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5D. GENERAL BUSINESS, PT. 1

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18553. NIKE’S MARKETING OF THE MICHAEL JORDAN BRAND. This paper discusses how the Michael Jordan brand has been marketed by Nike Inc. Since the introduction of the Air Jordan sneaker in 1986, Jordan’s athletic shoes have been marketed as high-price status items. Over the years, the brand has diversified to include other kinds of athletic products as well as a line of fashion apparel. An attempt has also been made to expand beyond the target market of young males to attract other kinds of consumers, such as women and fans of hip-hop music. It is argued that marketing success has come through the use of celebrity appeals, catchy ads and promotions, and “street level” campaigns. The paper concludes that Nike’s handling of the Jordan brand provides insight into the best practices for marketing athletic shoes as well as other kinds of products. KEYWORDS: marketing Nike Michael Jordan shoes fashion. APA Style. 11 pages, 26 footnotes, 10 bibliographic sources. 2,703 words   $77
 
18505. THE E-MYTH REVISITED BY MICHAEL E. GERBER. This paper summarizes and critiques The E-Myth Revisited, a book that seeks to explain why new small businesses often fail. It is argued that the problem is due to most businesses being started by “technicians” (people with skills that they want to market) rather than by business-savvy entrepreneurs. Despite some minor criticisms, the reviewer finds that the book provides useful advice. KEYWORDS: book review small business success failure entrepreneurs. MLA Style. 6 pages, 16 footnotes, 1 bibliographic source. 1,377 words.   $42
 
18495. THE MANAGEMENT OF BERKSHIRE HATHAWAY STANFORD UNIVERSITY BUSINESS CASE STUDY 9-CG1-6. This paper provides a case analysis and case solution to a Stanford University business case study (available on the Harvard case website as 9-CG1-6) by David F. Larcker and Brian Tayan concerning management and organizational structure at Warren Buffett’s Berkshire Hathaway. The case focuses on Berkshire Hathaway’s unique operating structure and its extreme decentralization. The paper includes problem identification, problem analysis, identification and assessment of alternative solutions, and recommendations. KEYWORDS: Berkshire Hathaway case study case solution warren buffett management organizational structure decentralization local control operating controls risk management shareholder relations risk management. 12 pages, 8 footnotes, 7 bibliographic sources.   $84
 
18424. THE GRAHAM FAMILY AND THE WASHINGTON POST COMPANY HARVARD BUSINESS CASE STUDY 9498031. This paper provides a case analysis and case solution to a Harvard Business School case study on succession planning and other strategic issues at the family-owned Washington Post Company. The case is set in 1997. The paper considers succession planning from Eugene Meyer through Donald Graham and the changing role of generations (ownership stages); leadership values and competence; communication problems; the challenges and rewards of managing relationships in families and family business conflicts; governance in a family business; the challenges for the Graham family and their media company as they face a rapidly changing business environment; and the role of creativity and innovation in the Washington Post Company. KEYWORDS: case studies succession planning family business newspapers Washington post leadership. APA Style. 24 pages, 23 footnotes, 14 bibliographic sources. 6,323 words.   $133
 
18418. IMPLEMENTATION SUCCESS OR FAILURE CASE STUDY. This paper presents an analysis of a case study of problems encountered with a $52 million PeopleSoft Inc. software implementation at eight-campus Indiana University in 2004. It is argued that the implemenation has been more of a failure than a success and outlines some of the reasons why the implementation failed, focusing on the failures in program design, support, planning, and execution. Recommendations are made for IT managers. KEYWORDS: erp implementation peoplesoft case study program failure information technology. APA Style. 15 pages, 16 footnotes, 9 bibliographic sources. 3850 words.   $105
 
18417. DANONE GROUP: INTERNATIONAL OPERATIONS & STRATEGY. This paper provides a strategic profile of the Paris-based global market leader in fresh dairy products (such as yogurt) and a pioneer in the “healthy food” marketing business. The paper provides a brief company history and profiles Danone’s operations and three main product groups – fresh dairy, bottled waters, and baby food/medical nutrition – as well as its major markets. The external environment and industry conditions, along with key competitors are discussed. The concluding section examines Danone’s strategy in detail, considering the company vision and competitive advantage as well as the outlook for the future. KEYWORDS: company profile strategy healthy food marketing international european industry yogurt yoghurt packaged water baby food. APA Style. 11 pages, 42 footnotes, 38 bibliographic sources. 3320 words.   $77
 
18416. EBAY PROFILE OF AN E-BUSINESS. This paper provides a profile of eBay, looking in particular at eBay’s changing business model, its marketing, its strategies, the challenges it faces related to trust and security issues, and its value concept. The analysis focuses primarily on eBay’s core online marketplace operations (i.e., its auction and online sales businesses) although its Skype, PayPal, and other divisions are also discussed. The profile begins with a general overview of eBay, including its history, its three major business divisions and their operations (Marketplaces, Payments, and Communications) and its financial results. The analysis considers eBay’s shift away from a focus on sellers to a focus on buyers and its move away from auctions and towards fixed-price sales. KEYWORDS: ebay online commerce paypal skype value chain e business model online auction. APA Style. 12 pages, 26 footnotes, 16 bibliographic sources. 3,490 Words.   $84
 
18415. MANAGING PIBREX RUSSIA (A): NEW CRISIS, OLD GRIEVANCES IVEY BUSINESS CASE STUDY. The following provides an analysis of a Richard Ivey School of Business case concerning strategy and change management under conditions of financial crisis at the Russian subsidiary of Swedish-based Pibrex AB, one of the world’s biggest producers of petrochemical-based polymers. The time is late 1998. Includes background analysis, general external environmental analysis, SWOT analysis, TOWS matrix analysis, outline of strategic alternatives, and recommendations and implementation plan. KEYWORDS: case studies organizational culture russia business swot pest strategy financial crisis. APA Style. 15 pages, 11 footnotes, 10 bibliographic sources. 3,700 words.   $105
 
18397. THE COCA-COLA COMPANY DARDEN BUSINESS SCHOOL (UV) CASE STUDY 9-UVO-910. This paper provides a case analysis and case solution to a Darden (University of Virginia) case study (available on the Harvard website as 9-UVO-910) by Edward D. Hess concerning Coca-Cola Company in 2006. The case focuses on Coca-Cola’s decline (relative to rival PepsiCo) in the period 1997-2006 following the death of CEO Roberto Goizueta who had steered the company through a period of high growth and profitability. The paper includes problem identification, problem analysis with SWOT, identification and assessment of alternative solutions, recommendations and implementation plan. KEYWORDS: coca cola coke case study case solution competitive analysis global soft drink industry pepsi growth strategy strategic management global brands. APA Style. 11 pages, 9 footnotes, 7 bibliographic sources.   $77
 
18335. VERY LIGHT JETS. This paper is concerned with very light jets (VLJs), which are single-pilot jets that compete with larger jets for airspace and runway space. Because of their relatively low cost and ability to access smaller airports, it is expected that VLJs will be increasingly used in upcoming years. The SHEL model is used to analyze human factors issues that need to be addressed regarding this emerging aviation technology. (The SHEL model focuses on issues of software, hardware, environment, and liveware.) KEYWORDS: aviation technology human factors very light jets. Written 2007. APA Style. 9 pages, 30 footnotes, 9 bibliographic sources. 2,286 words.   $63
 
18331. PILOT FATIGUE AND AIRLINE SAFETY. This paper discusses pilot fatigue as a component of an airline’s safety program. The paper includes background on the problem of pilot fatigue and refers to research evidence on its causes, consequences, and effective countermeasures. Recommendations are made for scheduling of duty hours and time off, the use of onboard naps and rest periods, the use of fatigue-management strategies, and pilot training. KEYWORDS: aviation airline safety pilot fatigue pilot stress. APA Style. 12 pages, 33 footnotes, 9 bibliographic sources. 3,002 words.   $84
 
18300. A STRATEGIC AUDIT OF MAYTAG CORPORATION, 2002. This strategic audit draws on information found in Hunger’s (2002) case, “Maytag Corporation 2002: Focus on North America”, with updates on Maytag’s position from the time of the case date (May 2, 2002) through the end of FY 2005, just prior to Maytag’s ultimate acquisition by Whirlpool in April of 2006. The audit considers current performance, corporate objectives, mission, policies, organizational structure, management, strengths and weaknesses, threats and opportunities, and strategies. Specific recommendations are made on revising Maytag’s strategies and operations to fit with new challenges and opportunities. KEYWORDS: case studies appliance industry maytag strategic management. Written 2007. APA Style. 23 pages, 22 footnotes, 21 bibliographic sources. 6,428 words.   $133
 
18223. CREATIVE PROBLEM SOLVING TECHNIQUES. This paper describes the use of the Creative Problem Solving model to solve a real-life problem (a decline in sales at a small neighborhood restaurant). The five steps of the model are: analyze the problem, redefine it, generate ideas, evaluate and select the best solution, and implement the solution. Some specific techniques are also discussed, including informal customer survey, brainstorming, heuristic redefinition, word association, and Nominal Group Technique. KEYWORDS: business creativity problem solving. Written 2007. APA Style. 7 pages, 8 footnotes, 3 bibliographic sources.. 1,723 words.   $49
 
