This paper investigates the claim, “clothing choices are deeply personal and yet simultaneously social.” Using various examples from the literature on material culture and identity, it is concluded that people use clothes to express personal identity and also in anticipation of societal reactions. The examples are concerned with studies of British women and groups of people in Zambia and India. KEYWORDS: fashion clothes identity sociology anthropology Britain Zambia India. MLA Style. 7 pages, 20 footnotes, 5 bibliographic sources.
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