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The Economic Effects of Advertising.

02286. The Economic Effects of Advertising.

A detailed study of the effectiveness of advertising in the media; the history of advertising, the effect of advertising on demand for goods and services, the effect on competition and the effect on national income are all dealt with. A chart of advertising expenditure, 1914- 64, is included. 16 pages, 17 footnotes, 16 bibliographic sources.

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