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Academic Term Papers Catalog BACKCHANNELMEDIA: MAKING TELEVISION ‘CLICKABLE’ HARVARD BUSINESS SCHOOL CASE STUDY 509026.
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18603. BACKCHANNELMEDIA: MAKING TELEVISION ‘CLICKABLE’ HARVARD BUSINESS SCHOOL CASE STUDY 509026.This paper provides a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by Gupta, Shukla, and Clayton on Backchannelmedia (BCM), a technology start-up possessing a technology to make television “clickable” and interactive. The case focuses on BCM’s decisions related to how to roll-out their product, including decisions on how to monetize the product. The paper includes problem definition, problem analysis, discussion of alternatives, recommendation and outline of implementation plan. APA Style. 12 pages, 7 footnotes, 4 bibliographic sources.About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: Harvard business school case study, case solution, marketing strategy competitive analysis technology start-up monetization online video, online piracy, Netflix, YouTube, new product video television. RELATED PAPERS Netflix: Harvard Business Case Study Solution YouTube, Google and the Rise of Internet Video Kellogg Case Study Solution Hulu: An Evil Plot to Destroy the World Harvard Case Solution TIVO 2007: DVRS and Beyond Harvard Case Solution |
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