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Singapore Airlines (Sia) Strategy.

15440. Singapore Airlines (Sia) Strategy.

This paper profiles and presents a strategic analysis of Asia’s top airline, Singapore Air. Outlines the history, current operations, mission statement, and strategy of SIA, as well as detailing recent changes to operations and events (e.g., October 2000 plane crash, introduction of in-flight email, acquisition of Virgin Air). Conducts a PEST and a SWOT analysis, makes recommendations for future strategy. Keywords: international airline industry Asia strategy company profile marketing. 14 pages; 39 footnotes; 27 bibliographic sources.

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