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Marketing to "Generation X."

12011. Marketing to "Generation X."

The basic demographic and socio-psychographic characteristics of "Xers" (people born between 1964-1977) are discussed and analyzed. To better define Generation X and differentiate its members from other generational groups, the analysis compares Xers with "baby boomers." 18 pages, 42 footnotes, 26 bibliographic sources.

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