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5D2. GENERAL BUSINESS, PT. 2

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08094. THE ELECTRONICS COMPONENT INDUSTRY. An overview of the electronics component industry in the U.S.: the semi-conductor market, the major companies involved and products they produce, their markets, the financial situation and the threat of foreign competition are discussed. Includes an analysis of the future of the industry. 12 pages, 21 footnotes, 4 bibliographic sources.   $84
 
08087. THE PHARMACEUTICAL INDUSTRY: A PRODUCT ANALYSIS. An analysis of the highly successful Pharmaceutical Industry: the reasons behind its success, industry background, analysis of specific firms, and consideration of problems faced by the industry are included. 12 pages, 19 footnotes, 6 bibliographic sources.   $84
 
08083. IMPROVED AMERICAN AUTOMOTIVE TECHNOLOGY. A study of the factors behind the decline of the U.S. auto industry in the late 1970's and the subsequent improvements which have led to its renewed health. 9 pages, 10 footnotes, 6 bibliographic sources.   $63
 
08073. A SYSTEM OF ETHICS FOR HUMAN RESOURCE MANAGEMENT. A consideration of the problems involved in creating a system of ethics for human resource management. An individual model of such an ethical system is constructed and its strengths and weaknesses analyzed. 7 pages, 0 footnotes, 0 bibliographic sources.   $49
 
08070. FINANCIAL CORPORATION OF AMERICA. A case study of the problems faced by F.C.A. and steps taken to correct them. F.C.A.'s background, risky growth strategies, and an evaluation of the current situation are included. 10 pages, 7 footnotes, 6 bibliographic sources.   $70
 
08059. ORGANIZATIONAL THEORY AND I.B.M. A case study of the I.B.M. organization and how its flexible nature allows it to adapt to changing conditions. Relates I.B.M.'s success to an overview of organizational theory and details I.B.M.'s role in the rapidly expanding computer industry. 25 pages, 31 footnotes, 18 bibliographic sources.   $133
 
08055. A.T. & T.'S ENTRY INTO THE PERSONAL COMPUTER MARKET. A study of A.T. & T.'s product line and marketing strategy for entering the computer field. The internal conflict between marketing and manufacturing, competition with I.B.M., and other factors are covered. 10 pages, 23 footnotes, 11 bibliographic sources.   $70
 
08048. EASTERN AIRLINES AND THE E.S.O.P. A case study which explains how Eastern Airlines avoided bankruptcy through the use of an Employee Stock Ownership Plan (E.S.O.P.) with background information on the history of E.S.O.P.'s. 15 pages, 18 footnotes, 23 bibliographic sources.   $105
 
08039. EXPORTING SHRIMP TO THE UNITED STATES. A business study which considers the feasibility of exporting shrimp from Saudi Arabia and marketing them in the United States. Information on all aspects of shrimp production and the marketing of seafood products. Includes statistical table and recommendations. 11 pages, 13 footnotes, 22 bibliographic sources.   $77
 
08035. ENTREPRENEURIALISM. An analysis of the factors behind the rise in entrepreneurial business ventures with a case study and organizational chart from a successful entrepreneurship. 15 pages, 11 footnotes, 8 bibliographic sources.   $105
 
08031. U.S. INVESTMENT ABROAD. An overview of the pros and cons of foreign investments for U.S. firms. Considers the factors behind the decline in American investment abroad, and the growing investment in East Asian nations. 14 pages, 36 footnotes, 12 bibliographic sources.   $98
 
08018. CONTINENTAL ILLINOIS: ANATOMY OF A NEAR FAILURE. A study of the factors which led Continental Illinois Bank to the brink of bankruptcy and the F.D.I.C. reaction to the crisis. 11 pages, 10 footnotes, 5 bibliographic sources.   $77
 
08016. REAL ESTATE INVESTMENT IN THE 1980'S. An analysis of the current situation in real estate, with background on the real estate climate in the 1970's and consideration of the future for the real estate market. 10 pages, 13 footnotes, 9 bibliographic sources.   $70
 
08015. MUTUAL FUNDS. A consideration of the advantages and drawbacks of investing in mutual funds, with information on the performance of specific mutual funds in the past, and their prospects for the future. 9 pages, 31 footnotes, 9 bibliographic sources.   $63
 
08014. VENTURE CAPITAL. A study of the use of venture capitalism in the United States as a way to start a business. Includes history and analysis of venture capitalism, as well as charts indicating the increasing importance of venture capital. 9 pages, 12 footnotes, 10 bibliographic sources.   $63
 
