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5D. GENERAL BUSINESS, PT. 1

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09290. AMERICAN PRESIDENT COMPANIES, LTD.

A profile of the major integrated container transportation company. Describes APC's main lines of business, major markets served, competition, and current financial position. Concludes with an analysis of the company's long-range strategy. 14 pages, 23 footnotes, 15 bibliographic sources. 		  $98
 

09288. AMERICAN EXPRESS: A CUSTOMER BASED STRATEGY.

An exploration of the strategy underlying Amex's success. Considers economic, technological, social and political challenges to Amex's market and the company's response to these environmental threats. Particular attention is devoted to an analysis of Amex's strategy in the 1987 release of its new Optima credit card. 10 pages, 19 footnotes, 14 bibliographic sources. 		  $70
 

09287. TWO INTERNATIONAL ELECTRONICS COMPANIES: A COMPARISON OF HOLLAND'S PHILIPS AND JAPAN'S SONY.

An examination of the different ways in which these two companies bring new products to market and how this effort is mitigated by competition, labor relations, and production methods in each company. 7 pages, 5 footnotes, 6 bibliographic sources. 		  $49
 

09286. AVIS RENT-A-CAR.

Marketing analysis of Avis's car rental service, including a discussion of operating environment, distribution system, promotional strategy and pricing. 5 pages, 8 footnotes, 7 bibliographic sources. 		  $35
 

09284. BAR CODING IN THE DELIVERY INDUSTRY.

Review of bar coding: its components, auxilliary equipment, and general applications. Particular attention is devoted to bar coding applications within the delivery (transportation and distribution industry) with specific examples drawn from Federal Express, United Parcel Services, and specific trucking companies. 18 pages, 34 footnotes, 21 bibliographic sources. 		  $126
 

09119A. EXPORT STRATEGY: MARKETS AND COMPETITION BY NIGEL PIERCY.

A review and critique of a study on export marketing, looking at the price/non-price and spreading versus concentrated market theories. 7 pages, 13 footnotes, l bibliographic source. 		  $49
 

09119. NEW FIRM IN THE FAST FOOD INDUSTRY.

Presents a proposed strategy and rationale for the establishment of an upscale, sit-down fast food restaurant which targets aging Baby Boomers living in urban areas. 5 pages, 9 footnotes, 9 bibliographic sources. 		  $35
 

09118. CAMERAS AND THEIR PRODUCTION.

A brief monograph on camera manufacture and production since photography's inception in the early l9th century. Traces the evolution from wet plates to film to the reflex camera. 8 pages, 7 footnotes, 6 bibliographic sources. 		  $56
 

09117. BUSINESS PLAN: A COMPUTER TRAINING AND SOFTWARE CONSULTATION COMPANY.

A comprehensive business plan for a software training and consultation firm for personal computer users. Following a profile of the industry, including current market trends, the plan describes the business organization, the management team, the services to be provided, the financial plan, and the initial market plan. Graphs and charts detail four-year sales and cash flow projections. 18 pages + charts, 31 footnotes, 21 bibliographic sources. 		  $126
 

09116. THE ADVANCEMENT OF MANUFACTURING TECHNOLOGY IN THE AUTOMOBILE INDUSTRY.

Traces the development in production and manufacturing process in the automobile industry from its inception to the present. The analysis includes a discussion of how changing materials and labor usage have contributed to the transformation of the production process. 9 pages, 23 footnotes, 12 bibliographic sources. 		  $63
 

09115. "THINK AND GROW RICH" BY NAPOLEON HILL.

A highly critical and amusing review of one of the oldest and best-selling "how to get rich" books. 5 pages, 9 footnotes, l bibliographic source. 		  $35
 

09114. RECYCLING: INDUSTRY TRENDS AND OUTLOOK.

Brief overview of the need for a massive recycling program in the U.S. Reviews America's current waste management problems and inadequacy of sanitary landfills and incinerators as solutions. The example of Japan is cited. 4 pages, 11 footnotes, 8 bibliographic sources. 		  $28
 

09113. EXXON: YESTERDAY'S O1L GIANT CAN BECOME TOMORROW'S ENERGY LEADER.

An overview of Exxon Corp's market and financial strategy. Includes an analysis of Exxon's operating environment, its major competition, and the strategic choices it may face in the future. 5 pages, 8 footnotes, 12 bibliographic sources. 		  $35
 