18208. THE CELL PHONE MARKET IN SINGAPORE. This paper discusses the rapid growth of cell phone consumers in Singapore in recent years, which is due to the demands of business and also of youth (who use the phones for text messaging and receiving video content as well as for making phone calls). The paper also discusses the relative performance of the country’s three major service providers, the local cell phone manufacturing industry, and the use of phones for marketing campaigns. KEYWORDS: business marketing manufacturing cellular phones mobile phones Singapore. MLA Style. 7 pages, 15 footnotes, 8 bibliographic sources.   $49
 
18199. ORGANIC GROWTH AT WAL-MART HARVARD CASE STUDY 9-707-498. This paper presents a case study analysis and case solution to a Harvard Business School strategic management case study (9-707-498) by Jan W. Rivkin and Troy Smith on Wal-mart’s possible expansion of its selection of organic food in the context of wider attempts to move the giant retailer upscale a bit and to focus on environmental sustainability. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies walmart organic grocery competitive strategy growth strategy five forces swot pest analysis whole foods case solution. APA Style. 11 pages, 14 footnotes, 9 bibliographic sources. 2,916 words.   $77
 
18196. AARP AND AARP SERVICES, A MULTI-SECTOR APPROACH TO SOCIAL CHANGE STANFORD CASE STUDY S191. This paper provides a case study analysis and a case solution to a 2007 Stanford University organization management case study (S191 from Harvard Business School Publishing) on the American Association of Retired Persons (AARP), one of the nation’s largest non-profit corporations. The case considers branding, image, culture, and strategy at AARP and its affiliated AARP Services organization. The case analysis includes problem statement, analysis, assessment of alternatives, and recommendations. KEYWORDS: case studies stanford retired persons aarp nonprofit organization strategy branding public relations case solution. 11 pages, 11 footnotes, 5 bibliographic sources. 3,251 words.   $70
 
18195. NORWAY SELLS WAL-MART HARVARD CASE STUDY 308019. This paper provides a case study analysis and case solution to a 2007 Harvard Business School finance and ethics case study (308019) by Robert C. Pozen and Aldo Sesia on the 2006 decision by Norway’s Pension Fund to divest its holdings in Wal-Mart Stores, Inc. based on ethical considerations. The case analysis includes problem statement, analysis, assessment of alternatives, and recommendations. KEYWORDS: case studies ethics accountability activist investors investment management pension funds norway public relations labor management relations wal-mart corporate reputation globalization case solution. Written 2008. 10 pages, 6 footnotes, 4 bibliographic sources.   $70
 
18181. STRATEGIC PLANNING AT UNITED PARCEL SERVICE HARVARD CASE STUDY 306002. This paper provides a case study analysis and case solution to a popular Harvard Business School strategic management case study (306002) by Garvin and Levesque concerning United Parcel Services’ (UPS) efforts to transform itself to achieve sustainable competitive advantage. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies ups overnight delivery corporate strategy strategic planning leadership CEO competitive advantage organizational change transformation scenario analysis globalization case solution. Written 2008. APA Style. 11 pages, 12 footnotes, 6 bibliographic sources.   $77
 
18174. WIPRO TECHNOLOGIES: THE FACTORY MODEL HARVARD CASE STUDY 9-606-021. This paper presents a case study analysis of a Harvard Business School operations management case study (9-606-021) by Fuller and Upton on Bangalore, India-based Wipro Technologies, a software services company. The focus of the case is on Wipro’s application of Toyota’s lean manufacturing model to software services. The case analysis includes problem statement, analysis, assessment of alternatives, recommendations and implementation plan. KEYWORDS: case studies wipro outsourcing software services india lean manufacturing toyota production system. Written 2008. APA Style. 10 pages, 5 footnotes, 2 bibliographic sources.   $70
 
18170. ACCOUNTING FRAUD AT WORLDCOM HARVARD CASE STUDY 9-104-071. This paper presents a case study analysis and a case solution to a popular Harvard Business School business ethics case study (9-104-071) by Robert S. Kaplan and David Kiron on the largest accounting fraud in history at telecommunications giant WorldCom. The case analysis includes problem identification, discussion of major issues and sub-issues, organizational and corporate cultural analysis, a discussion of the alternative courses of action that WorldCom personnel might have taken, and a set of recommendations for avoiding similar problems in the future. KEYWORDS: case studies worldcom accounting fraud business ethics arthur andersen scandal corporate culture betty vinson organization bernie ebbers scott sullivan internal auditor deontological ethics Kant utilitarian ethics case solution. Written 2008. APA Style. 10 pages, 27 footnotes, 10 bibliographic sources. 2,758 words.   $70
 
18169. PRODUCT TEAM CIALIS: GETTING READY TO MARKET HARVARD CASE STUDY 9-505-038. This paper presents a case study analysis and a case solution to a Harvard Business School marketing case study (9-505-038) by Elie Ofek on the launch of Cialis, Lilly’s and ICOS’ new prescription drug entrant in the erectile dysfunction market. The case analysis includes problem identification, industry, market and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies pharmaceutical industry erectile dysfunction drugs cialis viagra levitra target market marketing strategy market segmentation new product entry case solution swot pest. Written 2008. APA Style. 11 pages, 12 footnotes, 11 bibliographic sources. 3,512 words.   $77
 
18168. INSIDE INTEL INSIDE HARVARD CASE STUDY 9-502-083. This paper presents a case study analysis and case solution to a Harvard Business School marketing strategy case study (9-502-083) by Moon and Darwell on semiconductor industry leader Intel. The time frame of the case is 2002 and global marketing director Pamela Pollace is debating whether the company should extend its highly successful but aging "Intel Inside" branding campaign to non-PC product categories like cell phones and PDAs. The case analysis includes problem identification, environmental and competitive analysis, SWOT analysis, identification and assessment of strategic alternatives, strategic recommendations, and an implementation plan. KEYWORDS: case studies intel semiconductors marketing strategy branding global advertising direct to consumer marketing globalization case solution. Written 2008. APA Style. 11 pages, 10 footnotes, 9 bibliographic sources. 2,730 words.   $77
 
18165. COLA WARS CONTINUE: COKE AND PEPSI IN 2006 HARVARD CASE STUDY 9-706-447. This paper provides a case analysis and case solution to a 2006 Harvard Business School strategic management case study by Yoffie and Slind (9-706-447) that looks at the soft drink industry structure and competitive strategy of Coca-Cola and Pepsi through 100 years of rivalry. The analysis includes identification of major issues/concerns, PEST analysis, SWOT analysis for both Coke and Pepsi, Porter Five Forces analysis, assessment of alternative strategies for the two market leaders, and strategic recommendations and rationale. KEYWORDS: business history competition competitive strategy corporate strategy distribution channels industry analysis industry structure international business market structure suppliers globalization soft drinks case solution. Written 2008. APA Style. 11 pages, 22 footnotes, 12 bibliographic sources. 3,117 words.   $77
 
18109. OPERATIONS MANAGEMENT STRATEGIES. This paper discusses strategies that operations managers can use to achieve optimal performance and gain competitive advantage in the global marketplace. The importance of focusing on customer demands (and on the related issue of employee satisfaction) is stressed. The paper first describes some basic guidelines for developing effective competitive strategies. Then, various specific strategic approaches are discussed, including those that emphasize new product/service development, rapid/flexible response, coordination of departmental functions, and implementation of lean production processes. Examples of the use of these kinds of strategies, as found in the literature, are included. KEYWORDS: operations management strategies customers employees. Written 2006. APA Style. 22 pages, 24 footnotes, 15 bibliographic sources.   $133
 
18092. OUTSOURCING IN THE AUTO INDUSTRY. This paper discusses the importance of auto manufacturers maintaining high levels of productivity and quality when outsourcing supply functions. Emphasis is placed on the importance of human relations and the need for automakers to deal with issues of supplier staffing and training. Examples from various major auto companies (including Toyota, Ford, GM, Chrysler, Saturn, Mercedes-Benz, and others) are referred to. KEYWORDS: automobile manufacturers outsourcing suppliers human resources staffing training. Written 2006. APA Style. 13 pages, 23 footnotes, 11 bibliographic sources. 3,077 words.   $91
 
18030. PROBLEM OF HIGH OIL PRICES. This paper addresses the fact that oil prices have been increasing at a dramatic rate in recent years. Taking an economic perspective on the topic, it is noted that the classic laws of supply and demand are not adequate for explaining the situation. This is basically because oil is a product of low price elasticity. It is a necessity and thus demand does not decline with a rise in prices. In addition, because of supply disruptions, there has not been an increase in supply despite the incentive of higher prices. The paper also considers the roles of OPEC and market investors in inflating oil prices. KEYWORDS: economics supply and demand oil prices oil pricing. MLA Style. 6 pages, 13 footnotes in text, 6 bibliographic sources.   $42
 
18006. DOING BUSINESS IN INDIA. . This paper presents a country profile of India. The paper describes the business environment, physical characteristics of the nation, demographic profile, social conditions, cultural values, political situation, economic conditions, the government's trade policy, foreign investment policy, and foreign policy relations. It is argued that there are opportunities for expansion to India, but there are various potential challenges and risks as well. The paper concludes with some recommendations for a cautious approach to strategy implementation. KEYWORDS: country profile India market entry strategy india risk assessment. Written 2006. APA Style. 16 pages, 35 footnotes, 10 bibliographic sources. 3,789 words.   $112
 
