on management leadership since World War II. The paper begins with an overview of the influence of technology on business leadership in the post-WWII. The analysis then focuses on the steps business leaders can take to overcome the negative aspects of technology and looks at how technology can assist management leadership in achieving its objectives and carrying out its tasks. It is argued that technology has completely transformed the nature of work and the organization, including the leader’s role in the organization. To ensure that their companies successfully confront the challenges of rapid and continuing technological change, management leadership must take on the role of change-master and as developer of the future-looking virtual corporation. KEYWORDS: technology leadership technological transformation business leaders. 10 pages, 36 footnotes, 21 bibliographic sources. 2,690 words. 		  $70
 

17453. Success Factors in Franchising.

Addressing those who are considering purchasing a franchise as well as the novice franchisee who has recently gone into franchising, this paper presents an overview and analysis of the key factors in franchising success. Critical success factors for franchisees include: 1) selection of a viable concept; 2) franchisee’s affinity for the concept; 3) selection of an optimum location; 4) thorough research of the concept and market prior to franchise purchase; 5) practicing hands-on management; 6) willingness to work long hours; 7) willingness to follow the franchiser’s program; 8) successful marketing program; 9) hiring and retaining good employees; and 10) staying power. A concluding section briefly explores some of the hottest franchise opportunities, including Curves, the world’s leading fitness center, and iSold It, the leading concept in the emerging eBay drop-off store category. KEYWORDS: franchisee franchising franchiser marketing entrepreneurialism small business success. 8 pages; 38 footnotes; 26 bibliographic references. 1,875 words. 		  $56
 

17452. Cisco Systems Strategy.

Following a brief summary overview of the company, this paper provides a strategic analysis of Cisco Systems, looking at the company’s current strategy; its major strengths and central weaknesses; and the primary threats and opportunities in its external environment. A discussion of Cisco’s corporate and business strategy is followed by a summary S.W.O.T. (Strengths-Weaknesses-Opportunities-Threats) analysis. The second part of the paper presents recommendations for strategy and strategic adjustment at Cisco. KEYWORDS: Internet companies Cisco Systems networks IP telephony routers networking strategy. 13 pages, 43 footnotes, 25 bibliographic sources. 3084 words. 		  $91
 

17448. Athletic Shoe Industry.

This paper provides an overview and analysis of strategy in the athletic shoe industry. Following a brief introductory overview of the athletic shoe industry, the analysis considers variations and major trends in corporate, business and functional level strategies. The discussion of strategies draws on examples from major competitors such as Nike, Reebok, New Balance and Adidas, as well as smaller players such as Fila. Corporate strategies include efforts to define global vision. Differentiation and focus-differentiation strategies predominate at the business level. Functional level strategies concentrate on coordinating product development, advertising, and distribution. KEYWORDS: Footwear industry athletic shoes competition strategy differentiation. 12 pages, 29 footnotes, 13 bibliographic sources. 2760 words. 		  $84
 

17445. Procter & Gamble’S Acquisition of Gillette.

This paper provides an overview and analysis of Procter & Gamble’s (P&G) acquisition of Gillette Co. Following a brief overview of the two firms and their product portfolios, the paper considers the rationale behind the acquisition, examines possible synergies between the skills and portfolios of the two firms, speculates on cultural outcomes, looks at HRM issues in the merger, and considers market effects. KEYWORDS: mergers & acquisitions P&G Gillette consumer products. 11 pages, 38 footnotes, 30 bibliographic sources. 2,560 words. 		  $77
 

17435. A New Compensation Plan for Best Buy Co., Inc.

This paper presents a proposal and outline for a new compensation plan at Best Buy Company, Inc., America’s leading consumer electronics retailer. Best Buy has recently revised its overall strategic plan and the proposed new compensation plan is intended to better align compensation strategy with business strategy at the company. The paper begins with a description and overview of Best Buy, including a discussion of its current business strategy. The next section draws on publically available information to provide an overview of Best Buy’s current compensation plan and comparable plans at other consumer electronics retailers. The remaining sections present the outline of a new compensation plan for the company. The compensation design plan addresses the rationale for the new plan, the compensation philosophy, the program components (including base pay systems, rewards/benefits systems, system administration), and potential obstacles to plan implementation. KEYWORDS: compensation systems specialty electronics retailer sales representatives commissions. 3 pages, 35 footnotes, 24 bibliographic sources. 3,124 words.