08009. COMPUTER AIDED MANUFACTURING. A study of the rise of Computer Aided Manufacturing technology, its application to business and manufacturing, and its implications for the future. 10 pages, 26 footnotes, 8 bibliographic sources.   $70
 
08001. CORPORATE AIRCRAFT. A detailed comparison of different models of corporate aircraft with conclusions as to the optimum model to select. 10 pages, 42 footnotes, 13 bibliographic sources.   $70
 
07808. THREE SUCCESSFUL AMERICAN FIRMS IN JAPAN. Commonalities of three successful American businesses operating in Japan -- Hewlett-Packard, IBM-Japan, and Monroe Japan, Inc. -- are examined. Includes an economic forecast for would-be foreign investors. 13 pages, 19 footnotes, 9 bibliographic sources.   $91
 
07721. TWO CONGRESSWOMEN: A BRIEF COMPARISON. An examination of the contrasting careers and beliefs of Rep. Barbara Mikulski and Rep. Marjorie Holt, representing Maryland's third and fourth congressional districts respectively. 5 pages, 6 footnotes, 2 bibliographic sources.   $35
 
07704. THE LEADING SECTOR IN THE AMERICAN ECONOMIC "TAKE-OFF." Answers question on identifying the leading sector in American economic take-off (roughly 1820-1870) Manufacturing is identified, because of 750% growth rate of 1839-1879; preconditions for this included strong domestic market, transportation advances, entrepreneurial and financial "know-how", and technical inventiveness of American industry (compared to Europe). 6 pages, 16 footnotes, 3 bibliographic sources.   $42
 
07694. FEDERAL EXPRESS CORPORATION. This paper profiles the profitable air freight business, highlighting key strategies employed in company organization, challenges presented from the competition, and a comparative financial analysis. Includes conclusions and a Standard & Poor's Comparative Company Analysis. 11 pages, 10 footnotes, 8 bibliographic sources.   $77
 
07693. ROBOTS IN THE WORK PLACE. This paper analyzes the introduction of automated machines into the manufacturing process, the resulting displacement of workers, and the subsequent effects on labor-management relations. 6 pages, 7 footnotes, 6 bibliographic sources.   $42
 
07692. AMERICAN COMPANIES IN JAPAN. Detailed survey of the business environment for American companies doing business in Japan. Includes brief survey of geography, history, culture; operations of four American companies in Japan (IBM, Coca-Cola, GE and Rosemount Chemical); market incentives, government inducements for foreign investors; cultural barriers that act as barriers to entry (resistance to takeovers, underdeveloped stock market, differences in business culture and style, employment practices, and distribution systems); how these factors force American companies to adapt to Japanese ways, and important "decision points" to be considered by American firms. 16 pages, 38 footnotes, 9 bibliographic sources.   $112
 
07690. "HOW IBM STUNG HITACHI:" AN ARTICLE REVIEW. A solid summary and review of David Tinnin's Fortune magazine article, examining international industrial espionage and a successful FBI sting operation. 3p.   $21
 
07686. THE MOBIL CORPORATION. An effective critical analysis of the Mobil Corporation, its internal organizational structure, its marketing and financial prospectus; with recommendations for alternative strategy including scenario implementation. Company strengths and weaknesses are reviewed while future threats and opportunities are explored. This paper argues that Mobil's problems stem from mismanagement. Selected financial data from 1979-1982 is provided. 34 pages, 21 footnotes, 11 bibliographic sources.   $133
 
07683. CAPACITY ALTERNATIVE IN PRACTICE. Overview of the short-term and long-term problems of supplying just the right capacity of productive resources. Who the rising per-unit cost environment of the 1980's favors conservatism and flexibility in capacity strategies; capacity planning in general; short-term alternatives for greater flexibility; new productive development as long-term capacity planning; how specific industries such as Petrochemicals and oil refining have erred in the past and what they are doing to become more flexible in capacity provision. Conclusion favors increased and more sophisticated planning and awareness of the need for flexibility. 15 pages, 25 footnotes, 10 bibliographic sources.   $105
 
07678. THEFT BY EMPLOYEES: A BOOK REVIEW. Summary and review of this book by Hollinger and Clark. The book is the result of an extensive and intensive study of employee theft conducted by two sociologists, with fascinating first-hand data on the extent of and attitudes to the problem. Five hypotheses of causes of theft are examined, with the conclusion that the informal "social controls" of the peer group are the most effective deterrent, and that management must bake its commitment to honesty a major priority to achieve results. Review is very favorable to this ground-breaking result. 5p. 1b. notes in text.   $35
 