18005. HOSPITAL INDUSTRY REGULATION. . This term paper examines governmental regulation of the U.S. hospital industry. Topics include: antitrust issues, congressional laws, federal agencies involved in oversight, the relative roles of federal and state governments, and efforts to control costs and increase quality of care. KEYWORDS: hospitals healthcare regulation. Written 2006. APA Style. 11 pages, 31 footnotes, 15 bibliographic sources. 2,769 words.   $77
 
17956. WAL-MART, 2005 CASE STUDY 705460. This paper provides a 14-point action research model case analysis and solution to a popular Harvard Business School case study (705460) by David Yoffie and Barbara Mack on Wal-mart in 2005. The case focuses on the problem of a company-wide decline in the year-to-year net sales increase and concomitant slowing of growth of comparable store sales. The analysis looks at how Wal-mart can improve its competitiveness in the maturing, domestic retail market and how the company can adapt its business model to better suit the needs and cultures of foreign markets. The analysis follows the 14-point model discussing positive and negative symptoms, causes, decision makers, problem questions, objectives, items for research, assumptions, limitations, alternatives, decision rules, expected outcomes and probabilities, decision, implementing plan, and control system plan. KEYWORDS: walmart harvard case study strategy action research strategic management international business foreign markets globalization case solution swot pest. Written 2007. Turabian Style with Endnotes. 12 pages, 13 footnotes, 11 bibliographic sources. 3,616 words.   $84
 
17770. SILVIO NAPOLI AT SCHINDLER INDIA (A) HARVARD CASE STUDY 303086. This paper provides an analysis and a case solution of a Harvard Business School case study (303086) by Michael Y. Yoshino and Perry L. Fagan on global management and international expansion at Swiss elevator and escalator manufacturer, Schindler Holdings Limited. The case focuses on difficulties and challenges faced by Silvio Napoli, general manager at Schindler’s new India start-up, as he struggles to implement Schindler’s business plan for the Indian market. The analysis considers whether or not Silvio was a good choice for managing Schindler’s India venture; evaluates Silvio’s performance to date taking the perspective of Luc Bonnard; makes recommendations on how Silvio should handle specific challenges related to non-standard orders, transfer pricing and limited technical cooperation from the European plants; and argues that Silvio must now alter the strategy for Shindler India that he developed when he was in the company’s Swiss headquarters. KEYWORDS: Harvard business case studies case solution international management expansion personnel management globalization. Written 2007. Turabian parenthetical style. 7 pages, 3 footnotes, 1 bibliographic source. 1,547 words.   $49
 
17769. APPLE IPOD MARKETING. This term paper provides an overview and analysis of marketing the Apple iPod. The starting point for the analysis is the Apple’s October 2003 advertising campaign for the iPod. The paper considers Apple’s marketing intent with the iPod and describes how that marketing intent is delivered to the customer. In addition, the paper analyzes the effectiveness of the iPod marketing strategy and tactics and the impact on Apple’s operation as it strives to deliver the product to the customer. The analysis is based on a review of the marketing literature (print and online) on the iPod as well as an analysis of the advertising campaign and the Apple iPod website. KEYWORDS: Apple Computer iPod music download iTunes advertising marketing strategy target. Written 2004. 12 pages; 51 footnotes; 17 bibliographic sources. 3,015 words.   $84
 
17768. STRATEGIC AUDIT OF WAL-MART STORES, INC. This term paper provides a strategic audit of Wal-Mart Stores, Inc. After a brief summary of Wal-Mart’s operations, Wal-Mart’s strategy is assessed and analyzed using a five forces analysis and a summary SWOT analysis. The essay argues that Wal-Mart has achieved its remarkable retail success by following its combination price-and-expense-cutting strategy and that its existing level of bargaining power over suppliers, its ability to destroy smaller competitors and its powerful appeal to price-conscious consumers will keep feeding Wal-Mart’s growth in the future. On the other hand, Wal-Mart may be vulnerable from some competitors. The paper argues that Wal-Mart faces two main competitive threats: a price-threat from dollar-based discounters; and a product differentiation threat from upscale discount retailer Target. In addition to these potential competitive threats, Wal-Mart faces threats related to its poor public image and tarnished relations with employees. KEYWORDS: discount retailer Walmart strategic audit strategy SWOT five forces competitive analysis target stores term paper. Written 2005. APA Style. 12 pages, 53 footnotes, 39 bibliographic sources. 3,540 words.   $84
 
17765. AZALEA SEAFOOD GUMBO SHOPPE CASE STUDY: STRATEGY RECOMMENDATIONS. This paper provides a case analysis and solution Gambles 2001 case study on Mobile, Alabama-based Azalea Seafood Gumbo Shoppe, a successful purveyor of packaged seafood products. Following an overview of the company, its mission and expansion plans, the paper summarizes Azalea Seafood’s existing differentiation strategy and considers problems and limitations in the company’s distribution network. Specific recommendations are offered in terms of grand, corporate and business strategies. A plan for strategy implementation is presented, with special consideration of human resources management (HRM) concerns and evaluation and control mechanisms. KEYWORDS: azalea seafood gumbo shoppe case study strategy recommendations business strategy term paper marketing hrm case study case solution. APA Style. 12 pages, 16 footnotes, 5 bibliographic sources. 2,868 words.   $84
 
17764. AZALEA SEAFOOD GUMBO SHOPPE CASE STUDY: SWOT ANALYSIS. Drawing principally on Gamble’s (2001) case study, this paper provides a strategic analysis of Mobile, Alabama-based Azalea Seafood Gumbo Shoppe. The paper discusses Azalea’s mission, objectives, structure, and current strategy, and also provides a SWOT analysis that examines the company’s strengths, weaknesses, opportunities, and threats. KEYWORDS: azalea seafood gumbo shoppe case study strategic audit swot analysis case solution. Written 2006. APA Style. 8 pages, 7 footnotes, 3 bibliographic sources. 1,967 words.   $56
 
17763. AZALEA SEAFOOD GUMBO SHOPPE & SEAFOOD INDUSTRY. This termpaper provides an overview and analysis of conditions in the U.S. packaged seafood industry and market, with particular reference to the position of Mobile, Alabama-based Azalea Seafood Gumbo Shoppe within the industry. Following an overview of economic characteristics in the industry, the paper presents a Porter’s Five Forces analysis, discusses drivers of change and key industry success factors, looks at strategic groups in the industry, and makes prediction about likely competitive behavior. KEYWORDS: azalea seafood gumbo shoppe case study packaged seafood industry porters five forces term paper. MLA Style. 8 pages, 8 footnotes, 4 bibliographic sources. 1,762 words.   $56
 
17757. CORNING GLASS WORKS: THE ELECTRONIC PRODUCTS DIVISION (A) & (B): HARVARD CASE STUDIES 477024 AND 477073. This paper provides a case analysis and solution to two associated Harvard Business School case studies (477024 and 477073) by Michael Beer on organizational development at the Electronic Products Division (EPD) of Corning Glass Works. In these case studies, the Organizational Development Department has been asked to formulate a plan to deal with problems of inter- and intragroup conflict in the functionally structured organization case solution. The OD change program calls for a shift from a functional to a project team structure and makes controversial changes in management and authority lines. The case analysis includes a comprehensive situation analysis, problem definition, problem analysis, identification and evaluation of alternatives, recommendations, and action plan. KEYWORDS: case study harvard case studies organizational development organizational change intergroup conflict restructuring corning glass technological change. Written 2006. 8 pages, 0 footnotes, 2 bibliographic sources. 1960 words.   $56
 
17750. U.S. AUTO INDUSTRY: PROBLEMS & PROSPECTS. Following a brief overview of the structure and current conditions in the U.S. auto industry, this paper considers the reasons behind the deplorable state of the industry (particularly GM and Ford) and considers possible solutions to address these problems. The major reasons behind the industry’s decline are found to include a lack of brand focus and definition; high labor and “legacy” (i.e., pension, benefits) costs; unwise labor commitments such as the JOBS Bank; bureaucratic operating structures; inefficient supplier relationships; ineffective management; and failures to respond quickly to changing market and environmental conditions, including changing conditions related to rising fuel costs. In order to survive and to potentially thrive in years to come, the two flagging competitors in the industry must simultaneously cut costs and increase revenues. Cost-cutting will be painful but even if successful, GM and Ford face enormous challenges in designing, producing and marketing vehicles that customers will want to buy. KEYWORDS: automobile industry automakers carmakers gm general motors ford motor company uaw legacy costs labor marketing quality control. APA Style. Written 2006. 16 pages, 81 footnotes, 61 bibliographic sources. 5,890 words.   $112
 
17740. THE WORLD DIAMOND MARKET & THE COMPETITIVE POSITION OF THE YAKUTIAN DIAMOND COMPLEX. This paper provides an overview and analysis of the $61.5 billion world diamond market, with special focus on the current position and future prospects of the Yakutian diamond complex within the global market. Following a brief review of the history of the industry, the paper provides a discussion and analysis of the structure of the industry and the diamond trade as well as a description of the diamond pipeline. Section three profiles current industry conditions, and includes identification and discussion of the major diamond producers and polishing centers and as well as a profile of DeBeers and the other major players in the industry. The profile includes an analysis of the basis of competition and profit potential among the various producers, polishers and companies. Section four examines demand and pricing issues, considering the current demand for diamond jewelry and predictions on future demand trends. Section five considers recent trends and controversies in the world diamond market, including the association between the diamond trade and crime and conflict; the shift in the diamond trade south and east; trends towards polishing in producer countries; and the challenges/threats posed by synthetics. The concluding section presents a summary competitive analysis with a special focus on the Yakutian diamond complex. The strengths, weaknesses, opportunities and threats (SWOT) for the Yakutian diamond industry are assessed. The paper concludes with recommendations on strategy for the Yakutian diamond complex. KEYWORDS: diamond industry market russia de beers cartel conflict diamonds polishing yakutia sakha SWOT. Written 2006. 38 pages, 210 footnotes, 57 bibliographic sources. 10,980 words.   $133
 