09112. CATERPILLAR INC. IN THE INDONESIAN MARKET.

Analyzes the export and business activities of Caterpillar Inc. in Indonesia. Assesses Caterpillar's risks and opportunities in both export operations in Indonesia and its involvement with an assembly plant in light of market demand, economic structure, cultural factors, and political risks. 15 pages, 44 footnotes, 20 bibliographic sources. 		  $105
 

09111. THE WORLD DIAMOND MARKET.

Profile of the world diamond market and industry, including a history of the industry, a profile of the major players in the diamond industry monopoly, and a discussion of the role of diamond cutters. Argues that diamonds no longer represent a sound long-term investment. 30 pages, 45 footnotes, 17 bibliographic sources. 		  $133
 

09110. THE ENVIRONMENT AND THE AUTOMOBILE.

The ecological impact of the motorcar on American life is examined in terms of pollution, oil shortages and fatalities; the possibilities of electric and solar-powered cars are looked at closely. 13 pages, 25 footnotes, 9 bibliographic sources. 		  $91
 

09109. LABOR MANAGEMENT ISSUES IN SAN FRANCISCO.

An overview and analysis of three central issues in San Francisco labor management; collective bargaining and unionism, quality of work life, and comparable worth. Focus on the local hospitality industry. Includes interview data. 19 pages, 33 footnotes, 25 bibliographic sources. 		  $133
 

09108. BRIBERY AS A PITFALL OF INTERNATIONAL BUSINESS.

Examines the problems and pitfalls of bribery as they involve international business, with a focus on the legal situation of American companies that commit illegal acts in their overseas operations. 6 pages, 7 footnotes, 4 bibliographic sources. 		  $42
 

09107. INTERNATIONAL BRIBERY.

An overview of the practice and regulation of international bribery from the perspective of U.S. multinational firms. 5 pages, 10 footnotes, 9 bibliographic sources. 		  $35
 

09106. JOB DESCRIPTION OF A STOCKBROKER.

A comprehensive descriptive of job requirements (education, social) and duties of the typical stockbroker. 6 pages, 7 footnotes, 6 bibliographic sources. 		  $42
 

09099. EXXON CORPORATION.

A profile of the world's largest oil company and the industry which supports it. The analysis concentrates on Exxon's financial position and discusses likely future financial strategies. 10 pages, 15 footnotes, 8 bibliographic sources. 		  $70
 

09031. KODAK VS. FUJI IN THE US PHOTOGRAHIC FILM INDUSTRY.

An indepth analysis of Fuji and Kodak's battle for the U.S. film market. Traces Fuji's market entry in the early 1970s, detailing product innovations and promotional strategies. Analyzes Kodak's losses and the strategy it used to make a spectacular recovery in the mid to late 1980s. Assesses the future of the two companies in the U.S. market. 21 pages. 66 footnotes, 35 bibliographic sources. 		  $133
 

09026. THE ETHICS OF INSIDER TRADING.

Analyzes the ethical implications for business in general and Wall Street in particular in the wake of insider trading scandals. Historical background, rationale behind prohibitions against insider trading, and economic implications of such practices are all taken into account. 11 pages, 33 footnotes in text, 55 bibliographic sources. 		  $77
 

09024. THE ETHICS OF CORPORATE TAKEOVERS.

Analyzes the business ethics of the merger mania. Considers the history and background of corporate takeover moves as well as recent events. Antecedents and results of hostile takeovers are discussed. The ethics of hostile takeover defenses, as well as the raids themselves are considered. 15 pages, 28 footnotes in text, 55 bibliographic sources. 		  $105
 

08896. INTERNATIONAL DEVELOPMENT IN PACKAGING IN THE 1980S.

This investigation explores the current and projected future status of the packaging industry from an international perspective. Major components of packaging, the contributions and innovations of the major players in the packaging industry, and the future trends in the industry are all examined. The analysis focuses on development in consumer products packaging, especially food and beverage. 25p. 51f. 42. 		  $133
 