07675. BOOK REVIEW: MULTINATIONAL CORPORATIONS AND THE THIRD WORLD. Summary and review of this book by I. J. Turner, who in 1973 generally predicted the new low-profile role of the multinational corporation in the Third World in response to complaints of economic domination. Turner both shows why the complaints are justified/long-lasting and how changes of business attitudes can adapt to them (but not totally overcome them.) Complimentary review praises Turner's ability to see all sides of complex situations. 5p. 1b. notes in text.   $35
 
07672. A CITY CENTER DELL-RESTAURANT. A comprehensive hypothetical study of a downtown delicatessan complete with financial analysis, company visualization, firm layout (including legal structure) merchandising outlook (accounting for seasonal variations) risk analysis, and company policies. Includes accounting spread sheets. 31p.   $133
 
07670. TANDY CORPORATION: THE TRS-8O PRODUCT LINE. A critical analysis of the market conditions under which the Tandy Corporation introduced its micro-computer. Marketing strategy is discussed as well. 5p. 4b.   $35
 
07668. "NATIONAL STRATEGY FOR U.S. COMPETITIVENESS:" AN ARTICLE REVIEW. A critical review of Harvard Business Administration professor Bruce Scott's article in the Harvard Business Review. Herein Scott supports the creation of a national industrial policy. 4p.   $28
 
07665. THE PROPOSED CONOCO-MOBIL MERGER. A study of the proposed merger between two major oil companies, examining both market conditions and company profiles. 7 pages, 7 footnotes, 8 bibliographic sources.   $49
 
07628. WHAT MAKES SAMMY RUN? AN ANALYSIS OF HIS MANAGERIAL CAPABILITIES. Analysis of the managerial qualities of the hero of this novel, a cut-throat liar and cheat. His lack of cooperation, real concern for the business, and inability to plan rationally make him the opposite of a desirable manager. 6 pages, 0 footnotes, 0 bibliographic sources. Notes in text.   $42
 
07626. ABBOTT LABORATORIES AND THE INFANT FORMULA CONTROVERSY. Good summary of the controversy over the use of infant formula by uneducated mothers in Third World, and the response of this manufacturer. Includes summary and history of controversy; shows how Abbott managed to deflect anger onto Nestle by taking early leadership within industry to give responsible answers to questions raised. Finds Abbott's successful strategy leaves few alternatives but to continue the same as controversy dies down. 11 pages, 22 footnotes, 12 bibliographic sources.   $77
 
07486. REDESIGN OF A SECRETARIAL JOB. Analysis of the job of secretary to a Marketing Director: skills used, significance of tasks, lack of autonomy, little feedback. Recommends giving the secretary more autonomy and control over correspondence, bill paying, etc. 6 pages, 0 footnotes, 0 bibliographic sources.   $42
 
07485. MCDONALD'S AND AMERICAN HISTORY. Basic history of McDonald-s -- which receives on of five dollars spent on food away from home in America -- and essay on its impact on the American scene. History and development of McDonald's; its impact on the general trend towards living in the suburbs; standardization of restaurant industry; use of low-cost teenage labor; lack of nutrition; marketing strategy aimed at children. 11 pages, 0 footnotes, 1 bibliographic source.   $77
 
07483. WHAT ARE THE FUNCTIONS IN AN ORGANIZATION? Basic essay on the five functions that must be performed in any business organization: production, or acquisition of inputs required to sell goods and services; marketing, a strategic function of crating customers; sales, or implementing the marketing strategy; finance, controlling the company's use of the basic resource money; and administration and personnel, the management function of planning, directing and overseeing everything in the business. 5 pages, 4 footnotes, 1 bibliographic source.   $35
 
07481. MERCHANDISE INFORMATION SYSTEM. An analysis of personal computers for the needs of a buyer in a large organization. Why he can't use the company's mainframe computer; general overview of personal computers; analysis of his computer needs; analysis of various machines: Apple's Lisa, IBM PC, Radio Shack, Epson, Kaypro, and Osborne; recommends buying the Kaypro and various accessories. 9 pages, 3 footnotes, 6 bibliographic sources.   $63
 
07479. FIVE FUNCTIONS OF A BUSINESS ORGANIZATION. Essay on the five major functions of any organization: management, organization, production, marketing, and financial accounting. What these are, ways they may be carried out, why they are important. 5 pages, 0 footnotes, 0 bibligraphic sources.   $35
 
