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This paper provides a Berkeley Research case analysis and case solution to a Harvard strategic management case study by Willy Shih, Stephen Kaufman and David Spinola from the HBS Premier Case Collection on online video rental company, Netflix. The time period covered by the case is 1997-2007. The case is concerned with Netflix’s impending entry into the online Video-on-Demand (VOD) market. The analysis includes problem definition, SWOT analysis, Porter Five Forces analysis, assessment of four potential alternative solutions, strategic recommendations and rationale, and an implementation plan for Netflix’s entry into the online video on demand market. APA Style. 10 pages, 12 footnotes, 7 bibliographic sources. 2,693 words.
About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience.

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