17733. APPLE COMPUTER, 2006 CASE STUDY 706496. This paper presents an analysis and case solution to a popular Harvard Business School case study (706496) by David B. Yoffie and Michael Slind on strategy and marketing at Apple Computer in 2006. The central problem under consideration in the case analysis is how can Apple achieve a sustainable competitive advantage which will allow it to gain market share and increase profits and revenues in the highly competitive and rapidly changing market? The case analysis includes problem definition, analysis of external factors (societal and industry), analysis of internal factors, summary SWOT analysis, identification and evaluation of three alternative strategies, and recommendations with guidelines for implementation on adoption of a new strategy based on innovation of new products and innovative changes to existing product lines. KEYWORDS: harvard business case study apple computer iPod iMac competitive strategy marketing strategy r&d innovation swot pest five forces case solution. APA style. 8 pages, 16 footnotes, 13 bibliographic sources. 2301 words.   $56
 
17732. SHOULDICE HOSPITAL LIMITED (ABRIDGED) CASE STUDY 9-805-002. This paper provides a case analysis and a case solution to a popular Harvard Business School case study (9-805-002) by Roger Hallowell and James L. Heskett on Shouldice Hospital, Limited, a Canadian hospital and medical facility specializing in hernia operations. The problem under analysis is how to best increase the hospital’s capacity to serve more patients while at the same time maintaining control over quality of service delivered as well as sustaining existing high levels of employee and patient (customer) satisfaction. The paper defines the problem, identifies the major issues in the case, analyzes relevant industry/market factors, presents a SWOT analysis of Shouldice, identifies and evaluates possible alternatives, presents strategy recommendations and outlines an implementation plan. KEYWORDS: strategic management hospital capacity expansion quality control advertising marketing strategy swot pest analysis harvard business case study hospital administration case solution. APA Style. 8 pages, 12 footnotes, 10 bibliographic sources. 2,304 words.   $56
 
17731. STRATEGIC AUDIT: “KMART CORPORATION: SEEKING SURVIVAL IN A CHANGING MARKETPLACE (2002)”. Using a strategic audit format similar to that recommended by Wheelen & Hunger (2004), this paper presents an analysis and a solution to a business strategy case study of Kmart Corporation shortly after it entered bankruptcy protection in 2002. This research paper draws on background information from the business press as well as case study data to analyze Kmart’s situation in 2002. Following an appraisal of Kmart’s current situation (current performance, mission, objectives, strategy) and strategic managers (board of directors, top management), the paper analyzes the external environment (political-legal, economic, sociocultural, technological) (PEST), task environment (presenting a five forces analysis) and the internal environment (human resources, management, R&D, finances, operations, marketing, IT) and then presents a summary SWOT analysis and reappraisal of the company’s mission statement and objective. Three strategic alternatives are presented and assessed. The conclusion presents strategic recommendations with an implementation plan and consideration of evaluation and control. KEYWORDS: kmart strategic audit case study chapter 11 bankruptcy strategic management pest analysis swot analysis discount retail porter five forces analysis case solution. APA Style. 12 pages, 36 footnotes, 22 bibliographic sources. 4,500 words.   $84
 
17730. ANADARKO PETROLEUM CORPORATION STRATEGY. This paper provides a strategic analysis of Anadarko Petroleum Corporation, an independent oil exploration and production company based in Texas. With 2005 sales of $7 billion, Andarko specializes in obtaining oil from unconventional sources. Following an overview and analysis of current conditions in the oil exploration and production industry, this term paper profiles Anadarko’s strategy, its strengths and weaknesses, the issues and problems it faces, and the recommended course of action for the organization’s near future. KEYWORDS: strategic audit petroleum industry oil exploration company strategic management strategy. Written 2006. APA Style. 12 pages + 1 page exhibit, 26 footnotes, 12 bibliographic sources. 3,247 words.   $84
 
17727. DELL OPERATIONS MANAGEMENT PROFILE. This paper presents an operations management profile of Dell Inc. Following a brief history of the company and an overview of its current business, the paper presents an analysis of operations management at Dell, outlining the steps in the manufacturing process and profiling operations at the company, including discussion of Dell’s supply chain and supplier relations and its innovative zero inventory system. Dell’s marketing strategy, target market, competitors and competitive advantage are identified and discussed. A summary SWOT analysis is also included. The conclusion offers a personal opinion on the company and its prospects. KEYWORDS: Dell computer strategy manufacturing process zero inventory supply chain direct sales model. Written 2006. MLA Style. 12 pages, footnotes, 56 footnotes, 22 bibliographic sources. 3,204 words.   $84
 
17726. CUSTOMER RELATIONS MANAGEMENT (CRM) AT COSTCO WHOLESALE. This paper examines customer relations management at Costco, the nation’s largest and most successful membership warehouse club. Following an overview and discussion of the warehouse club industry and its environment, the components of Costco’s CRM and its links to Costco’s overall business model are described and discussed. The analysis considers how Costco’s CRM strategy generates sustainable competitive advantage. Costco’s successful CRM is compared and contrasted with the CRM of key competitor Sam’s Club (a business segment of Wal-Mart). A concluding section makes recommendations on how Costco can further leverage its already highly successful CRM approach. KEYWORDS: customer relations management crm warehouse clubs costco sustainable competitive advantage. Written 2006. APA Style. 9 pages, 46 footnotes, 30 bibliographic sources. 2,060 words.   $63
 
17713. FEDEX CORPORATION. This paper provides an overview and assessment of Memphis, Tennessee-based FedEx Corporation, the world’s leader in express delivery and the third largest (behind the U.S. Postal Service and UPS) package delivery company in the United States. Part one of this paper provides an overview and discussion of the package delivery industry. Part two profiles FedEx’s history, management, and marketing strategy. Part three considers how FedEx has fared financially. The final section offers conclusions on the company’s financial future and makes recommendations on its stock. KEYWORDS: FedEx federal express financials package delivery business ups usps dhl tnt china expansion. Written 2005. APA Style. 9 pages, 23 footnotes, 13 bibliographic sources. 2,190 words.   $63
 
17707. THE INTERNET AND CONTEMPORARY COMPUTER CRIME. This paper provides an overview and analysis of Internet-mediated computer crimes and threats such as denial-of-service (DoS) attacks, phishing, pharming, phraud, spyware, ransomeware, and other forms of fraud and malicious hacking. The analysis discusses the scope of the overall problem and provides an overview of the latest forms and trends in Internet frauds, scams and hacking. The impact of the problem on both business and individual computer users is also considered. A concluding section considers the ethics of Internet crime from the three perspectives of deontology, utilitarianism, and relativism. KEYWORDS: internet web computer crime fraud phising pharming denial-of-service ddos spyware adware virus worm. Written 2005. APA Style. 12 pages, 51 footnotes, 32 bibliographic sources. 3,057 Words.   $84
 
17702. AIR SECURITY IN THE POST-9/11 ERA: ARE WE SAFER? This paper provides an overview and analysis of the status of U.S. aviation security from a post-9/11 perspective. The analysis considers the major “holes” or shortcomings in the current aviation security system and possible ways to address these shortcomings. The analysis identifies problems in passenger and airline/airport personnel identification and screening, cargo screening, explosives detection, airliner defense against missile attacks, ground target defense against airliners, general aviation, and problems in TSA bureaucracy. The concluding section presents specific recommendations for action. KEYWORDS: aviation safety and security passenger screening cargo screening explosives detection suicide bombing terrorism transportation security administration. Written 2005. APA Style. 16 pages, 68 footnotes, 39 bibliographic references. 3778 words.   $112
 
17628. MANAGING AS COACHING, EMAIL & OFFICE POLITICS, EMPLOYEE SATISFACTION, & KEEPING CUSTOMERS SATISFIED. Drawing on scholarly sources, this paper answers four business management questions: 1) In what ways does a coach in a workforce act like an athletic coach? 2) Describe how email can be used to play positive office politics, as well as for unethical purposes. 3) For what reason is a satisfied employee more likely to provide better customer service? 4) How effective is the principle, “the customer is always right” when dealing with dissatisfied customers? KEYWORDS: management email office politics employee satisfaction hrm customer relations. Written 2005. APA Style. 9 pages, 36 footnotes, 7 bibliographic sources. 2,198 words.   $63
 
17620. DIGITAL MILLENNIUM COPYRIGHT ACT (DMCA) OF 1998. This paper analyzes the aspect of the Digital Millennium Copyright Act that deals with the problem of Internet users illegally downloading and sharing copyrighted music and movie files. The paper examines four specific cases (along with other general legal actions) that are relevant to this effort: 1) the pre-DMCA case of Sony Corp. v. Universal City Studios; 2) A&M Records v. Napster; 3) MGM v. Grokster; and 4) RIAA v. Verizon Internet Services. In addition, the paper discusses the RIAA’s strategy of targeting individual users, as well as the implications of the rulings that have been made in the various cases. KEYWORDS: digital millennium copyright act dmca 1998 illegal downloading music movies business law. Written 2005. APA Style. 11 pages, 28 footnotes, 7 bibliographic sources. 2,572 words.   $77
 