07463. THE YIN AND THE YANG OF ORGANIZATIONS. Review of this book which takes an unusual view of the human relations problems of organizations; people are the illogical/introspective yin, the organization's need for logic and order is the yang. Book and reviewer generally favor more democratic and participatory types of organization structure; also covers problems of how people change over time, resistance to change, patterns of interpersonal behavior; book's weakness is lack of programs for implementing change in organizations. 6 pages, 0 footnotes, 0 bibliographic sources.   $42
 
07461. SEVEN-UP. Detailed marketing analysis of the nation's fourth-largest soft drink company. Includes history, market analysis, Seven-Up's marketing and financial strategies/problems, strategies introduced since Seven-Up was taken over by Philip Morris, relations with bottlers and retailers, advertising strategies, and recommendations for future marketing policy. 24 pages, 15 footnotes, 12 bibliographic sources. 5 tables.   $133
 
07459. "HOW TO WIN FRIENDS AND INFLUENCE PEOPLE" BY DAE CARNEGIE (A BOOK REVIEW). First-hand personal impressions of Dale Carnegie's famous book on self-improvement. Agrees that these techniques are probably very useful, but criticizes Carnegie for over-simplifying some points and ignoring that this is a life-long project, not a quick fix. 6 pages, 0 footnotes, 1 bibiliographic sources.   $42
 
07458. LEVI STRAUSS & CO. Detailed history and marketing analysis, including founding of company and invention of blue jeans history and development, how company rode the jeans boom of 60s and 70s to become world's top clothing manufacturer, successes and setbacks of recent years, how company is adjusting to fast-paced fashion garment industry. 15 pages, 31 footnotes, 8 bibliographic sources.   $105
 
07457. THE CHRYSLER CORPORATION: THE EFFECT OF LEE IACOCCA'S CHANGES ON THE CORPORATION. Basic history of the crisis and recovery at Chrysler, 1979-82: Japanese competition, changes in the market and high fixed costs created the problem; cutting costs and halving the breakeven point in terms of volume of cars produced, selling non-auto-making-divisions, and establishing a market oriented strategy turned the company around. 4 pages, 7 footnotes, 6 bibliographic sources.   $28
 
07456. BUSINESS EDUCATION IN THE UNITED STATES. Good basic overview of American business education: history, typical content and courses, recent issues: general knowledge vs. specialization, student entrance requirements, teacher requirements, problems of teaching modern management theory. Includes both secondary and university level. 5 pages, 13 footnotes, 4 bibliographic sources.   $35
 
07453. BUSINESS PLAN: A COMPUTERLAND OUTLET. Well-written business plan for an outlet of the Computerland franchise chain of computer retailers. Includes detailed discussion of personal computer market in general, management policies, marketing strategies, location (San Francisco's Marina District), financing the business. Includes charts/breakdowns of projected cash flow statements and projected income statement. 9 pages, 0 footnotes, 8 bibliographic sources.   $63
 
07452. VIDEO RENTAL AND SALES OUTLET. Good example of a business plan, for a video tape rental and sales outlet in a residential district of San Francisco. Discusses pros and cons of all aspects of business: location, target market, product line, what product and services to offer, promotions, strategies for tying in customers, employees, financing. Includes 4p of projected cash flow and income tables. 12p. 8b.   $28
 
07449. INTERNATIONAL INDUSTRIAL SECURITY: TRADE SECRETS AND TECHNOLOGY. solid review of what trade secrets are, how and why they are stolen, and preventive measures that can be taken. Includes legal aspects, examples of reverse engineering and copying in computer industries, preventive measures, the Hitachi sting case, comprehensive program to prevent employees from leaving to set up their own companies using former employer's secrets. Finds prevention very difficult but very necessary. 10 pages, 19 footnotes, 11 bibliographic sources.   $70
 
07447. CONTINENTAL AIRLINES AND THE DEREGULATION CONTROVERSY. History of Continental Airlines up to their September 1983 bankruptcy filing (to bust unions?) with pros and cons of deregulation. Continental's plans to overcome losses, how they didn't work out, market shares of various airlines; pro and con views of deregulation: market can't protect public interest vs. airline management didn't know how to control costs. Finds Continental essentially victim of its own mistakes. 11 pages, 17 footnotes, 20 bibliographic sources. 2 tables.   $77
 