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17434. Microsoft: Total Quality Management (Tqm) Plan.

This paper provides an overview and analysis of the benefits of Total Quality Management (TQM) for Microsoft and presents a plan for the implementation of a TQM program for the company. It is argued that to ensure survival over the long-term and to best ensure that it maintain competitive advantage, Microsoft must adopt TQM systems throughout its software development and product process as well as implement TQM in its delivery of software support services to its consumer, business and institutional customers. The paper provides a thorough overview of Microsoft’s quality problems. Microsoft’s recent initiatives aimed at improving quality are examined and discussed. The benefits of implementing TQM at Microsoft are summarized. The concluding section outlines a plan for implementing a TQM program covering both software development/marketing and post-marketing customer support and service. KEYWORDS: Microsoft computer software quality management TQM customer service. 15 pages, 49 footnotes, 36 bibliographic sources. 4,150 words. 		  $105
 

17423. Valujet: Disaster in the Everglades Case Study.

This paper provides an analysis and a case solution to a University of Notre Dame case study on Atlanta-based discount airline ValuJet and its efforts to reinvent itself as AirTran airlines in the aftermath of a devastating May 1996 crash that killed 110 persons. Includes case summary, problem identification, identification of critical issues, alternative solutions, and recommendations and implementation plan. Discusses the need for AirTran to distance itself from ValuJet’s bad reputation and the reasons for ValuJet’s problems. KEYWORDS: discount airlines crisis management air disaster low cost strategy case solution corporate image transformation business ethics. 5 pages, 0 footnotes, 0 bibliographic sources. 1,131 words. 		  $35
 

17422. Total Quality Management & Hrm.

This paper explores the TQM-HRM link and considers the proposition that Total Quality Management gives Human Resources Management a more strategic role in the organization. Argues that TQM initiatives often do not meet expectations because of a failure to attend to some of TQM’s ‘soft-side’ issues such as employee training and development and organizational culture. Maintains that HRM can facilitate successful TQM implementation both by serving as a role model and by acting as TQM’s change agent throughout the organization. Thus, by integrating TQM and HRM, TQM becomes more effective, and HRM takes on a more strategic role in the organization. KEYWORDS: quality management human resources management strategy HRM TQM organizational change. 8 pages, 22 footnotes, 14 bibliographic sources. 1,921 words. 		  $56
 

17415. Accenture: The Re-Branding of Andersen Consulting Case Study.

This paper provides an analysis and case solution to a case study involving Andersen Consulting (AC), the market leader in corporate consulting as of 2000. The analysis considers how Accenture can rapidly and effectively position itself to keep its large base of established clients from the former Andersen Consulting while simultaneously leveraging its new name and strategy to attract new clients and retain its market leadership position revenues. Includes a brief SWOT analysis, proposed solutions and an implementation plan. KEYWORDS: case studies corporate branding company image arthur andersen accenture consulting consultants case solution. 7 pages, 0 footnotes, 0 bibliographic sources. 1,584 words.. 		  $49
 

17409. Information Technology & Organizational Communication.

This paper provides an overview and analysis of the impact and role of information technology on contemporary organizational communications. The focus of the analysis is on the role and impact of various integrated information and communication technologies (ICTs), such as email, video conferencing, groupware, instant messaging, and others on organizational communications and broader organizational relations. The investigation considers both the positive (e.g., productivity, efficiency, quality, and innovative-enhancing) and negative (e.g., liability issues, impact on motivation and creativity, time-wasting, etc.) impact of ICTs on organizations and organizational communications. The managerial communications implications of organizations’ adoption of ICTs are considered and discussed with recommendations for future practice. KEYWORDS: information technology organizational communications email groupware awareness monitoring instant messaging employee privacy employer liability. 18 pages, 47 footnotes, 17 bibliographic sources. 4,289 words. 		  $126
 