17609. SCANDALS AT THE NEW YORK TIMES. This paper provides an overview and analysis of the impact of the scandals involving Jayson Blair and Judith Miller (and other reporters) on the reputation of the New York Times. The paper provides details on the scandals at the Times and evaluates the newspaper’s responses to the scandals. Argues that the scandals could have been prevented or greatly mitigated through better editorial oversight. Concludes that while the Times’ reputation was damaged by these scandals, by making a concerted effort to deal with the problems and prevent them from occurring again, the Times will undoubtedly be able to restore its credibility. KEYWORDS: new york times scandals journalistic integrity jayson blair Judith miller. Written 2005. 6 pages, 19 footnotes, 7 bibliographic sources. 1,464 sources.   $42
 
17608. THE MEANING OF SUCCESS. This brief essay considers the true meaning of success beyond traditional definitions in terms of career achievement and financial attainment. Argues that it is important to be aware that success is not found in what you acquire or own but in your general feelings of happiness, satisfaction, and fulfillment. KEYWORDS: success life accomplishment. Written 2005. MLA Style. 3 pages, 5 footnotes, 4 bibliographic sources. 862 words.   $21
 
17599. A CAREER IN THE HOTEL INDUSTRY. This paper presents a first-person exposition on the pros and cons of pursuing a career in the hotel industry with an overview of the hotel industry in the United States. Traces the history of the hotel industry in the US and discusses current conditions in the industry and the impact of September 11th on the industry. Concludes that that career prospects in the industry are bright. KEYWORDS: hotel industry careers hotel management. Written 2005. MLA Style. 7 pages, 22 footnotes, 5 bibliographic sources. 1,613 words.   $49
 
17592. VOICE OVER INTERNET PROTOCOL (VOIP). Following an overview of the development of the Voice over Internet Protocol (VoIP) which enables telephone calls to be conducted over the Internet as opposed to landlines, this paper discusses the impact of VoIP on the telecommunications industry and argues that the new technology is unlikely to literally destroy the industry, as some pessimists have predicted. It is nevertheless noted that VoIP will lead to substantial changes in the industry as the major phone companies struggle to adapt to the new realities of the marketplace and technological environment. KEYWORDS: telecommunications industry telephones voice over internet protocol voip VoIP. Written 2005. MLA Style. 8 pages, 19 footnotes, 7 bibliographic sources. 1,902 words.   $56
 
17576. CRITICIZING MCDONALD’S. This paper provides an overview and analysis of some of the major criticisms leveled against the fast food giant, including: producing nutritionally defective food, contributing to the nation’s obesity problem, having a negative impact on the environment, treating animals inhumanely, and marketing products to impressionable young children. Describes the criticisms, considers the merits in the charges, and looks at McDonald’s efforts to respond to the charges. KEYWORDS: fast food industry mcdonalds obesity public health environment marketing ethics. Written 2005. MLA Style. 9 pages, 23 footnotes, 8 bibliographic sources. 2,243 words.   $63
 
17507. RIGHT TO WORK LAWS. This paper traces the history and provides an overview of state “right to work” laws, which prevented businesses from demanding that workers join unions and pay union dues in order to be hired. Examines the history of states’ right to work laws and considers the impact of Section 14(b) of the 1947 Taft-Hartley Act on workers, labor unions, and businesses. Looks at efforts to repeal 14(b) and the conflict between right-to-work proponents and labor unions during the 1960s and 1970s; challenges to right-to-work laws in the 1990s, and the current status of these laws. KEYWORDS: labor legislation right to work law unions open closed shop nlra Taft Hartley act. Written 2005. MLA Style. 9 pages, 17 footnotes, 6 bibliographic sources. 2,230 words.   $63
 
17458. MANAGEMENT, LEADERSHIP & TECHNOLOGY. This paper considers the impact and role of technology on management leadership since World War II. The paper begins with an overview of the influence of technology on business leadership in the post-WWII. The analysis then focuses on the steps business leaders can take to overcome the negative aspects of technology and looks at how technology can assist management leadership in achieving its objectives and carrying out its tasks. It is argued that technology has completely transformed the nature of work and the organization, including the leader’s role in the organization. To ensure that their companies successfully confront the challenges of rapid and continuing technological change, management leadership must take on the role of change-master and as developer of the future-looking virtual corporation. KEYWORDS: technology leadership technological transformation business leaders. Written 2005. 10 pages, 36 footnotes, 21 bibliographic sources. 2,690 words.   $70
 
17453. SUCCESS FACTORS IN FRANCHISING. Addressing those who are considering purchasing a franchise as well as the novice franchisee who has recently gone into franchising, this paper presents an overview and analysis of the key factors in franchising success. Critical success factors for franchisees include: 1) selection of a viable concept; 2) franchisee’s affinity for the concept; 3) selection of an optimum location; 4) thorough research of the concept and market prior to franchise purchase; 5) practicing hands-on management; 6) willingness to work long hours; 7) willingness to follow the franchiser’s program; 8) successful marketing program; 9) hiring and retaining good employees; and 10) staying power. A concluding section briefly explores some of the hottest franchise opportunities, including Curves, the world’s leading fitness center, and iSold It, the leading concept in the emerging eBay drop-off store category. KEYWORDS: franchisee franchising franchiser marketing entrepreneurialism small business success. Written 2005. 8 pages; 38 footnotes; 26 bibliographic references. 1,875 words.   $56
 
17452. CISCO SYSTEMS STRATEGY. Following a brief summary overview of the company, this paper provides a strategic analysis of Cisco Systems, looking at the company’s current strategy; its major strengths and central weaknesses; and the primary threats and opportunities in its external environment. A discussion of Cisco’s corporate and business strategy is followed by a summary S.W.O.T. (Strengths-Weaknesses-Opportunities-Threats) analysis. The second part of the paper presents recommendations for strategy and strategic adjustment at Cisco. KEYWORDS: Internet companies Cisco Systems networks IP telephony routers networking strategy. Written 2005. 13 pages, 43 footnotes, 25 bibliographic sources. 3084 words.   $91
 
17448. ATHLETIC SHOE INDUSTRY. This paper provides an overview and analysis of strategy in the athletic shoe industry. Following a brief introductory overview of the athletic shoe industry, the analysis considers variations and major trends in corporate, business and functional level strategies. The discussion of strategies draws on examples from major competitors such as Nike, Reebok, New Balance and Adidas, as well as smaller players such as Fila. Corporate strategies include efforts to define global vision. Differentiation and focus-differentiation strategies predominate at the business level. Functional level strategies concentrate on coordinating product development, advertising, and distribution. KEYWORDS: Footwear industry athletic shoes competition strategy differentiation. Written 2005. 12 pages, 29 footnotes, 13 bibliographic sources. 2760 words.   $84
 
17445. PROCTER & GAMBLE’S ACQUISITION OF GILLETTE. This paper provides an overview and analysis of Procter & Gamble’s (P&G) acquisition of Gillette Co. Following a brief overview of the two firms and their product portfolios, the paper considers the rationale behind the acquisition, examines possible synergies between the skills and portfolios of the two firms, speculates on cultural outcomes, looks at HRM issues in the merger, and considers market effects. KEYWORDS: mergers & acquisitions P&G Gillette consumer products. Written 2005. 11 pages, 38 footnotes, 30 bibliographic sources. 2,560 words.   $77
 
17435. A NEW COMPENSATION PLAN FOR BEST BUY CO., INC. This paper presents a proposal and outline for a new compensation plan at Best Buy Company, Inc., America’s leading consumer electronics retailer. Best Buy has recently revised its overall strategic plan and the proposed new compensation plan is intended to better align compensation strategy with business strategy at the company. The paper begins with a description and overview of Best Buy, including a discussion of its current business strategy. The next section draws on publically available information to provide an overview of Best Buy’s current compensation plan and comparable plans at other consumer electronics retailers. The remaining sections present the outline of a new compensation plan for the company. The compensation design plan addresses the rationale for the new plan, the compensation philosophy, the program components (including base pay systems, rewards/benefits systems, system administration), and potential obstacles to plan implementation. KEYWORDS: compensation systems specialty electronics retailer sales representatives commissions. Written 2005. 13 pages, 35 footnotes, 24 bibliographic sources. 3,124 words.   $91
 
17434. MICROSOFT: TOTAL QUALITY MANAGEMENT (TQM) PLAN. This paper provides an overview and analysis of the benefits of Total Quality Management (TQM) for Microsoft and presents a plan for the implementation of a TQM program for the company. It is argued that to ensure survival over the long-term and to best ensure that it maintain competitive advantage, Microsoft must adopt TQM systems throughout its software development and product process as well as implement TQM in its delivery of software support services to its consumer, business and institutional customers. The paper provides a thorough overview of Microsoft’s quality problems. Microsoft’s recent initiatives aimed at improving quality are examined and discussed. The benefits of implementing TQM at Microsoft are summarized. The concluding section outlines a plan for implementing a TQM program covering both software development/marketing and post-marketing customer support and service. KEYWORDS: Microsoft computer software quality management TQM customer service. Written 2005. 15 pages, 49 footnotes, 36 bibliographic sources. 4,150 words.   $105
 
