This paper examines the view that the media has a generally negative impact on the self-image of women. The paper describes and documents how media representations present an unattainable ideal for female appearance and behavior and how women – especially young women – accept this ideal and develop a negative self-image when they fail to achieve the ideal. It is argued that the best way to overcome this problem is to increase women’s awareness that they are being manipulated by the media for the sake of increased profits. KEYWORDS: mass media images women self-esteem women’s negative self-image media portrayal ideal women. MLA Style. 8 pages, 18 footnotes, 5 bibliographic sources. 1,845 words.
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