SUBJECT INDEX:
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| 2. | ARCHITECTURE |
| 3. | ART |
| 4. | BLACK STUDIES |
| 5. | BUSINESS
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| 6. | CRIMINOLOGY
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| 7. | ECONOMY |
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| 10. | HISTORY |
| 11. | JOURNALISM |
| 12. | LABOR |
| 13. | LINGUISTICS |
| 14. | LITERATURE |
| 15. | MEDIA |
| 16. | MEDICINE AND HEALTH CARE |
| 17. | MUSIC |
| 18. | PHILOSOPHY |
| 19. | POLITICAL SCIENCE |
| 20. | PSYCHOLOGY |
| 21. | RELIGION |
| 22. | SOCIOLOGY |
| 23. | SCIENCE |
| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog "ODYSSEY" BY JOHN SCULLEY.
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10119. "ODYSSEY" BY JOHN SCULLEY.A critical review and analysis of Sculley's book which details his career in marketing as he moves from the youngest president of PepsiCo to the new CEO of Apple Computer. Argues that the author's personal bias and arrogance tend to taint the facts. Nevertheless, valuable marketing information can be garnered from this book. 8 pages, 13 footnotes, 1 bibliographic source. |
$56 |
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