17402. Gino Sa: Distribution Channel Management (1) Ivey Case Study 902a13.

This paper analyzes and presents a case solution to a Richard Ivey School of Business (University of Western Ontario) international marketing management case (902A13) by Terry H. Deutscher and Alan Wenchu Yang involving Gino Burner Co., a Paris-based manufacturer of burners. The case concerns a problem in distribution channel management in Gino’s Chinese operations. Taking the perspective of the Marketing Manager charged with assessing the situation and making recommendations, the problem is analyzed, alternative courses of action are identified and evaluated, and support is offered for the recommended alternative. KEYWORDS: ivey harvard case study international marketing case study international distribution management case studies emerging markets globalization Chinese market case solution. 12 pages, 14 footnotes, 11 bibliographic sources. 2,839 words. 		  $84
 

17399. The Supply Chain in the u.s. Plastics Industry.

This paper provides an overview and analysis of supply chain management (encompassing production management and distribution management) in the U.S. plastics industry (SIC 2821, Plastics Materials and Resins), drawing on examples from both the major big players and information as available from small and mid-sized companies. The analysis traces the physical movement of plastic product and product components from original feedstock supplier (e.g., petrochemical producer) to final product manufacturer (e.g., PET bottle maker) to end users (e.g., software bottling companies, food packaging companies, etc.). The paper discusses the problems, challenges and difficulties in supply chain management within the industry, focusing on the special challenges facing smaller companies who cannot rely on automated supply chain management techniques. KEYWORDS: plastics industry supply chain management distribution production management pet packaging resins materials. APA Style. 19 pages, 104 footnotes, 43 bibliographic sources. 5,436 words. 		  $133
 

17397. Five Forces Analysis of the Plastics Industry.

. This paper uses Porter’s (1991) Five Forces Model to analyze competition in the U.S. plastics industry. The threat of new entrants, rivalry among existing competitors, threat from substitute products, bargaining power of buyers, and bargaining power of suppliers are analyzed in the context of recent industry trends (e.g., move towards consolidation, structural shifts within the industry, developments in renewable feedstocks, processing innovations, etc.) and significant factors in the operating environment that have impacted competitors in the plastics industry (e.g., growth of the Internet and related technologies, economic recession, rising energy costs, changes in environmental regulations, etc.). KEYWORDS: competitive analysis michael porter five forces analysis plastics industry. APA Style. 14 pages, 89 footnotes, 44 bibliographic sources. 3,389 words. 		  $98
 

17387. Career Counseling for Persons With Disabilities.

This paper provides an overview and analysis of career counseling with a population with special needs, focusing in particular on persons with disabilities. The analysis begins with an overview of the range of special needs populations in career counseling and a discussion of how these special needs might influence the career counseling process. Following this, the analysis focuses on career counseling with populations with disabilities, looking at issues such as the size and scope of this population, the special protections afforded this population through the Americans with Disabilities Act (ADA), how disabilities might affect career development, and strategies and interventions career counselors can use with this population. KEYWORDS: career counseling disabilities special needs populations career development disabled Americans with disabilities act ada. 12 pages, 32 footnotes, 15 bibliographic sources. 3,338 words. 		  $84
 

17386. International Expansion of At&T Broadband to Kuwait: Country Risk Assessment & Business Plan.

This paper presents a country/market risk analysis and business plan for AT&T Broadband expansion into Kuwait. The investigation begins with a country risk analysis, looking at the economic, political, legal, social, and cultural environment in Kuwait. This is followed by a market analysis which provides an overview of the broadband market in general and considers the particular potential of the broadband market in Kuwait. Subsequent sections provide recommendations for mode of entry; currency and financial risk management; marketing; general operations; and management. The investigation concludes with preliminary financial projections related to initial capital requirements, operating expenses, and projected revenues. KEYWORDS: county risk assessment Kuwait broadband market plan. MLA Style. 22 pages, 71 footnotes, 39 bibliographic sources. 6,704 words. 		  $133
 

