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Academic Term Papers Catalog YOUTUBE, GOOGLE, AND THE RISE OF INTERNET VIDEO KELLOGG SCHOOL OF MANAGEMENT CASE STUDY KEL403.
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18583. YOUTUBE, GOOGLE, AND THE RISE OF INTERNET VIDEO KELLOGG SCHOOL OF MANAGEMENT CASE STUDY KEL403.This paper provides a Berkeley Research case analysis and case solution to a Kellogg School of Business strategic management and marketing case study by Cool, Seitz, Mestrits, Bajaria and Yadati on the growing market of Internet Video. The case focuses on YouTube’s rise and domination of the online video market for user-generated content (UGC) in comparison with Google’s struggles in the internet video market, and Google's acquisition of YouTube (and its subsequent need to confront legal, competitive and financial challenges in monetizing YouTube). The paper includes problem definition, problem analysis, discussion of alternatives, and recommendations. APA Style. 12 pages, 20 footnotes, 13 bibliographic sources. 3,976 words.About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: case solution case studies, competition, strategic management, global economy internet online video, digital rights, monetization online media, UGC, user-generated content, marketing strategy growth strategy, video piracy. RELATED PAPERS Netflix: Harvard Business Case Study Solution Hulu: An Evil Plot to Destroy the World Harvard Case Solution Backchannel Media: Making Television Clickable Harvard Case Solution TIVO 2007: DVRS and Beyond Harvard Case Solution |
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