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5D2. GENERAL BUSINESS, PT. 2

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06150. DIRECT SELLING: THE SKAKLEE CORPORATION.

Thorough case study of how Shaklee created and maintains a large direct selling sales force to market their household products; much attention to the personnel dynamics of motivating the salespeople. ... (more)		   $105
 

06148. MCDONALD'S.

Good basic business case study of McDonald's famous hamburger chain and its marketing problems in the 80's. Focuses on competition with Burger King and Wendy's; recommends advertising for key... (more)		   $70
 

06134. WORD PROCESSING AND OFFICE SYSTEMS.

Detailed study of the funciton of the secretary and the impact of the new word processing machines on office economics, personnel duties, carrer opportunities for secretaries; also history of the word... (more)		   $119
 

06127. MICHELOB LIGHT.

Business case study of one product of the Anheuser-Busch company, emphasizing marketing and promotion strategy. 6 pages, 6 footnotes, 5 bibliographic... (more)		   $42
 

6114. R.H. MACY & CO.

Strong business analysis of the nation's 7th largest department store, threats and responses to its market position. Recommends increasing mail order and specialty business. 12 pages, 9 footnotes, 5... (more)		   $84
 

06113. STANDARD OIL OF CALIFORNIA.

Good company history, more on modern problems, energy shortages, and windfall profits tax than the beginnings. Also discusses company strategies for the future. 23 pages, 37 footnotes, 12... (more)		   $133
 

06095. THE TEXACO STORY.

Good summary of Marquis James 1952 company commissioned history of Texaco Oil. The development of a multinational oil company in response to the challenges of the market. 5 pages, 0 footnotes, 1... (more)		   $35
 

06088. SCHLITZ BREWING COMPANY.

Strong detailed case study of the nation's third-largest beer company; stresses advertising and market-share prohlems, recommends selective expansion of product lines in non-beer areas the company has... (more)		   $70
 

06087. UAL INC.

Good detailed case study of the holding company of United Airlines, concentrating on marketing and financial aspects. Recommendations for dealing with passenger competition, fuel costs, controlling... (more)		   $84
 

06076. CHRYSLER CORPORATION.

Good case study of end-l979 problems of Chrysler Corporation. Identification of strengths and weaknesses of the company, recommendations for change based on close budget and cost control. 12 pages, 4... (more)		   $84
 

06052. AMERICAN MOTORS CORPORATION.

A history of the formation of the AMC and its attempts to compete with the big three car producers. The company's recent cooperation with Renault is shown to have been highly beneficial to AMC. The... (more)		   $84
 

06034. THE CORVAIR TRAGEDY.

An investigation of the state of the American auto industry as represented by the General Motors Corporation and the Nader expose of that company's policies in the case of the Corvair. 11 pages, 29... (more)		   $77
 

06023. MCDONALD'S.

Discusses some of the problems McDonald's faces in overcoming the problem of market saturation and increasing competition in the fast food industry. Recommends more market segmentation and... (more)		   $63
 

06021. BUSINESS SOCIAL RESPONSIBILITY AND POLLUTION CONTROL.

Discussed the effects that population, increased affluence and newer technologies have had in increasing pollution beyond the ecosystem's ability to handle it. Discusses how business benefits from... (more)		   $98
 

06016. PROBLEMS AND TECHNIQUES IN LETTER AND REPORT WRITING.

Discusses the importance of clarity and choice of words in communicating meaning in letters and reports. Also describes some of the differences in purpose, organization, and audience between the two... (more)		   $49
 

06015. ORAL AND WRITTEN COMMUNICATIONS IN BUSINESS.

Gives a brief description of the communications process and shows some of the similarities and differences between oral and written communications in business. Also discusses organizational barriers... (more)		   $70
 

05892. A STUDY OF POLLUTION COSTS IN THE UNITED STATES.

Emphasizes the distributional impact of these costs on the American consumer and American industry. It also discusses the theoretical foundation for a cost/benefit analysis of pollution abatement. ... (more)		   $77
 

