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Advertising's "Printers' Ink Statute."

02295. Advertising's "Printers' Ink Statute."

The 1911 Code of Ethics advanced by the advertising industry in the magazine Printers' Ink is studied, and the history of laws developing from it is delineated. The subsequent changes in the code, and the evolution of the Better Business Bureau and the Federal Trade Commission are examined. Current laws are seen as self-serving monopolistic controls exploited by the media. 11 pages, 12 footnotes, 5 bibliographic sources.

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