17423. VALUJET: DISASTER IN THE EVERGLADES CASE STUDY. This paper provides an analysis and a case solution to a University of Notre Dame case study on Atlanta-based discount airline ValuJet and its efforts to reinvent itself as AirTran airlines in the aftermath of a devastating May 1996 crash that killed 110 persons. Includes case summary, problem identification, identification of critical issues, alternative solutions, and recommendations and implementation plan. Discusses the need for AirTran to distance itself from ValuJet’s bad reputation and the reasons for ValuJet’s problems. KEYWORDS: discount airlines crisis management air disaster low cost strategy case solution corporate image transformation business ethics. 5 pages, 0 footnotes, 0 bibliographic sources. 1,131 words.   $35
 
17422. TOTAL QUALITY MANAGEMENT & HRM. This paper explores the TQM-HRM link and considers the proposition that Total Quality Management gives Human Resources Management a more strategic role in the organization. Argues that TQM initiatives often do not meet expectations because of a failure to attend to some of TQM’s ‘soft-side’ issues such as employee training and development and organizational culture. Maintains that HRM can facilitate successful TQM implementation both by serving as a role model and by acting as TQM’s change agent throughout the organization. Thus, by integrating TQM and HRM, TQM becomes more effective, and HRM takes on a more strategic role in the organization. KEYWORDS: quality management human resources management strategy HRM TQM organizational change. Written 2004. 8 pages, 22 footnotes, 14 bibliographic sources. 1,921 words.   $56
 
17415. ACCENTURE: THE RE-BRANDING OF ANDERSEN CONSULTING CASE STUDY. This paper provides an analysis and case solution to a case study involving Andersen Consulting (AC), the market leader in corporate consulting as of 2000. The analysis considers how Accenture can rapidly and effectively position itself to keep its large base of established clients from the former Andersen Consulting while simultaneously leveraging its new name and strategy to attract new clients and retain its market leadership position revenues. Includes a brief SWOT analysis, proposed solutions and an implementation plan. KEYWORDS: case studies corporate branding company image arthur andersen accenture consulting consultants case solution. Written 2004. 7 pages, 0 footnotes, 0 bibliographic sources. 1,584 words..   $49
 
17409. INFORMATION TECHNOLOGY & ORGANIZATIONAL COMMUNICATION. This paper provides an overview and analysis of the impact and role of information technology on contemporary organizational communications. The focus of the analysis is on the role and impact of various integrated information and communication technologies (ICTs), such as email, video conferencing, groupware, instant messaging, and others on organizational communications and broader organizational relations. The investigation considers both the positive (e.g., productivity, efficiency, quality, and innovative-enhancing) and negative (e.g., liability issues, impact on motivation and creativity, time-wasting, etc.) impact of ICTs on organizations and organizational communications. The managerial communications implications of organizations’ adoption of ICTs are considered and discussed with recommendations for future practice. KEYWORDS: information technology organizational communications email groupware awareness monitoring instant messaging employee privacy employer liability. 18 pages, 47 footnotes, 17 bibliographic sources. 4,289 words.   $126
 
17402. GINO SA: DISTRIBUTION CHANNEL MANAGEMENT (1) IVEY CASE STUDY 902A13. This paper analyzes and presents a case solution to a Richard Ivey School of Business (University of Western Ontario) international marketing management case (902A13) by Terry H. Deutscher and Alan Wenchu Yang involving Gino Burner Co., a Paris-based manufacturer of burners. The case concerns a problem in distribution channel management in Gino’s Chinese operations. Taking the perspective of the Marketing Manager charged with assessing the situation and making recommendations, the problem is analyzed, alternative courses of action are identified and evaluated, and support is offered for the recommended alternative. KEYWORDS: ivey harvard case study international marketing case study international distribution management case studies emerging markets globalization Chinese market case solution. 12 pages, 14 footnotes, 11 bibliographic sources. 2,839 words.   $84
 
17399. THE SUPPLY CHAIN IN THE U.S. PLASTICS INDUSTRY. This paper provides an overview and analysis of supply chain management (encompassing production management and distribution management) in the U.S. plastics industry (SIC 2821, Plastics Materials and Resins), drawing on examples from both the major big players and information as available from small and mid-sized companies. The analysis traces the physical movement of plastic product and product components from original feedstock supplier (e.g., petrochemical producer) to final product manufacturer (e.g., PET bottle maker) to end users (e.g., software bottling companies, food packaging companies, etc.). The paper discusses the problems, challenges and difficulties in supply chain management within the industry, focusing on the special challenges facing smaller companies who cannot rely on automated supply chain management techniques. KEYWORDS: plastics industry supply chain management distribution production management pet packaging resins materials. Written 2003. APA Style. 19 pages, 104 footnotes, 43 bibliographic sources. 5,436 words.   $133
 
17397. FIVE FORCES ANALYSIS OF THE PLASTICS INDUSTRY. . This paper uses Porter’s (1991) Five Forces Model to analyze competition in the U.S. plastics industry. The threat of new entrants, rivalry among existing competitors, threat from substitute products, bargaining power of buyers, and bargaining power of suppliers are analyzed in the context of recent industry trends (e.g., move towards consolidation, structural shifts within the industry, developments in renewable feedstocks, processing innovations, etc.) and significant factors in the operating environment that have impacted competitors in the plastics industry (e.g., growth of the Internet and related technologies, economic recession, rising energy costs, changes in environmental regulations, etc.). KEYWORDS: competitive analysis michael porter five forces analysis plastics industry. Written 2003. APA Style. 14 pages, 89 footnotes, 44 bibliographic sources. 3,389 words.   $98
 
17387. CAREER COUNSELING FOR PERSONS WITH DISABILITIES. This paper provides an overview and analysis of career counseling with a population with special needs, focusing in particular on persons with disabilities. The analysis begins with an overview of the range of special needs populations in career counseling and a discussion of how these special needs might influence the career counseling process. Following this, the analysis focuses on career counseling with populations with disabilities, looking at issues such as the size and scope of this population, the special protections afforded this population through the Americans with Disabilities Act (ADA), how disabilities might affect career development, and strategies and interventions career counselors can use with this population. KEYWORDS: career counseling disabilities special needs populations career development disabled Americans with disabilities act ada. Written 2002. 12 pages, 32 footnotes, 15 bibliographic sources. 3,338 words.   $84
 
17386. INTERNATIONAL EXPANSION OF AT&T BROADBAND TO KUWAIT: COUNTRY RISK ASSESSMENT & BUSINESS PLAN. This paper presents a country/market risk analysis and business plan for AT&T Broadband expansion into Kuwait. The investigation begins with a country risk analysis, looking at the economic, political, legal, social, and cultural environment in Kuwait. This is followed by a market analysis which provides an overview of the broadband market in general and considers the particular potential of the broadband market in Kuwait. Subsequent sections provide recommendations for mode of entry; currency and financial risk management; marketing; general operations; and management. The investigation concludes with preliminary financial projections related to initial capital requirements, operating expenses, and projected revenues. KEYWORDS: county risk assessment Kuwait broadband market plan. Written 2003. MLA Style. 22 pages, 71 footnotes, 39 bibliographic sources. 6,704 words.   $133
 
17353. WOMEN IN PUBLIC RELATIONS. This paper provides an overview and analysis of the important role played by women in the public relations industry. The review of literature demonstrates that women already dominate the public relations field in terms of numbers, but not yet in terms of leadership power. Pressure from women researchers in the field however, have resulted in a growing emphasis on issues of concern to women in public relations. These issues include the wage gap, gender discrimination, stereotypical viewpoints, sexual harassment, and the lack of programs and facilities to help women balance their careers with familial duties. KEYWORDS: public relations profession women sex discrimination gender barriers. Written 2005. 10 pages, 23 footnotes, 7 bibliographic sources. 2,535 words.   $70
 
17333. ONLINE VIDEO PIRACY. This paper provides an overview and analysis of the controversy over online video piracy. Defines and describes the problem of video piracy. Considers the arguments from the movie industry favoring strict regulation and the opposing argument that losses are over-stated. Argues that online video piracy is indeed a serious problem and maintains that the problem will continue to worsen if something isn’t done to deter people from trading in illegal video products online. KEYWORDS: video piracy movie downloads online movies. Written 2005. 6 pages, 17 footnotes, 8 bibliographic sources. 1,529 words.   $42
 
17332. ONLINE MUSIC PIRACY SHOULD NOT BE TOLERATED. This paper will argue that, although it seems harsh to sue music fans, the approach is nonetheless necessary in order to get the message out that online music piracy will no longer to be tolerated. The approach is acceptable as long as it is used reasonably; that is, as long as the lawsuits only target repeat offenders and the worst of the offenders. Provides an overview of the music downloading problem and the music industry’s perspective on why action against pirates is needed, along with an overview of the opposing viewpoint. KEYWORDS: music downloads online music Internet piracy. Written 2005. 6 pages, 9 footnotes, 8 bibliographic sources. 1,465 words.   $42
 