05838. THE MARKETING STRATEGY OF THE OSCAR MAYER COMPANY.

A history and profile of this Bay Area meat packing company. The company concentrates on the high quality end of the market and premium pricing for the advantage it enjoys over its competitors. The... (more)		   $105
 

05811. INDUSTRIAL AND COMMERICAL LAND USAGE IN THE BAY AREA.

A paper dealing with the relative decline of the industrial base of San Francisco in relation to the white collar sector -- attributable very largely to the expansion of firms already based in the... (more)		   $77
 

05772. THE NATIONAL RAILROAD PASSENGER CORPORATION.

A discussion and analysis of how Amtrak is trying to attract more patrons. Analyzes equipment and service and marketing strategies. Recommends specific programs for increasing patronage. 12 pages,... (more)		   $84
 

05732. BUYING A SMALL RETAIL STORE.

Outlines the Procedures for researching the purchase and management of a small jewelry store in San Francisco. 6 pages, 0 footnotes, 3 bibliographic... (more)		   $42
 

05394. THE MULTINATIONAL CORPORATION.

A paper documenting the growth of the multinationai corporation over the last 20 years and an expose of the primary motivations as the maximization of profit - often to the detriment of consumers and... (more)		   $35
 

05388. PRODUCT LIABILITY SUITS.

The growth of suits against companies manufacturing of faulty goods from insignificant proportions in 1955 to a massive volume in 1976 is documented in this paper. Legal history of such suits from... (more)		   $35
 

05375. THREE INTERVIEWS: RETAIL SALES EMPLOYEES.

Three types of sales persons are considered; a telephone sales clerk, an outside commission salesman and a counter clerk. They discuss the advantages and drawbacks of their work,... (more)		   $49
 

05372. DISTRIBUTION IN THE RECORD INDUSTRY.

The fragmentation of the industry and the channeis of distribution which its uses are discussed - mail order, clubs and retail shops. 18 are analyzed in total. 19p. and tables. 12b.... (more)		   $133
 

05370. TIME AND NEWSWEEK: A COMPARISON.

The 1920's are shown to have been a fruitful period for the growth of lively news magazines, rendering an increasingly complex world more comprehensible to a mass audience. Politically Time's bias... (more)		   $56
 

05367. A DISCUSSION OF THE EVENTS AND CAUSES LEADING TO THE U.S. SENATE NOT APPROVING THE TREATY OF VERSAILLE WHICH MARKED THE END OF W.W.I.

This paper discusses Wilson's alienating behavior and his tendency to move alone without support from his party or the Senate. Discusses the League of Nations and its inception. 6p, 3f.... (more)		   $42
 

05366. "THE RELUCTANT CHAMPION OF EUROPEAN PROTESTANTISM": WHY HAS ELIZABETH I BEEN SO DESCRIBED?

Queen Elizabeth I's delicate position at home and in the international scene is explained to demonstrate the necessity of her apparent indecisiveness and eventual espousal of Protestantism. 8 pages,... (more)		   $56
 

05365. IRELAND IN THE 19TH CENTURY. DANIEL O'CONNELL--THE STRUGGLE FOR CATHOLIC EMANCIPATION AND REPEAL.

19p. 8b. 17f. See Section 10E, European History... (more)		   $133
 

05364. ORGANIZATION AND MANAGEMENT IN THREE FOOD PROCESSING COMPANIES.

Beatrice Foods, Kraft, and General Foods which have sales of $5 billion per year are compared. Many differences are noted the most important being that General and Kraft are heavily dependent on one... (more)		   $56
 

05361. THE SOUTHERN PACIFIC COMPANY AND ITS PENINSULA PASSENGER SERVICE.

Southern Pacific's desire to terminate the San Francisco/San Jose Passenger service is explained in relation to the Public unpolularity of this step and the refusal of the California Public Utilities... (more)		   $133
 

05357. GOVERNMENT SAFETY REGULATIONS AND THE AUTOMOBILE INDUSTRY.

The manifest reluctance to incorporate safety features voluntariiy into car production is documented, with reference to the case of the Ford Pinto, Consequent social and economic costs are discussed,... (more)		   $84
 

