Term Paper and Essay on Playboy Enterprises, Inc., 1992 Case Study.

1.	ANTHROPOLOGY
2.	ARCHITECTURE
3.	ART
4.	BLACK STUDIES
5.	BUSINESS
6.	CRIMINOLOGY AND LAW
7.	ECONOMY
8.	EDUCATION
10.	HISTORY
11.	JOURNALISM
12.	LABOR
13.	LINGUISTICS
14.	LITERATURE
15.	MEDIA
16.	MEDICINE AND HEALTH CARE
17.	MUSIC
18.	PHILOSOPHY
19.	POLITICAL SCIENCE
20.	PSYCHOLOGY
21.	RELIGION
22.	SOCIOLOGY
23.	SCIENCE
24.	WOMEN STUDIES
25.	AREA STUDIES

14235. Playboy Enterprises, Inc., 1992 Case Study.

This paper presents an analysis and a solution to a case study of Playboy Enterprises, Inc. (PEI), the parent company of leading men’s magazine, Playboy. The paper provides a strategic audit of Playboy in 1992. The company’s mission, objectives and existing strategy are defined. A summary company analysis, including a financial analysis and a business segment analysis, is presented, along with an analysis of the external business environment in 1992. A summary SWOT analysis provides the background for identification of three strategic alternatives. It is recommended that Playboy embark on a strategy which will essentially rebuild the Playboy image at home, while expanding in traditional, male-dominated product lines abroad. To implement the new strategy, it is recommended that PEI launch a new subsidiary company to be called Vanguard. The basic theme underlying Vanguard's products, which should include a monthly magazine, couple-oriented videos and sexual-aid products, should be "new-age sexuality: the 21st century and beyond." KEYWORDS: strategic management marketing case studies men’s magazines sex entertainment industry case study strategy case solution. 11 pages, 0 footnotes, 0 bibliographic sources. 2,453 words. Sections 5A, 5B, 5D, 22B

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Playboy Enterprises, Inc., 1992 Case Study.

14235. Playboy Enterprises, Inc., 1992 Case Study.