08895. MONTGOMERY WARD'S.

Presents a case analysis overview of Ward's. Profiles company history, internal organization, finances, merchandising, advertising and public relations, and human resources. Includes a one-page summary sheet. 11 pages, 21 footnotes, 11 bibliographic sources. 		  $77
 

08894. OPERATIONAL PROFILE OF CROWN SKYLIGHTS.

Presents an operations profile of a proposed new business, including location, facilities, raw materials, inventory control, quality control, production control, staffing, and R&D. 6 pages, 0 footnotes, 0 bibliographic sources. 		  $42
 

08893. THE PRINTING INDUSTRY.

Against the backdrop of the condition of the national industry, this investigation examines market trends in printing, technological innovations and specialization, and labor composition in the Bay Area printing industry. The analysis concludes with a summary of the current status and predicted future of the Bay Area industry along with recommendations for action. 18 pages, 42 footnotes, 32 bibliographic sources. 		  $126
 

08892. INFORMATION SYSTEM FOR TASCO, INC.

A step-by-step approach to the design and implementation of an information system for a medium-sized manufacturing company. The plan converts the system from its current dependence on IBM ATs to the new IBM PS/2 microcomputers. Summarizes the limitations of the new system and discusses its impact on present operations. 19 pages, 0 footnotes, 0 bibliographic sources. 		  $133
 

08891. DESKTOP PUBLISHING.

Provides a concise outline of the desktop publishing phenomenon, including its historical background, its current components, and its applicability to various organizational needs. 7 pages, 14 footnotes, 9 bibliographic sources. 		  $49
 

08890. THE HANDICAPPED WORKER.

This essay defines the concept of handicapped worker in both objective (legalistic) and subjective terms. Discusses both the positive and the negative ways in which the classification of handicapped is used in modern society. 5 pages, 3 footnotes, 3 bibliographic sources. 		  $35
 

08889. COIN OPERATED LAUNDRY BUSINESS PROPOSAL.

Business proposal and outline for a coin operated laundry. Includes site selection, facilities layout, market profile, operations profile, personnel selection, and cost projections and analysis. Graphs and charts (+floorplan) included. 20 p., 1 endnote with reference information, 0 bibliographic source. 		  $133
 

08888. PROFILE OF A CONSUMER AND SMALL BUSINESS LOAN COMPANY.

Business proposal and outline for a consumer and small business loan company to be marketed through direct mail. Includes market size and share, competition, and cost projections and analysis. 21 pages, 0 footnotes, 0 bibliographic sources. 		  $133
 

08887. TROUBLED OPERATION UNDERLIES SURFACE SUCCESS: AN INTERVIEW-BASED PROFILE OF A LOCAL RESTAURANTEUR.

Profiles an independent restaurant troubled by labor difficulties and high food costs. 8 pages, 4 footnotes, 4 bibliographic sources. 		  $56
 

08876. AMERICAN EXPRESS'S NEW OPTIMA CARD: WILL IT SURVIVE THE NEW ECONOMIC AND REGULATORY ENVIRONMENT?

The investigation considers whether or not the release of the company's Optima credit card is a good decision for American Express, particularly with respect to the current economic and regulatory environment. Concludes that Amex is in a good position to expand into revolving charge cards now. 14 pages, 26 footnotes, 21 bibliographic sources. 		  $98
 

08875. AMERICAN EXPRESS: CAUTIOUS DOWNSCALE MARKETING FROM AN UPSCALE MARKETER.

Takes a case study analysis and investigation approach to AmEx's introduction of its revolving charge card, Optima. Economic environment, competitive conditions and market considerations taken into account. 14p 26f. 17b. 		  $98
 

08860. KEIDEL'S GAME PLANS AND THE ENVIRONMENTS OF BUSINESS.

Analyzes the ways in which the concepts presented in Robert Keidel's Game Plans relate to the ethical, social and political environments of business. Compares and contrasts basketball, football, and baseball type organizations. 5 pages, 5 footnotes, l bibliographic source. 		  $35
 

08859. MCDONALD'S STRATEGY FOR SUCCESS.

Presents an overview of some of the ways in which McDonald's is seeking to meet the competitive challenge of the 1980s and beyond. Considers the company's global strategy, its public relations activities, and its move into special market niches. 7 pages, 22 footnotes, 16 bibliographic sources. 		  $49
 