05356. THE U.S. AEROSPACE INDUSTRY: MCDONNELL DOUGLAS AND NORTHROP.

The nature of the industry which is heavily dependent on high technology and the Political climate is examined, The two companies are compared in terms of management, operatons, profits and marketing... (more)		   $105
 

05352. TRAVELLERS CHEQUES.

The historical development of the travellers' cheques from the time of Thomas Cook and the competition from the American Express Company, The use of the `float' by the issuing companies is documented,... (more)		   $56
 

05348. PENN. CENTRAL MERGER.

A look at the merger of Pennsylvania Railroad and the New York Central in 1968, especially Penn's chief executive and the man most resPonsible for the merger, Stuart Saunders, 5 pages, 2 footnotes, 4... (more)		   $35
 

05346. PRODUCTION MANAGEMENT PRINCIPLES APPLIED TO REAL ESTATE SALES.

The applicability of some production management techniques to real estate is shown; income controls, computerization and work scheduling. 13 pages, 9 footnotes, 5 bibliographic... (more)		   $91
 

05343. CAPTAINS OF INDUSTRY AND THE AMERICAN TRADITION.

The massive expansion of industry after the Civil War and the opportunities for corruption are documented in this paper. The analysis considers the expansion of the banking, railroad, oil and steel... (more)		   $35
 

05340. THE CAPETIAN CONCEPTION OF KINGSHIP.

An investigation of the development of the French monarchy under the direct line of the Capetian dynasty (987-1328). It stresses the gradual process of consolidation of royal power first in the... (more)		   $70
 

05339. THE MULTINATIONAL ORGANIZATION.

Traces the early development of the multinational corporation from the 1860's to the present. Also presents some likely changes in structure which may occur in the near future. 10 pages, 8... (more)		   $70
 

05334. HEAD SKIS.

A business study of Head Skis a division of AHF exploring its sales, organization distribution and promotion in the U.S. 9 pages, 4 footnotes, 5 bibliographic... (more)		   $63
 

05279. JOB ROTATION AND JOB ENLARGEMENT.

The need for ] ob rotation and enlargement of j ob functions is studied in this critique of specialization and its psychological effects. Programs for horizontal enrichment to avoid boredom are... (more)		   $35
 

05254. COMPUTER MODEL OP THE HOMEBUYING DECISION PROCESS.

A proposal for a computerized model of the economic factors in the homebuying decision, including such elements as down payment, property tax, income taxes, appreciation and depreciation rates, and... (more)		   $63
 

05164. FORMING A SMALL BUSINESS IN THE UNITED STATES.

An overview of some of the advantages. and disadvantages of the small business enterprise in the United States. It focuses primarily on the "'practical'" side of small business -- especially the... (more)		   $49
 

05156. BECOMING A PAINTING CONTRACTOR.

Based on interviews with the Painters' Co-op and a professional painting contractor this paper discusses some of the basic legal requirements of entering the painting business. Also describes the... (more)		   $49
 

05112. TIMEX.

An analysis of the Timex Company and its ability to withstand the competition from digital watch makers, particularly the giant electronic firms which manufacture the digital watch chips. Includes... (more)		   $42
 

05108. SETTING UP A PRINTING SHOP IN THE SAN FRANCISCO BAY AREA.

An on-the-spot description of setting up and operating a printing shop, based on the experiences of two San Francisco Bay Area printers. Technical information and training required for lithography,... (more)		   $42
 

05101. TEXAS INSTRUMENTS.

Strategy analysis of TI, examining those strategies which have helped make the company so successful. Also includes a discussion of the company's weaknesses and some recommendations for future... (more)		   $70
 

05096. EASTMAN KODAK.

Describes the strategies Kodak uses to maintain its market leadership and its high profitability. Also analyzes the management strengths and weaknesses of Kodak. Includes an analysis of Kodak's... (more)		   $70
 

05095. BURGER KING.

Describes the manner in which Burger King is trying to compete directly with McDonald's in several areas to become the new industry leader. Discusses some of the major areas in which Burger King is... (more)		   $84
 

05084. A LOOK AT ITT.

Discusses the origins of ITT and its early conflicts with Congress. Follows the growth of the company during the 1960s as Geneen put together the conglomerate. Deals a lot with ITT and antitrust... (more)		   $56
 