17323. THE ETHICS OF DOWNLOADING MUSIC FROM THE INTERNET. This paper considers the proposition that it is morally wrong to download music from the Internet without paying for it. The paper begins with an explanation of the proposition. The next sections present the arguments supporting, and then the arguments opposing, the claim. The decision section concludes that although more arguments were identified against the claim than were identified supporting it, the arguments against the claim are weak and ineffective because they are not grounded in a strong sense of morality. Concludes with a rebuttal section. KEYWORDS: music downloads MP3 ethics morality. Written 2005. 8 pages, 11 footnotes, 4 bibliographic sources. 1,866 words.   $56
 
17319. MASLOW’S HIERARCHY OF NEEDS THEORY. This paper provides an overview and analysis of Abraham Maslow’s hierarchy of needs theory and its applicability to business organizations. The paper first introduces the components and assumptions of Maslow’s theory, and briefly refers to some of the general research findings pertaining to its applicability. Then, five specific journal articles relating to the theory are described and analyzed. Emphasis is placed on how each article contributes to an understanding of the theory’s applicability in terms of motivating customers and/or employees. The final section of the paper offers practical suggestions for implementing the theory in organizational settings. KEYWORDS: motivation needs theory Maslow human resources management. Written 2005. 17 pages, 44 footnotes, 10 bibliographic sources. 3,911 words.   $119
 
17318. MARKET RESEARCH AT MOTOROLA. This paper assumes that the management at Motorola’s mobile phone division is seeking bids for a research agency to conduct a program of research which will explore customer needs and provide guidelines for future product development. The paper first provides a research brief, written from the perspective of Motorola’s marketing management and describing the research needs, objectives and budget. Following this, the paper presents a research proposal from a marketing research agency. The proposal provides background information on the mobile phone industry with a focus on the UK market, sets forth research objectives, and includes a budget and timetable. KEYWORDS: mobile phones marketing market research cell phone industry Motorola. Written 2005. 13 pages, 7 footnotes, 7 bibliographic sources. 3,045 words.   $91
 
17317. REAL ESTATE DEVELOPMENT OPPORTUNITIES. This research study explores opportunities in real estate development, specifically comparing commercial real estate and multifamily housing from a developer’s standpoint. After an introduction, the second chapter provides general background information on real estate development, investment, and recent economic conditions. In addition, the pros and cons of investing in both multifamily housing and commercial real estate are addressed. The third chapter of the study provides a detailed discussion of the findings in the literature regarding investment and development opportunities for both multifamily housing and commercial real estate (office, industrial/warehouse, and retail). The concluding chapter summarizes the basic findings and provide recommendations on which type of investment (multifamily or commercial) is best for a developer to pursue in today’s market. Evidence in the real estate trade literature supported the study hypothesis that commercial real estate presents a more attractive investment opportunity than the development of multifamily housing. KEYWORDS: commercial real estate development multi-family housing development investment opportunities comparative study. Written 2005. 32 pages, 73 footnotes, 18 bibliographic sources. 7,800 words.   $133
 
17309. “THE INNOVATOR’S DILEMMA” BY CLAYTON M. CHRISTENSON. This paper provides a chapter-by-chapter summary of Christenson’s (2003) book, which is concerned with the failure of companies when they are faced with “disruptive changes in technology and market structure” (p. xiv). As noted by Christensen, this type of failure occurs regularly among well-managed companies that are leaders in their industries, such as Sears and Xerox. According to Christenson and against conventional wisdom, the problem is due to the companies’ managers listening to their customers and seeking profits by providing their customers with what they want. KEYWORDS: business failure innovation change technology market structure. Written 2005. 8 pages, 18 footnotes, 1 bibliographic source. 1,783 words.   $56
 
17308. GREEK BUSINESS AND THE EUROPEAN UNION. This paper provides an overview and analysis of the position of Greece businesses within the context of Greece’s membership in the European Union. Following a brief overview of the history of Greece’s relations with the European Union, the paper considers the benefits and drawbacks of EU membership from the perspective of Greek businesses, both in terms of Greek businesses in Greece and Greek businesses doing business in other countries. Considers the impact of EU-related political issues, such as the historically acrimonious Greece-Turkey relations in light of Turkey’s impending EU membership. KEYWORDS: Greek commercial interests Greek industry business Greece European Union. Written 2005. 11 pages, 28 footnotes, 11 bibliographic sources. 2,780 words.   $77
 
17299. BOOK REVIEW: FATE IS THE HUNTER BY ERNEST G. GANN. . This paper provides a highly favorable review of this autobiography filled with exciting stories of aviation as it existed from the 1930s through the 1950s. Gann’s book shows that aviation is an exciting profession and that it can be rewarding for those who are capable of handling its unique dangers. The book, written in an entertaining and engaging style, is highly recommended. KEYWORDS: book review aviators autobiography. Written 2005. 6 pages, 10 footnotes, 1 bibliographic source. 1,470 words.   $42
 
17298. "FAST FOOD NATION: THE DARK SIDE OF THE ALL-AMERICAN MEAL" BY ERIC SCHLOSSER. This paper provides a summary and review of Schlosser’s (2001) book profiling and lambasting America’s fast food industry and its negative impact on American consumers and workers. Argues that Schlosser’s book not only describes a serious problem that exists in American society in the present day, but also offers hope and suggestions for ways to overcome the problem. KEYWORDS: book review fast food industry burgers pizza tacos sanitation low wage workers. Written 2005. 7 pages, 11 footnotes, 1 bibliographic source. 1,641 words.   $49
 
17294. IMPROVING ETHICS AT ACCOUNTING FIRMS. After a brief discussion of recent business scandals (e.g., Enron) this paper analyzes some of the recent research findings on how accounting firms can implement ethical standards. These findings are then be used as a basis for recommendations on how accounting firms can improve the ethical behavior of their staffs. Argues that management must establish a clear-cut code of ethics, which should be based both on company objectives and on the existing standards of the profession. KEYWORDS: accounting scandals ethics employee ethical behavior. Written 2005. 9 pages, 20 footnotes, 8 bibliographic sources. 2,150 words.   $63
 
17282. “CATEGORY KILLERS” BY ROBERT SPECTOR. This paper provides a summary and analysis of Robert Spector’s book about “big box” discount retailers (e.g., Toys R Us, Best Buy, etc.) which specialize in a particular category of product and come to dominant the competition by offering their customers everyday low prices. Includes a summary and discussion of each section of the book, focusing on Part Two, which explains why the category killers dominate their competitors. KEYWORDS: retail specialty stores competition big box. Written 2005. 8 pages, 20 footnotes, 1 bibliographic source. 2,011 words.   $56
 
17271. ACCOUNTING SOFTWARE. This paper provides a review of the scholarly literature on accounting software for business use. After considering the general advantages of accounting software for business, the features and benefits of some of the specific software programs used for business accounting purposes are discussed. The analysis then considers key factors in businesses’ decision to adopt/not adopt accounting software. Cost, ease of use, customizability, vendor support, and the existence of special features are some of the critical factors in businesses’ adoption decisions. KEYWORDS: accounting software spreadsheets Quickbooks ERP Excel. Written 2005. 12 pages, 22 footnotes, 16 bibliographic sources. 2,882 words.   $84
 
17266. LEADERSHIP AND TEAMWORK. This brief essay addresses three different topics: 1) Compares charismatic and participative leadership, focusing on the significant differences between these two leadership styles. Notes that while participative leadership by definition involves power sharing and team work, the charismatic leader inspires and attracts subordinate followers. 2) Considers how an instructor might use negative reinforcement to motivate a student’s behavior; and 3) Addresses the question of “If people really live by the WIIFM (what’s in it for me?) principle, how can a leader still achieve teamwork?” KEYWORDS: leadership motivation teamwork organizational psychology Written 2005. 7 pages, 19 footnotes, 4 bibliographic sources. 1,618 words.   $49
 
17265. LOWE’S COMPANIES: STRATEGY. This paper provides a strategic analysis Lowe’s Companies, Inc.’s (hereinafter, Lowe’s) organizational and marketing strategy. The paper includes an overview and analysis of Lowe’s history, mission, current operations, strategies, and operating environment as well as an analysis of Lowe’s position relative to its principal competitor – Home Depot . Following this, a summary S.W.O.T. analysis is used to identify Lowe’s central internal strengths and weaknesses along with the principal threats and opportunities evident in its external environment. The concluding section presents a summary analysis and recommendations for future adjustments to Lowe’s strategy. KEYWORDS: market strategy home improvement do-it-yourself installation contractors strategic analysis Lowe’s Home Depot. APA Style. Written 2005. 14 pages; 43 footnotes; 28 bibliographic sources. 3840 words.   $98
 
17264. STARBUCKS STRATEGY. This paper presents a strategic audit of Starbucks Corporation, the world’s leading speciality coffee retailer. The analysis evaluates the effectiveness of Starbucks’ strategies to date, noting any strategy-related problems, and makes recommendations on how the company can improve its strategic position in the future. The audit begins with an overview and analysis of Starbucks’ history, mission, operations, and strategies. Following this, a summary S.W.O.T. analysis is used to identify Starbucks’ central internal strengths and weaknesses along with the principal threats and opportunities evident in its external environment. The concluding section presents a summary analysis and recommendations for future adjustments to Starbucks’ strategy. It is argued that Starbucks’ success – along with its incredibly rapid growth – has been the result of an aggressive expansion strategy. Such rapid growth, often involving self-cannibalization, and contingent upon customers’ willingness to shell out $4-$5 for coffee, is unlikely to be infinitely sustainable. KEYWORDS: Marketing management strategy Starbucks specialty coffee retailer strategic business case study strategic audit assessment. APA Style. 17 pages, 74 footnotes, 31 bibliographic sources. 4,308 words.   $119
 
