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Academic Term Papers Catalog A MARKETING CAMPAIGN FOR THE APPLE “IC”.E-READER.
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18793. A MARKETING CAMPAIGN FOR THE APPLE “IC”.E-READER.This term paper proposes a marketing campaign for an Apple e-reader (a product that had not yet been introduced at the time this paper was written). The paper discusses target market, product features, consumer viewpoints and competitors in the e-reader market (notably, the Amazon Kindle and the Barnes & Noble Nook), as well as outlining a proposed campaign to launch the new Apple product. The appendices to the paper include a mood board, spider diagram, and the results of a survey of ten college students. APA Style. 9 pages, 16 footnotes, 7 bibliographic sources. 2,085 words.TAGS: marketing research paper, information technology, e-readers, Apple iC reader, marketing campaign new product launch, Amazon Kindle RELATED PAPERS Apple Inc in 2010 Harvard Case Solution Apple Inc, 2008 Harvard Case Solution Design Thinking and Innovation at Apple Harvard Case Solution Symbian, Google, Apple in the Mobile Space Harvard Case Solution iPod versus Cell Phone Harvard Case Solution |
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