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Academic Term Papers Catalog ALPEN BANK: LAUNCHING THE CREDIT CARD IN ROMANIA HARVARD BUSINESS CASE 4559.
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18593. ALPEN BANK: LAUNCHING THE CREDIT CARD IN ROMANIA HARVARD BUSINESS CASE 4559.This paper is a Berkeley Research case analysis and case solution to a Harvard Business School marketing case study by V.K. Rangan and S. Yong on a Romania-based Alpen Bank. The case focuses on country manager Gregory Carle’s decision on whether or not to recommend launching a credit card business, and if so, what recommendations to make on product positioning and customer acquisition. The solution determines the profit potential of the various segment marketing options and determines time to break-even and achievement of the goal of adding Euro 5 million to profits within two years. The paper includes problem identification, problem analysis, discussion of alternatives, and recommendations. Includes 8 tables with financial/marketing projections. APA Style. 12 pages, 6 footnotes, 7 bibliographic sources. 3,195 words.About Berkeley Research Case Solutions: Berkeley Research has offered authoritative case solutions to Harvard Business School case studies since 1984. We also feature solutions to case studies from other leading graduate business schools including Stanford, Darden, Wharton and Ivey. Our case solutions feature in-depth analysis drawing on appropriate analytical tools including S.W.O.T., P.E.S.T. and Five Forces analyses, and include secondary references from scholarly journals and leading business periodicals. We do not offer student-written essays; all of our case solutions are professionally written by MBA and DBA –degreed writers with proven aptitude and long experience in writing insightful case solutions. Unlike other case solutions made available on the Internet without competent evaluation of their merits, Berkeley Research case solutions are peer reviewed by a panel of case analysts prior to being offered on our website. The strongest and most gratifying endorsement of the quality of our case solutions comes from our customers: over two-thirds of our case study sales are made to repeat customers, graduate students and executives enrolled in some of the most distinguished and selective graduate business programs, and who necessarily set a high bar for analytical rigor and expository clarity. The Berkeley Research case study solution is a premium product intended for a discerning audience. TAGS: services bank marketing credit cards target market selection customer acquisition cost lifetime customer value product positioning marketing strategy quantitative analysis, Alpen Bank. Annotated Bibliography for Alpen Bank Harvard Case Study Credit Cards versus Debit Cards The Five Cs of Credit and Lending: Bases of Consumer Lending and Finance |
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