08817. THE FUTURE OF AMERICAN BUSINESS.

Critical review and analysis (with supporting and opposing sources) of futurist Marvin Cetron's vision of American business in his book. 6 pages, 6 footnotes, 6 bibliographic sources. 		  $42
 

08727. GOVERNMENT AND BUSINESS PROCUREMENT.

Compares and contrasts the procurement practices of private business with those of the United States government, particularly the Department of Defense. The reasons behind these differences are explored, as well as the advantages and disadvantages of the differing procedures. 10 pages, 20 footnotes, 12 bibliographic sources. 		  $70
 

08711. CARTEL MANAGEMENT: CIRCUMSTANCES FOR SUCCESS.

Using OPEC as a takeoff point for discussion, analyzes the success factors necessary in the management and endurance of a cartel. Success factors include a relatively small number of countries involved, a high ratio of production to reserves, a strong market demand, and scarce supplies outside the cartel area. 10 pages, 13 footnotes, 15 bibliographic sources. 		  $70
 

08709. THE HUB-AND-SPOKE CONCEPT IN AIRLINE DESIGN.

Describes the evolution and structure of hub and spoke airline routing system following 1978 airline deregulation. Discusses marketing and economic advantages to airlines in using the system as well as negative revenue impact on airports resulting from the system. A cost analysis study revealed that as hubs become more congested and are subject to increased airline competition, they lose their cost effectiveness. 20 pages, 38 footnotes, 14 bibliographic sources. 		  $133
 

08704. NEW CONSUMER MAGAZINE FOR THE HOME SHOPPER.

Provides the organizational, marketing, distribution, and financial structure for developing a new magazine designed to appeal to persons who shop at home with mail order catalogs and home shopping television programs. Includes one-year break-even projections. 10 pages, 1 footnote, 1 bibliographic source. 		  $70
 

08691. STRESS IN THE WORKPLACE.

Based on a review of literature in the field, this essay presents a brief overview of the topic of stress in the work environment. Defines "stress" and discusses a variety of theories on the management of stress. 6 pages, 13 footnotes, 9 bibliographic sources. 		  $42
 

08689. THE FAST FOOD INDUSTRY.

Investigates both the macro and the micro environments of the fast food industry. Demographic factors such as aging baby boomers and a shrinking labor pool seen as critical for the industry. Marketing strategies of McDonald's and KFC explored in detail. The potential for ethnic fast food chains is investigated. 20 pages, 38 footnotes, 29 bibliographic sources. 		  $133
 

08688. GOODYEAR TIRE COMPANY.

Examines Goodyear's marketing problems and opportunities in general, as well as pinpointing a specific business problem (lack of long-range planning). The analysis then presents a production and marketing strategy to deal with this problem. 10 pages, 29 footnotes, 14 bibliographic sources. 		  $70
 

08686. WHOLE, UNIVERSAL, AND VARIABLE LIFE INSURANCE.

Compares and contrasts the three basic types of life insurance. Explains premiums, interest rates, rates of return and borrowing privileges for each type. Following this, the investigation details the ways in which insurance companies market each insurance type. 16 pages, 33 footnotes, 37 bibliographic sources. 		  $112
 

08680. IBM: A FINANCIAL AND INVESTMENT APPRAISAL.

An assessment of IBM's market position, financial condition, and management structure. Concludes that even though IBM faces strong competitive challenges from Japanese producers, its common stock should still appreciate significantly in the next 3-5 years. 10 pages, 13 footnotes, 8 bibliographic sources. 		  $70
 

08679. HOMESTAKE MINING COMPANY: BACKGROUND AND INVESTMENT ANALYSIS.

An investment analysis of the oldest continuously operating gold mining company in the nation. The influence of new production techniques, competition, and financing are all considered. Concludes that an outright purchase of Homestake stock would not be a good investment. 10 pages, 17 footnotes, 8 bibliographic sources. 		  $70
 

08673. THE CAR RENTAL INDUSTRY.

Takes an historical perspective on the marketing tactics and management structures of the three top American car rental agencies -- Hertz, Avis, and National. Both internal and external factors affecting success in the industry are examined. 22 pages, 44 footnotes, 28 bibliographic sources. 		  $133
 