07417. ATARI INC.: CHALLENGES AND SUCCESSES. Good brief history of this video game and computer company which symbolizes the post-industrial era in American business. Includes Atari's beginnings on a $500 investment and early phases as a pinball machine middleman; the success of Pong as an arcade game; near failure in the second year; success of Pong as home video game; takeover by Warner Communications to finance expansion as major consumer goods company; pioneering of home video game console and cartridges; personality conflicts in top management and exit of found Bushnell; video game explosion of 1979-81; losses in computer division; the crisis of 1982 Christmas season; the move of production to Asia. Concludes that a company with over 50% market share in its primary market of game consoles and cartridges, and with $100 million research budget, should not be written off because of one bad year. 9 pages, 18 footnotes, 14 bibliographic sources.   $63
 
07415. SOFTWARE APPLICATIONS IN BUSINESS. Nontechnical summary of database systems for business users: what they are, how they work, what they're good for. Focuses on filing systems, spreadsheet systems, differences between and ideal system and actual systems. 5 pages, 16 footnotes, 3 bibliographic sources.   $35
 
07412. THE CHANGING DEBT STRUCTURE OF AMERICAN BUSINESS. Focuses on how companies have made a long-term change towards greater use of debt financing (as opposed to equity). This occurred because of inflation and the perceived advantages of leverage; however, in recent recession the dangers of debt became clear. Includes statistics, best and worst industries, advantages and disadvantages of debt financing, guidelines for proper use of debt, how companies have tried to correct the situation and obstacles, the long-term dangers of excessive debt. 12 pages, 25 footnotes, 13 bibliographic sources.   $84
 
07321. COMPUTER CRIMES AND BUSINESS. Thorough review of the many dangers of computer crime, and how it can be carried out. Types of computer crime, difficulty of detection (especially when programmers/supervisors are perpetrators), lax security procedures, and the low level of prosecutions. Concludes computer crime is a people problem. 9 pages, 8 footnotes, 5 bibliographic sources.   $63
 
07320. FAST FOOD RESTAURANTS: AN INDUSTRY ANALYSIS. Analyzes fast food industry, according to Porter's Competitive Strategy, finds it showing characteristics of both fragmented and maturing industries. Includes structure of industry, table of 20 top chains, analysis of major competitors such as McDonald's, Kentucky Fried, Wendy's Jack in the Box, Long John Silver's, Church's Fried Chicken, Pizza Time; finds increasing emphasis on competition for market share, as investments in new menus, redecorating, etc., are more useful in keeping old customers than pulling in really new ones. 16 pages, 29 footnotes, 25 bibliographic sources. 1 table.   $112
 
07319. THE EXECUTIVE JET INDUSTRY: THE CASE OF CANADAIR. Detailed and well-written study of competitive strategies and results in the executive jet market, characterized by high entry and exit barriers. History of Canadair's attempt to enter this market with what was intended to be a superior product --but in the end turned out to be only comparable to competitors, as recession struck the entire industry. Also analyzes strategies of major competitors such as Cessna, Gates Learjet, and Gulfstream. 18 pages, 32 footnotes, 34 bibliographic sources.   $126
 
07318. THE PROMOTABLE WOMAN BY CARR-RUFFINO. Personal, feminist book review of this book of how-to advice on improving one's management skills. Overcoming stereotypes, setting goals, time management techniques, and management-by-objectives techniques. 6p. 1b.   $42
 
07317. THE COMMERCIAL BANKING INDUSTRY: AN INDUSTRY ANALYSIS. Thorough study of the clash between banks and nonbanks. Overview of the development of nonbank competition, analysis of the strategies of some major bank and nonbank competitors, legal and financial advantages available to the two types of institutions, strategies used by banks and nonbanks. Full deregulation in October 1983 should bring a new era as banks and nonbanks begin to compete on more equal terms, with a new emphasis on marketing strategies and specialization. 18 pages, 14 footnotes, 14 bibliographic sources.   $126
 
07311. "CORPORATE CULTURES" BY DEAL AND KENNEDY. A review of this book by Terrence Deal and Allan Kennedy, on the patterns of integrated behavior in business organizations. 5 pages, 3 footnotes, 1 bibliographic source.   $35
 
07164. THE EFFECTS OF AIRLINE DEREGULATION ON AIRLINES AND CONSUMERS. Examines hypothesis (suggested by economist J. K. Galbraith) that deregulation will fail. Covers what deregulation is, rise of new airlines, effects of fuel costs, effects of PATCO strike, airline financial losses, consumer savings, Braniff bankruptcy. Finds that PATCO strike and resulting flight limits muddied picture, but argues that consumer savings are most significant. Generally pro-consumer, critical of inefficient airline managements. 21 pages, 28 footnotes, 26 bibliographic sources.   $133
 