05083. LONG TERM RECORDS MANAGEMENT AND STORAGE PROBLEMS.

Discusses the basic reasons for long term recordkeeping. Analyzes the advantages and disadvantages of both centralized and decentralized recordkeeping. Details the advantages of microphotography... (more)		   $133
 

05075. THE POLAROID CORPORATION.

Describes the Polaroid marketing strategy of continually changing the product and of reliance on proprietary knowledge. Describes its weaknesses in competing against Kodak and some potential... (more)		   $70
 

05074. METRO-GOLDWYN-MAYER.

An analysis of why MGM' stock is a good investment buy. Analyzes the company's earnings and changes in management which affect the future. 7 pages, 8 footnotes, 5 bibliographic... (more)		   $49
 

05073. NATIONAL SEMICONDUCTOR.

Discusses the new consumer orientation at National Semiconductor. Also includes a discussion of how the company chooses new product areas to compete in. Analyzes management and organization... (more)		   $70
 

05072. THE NATIONAL RAILROAD PASSENGER CORPORATION.

A discussion and analysis of how Amtrak is trying to attract more patrons. Analyzes equipment and service and marketing strategies. Recommends specific programs for increasing patronage. 12 pages,... (more)		   $84
 

05071. MCA.

Discusses how MCA has been successful in the highly competitive and uncertain motion picture industry. Also shows hou MCA's other operating divisions contribute to its financial health. Includes... (more)		   $70
 

05070. MCDONALD'S.

Describes the current expansion strategies ,of McDonald's. Describes some of the management strategies which make the company successful. Analyzes some of the future areas of expansion for the... (more)		   $84
 

05066. THE MARKETING APPROACH TO STARTING A DISCO ROLLER RINK.

Discusses James Nash's proposal to turn a vacant Safeway store into a disco roller rink. Discusses how Nash should determine the feasibility of his product. Discusses the value of having a high list... (more)		   $77
 

05050. TRUTH IN LENDING AND REGULATION OP THE BANKING INDUSTRY.

Discusses the original Consumer Credit Protection Act and its amendments. Focuses on explaining the provisions of the acts and amendments and the way they affect consumers. Includes the rights of... (more)		   $105
 

05046. CAMP SHASTA: A MARKETING PROPOSAL.

Marketing proposal for a summer children's camp. Includes an analysis of location and financing needs. Details the target market for the camp and the means of promoting it. Appendix includes sample... (more)		   $105
 

05016. WHY THE MULTINATIONAL TIDE IS EBBING.

A discussion of an article by Rose in which Rose claims that multinational firms are ebbing. This paper disagrees with Rose's premise and presents evidence that the thesis is not true. 8p., 8f.,... (more)		   $56
 

04981. PABST BREWING CO.: FROM FINANCIAL RUIN TO PROSPERITY.

Covers Pabst history from its near collapse in the 1950's to its emergence as one of the top five brewers. Includes sales and earnings data for Pabst's financial recovery during the 1960's and... (more)		   $56
 

04980. THE FAST FOOD INDUSTRY: STRUCTURE AND ANALYSIS.

A study of the history of the fast food industry, its present day status and possible future trends. Includes a discussion of social and economic factors which allowed the industry to develop, and... (more)		   $133
 

04962. BIOBHYTHMS AND BUSINESS ADMINISTRATION.

The applications of biorhytbm theory to the operation and management of business are considered. Problems of safety, job. effectiveness and administrative skills are related to the three basic... (more)		   $133
 

04949. ENGLISH AS AN INTERNATIONAL BUSINESS LANGUAGE.

The rise of English as the international language of. business is looked at in this paper. The political and linguistic obstacles to the use of one language for international business are assessed,... (more)		   $63
 

04933. EVALUATION OF RISKS IN FOREIGN CURRENCY HOLDINGS.

The risks involved in the floating exchange rates for foreign currency holdings are assessed in this study which includes a study of the actuarial costs of exposure versus the costs of forward cover... (more)		   $63
 