08668. PAN AM CORPORATION.

An internal and external analysis of Pan Am's recent problems with recommendations for strategy changes. The purchase of National Car Rental, labor problems, and foreign currency exchange problems are seen as crucial negative turning points for the company. 13 pages, 9 footnotes, 7 bibliographic sources. 		  $91
 

08656. RECRUITMENT OF A TELEMARKETING MANAGER AT IBM.

A complete recruitment program, including budget, goals, selection criteria, and measurement. Gives specific details on application criteria and measurement and interview criteria and measurement. 13 pages, 8 footnotes, 15 bibliographic sources. 		  $91
 

08653. WHERE ANGELS FEAR TO TREAD: A COUNTRY RISK ASSESSMENT OF THE PHILIPPINES FOR APPLE COMPUTER.

Considers the social, political, and economic risks involved in establishing an Apple Computer subsidiary in the Philippines. Includes an extensive economic overview of the country as well as a general assessment of investment opportunities. 27 pages, 54 footnotes, 21 bibliographic sources. 		  $133
 

08650. FORD MOTOR COMPANY.

After a brief company history and industry profile, this investigation presents an extensive financial analysis of Ford Motor Company. Sales, price-earnings ratios, dividends, and income are considered. Comparative industry financial statistics included. 13 pages, 6 footnotes, 3 bibliographic sources. 		  $91
 

08644. THREE SCENARIOS FOR THE FUTURE OF THE PHILIPPINES.

Analyzes the feasibility of establishing an Apple subsidiary in the Philippines. Concludes that although the subsidiary would fit well into the country's socioeconomic developmental plans, the country's problems with regard to economic growth, low level of integration and inadequate social welfare system advise against such investment. 13 pages, 16 footnotes, 59 bibliographic sources. 		  $91
 

08628. THE FUTURE OF THE U.S. AUTO INDUSTRY.

Considers the future of the U.S. auto industry in terms of its past legacy, its current position and its outlook for the future in terms of both the domestic and international markets. Special attention is given to the Japanese competitive challenge and to the current and future impact of international trade agreements and restrictions. Domestic economic, social, and legal environments are assessed. 25 pages, 51 footnotes, 38 bibliographic sources. 		  $133
 

08599. BANKAMERICA CORPORATION.

An analysis of the competitive, organizational, and financial challenges that currently confront BankAmerica. Presents two strategic options for dealing with these problems and discusses the relative advantages and disadvantages of each. 12 pages, 5 footnotes, 7 bibliographic sources. 		  $84
 

08598. TEXTILE IMPORT QUOTAS.

Following an overview of current problems in the U.S. textile industry (primarily stemming from the import challenge), this investigation analyzes the pros and cons of textile import quotas. Concludes with a recommendation for government to government negotiations and the continued use of import quotas as a strategic negotiating tool. 13 pages, 8 footnotes, 5 bibliographic sources. 		  $91
 

08583. THE BROKERAGE INDUSTRY.

A concise profile of the brokerage industry. Includes an analysis of the services provided, sources of funds, loans and investments, regulation, and various firms in the industry. 9 pages, 13 footnotes, 9 bibliographic sources. 		  $63
 

08574. HONEYWELL, INC.

Profile and evaluation of Honeywell, Inc.'s company mission and marketing strategy. Organizational structure and marketing strategy are analyzed and measured against the ways they do and do not mesh with the company mission. 10 pages, 8 footnotes, 7 bibliographic sources. 		  $70
 

08571. CONCEPT OF THE CORPORATION BY PETER F. DRUCKER.

Summary and analysis of Drucker's book which explores the relationship between the big business corporation (using General Motors as an example) and a free industrial society. 5 pages, 6 footnotes, 1 bibliographic source. 		  $35
 

08569. CAPITALISM AND FREEDOM BY MILTON FRIEDMAN.

Summary review and analysis of Friedman's 1962 book which asks the question, "How can we benefit from the promise of government while avoiding the threat to freedom?". 5p 4f. 1b. 		  $35
 

08567. COMPUTER NETWORK REVIEWS.

A brief review of 10 different computer network systems as described in 10 articles in current computer periodicals. 4 pages, 10 footnotes, 10 bibliographic sources. 		  $28
 

