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CASE 16 JETBLUE AIRWAYS: CHALLENGES AHEAD HITT, IRELAND, HOSKISSON STRATEGIC MANAGEMENT CASE STUDY.

18384. CASE 16 JETBLUE AIRWAYS: CHALLENGES AHEAD HITT, IRELAND, HOSKISSON STRATEGIC MANAGEMENT CASE STUDY.

This paper provides a Berkeley Research case analysis and case solution to a strategic management case study from Hitt, et al.’s Strategic Management text on JetBlue Airways. The case provides an in-depth look at JetBlue’s operations, culture, strategy and operating environment from the time of its founding through 2006. The case problem focuses on the challenges and opportunities facing JetBlue in the coming years and its appropriate strategic response. The paper includes a strategic profile and problem definition; situation analysis (general environmental, industry, competitor, internal); SWOT analysis; strategy formulation (identification and evaluation of alternatives); and recommendations and implementation/action plan. KEYWORDS: business case study solution hitt Ireland hoskisson strategic management airline industry competitive analysis JetBlue Southwest United Delta alliances globalization. 13 pages, 12 footnotes, 9 bibliographic sources.

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