07158. FORMATION OF AN ARABIC-SPEAKING DAY CARE CENTER. How and why married Arab students in the Denver area should form a day care center to meet the cultural needs of their children. Good coverage of legal basics and basic facilities and attitudes needed, but does not develop budget before deciding the idea is desirable. 5 pages, 3 footnotes, 2 bibliographic sources.   $35
 
07154. THE PATCO STRIKE OF 1981 AND ITS EFFECTS ON AIR SAFETY. This termpaper provides a balanced, thorough review of how the safety issue was used on both sides in the air traffic controller' strike, and the effects of the strike on air safety. PATCO's use of safety issue, contradictory charges, how FAA and pilots took over safety issue; little evidence that safety has been harmed by the new system of air traffic control. KEYWORDS: air traffic controller strike labor union dispute union busting reagan patco. 6 pages, 12 footnotes, 23 bibliographic sources.   $42
 
07153. THE AIR CONTROLLERS STRIKE OF 1981: A CASE STUDY. Very detailed, thorough and well-written history of a strike that was a spectacular failure. "PATCO's strategy...failed on all counts: the government was prepared with new contingency plans for operations, other unions failed to support PATCO for fear of losing their own jobs through bankruptcies, the airlines determined that PATCO militancy was a greater threat than short-term losses, the public did not respond to PATCO's claim that the system was unsafe...." 16 pages, 21 footnotes, 11 bibliographic sources.   $112
 
07140. SAFETY BY OBJECTIVES. Application of management by objectives to safety goals in the workplace; written in the form, "how I as Safety Officer would develop a SBO program. Identifying goals, identifying areas that need improvement, conferences with all management and workers to implement the program. 6p 0f. 0b.   $42
 
07139. THE FUTURE OF BUSINESS. study of the challenges presented by computers, robots, and other forms of automation. Robots, etc., must be used because of their productivity advantages, but the human challenges this implies have yet to be worked out. 10 pages, 11 footnotes, 5 bibliographic sources.   $70
 
07136. COST/BENEFIT ANALYSIS IN THE PURCHASE OF AN AUTOMOBILE. Good example of the use of cost/benefit analysis techniques in the case of a major consumer purchase that is all too often approached emotionally: a car under $10,000. Compares economy cars, sedans, sports types and used cars for initial price, features and handling, and fuel costs and repair problems; though not comparing all the cars on the market, recommends Honda Civic in the economy compacts, Honda Accord in the sedans, and the Volvo 242 or BMW 530i among used cars. 8 pages, 5 footnotes, 7 bibliographic sources.   $56
 
07090. THE BENEFITS OF INDUSTRY IN SPACE. Optimistic review of the prospects for industry in space (which already exists in the form of communications satellites). Discusses possibilities of mining and metallurgy, power satellites, bio-factories, and more. Cost is the barrier now (and may remain such), but technology is feasible. 10 pages, 26 footnotes, 7 bibliographic sources.   $70
 
07030. MULTINATIONAL CORPORATIONS AND THE AMERICAN ECONOMY. Good review of three aspects of the effects of multinationals on the American economy: export of jobs, export of capital, and tax avoidance. The export of jobs is proved but not large; the other two are possible but not large; the other two are possible but difficult to prove. 11 pages, 17 footnotes, 3 bibliographic sources.   $77
 
07029. MULTINATIONAL CORPORATIONS AND UNDERDEVELOPED AFRICA. good discussion of whether MNCs are hurting African development; included the colonial legacy, motives of governments and corporations, problems such as export of capital, technology transfer, creation of inappropriate consumption, social and political effects of mncs; also government regulations, indigenization of employment, and expropriations. 26 pages, 35 footnotes, 7 bibliographic sources.   $133
 
07026. MARKET CLASSIFICATIONS, STRUCTURE AND DEREGULATION IN THE U.S. AIRLINE INDUSTRY. Three interrelated studies of market structure and the effects of deregulation in the airline industry. Includes study of past structure and market classification (oligopoly: new competitors), non-price competition; what is deregulation and how it has worked; how airline executives are motivated by prestige rather than profit; bankruptcy of Braniff and rise of new no-frills airlines; possibilities for the future of the industry. 17 pages, 18 footnotes, 13 bibliographic sources.   $119
 
07020. ETHICS AND STRATEGY AT WEYERHAUSER. Case study of the need for and implementation of a business ethics policy in a major corporation; the need for an ethics policy, design and implementation of the policy, favorable evaluation of how it has worked in practice. 6 pages, 7 footnotes, 1 bibliographic source.   $42
 