08548. THE MANVILLE BANKRUPTCY CASE.

Examines and analyzes the central issue involved in the Johns-Manville bankruptcy case which arose out of 16,500 product liability suits. Concludes that neither the victims of asbestos-related disease nor the company which had sought to avoid their claims really won. 5 pages, 15 footnotes, 9 bibliographic sources. 		  $35
 

08531. SHOULD EMPLOYEE DRUG TESTING BE MANDATORY?

Explores the issues surrounding mandatory employee drug testing. Argues that such testing should not be mandatory on the basis of Fourth Amendment rights, legal precedents, inaccuracy of testing procedures, and the failure of tests to measure job impairment. Opposing arguments are discussed. 11 pages, 23 footnotes, 14 bibliographic sources. 		  $77
 

08520. AN ANALYSIS OF THE PROBLEMS AT BANKAMERICA CORPORATION.

Following background information about the organization of BankAmerica and the banking industry in general, this investigation presents three possible courses of action that are feasible for the corporation to take at this time. After assessing financial, organizational, and industry factors, the author recommends that BofA accept the First Interstate Bank merger offer or negotiate with another institution for sale. 36 pages, 24 footnotes, 20 bibliographic sources. 		  $133
 

08518. PROFILE OF MCDONALD'S.

Examines the McDonald's story in detail, looking at the historical development of the chain, its unique marketing and competitive strategies,and its larger impact on the American society. The study analyzes McDonald's franchising formula and forecasts some of the prospects and problems facing McDonald's as it enters its fourth decade of operation. Concludes that McDonald's is well-protected against a possible saturation of the American market. 30 pages, 40 footnotes, 8 bibliographic sources. 		  $133
 

08515. MULTINATIONAL OPERATIONS.

Gives an overview of the history, operations, organization, and economic/political issues involved in multinational corporations. Examines in detail the relative success of American multinationals versus U.S. direct exports. Concludes with a discussion of free trade and the future of multinationals. 10 pages, 13 footnotes, 10 bibliographic sources. 		  $70
 

08461. MARKETING PROFILE OF COCA-COLA COMPANY.

Analysis of the company's marketing program of its main product, original formula Coke. The investigation includes a detailed analysis of the company's marketing strategy: segmentation strategies, competition, environmental, social and internal variables affecting the operation. 12 pages, 22 footnotes, 21 bibliographic sources. 		  $84
 

08432. MARKETING THE AL-NIJIM AL-SHAMALI PERSONAL COMPUTER IN SAUDI ARABIA.

presents a market profile and a detailed marketing strategy for marketing microcomputers in Saudi Arabia. Competition, pricing, advertising, sales force, and budgets are included. 18 pages, 18 footnotes, 5 bibliographic sources. 		  $126
 

08402. THE ROLE OF BUSINESS IN POLITICS.

Discusses the mercantile and the Constitutionalist models for the relationship between business and government. From this foundation, the growing presence of corporate Political Action Committees (PACS) as a government and a business response to the constraints of the constitutionalist model is assessed. 9 pages, 13 footnotes, 10 bibliographic sources. 		  $63
 

08358. KENTUCKY FRIED CHICKEN -- INTERNATIONAL MARKETING OPPORTUNITY.

Analysis of KFC's Japanese marketing strategy, including an analysis of the company's target market, location, product mix, distribution system, and advertising strategy. Also includes an overview of the Japanese consumer market and a market strategy prototype for U.S. companies entering Japan's consumer market. 14 pages, footnotes in text, 17 bibliographic sources. 		  $98
 

08347. SEARS, ROEBUCK & COMPANY.

Marketing and management profile of the nation's number one retailer. Store history and philosophy, expansion strategies, target markets, merchandise mix, competition, and personnel policies discussed. 8 pages, 12 footnotes, 12 bibliographic sources. 		  $56
 

08346. MAGAZINE PROFILE.

Design and marketing profile of a new health and fitness magazine, focusing on amateur sports and recreation. Target market, magazine format, editorial approach, suggested features, competition, and startup costs discussed. 10 pages, 0 footnotes, 9 bibliographic sources. 		  $70
 