17263. EBAY: STRATEGY. This paper provides a strategic analysis eBay’s organizational and marketing strategy. The paper includes an overview and analysis of eBay’s history, mission, current operations, strategies, and operating environment as well as an analysis of eBay’s position relative to its major competitors. The paper concludes with a summary S.W.O.T. analysis and recommendations on future adjustments to eBay’s strategy. KEYWORDS: eBay online auctions online marketplace strategy Amazon Yahoo expansion diversification Skype PayPal. Written 2005. APA Style. 15 pages, 68 footnotes, 49 bibliographic sources. 4,587 words.   $105
 
17261. COCA-COLA'S INTERNATIONAL MARKETING STRATEGY. This paper provides a case analysis and evaluation of Coca-Cola Company’s strategy for entering overseas markets. The analysis considers the extent to which the company has followed a standardized path in entering new markets and marketing its products across different national markets and the extent to which the company has adopted different strategies for different markets. Strategic variations in distribution, advertising, product mix, product development and product positioning are considered. The strategy and/or strategies that Coca-Cola has adopted are evaluated in terms of criteria such as product transportability, the transferability of competitive advantage, inter-firm transferability of resources and the need to adapt to local market conditions. KEYWORDS: Coke Coca Cola Company globalization international marketing strategy market entry product development product positioning advertising. MLA Style. 16 pages, 68 footnotes, 39 bibliographic sources.   $112
 
17259. SOUTHWEST AIRLINES: STRATEGY. This paper provides a strategic audit of Southwest Airlines. The discount airline’s historical and current strategies are identified, examined and assessed. The analysis evaluates the effectiveness of Southwest’s strategies to date, noting any strategy-related problems, and makes recommendations on how Southwest can improve its strategic position in the future, setting forth a plan of implementation. The audit begins with an overview of Southwest’s history, recent events and strategies. This is followed by a summary of current operations and a concise description of Southwest’s strategies. The next section presents a competitor analysis, including a summary of key strengths and weaknesses for two key competitors, American Airlines and Jet Blue. This is followed by a summary SWOT for Southwest along with a concise summary of the strategy and strategy-related problems identified through the strategic audit. The concluding section presents recommendations for future adjustments to Southwest’s strategy, along with a brief implementation plan. KEYWORDS: airline industry strategic management marketing strategy SWOT Southwest Airlines JetBlue American Airlines competitive analysis. APA Style. Written 2005. 25 pages; 89 footnotes; 34 bibliographic references. 8,469 words.   $133
 
17258. A STRATEGIC AUDIT OF WAL-MART. This paper provides a strategic audit of Wal-Mart. The retail giant’s historical and current strategies are identified, examined and assessed. The analysis evaluates the effectiveness of Wal-Mart’s strategies to date, noting any strategy-related problems, and makes recommendations on how Wal-Mart can improve its strategic position in the future, setting forth a plan of implementation. The audit begins with an overview of Wal-Mart’s history, operations, customers and key market segments, and strategies. The next section presents a competitor analysis, including a SWOT for two key competitors, Costco and Target. This is followed by a summary SWOT for Wal-Mart along with a concise summary of the strategy and strategy-related problems identified through the strategic audit. The concluding section presents recommendations for future adjustments to Wal-Mart’s strategy, along with a brief implementation plan. KEYWORDS: Wal-Mart Walmart SAM’S discount retailers strategy marketing competition SWOT Target Costco public relations corporate image big box. Written 2005. 25 pages; 156 footnotes; 62 bibliographic sources. 7,650 words.   $133
 
17254. WAL-MART STORES, INC.: STRATEGIC AUDIT. This paper provides an audit of strategy at Wal-Mart Stores, Inc. Following a summary profile of Wal-Mart’s organization and operations, the retail giant’s strategy is assessed and analyzed through a five forces analysis and concluding summary SWOT (strengths-weaknesses-opportunities-threat) analysis. It is argued that Wal-Mart has achieved unprecedented retail success through its combination price-and expense-cutting strategy and that its current level of bargaining power over suppliers, capacity to crush smaller competitors, and strong appeal to price-conscious consumers will continue to feed future growth. At the same time, it is noted that Wal-Mart is not invulnerable to competitors. Wal-Mart faces two major competitive threats: 1) a price-threat from dollar-based discounters, and 2) a product differentiation threat from upscale discount retailer Target. Ultimately, however, the biggest threat to Wal-Mart’s continued success comes not from competitors or suppliers but from consumers, employees, and its increasingly tarnished public image. Keywords: discount retailer Wal-Mart strategic analysis SWOT Five Forces competition strategies. Written 2005. 12 pages; 53 footnotes; 39 bibliographic sources. 3,547 words.   $84
 
17253. TARGET CORP STRATEGY. This paper provides an overview and analysis of strategic issues at Target Corp. Begins with a brief overview of the discount retailer’s operations and its strategic operating environment. Following this, a summary SWOT analysis provides the necessary background for identification and discussion of Target’s distinctive competencies, its primary competitive advantage, and its biggest or most central strategic issue today and in the immediate future. Keywords: discount retailer Target strategic analysis SWOT environmental analysis. 8 pages, 21 footnotes in text, 19 bibliographic sources.   $56
 
17252. A GROWTH STRATEGY FOR TARGET CORP. This paper presents and describes a number of recommendations on how Target Corp. Might best reach its goal of achieving an average 15% annual growth in revenues over the next five years. It is argued that in order to achieve and sustain this impressive growth rate, Target will need to streamline operations and focus on its core competencies; capture market share from both traditional discount rivals and from mid-tier department stores; broaden its expansion plans; increase comparable store sales; expand Internet-based sales; and increase net revenues from credit card sales. Specific recommendations include the disposal of non-performing assets and operations; improvements to the supply chain; aggressive expansion; the launch of a new “rewards program” for regular customers; a credit card promotion; and expansion of Target’s web-based store. Keywords: discount retailer strategic planning marketing Target. Written 2004. 12 pages; 14 footnotes; 21 bilbiographic sources. 2,692 words.   $84
 
17250. GAP MARKETING. The paper provides a marketing profile of Gap Inc., the country’s largest specialty retailer and owners of the Gap, Banana Republic, and Old Navy brands. Following an introductory overview of the company’s 2002-2004 turnaround, marketing strategy and practices at Gap are profiled. After a brief summary corporate history, the analysis considers Gap’s segment strategy, profiles its brands and products, outlines its system of distribution, and discusses its pricing, advertising, and promotion policies. The analysis concludes with an evaluation of Gap’s current position and planned marketing strategies. Keywords: specialty retailer Gap casual clothier marketing strategy competition. Written 2004. 12 pages; 49 footnotes; 25 bibliographic sources. 4,236 words.   $84
 
17249. CIRCUIT CITY STORES: STRATEGY. This paper provides an overview and analysis of competitive strategy at Circuit City Stores. Following a problem diagnosis and situation assessment, alternative strategies are identified and discussed. Considers the electronic retailer’s major strengths and weaknesses and makes an assessment of major competitors including Best Buy and Wal-Mart. The concluding section makes recommendations on the adoption of a specific strategy and outlines a plan for implementing this strategy. Keywords: marketing strategic analysis competition electronic retailer. Written 2004. 9 pages; 22 footnotes; 25 bibliographic sources. 2,333 words.   $63
 
17246. BLOCKBUSTER MARKETING. This paper presents a marketing profile of Blockbuster Inc., the nation’s largest video rental chain. Following an overview of the company’s history and current operations, the paper profiles Blockbuster’s marketing objectives, strategies and tactics as it struggles to respond to changes in the marketing environment and meet its ambitious goal of becoming the complete source for movies and games. Examines Blockbuster’s new initiatives such as in-store subscriptions (“Movie Pass”), gaming expansion, DVD trading, and its new online subscription service. Keywords: strategic analysis marketing video stores gaming movies. Written 2004. 8 pages; 35 footnotes; 20 bibliographic sources. 2,076 words.   $56
 
17245. AMERICAN AIRLINES STRATEGY. This paper provides a strategic analysis of American Airlines (AA), examining the world’s largest air carrier’s existing strategy and strategic options within the context of a turbulent operating environment.. The main part of the paper presents a profile of American’s history, operations and existing strategies. Another section briefly examines AA’s strategic operating environment through a summary PEST analysis of the external environment and a summary industry analysis. The concluding section considers American’s strategic options based on a the previous analysis and a summary S.W.O.T. (strengths-weaknesses-opportunities-threats) analysis. Keywords: international airlines strategic marketing management SWOT competitive strategy american southwest airlines united. Written 2004. 15 pages; 84 footnotes; 41 bibliographic sources. 4,731 words.   $105
 
17218. LEADERSHIP: MANAGEMENT REPACKAGED? This paper provides an overview and analysis of the contemporary notions of business leadership and makes the argument that in some ways, leadership is really just management repackaged. Argues that leadership is not superior to management. Rather, leadership is really just one aspect of the much broader construct of management. Furthermore, it is argued that many of the characteristics which are today put forth as being the earmarks of a “good leader” are fundamentally no different form the characteristics which identified the “good manager” in an earlier era. Keywords: management theory leadership business managers organizational leaders. Written 2004. 10 pages; 25 footnotes; 16 bibliographic sources. 2,414 words.   $70
 
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