06813. GULF OIL CORPORATION. The domestic and foreign political contributions made in the 1970's by the Gulf Oil Corporation are examined in this study of business and political ethics. The international situation and the Gulf payment strategy are analyzed in depth. 8 pages, 0 footnotes, 0 bibliographic sources.   $56
 
06811. THE CONSUMER PRODUCT SAFETY COMMISSION. The history and accomplishments of the Commission. established in 1972 are reviewed in this report. The organization, legislation, functions and business relations of the CPSC are examined. 12 pages, 26 footnotes, 5 bibliographic sources.   $84
 
06786. AMERICAN TELFPHONE AND TELEGRAPH. A case study of the communications giant, looking at company background, industry and company analysis, and competition; the company's stock is valued on the basis of book and market prices. 10 pages, 17 footnotes in text, 4 bibliographic sources.   $70
 
06785. THE EXXON CORPORATION. A case study of the international oil corporation, looking at the world's largest oil company in terms of profits, operating income and sales. A valuation of the company's stock is calculated and an evaluation of the company's prospects for the future offered. 12 pages, 19 footnotes, 5 bibliographic sources.   $84
 
06761. JAPANESE AUTO IMPORTS AND THE U.S. AUTO INDUSTRY. This paper describes the current situation of the American auto industry as influenced by Japanese import cars. Statistical data about U.S. and Japanese sales by manufacturer. Review of Detroit's responses and the effect of import restrictions. 13 pages, 17 footnotes, 12 bibliographic sources.   $91
 
06751. HOME BUILDING IN ALAMEDA AND CONTRA COSTA COUNTIES. A proposal for the establishment of a general building contracting company in Northern California's Alameda and Contra Costa Counties. This comprehensive startup includes an examination of incorporation, permit procedures, competition, capitalization costs, and prospects for residential homebuilding in the area. 21 pages, 3 footnotes, 5 bibliographic sources. Includes 4 data tables.   $133
 
06746. WHITE COLLAR CRIME IN AMERICA. The emergence of a "white collar" crime wave in America is examined; types of theft, the reaction of the security industry, and the criminal justice system are all included in the scope of the paper. 8 pages, 9 footnotes, 5 bibliographic sources.   $56
 
06740. INFRINGEMENT OF PATENTS. A comprehensive study of the problem of patent infringement in today's highly technological corporate society; the history of patents, and the kinds of cases that develop, are presented. Case studies in general patent infringement are offered, and the particulars of California patent infringement cases are presented; the focus is on industrial and technological patents. 23 pages, 11 footnotes, 5 bibliographic sources.   $133
 
06641. AMERICAN MULTINATIONAL CORPORATIONS AND THEIR PROBLEMS IN THE 1980'S. Charting the growth of multinationals since WWII, this paper examines the problems faced by corporations functioning in an international realm. The operating environment of the 1980s recieves special attention. 12 pages, 12 footnotes, 4 bibliographic sources.   $84
 
06640. BRIBERY IN THE INTERNATIONAL MARKETPLACE. An examination of the bribery of public and private officials by multinational corporations. Includes four major scandals that help illustrate the different approaches to bribery by different cultures. 20p.18f. l4b.   $133
 
06621. CORRUPT PRACTICES AND MULTINATIONAL BUSINESS. The ethical conflicts faced by multinational businesses are examined in this report; the major scandals involving Lockheed and others are examined in this report; the major scandals involving Lockheed and others are reviewed, and the methods of black gray and white payments are commented on. The policing by the U.S. Corrupt Practices Act and the U.N. Commissions is also noted in this through study. 21 pages, 24 footnotes, 17 bibliographic sources.   $133
 
06615. GOVERNMENT REGULATION OF BUSINESS. An examination of the argument that government regulation strangles business explansion concluding that American regulation of business has largely been designed to aid business, while government becomes an owner and customer. 8 pages, 4 footnotes, 2 bibliographic sources.   $56
 
06614. HOW TO MAKE YOUR OWN LUCK BY BERNARD GITTELSON. An interesting critique of a hard-sell "make your own luck" book; the inflated rhetoric and redundancies of this self-help manual are attacked. 10 pages, 4 footnotes, 1 bibliographic source.   $70
 
06612. TRANS WORLD CORPORATION. A good case study of the recent successor to Trans World Airlines, looking at the expansion opportunities, threats to its airline business, the strength of its diversification, problems of the TWA fleet and management, and recommendations for the future. 10 pages, 9 footnotes, 8 bibliographic sources.   $70
 