08345. THE CASE OF UNOCAL VS. PICKENS.

Case analysis of T. Boone Pickens' (of Mesa Petroleum) takeover effort directed at Unocal Corp. The analysis focuses upon the conflicts of interest arising between corporate management and stockholders. 5 pages, 12 footnotes, 8 bibliographic sources. 		  $35
 

08344. K-MART AND JC PENNEY.

Examines and compares the number two and number three U.S. mass merchandisers. History and philosophy, expansion strategies, merchandise mix, personnel, customer service, and store uniqueness and appeal are analyzed and compared. 10 pages, 32 footnotes, 18 bibliographic sources. 		  $70
 

08343. BUSINESS ATTITUDES TOWARDS US, JAPANESE AND WESTERN EUROPEAN INDUSTRIAL POLICY.

A comparison of strategies of government intervention in private business in the U.S., Japan and Western Europe. 5 pages, 10 footnotes, 11 bibliographic sources. 		  $35
 

08342. CALIFORNIA SILK LTD.

Business and marketing plan for an import-export company. Initial product concentration is on importing raw silk from China. Commodity specification, competition, government regulation and tariffs, transportation, warehousing and insurance and target markets are discussed. Includes a cash flow statement. 15 pages, 16 footnotes, 4 bibliographic sources. 		  $105
 

08341. THE GAP CLOTHING STORE.

History, business philosophy, locations, target markets, merchandise composition, and employment structure at The Gap Stores, Inc. discussed and analyzed. 6 pages, 11 footnotes, 8 bibliographic sources. 		  $42
 

08340. MANAGEMENT PRINCIPLES AND INTERNATIONAL HOTEL OPERATIONS.

Fundamental principles of management are discussed in terms of their application to an international operation. Evolution of management principles, Theory X, Theory Y, Theory Z, and the concept of cultural imperatives within an organization are analyzed. 12 pages, 15 footnotes, 6 bibliographic sources. 		  $84
 

08339. BUSINESS PLAN FOR A JAPANESE RESTAURANT.

A detailed organizational and marketing plan for a Japanese gourmet restaurant located in a major U.S. tourist area. Includes a market profile with an analysis of actual competitors. Organizational structure from menu to payroll composition to hours of operation is covered. General trends in the industry are also discussed. 30 pages, 9 footnotes, 4 bibliographic sources. 		  $133
 

08338. MANUFACTURING AND SELLING MICROCOMPUTERS.

A business plan for manufacturing and selling IBM compatible microcomputers. Organizational structure, product definition, market profile, and sales strategies discussed. 10p. 3b. 		  $70
 

08337. CUSTOMER BASE OF RETAIL-ORIENTED BUSINESS.

A business plan for a service to analyze the customer base of retail-oriented businesses. The service utilizes microcomputer mapping programs and demographic databases. Financing, services offered, sales strategy and business organization are discussed. 9 pages, 0 footnotes, 0 bibliographic sources. 		  $63
 

08335. THE IMPACT OF DEREGULATION ON THE FUTURE OF REGIONAL BANKS.

Analyzes the environmental, regulatory, and competitive factors affecting bank stability and market standing. Regional banking, branch banking, and nonbank financial institutions are discussed. 9 pages, 6 footnotes, 6 bibliographic sources. 		  $63
 

08328. ORGANIZATIONAL ANALYSIS OF A PUBLISHER.

A case study of a small Bay Area publishers which exhibits structural and functional organizational problems. Recommendations for improvement include a reapprotionment of management duties and a program of improvement for employee relations and communications. 12 pages, 6 footnotes, 8 bibliographic sources. 		  $84
 

08327. MANAGEMENT PRINCIPLES AND INTERNATIONAL HOTEL OPERATIONS II.

An in depth study of Holiday Inns, Inc. management strategy and structure. Examines Holiday's historical development, its current problems and challenges, its leadership structure , and its plans for the future. Comparative data from other international hotel chains is also presented. 17 pages, 29 footnotes, 14 bibliographic sources. 		  $119
 

08323. MANAGEMENT PRINCIPLES AND INTERNATIONAL HOTEL OPERATIONS III.

From a case study perspective -- Holiday Inns vs. Marriott Corp. -- examines the question of what constitutes effective international hotel management. Measures of effectiveness include financial stability, market penetration, and levels of employee satisfaction. 11 pages, 19 footnotes, 14 bibliographic sources. 		  $77
 