04913. CAREER EDUCATION: INDUSTRIAL ARTS TRAINING IN THE MODERN WORLD.

This paper begins with the early 20th century and the origins of government support for industrial arts training, and proceeds to a discussion of the differences between the industrial arts and... (more)		   $126
 

04880. THE EFCA FRAUD: A POORLY-PLANNED MEANS TO GENERATE INCOME.

An investigation of the mechanics and history of the Equity Funding Corporation of America (EFCA), discussing how the company came to write fraudulent insurance policies and thereby grow on paper. ... (more)		   $119
 

04830. BIORHYTHM THEORY AND INDUSTRIAL ACCIDENTS.

A comprehensive study of the relationship between recent biorhythm theories of human behavior and the occurrence of industrial accidents. The paper looks at the pioneering work in the field and... (more)		   $133
 

04801. DAMAGE IN THE MOVING INDUSTRY.

An examination of the extent of carrier liability in the moving and storage industry, looking at methods of measurement of damage to household goods in terms of rates, ICC regulations, and legal... (more)		   $49
 

04592. ORGANIZATIONS AND EFFECTIVENESS.

Good discussion of need and purpose in social organizations; begins with basic Points about groups, norms and authority in organization, role of culture, government in facilitating complex... (more)		   $112
 

04528. INTERNATIONAL BUSINESS MACHINES CORPORATION.

Basic overview of IBM: product s, income, other statistic s, antitrust situation, marketing and advertising strategies. lOp., Of.,... (more)		   $70
 

04524. WORK AND SOCIETY.

Good discussion of motivation theories and research; social values related to work, work and emotional needs. 11 pages, 9 footnotes, 8 bibliographic... (more)		   $77
 

04521. PLAYER-OWNER CONTRACTS IN PRO SPORTS.

Well-balanced, thorough discussion of the salary race in pro sports, hopeful conclusion. 8p., Of.,... (more)		   $56
 

04520. FOREIGN INVESTMENT GOALS OF COMPANIES AND COUNTRIES.

Clever and sophisticated view of foreign investment from both sides: what companies want, how they act ( sometimes irrationally) in practice; what nations want, conflicts between national pride and... (more)		   $133
 

04517. THE STRUCTURE OF THE AUTO INDUSTRY.

Very good examination of oligopoly and competition in the auto industry; detailed treatment of independent car makers after wwii, economies of scale in manufacturing, barriers to entry; finds that... (more)		   $112
 

04502. A MARXIST VIEW OF POWER IN SOCIETY.

Very sophisticated argument which discusses the differences between Marxist theory of society and "pluralist" (most American social science) views on distribution of power. Recreates Marxist view of... (more)		   $70
 

04476. THE HISTORY OF AVIATION.

Good basic overview of types of airplanes from 1903 to World War II, the Wright brothers to the DC-3. 7 pages, 6 footnotes, 3 bibliographic... (more)		   $49
 

04461. MOTORCYCLES: THEIR TECHNOLOGICAL DEVELOPMENT.

The history of the motorcycle, from the first gasoline-powered engines on bicycles and the early work by Butler and Daimier to the rise of the modern motorcycle and the entrance of Japan into the... (more)		   $70
 

04430. THE ENERGY INDUSTRY: A MONOPOLY.

Interesting discussion of how energy industries resemble monopolists, even though these are several firms. 6p., 3f.,... (more)		   $42
 

04426. THE EVOLUTION OF THE PARAPROFESSIONAL CAREER.

Solid, detailed discussion of new job opportunities assisting lawyers, doctors and teachers; covers the economic and institutional need for paraprofessionals, their functions, their role in the... (more)		   $63
 

04263. THE NATURE OP WORK AND PUBLIC PERSONNEL POLICIES.

Good basic argument for freer environment in public employment situations,; discusses creative and meaningless work, bureaucracy, humanizing the public agency j ob environment. 5p., Sf.,... (more)		   $35
 

04252. COMPUTERS AND THE BANKING INDUSTRY: ELECTRONIC FUNDS TRANSFER.

Very good survey of how and why computers will replace physical transfer of checks in banking industry. What devices are used, costs, advantages and disadvantages, what major companies have done to... (more)		   $77
 