17353. Women in Public Relations.

This paper provides an overview and analysis of the important role played by women in the public relations industry. The review of literature demonstrates that women already dominate the public relations field in terms of numbers, but not yet in terms of leadership power. Pressure from women researchers in the field however, have resulted in a growing emphasis on issues of concern to women in public relations. These issues include the wage gap, gender discrimination, stereotypical viewpoints, sexual harassment, and the lack of programs and facilities to help women balance their careers with familial duties. KEYWORDS: public relations profession women sex discrimination gender barriers. 10 pages, 23 footnotes, 7 bibliographic sources. 2,535 words. 		  $70
 

17333. Online Video Piracy.

This paper provides an overview and analysis of the controversy over online video piracy. Defines and describes the problem of video piracy. Considers the arguments from the movie industry favoring strict regulation and the opposing argument that losses are over-stated. Argues that online video piracy is indeed a serious problem and maintains that the problem will continue to worsen if something isn’t done to deter people from trading in illegal video products online. 6 pages, 17 footnotes, 8 bibliographic sources. 1,529 words.

TAGS: video piracy movie downloads online movies, online video rights, YouTube, Netflix, argumentative essay, dvds, dvrs, TIVO.

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17332. Online Music Piracy Should Not Be Tolerated.

This paper will argue that, although it seems harsh to sue music fans, the approach is nonetheless necessary in order to get the message out that online music piracy will no longer to be tolerated. The approach is acceptable as long as it is used reasonably; that is, as long as the lawsuits only target repeat offenders and the worst of the offenders. Provides an overview of the music downloading problem and the music industry’s perspective on why action against pirates is needed, along with an overview of the opposing viewpoint. KEYWORDS: music downloads online music Internet piracy. 6 pages, 9 footnotes, 8 bibliographic sources. 1,465 words. 		  $42
 

17323. The Ethics of Downloading Music From the Internet.

This paper considers the proposition that it is morally wrong to download music from the Internet without paying for it. The paper begins with an explanation of the proposition. The next sections present the arguments supporting, and then the arguments opposing, the claim. The decision section concludes that although more arguments were identified against the claim than were identified supporting it, the arguments against the claim are weak and ineffective because they are not grounded in a strong sense of morality. Concludes with a rebuttal section. KEYWORDS: music downloads MP3 ethics morality. 8 pages, 11 footnotes, 4 bibliographic sources. 1,866 words. 		  $56
 

17319. Maslow’S Hierarchy of Needs Theory.

This paper provides an overview and analysis of Abraham Maslow’s hierarchy of needs theory and its applicability to business organizations. The paper first introduces the components and assumptions of Maslow’s theory, and briefly refers to some of the general research findings pertaining to its applicability. Then, five specific journal articles relating to the theory are described and analyzed. Emphasis is placed on how each article contributes to an understanding of the theory’s applicability in terms of motivating customers and/or employees. The final section of the paper offers practical suggestions for implementing the theory in organizational settings. KEYWORDS: motivation needs theory Maslow human resources management. 17 pages, 44 footnotes, 10 bibliographic sources. 3,911 words. 		  $119
 

17318. Market Research at Motorola.

This paper assumes that the management at Motorola’s mobile phone division is seeking bids for a research agency to conduct a program of research which will explore customer needs and provide guidelines for future product development. The paper first provides a research brief, written from the perspective of Motorola’s marketing management and describing the research needs, objectives and budget. Following this, the paper presents a research proposal from a marketing research agency. The proposal provides background information on the mobile phone industry with a focus on the UK market, sets forth research objectives, and includes a budget and timetable. KEYWORDS: mobile phones marketing market research cell phone industry Motorola. 13 pages, 7 footnotes, 7 bibliographic sources. 3,045 words. 		  $91
 
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