08244. COMPUTER SECURITY ISSUES: THE CASE OF SOFTWARE PIRACY AND SOFTWARE PROTECTION.

Examines the issue of software piracy from historical examples. The focus then turns to solutions: preventative, punitive, and ethical. 10 pages, 27 footnotes, 6 bibliographic sources. 		  $70
 

08243. UNITED AUTO WORKERS VS. CHRYSLER CANADA.

Analysis of this strike with particular attention paid to the UAW Canadian-American split in terms of wages and concessions. Pertinent historical background and the positions of labor and management are presented. 10 pages, 7 footnotes, 6 bibliographic sources. 		  $70
 

08242. OPERATIONS PROFILE OF MCGRAW-HILL PUBLISHING.

Principal operational issues for this textbook and business periodical publisher are analyzed. Electronic publishing , as it is manifested in the publishing industry and as it is put into operation at McGraw is discussed. 13 pages, 15 footnotes, 16 bibliographic sources. 		  $91
 

08241. ANCHOR BREWING COMPANY: A PROFILE.

Operational profile of the small San Francisco based brewery. Anchor's overall position in the beer market and potential competitive capacities within the gourmet and import beer segments is discussed. 14 pages, 17 footnotes, 16 bibliographic sources. 		  $98
 

08240. CASE STUDY OF JOHNSON PRODUCTS COMPANY, INC.

Examines the corporate objectives, market profile, and strengths and weaknesses of the largest manufacturer and marketer of ethnic health and beauty aids. 10p. 		  $70
 

08239. FOREIGN INVESTORS AND SOUTH AFRICAN UNREST: THREE INVESTMENT STRATEGIES FOR AMERICAN COMPANIES DOING BUSINESS IN SOUTH AFRICA.

An analytical study of investment strategies for American firms in South Africa, and the probable impact of each of several options upon those companies. Considers boycotts, constructive engagements, and divestiture as potential solutions. 11 pages, 12 footnotes, 16 bibliographic sources. 		  $77
 

08238. THE GEOBUSINESS MODEL.

A step-by-step analysis of how IBM fits into a classic model of a multinational company organized along the lines of an international division structure in which basic marketing functions for domestic and international markets are very similar. Reasons behind IBM's management philosophy of maintaining a high degree of centralization are analyzed. 10 pages, 10 footnotes, 6 bibliographic sources. 		  $70
 

08237. PROFILE OF A TYPESETTING COMPANY.

Operational profile of an Oakland, CA typesetter. A market overview and new products analysis is presented in conjunction with a discussion of operational issues such as site selection, facility layout, equipment selection, and inventory management. 13 pages, 9 footnotes, 9 bibliographic sources. 		  $91
 

08236. RADIO, TELEVISION, CROSS AND MULTIPLE OWNERSHIP.

An investigation tracing the history of FCC deregulation with particular attention devoted to the regulations involving cross and multiple ownership of radio and TV stations. Arguments for and against deregulation decisions are presented. 10 pages, 19 footnotes, 15 bibliographic sources. 		  $70
 

08235. SCHIZOPHRENIC SOCIETY AND BUSINESS CLIMATE.

Two issues in business ethics, mandatory employee drug testing and doing business in South Africa are discussed. 5 pages, 3 footnotes, 3 bibliographic sources. 		  $35
 

08234. OPERATIONS PROFILE OF UPS.

Presents an operations profile of two sectors of UPS: overnight delivery, a new area of growth; and labor, a potential trouble spot. Market issues such as competition and sales forecasting are discussed as they relate to operational issues of site selection, equipment, purchasing, and productivity are also discussed. 16 pages, 24 footnotes, 14 bibliographic sources. 		  $112
 

08233. PROFILE OF SAGA CORPORATION.

An analysis of the mission statement of this food service business with recommendations for changes based upon an analysis of corporate objectives, environmental influences, industry structure,and existing strategies. 15 pages, 5 footnotes, 8 bibliographic sources. 		  $105
 

08231. THE SCHIZOPHRENIA OF BUSINESS ETHICS.

Business ethics of two companies, A.H. Robbins and Union Carbide, are analyzed in relation to traditional America values. 6 pages, 5 footnotes, 1 bibliographic source. 		  $42
 
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