04208. HOUSING CONSTRUCTION IN THE SAN FRANCISCO BAY AREA, 1971-1974.

Good analysis of housing statistic s during the great building slump of the early '70's, focusing on the shifts from one type of construction to another, the amazing rise in unit prices of new houses.... (more)		   $77
 

04153. THE MULTINATIONAL CORPORATION.

Basic overview of the goals and problems of the multinational corporation in the international environment, hopes for smoother relationships with host countries in the future. 7p., 18f.,... (more)		   $49
 

04150. A SMALL BUSINESS ANALYSIS.

Good examination of costs and policies to be considered in setting up a small beer bar with dancing in a college neighborhood. 8p., Of.,... (more)		   $56
 

03943. ANALYSIS OF AN APARTMENT INVESTMENT.

Cost and income analysis of an apartment venture, including consideration of depreciation, tax effects, interest rates and long-term prospects. Sp., Of.... (more)		   $35
 

03906. WATERGATE AND AMERICAN BUSINESS.

Good study (though actually more political than business-oriented) which asks whether business has suffered from the crisis of confidence of Watergate. Examines major theories of elite influence of... (more)		   $133
 

03891. THE FOREST PRODUCTS INDUSTRY.

Very good "stock market-oriented" analysis of the forest products industry (both paper & pulp and lumber subsections) concentration on the elements of profitability: demand, capacity, cyclical... (more)		   $133
 

03890. THE PETROLEUM INDUSTRY.

Very good overview of the petroleum industry; includes the chemical formation of oil, oil in ancient history, good summary of modern history of oil industry, structure of industry, relations between... (more)		   $133
 

03841. BIG BROTHERS.

Good study of financial and organizational policies of Big Brothers youth help agency in Santa Clara Co., Calif. 7p., Of.,... (more)		   $49
 

03827. AN EXPOSITION OF THE CHARACTER OF BANK PROFITS.

Thorough and technical examination of bank profit rates. Large and small bank profit characteristics, profit growth since wwii, factors affecting rates of return, finds bank profits correlate best... (more)		   $56
 

03696. OIL TAX SHELTERS: THE DEPLETION ALLOWANCE.

Thorough study, including how it is calculated, its relation to risk, initial capital outlays, conservation, incentives and profitability, critical conclusion. Written before depletion allowance... (more)		   $42
 

03592. FOUNDATIONS OF BEHAVIORAL SCIENCE RESEARCH IA ORGANIZATIONS BY ZEDECK AND M. BLOOD.

Book review; book shows how behavior science techniques can help in developing organizations, staffing and maintaining organizations. 4p., Of.,... (more)		   $28
 

03562. AREA STUDY IN TOURISM: INDIA.

Thorough overview of potential and problems of Indian tourism; attractions of the country's regions, marketing strategy of Indian, gov., criticisms, recommendations. Includes 1 page table. 11 pages,... (more)		   $77
 

03545. EMPLOYER AND UNION COALITIONS IN BARGAINING.

Overview of why some unions and businesses form coalitions for bargaining. 4 pages, 8 footnotes, 5 bibliographic sources. ... (more)		   $42
 

03538. PROBLEMS OF TECHNOLOGY AND INNOVATION IN CANADIAN INDUSTRY.

Good study of Canada's problems of geography, weak competitive structure, and foreign control and how these relate to the need for modernization and national control. 7 pages, 7 footnotes, 8... (more)		   $49
 

03423. CORPORATION AND POLITY: THE SPHERE OF POLITICS AND THE SPHERE OF BUSINESS IN THE UNITED STATES.

Studies U. S. as a political system, business as a subsystem, argues that the primary influence of business on politician system is ideological and structural. 4p., 9f.,... (more)		   $28
 

03384. TERMINATION COST.

Basic discussion, which treats alcohol problems as the model of employee termination situations; lists the costs to the firm and to society from alcoholism. 6p., Of.,... (more)		   $42
 

03220. THE JOB HUNT: GOING AFTER THE BIG GAME.

Clever presentation of job-seeking techniques, using the writing device of job hunt-jungle safari. Concentrates on resume-writing, includes six examples. 19p., Of.,... (more)		   $133
 
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