06611. SAFEWAY IN SAUDI ARABIA. An examination of a proposed overseas expansion of Safeway Stores to Saudi Arabia, looking at the situation analysis, (including cultural and economic factors) and marketing and management of supermarkets in the target area. 12 pages, 0 footnotes, 0 bibliographic sources.   $84
 
06610. A SMALL LUXURY HOTEL. A business proposal for a small luxury hotel in San Francisco, reviewing the alternatives, competition, costs and income, and promotion involved in the venture. 10 pages, 0 footnotes, 3 bibliographic sources.   $70
 
06608. JAPANESE AUTOMOBILE IMPORTS. A look at the Japanese automobile industry's import strategy, the American protectionist response, and the U.S. labor situation as of 1981. 5 pages, 9 footnotes, 7 bibliographic sources.   $35
 
06574. OCCUPATIONAL ILLNESSES. The history of "people over profits" ethics in the development of 0ccupational illnesses such as black lung, kenone poisoning and other health hazards is reviewed in this report, 10p, 10f. 3b.   $70
 
06500. CAN YOU TRUST YOUR BANK? BY ROBERT HELLER AND NORRIS WILLATT. A review of a recent popular book seeking to expose weaknesses in the banking industry. Critical of the shortcomings in its treatment of the Swiss Credit Bank's Chiasse scandal. 5 pages, 2 footnotes, 6 bibliographic sources.   $35
 
06367. TRADEMARKS. An interesting history of the development of the trademark as a form of commercial patent; the emergence of laws in the U.S. and on the international level, and the impact of trademarks on world business are all looked at; anti-monopoly positions by China and other nations are noted. 14 pages, 37 footnotes, 13 bibliographic sources.   $98
 
06355. BUSINESS FILING AND RECORDS CONTROL BY BASSETT, AGNEW AND GOODMAN. A chapter-by-chapter summary of a 1964 work on business filing methods, concentrating on alphabetical systems and including special systems and data processing. 10 pages, 3 footnotes, 1 bibliographic source.   $70
 
06353. MODERN RECORDS MANAGEMENT BY LEAHY AND CAMERON. A comprehensive look at record keeping in the modern business world, this paper gives a chapter-by-chapter summary of Emmet A. Leahy and Christopher A. Cameron's study. 10 pages, 1 footnote, 1 bibliographic source.   $70
 
06352. BAUSCH AND LOMB. A marketing case study of the soft contact lens manufactures, with a look at the nmrketing situation, pricing, inventory and new product strategies, and an analysis of the firm's success in regaining their lost market share. 10 pages, 13 footnotes, 7 bibliographic sources.   $70
 
06349. THE U.S. STEEL INDUSTRY. An in-depth report on technology and investment in the U.S. steel industry; the study focuses on efficiency problems and foreign competition, noting the outdated plants and equipment, as well as recent attemts at modernization. 16 pages, 11 footnotes, 9 bibliographic sources.   $112
 
06340. ON A CLEAR DAY YOU CAN SEE GENERAL MOTORS BY JOHN DELOREAN. A review of the Detroit whiz-kid executive's autobiographical critique of the America corporate system, with a look at his proposals for streamlining corporations and the success of his own car company. Written before the company failed. 19 pages, 2 footnotes, 1 bibliographic source.   $133
 
06330. THE SAFETY OF THE DC-10. A critical report on the safety defects of the McDonnell-Douglas DC-10, focusing on the ethical issues facing the company directors. Written as a memo to the company president. 5 pages, 0 footnotes, 4 bibliographic sources.   $35
 
06328. MACY'S, THE GAP AND MERVYN'S. An in-depth examination of the history and prospects of three large retail chains. The ownership and corporate structures of these three different businesses are compared, and prospects for physical, financial and product expansion are analyzed. 13 pages, 19 footnotes, 10 bibliographic sources.   $91
 
06325. THE TOBACCO INDUSTRY. A good general overview of the American tobacco industry, presenting industry and government view of the United States' fifth largest cash crop. Marketing techniques and the consumer view of the health controversy are looked at closely. 11 pages, 13 footnotes, 7 bibliographic sources.   $77
 
06324. THE TENSOR CORPORATION. The objectives, planning and market strategies of this manufacturer of high-intensity lamps are reviewed in this case study; the personal management style of company director Monroe is especially noted, and the entry into the sporting good market remarked upon. 10 pages, 0 footnotes, 0 bibliographic sources.   $70
 
06319. WENDY'S HAMBURGERS. A case study of the successful new fast food chain, looking at its market segment, product, price structure, and promotion techniques. 5 pages, 4 footnotes, 1 bibliographic source.   $35
 
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