This paper provides a Berkeley Research case study analysis and a case solution to a popular Harvard Business School marketing strategy case study (9-707-419) by David B. Yoffie, Travis D. Merrill and Michael Slind focused on the battle between music enabled cell phones and Apple’s efforts to dominate digital music through its ipod, itunes and related products. The analysis focuses on the strategic challenges and opportunities faced by Apple (as the existing leader in portable digital music) and its emerging rivals in the cellular phone industry. The case analysis includes problem statement, analysis with PEST, SWOT for Apple and the cell phone companies and a Porter's Five Forces; assessment of alternatives for Apple and the cell phone companies; and recommendations and likely future outcomes. APA Style. 11 pages, 12 footnotes, 10 bibliographic sources. 2820 words.
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TAGS: case studies ipod itunes cell phones mobile phones digital music marketing strategy consumer electronics wireless technology music industry copyright protection globalization telecommunications case solution SWOT five forces.
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