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Playboy Enterprises, Inc., 1992 Case Study.

14235. Playboy Enterprises, Inc., 1992 Case Study.

This paper presents an analysis and a solution to a case study of Playboy Enterprises, Inc. (PEI), the parent company of leading menís magazine, Playboy. The paper provides a strategic audit of Playboy in 1992. The companyís mission, objectives and existing strategy are defined. A summary company analysis, including a financial analysis and a business segment analysis, is presented, along with an analysis of the external business environment in 1992. A summary SWOT analysis provides the background for identification of three strategic alternatives. It is recommended that Playboy embark on a strategy which will essentially rebuild the Playboy image at home, while expanding in traditional, male-dominated product lines abroad. To implement the new strategy, it is recommended that PEI launch a new subsidiary company to be called Vanguard. The basic theme underlying Vanguard's products, which should include a monthly magazine, couple-oriented videos and sexual-aid products, should be "new-age sexuality: the 21st century and beyond." KEYWORDS: strategic management marketing case studies menís magazines sex entertainment industry case study strategy case solution. 11 pages, 0 footnotes, 0 bibliographic sources. 2,453 words. Sections 5A, 5B, 5D, 22B

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