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5D. GENERAL BUSINESS, PT. 1

HOW TO INTERPRET THE CATALOG ENTRIES:

  • HOW OLD IS MY PAPER? The closer a paper is to the top of a page, the more recently it was written.
  • BOOK REVIEWS: Underlined titles indicate that the paper is a review/summary of a book.
  • PAGE LENGTHS, FOOTNOTES AND BIBLIOGRAPHIC REFERENCES: The title of the paper, usually typed in capital letters, is followed by a brief description of the paper and a specification of text page length (NOT including the bibliography or endnote pages), number of footnotes or citations, and number of bibliographic references.
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08229. THE HIBERNIA BANK.

Profile of Hibernia Bank within the new banking market. Government regulations, new products, sales forecasting, operations issues and job measurement are discussed. 14 pages, 4 footnotes, 5 bibliographic sources. 		  $98
 

08224. MARKETING PROFILE OF AMERICAN EXPRESS.

A profile of American Express' current marketing strategy within its Travel and Entertainment division. Considerable attention devoted to the product itself, the competitive environment, environmental influences, and time limitations and financial position. 4 tables, 3 graphs. 26 pages, 19 footnotes, 22 bibliographic sources. 		  $133
 

08209. TELECOMMUNICATIONS IN WESTERN EUROPE.

Following a brief review of the world market for computers and telecommunications equipment, this study examines the deficiencies and obstacles within the Western European telecommunications systems and then assesses Europe's prospect for the future within the world market. 12 pages, 15 footnotes, 7 bibliographic sources. 		  $84
 

08185. THE SUNTAN LOTION MARKET.

A comprehensive study of the suntan and suncare product market. Looks at regional strategies, product development, and share of market figures for the major makers. Notes the rise of sun-protection factor rated lotions. 15 pages, 24 footnotes, 14 bibliographic sources. 		  $105
 

08173. THE WORLD OIL MARKET.

The world oil market's price structures and political complications between 1965 and 1985 are analyzed in this paper. The impact of OPEC, the Arab oil embargo of 1973, and the 1979 crisis is examined, and the major developments since the embargo are detailed; the current and future structure of the world oil industry is considered. 19 pages, 28 footnotes, 17 bibliographic sources. 		  $133
 

08152. ELECTRONIC FUNDS TRANSFER.

Examines the expansion of EFT systems, including the use and demand for ATM's and POS (point of sale) debit cards. Relative advantages and disadvantages to the financial institution and the consumer are weighed. The expansion of EFT systems is seen as inevitable. 12 pages, 10 footnotes, 8 bibliographic sources. 		  $84
 

08138. THE BHOPAL CATASTROPHE: UNION CARBIDE`S LIABILITY IN A MULTI-NATIONAL FRAMEWORK.

Traces the antecedents and responses to the worst industrial accident in history. Presents as a case study the plaintiff's and defendent's position in the accident. Recommendations for the prevention of similar accidents is included. 15 pages, 27 footnotes, 13 bibliographic sources. 		  $105
 

08129. THE CHRYSLER CORPORATION: REPORT ON THE BUSINESS AND POLITICAL ASPECTS OF THE VOLUNTARY RESTRAINT AGREEMENT.

A well balanced report on the effect that the lifting of the Voluntary Restraint Agreement, which restricted the number of autos the Japanese could export to the U.S., will have on the domestic auto industry in general and the Chrysler Corporation in particular. Discusses the background of the V.R.A.s, and Chrysler's reaction to their being lifted. 17 pages, 28 footnotes, 10 bibliographic sources. 		  $119
 

08125. AUTOMOBILE CLASSIFICATION.

An essay on the kinds, classes and functions of automobiles; classifies them according to origin, size, style, engine location and purpose. 5 pages, 0 footnotes, 0 bibliographic sources. 		  $35
 

08122. NEW CONSUMER MAGAZINE PROFILE.

Profiles the development, scope and marketing of a consumer magazine with a food and wine focus. Target market, marketing strategy, and break-even estimate included. Description of potential features. 10p. 		  $70
 

08114. THE AMERICAN WINE INDUSTRY.

An environmental and economic analysis of the American wine industry. This comprehensive study looks at harvest tonnages, the 1982-4 slump in production and sales, and future packaging and technological developments in the industry. 18 pages, 22 footnotes, 30 bibliographic sources. 		  $126
 

07804. "THE KING OF THE CASTLE" BY PETER NEWMAN (BOOK REVIEW).

This paper provides an extensive review of Peter Newman’s book, which tells the story of the Bronfman family of Canada, founders and heirs of a multi-billion dollar fortune based on the Seagram’s liquor empire. Keywords: Seagram billionaires book review. Written 1984. 14 pages; 15 footnotes; 1 bibliographic source. 		  $98
 

05424a. DILEMMAS OF POST-INDUSTRIAL CAPITALISM IN THE U.S.

This paper provides a discussion of some of the problems of the modern-day economy, including issues related to growth, environmentalism, consumerism , and the social responsibility of business. KEYWORDS: american capitalism post-industrial problems. 8 pages, 8 footnotes, 3 bibliographic sources. 		  $56
 

05414a. CORPORATE RESPONSIBILITY.

This paper contrasts Milton Friedman’s free market views (“the social responsibility of business is to make a profit”) on corporate responsibility with those of the “social responsibility” school. KEYWORDS: corporate social responsibility free market milton friedman. 5 pages, 0 footnotes, 0 bibliographic sources. 		  $35
 

04157. CORPORATE SOCIAL RESPONSIBILITY: THE XEROX CORPORATION.

Excellent study of the whole issue of corporate social responsibility through the lens of Xerox Corporation in the period 1950-1976. The paper presents the arguments for and against (Milton Friedman) corporate social responsibility and includes a thorough history of Xerox's efforts including their run-in with author E.B. White. A thoughtful, balanced conclusion sums up the implications of Xerox's efforts and the issue of corporate social responsibility. APA Style. 22 pages, 38 footnotes, 19 bibliographic sources. 5,856 words. 		  $133
 

1569. NOVELL VS. MICROSOFT: THE BATTLE FOR THE NETWORK REDUX.

Taking the perspective of a consultant-advisor to Novell, this paper provides an overview and analysis of Novell's efforts to comeback and challenge Microsoft's competitive position in network operating systems and directories. The analysis begins with a review of Novell's first effort to challenge Microsoft. Following this, the analysis examines Novell's strategy and tactics in its current challenge to Microsoft. 10 pages, 36 footnotes, 20 bibliographic sources. 		  $70
 

01144. THE GOVERNMENT'S SUPPORT OF LOCKHEED.

This paper presents a survey of the development of the military-industrial complex, and the issues raised by the Lockheed loan. Very critical of businesses that seek subsides and politicians that give them. KEYWORDS: Lockheed aerospace industry government subsidies. 8 pages, 0 footnotes, 1 bibliographic source. 		  $56
 
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