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5D. GENERAL BUSINESS, PT. 1

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10528. UNITED PARCEL SERVICE: COMPETITIVENESS, AIR OPERATIONS, FOREIGN VENTURES. Discusses changes prompted by the fierce competition in the air carrier industry: strategies for volume discounts, package tracking, overnight service, international expansion, and technological advances. 10 pages, 6 footnotes, 4 bibliographic sources.   $70
 
10521. WINE AND FOOD: A PRIMER FOR THE RESTAURANT OPERATOR. Discusses prevalent patterns of wine consumption, describes varietals and appropriate food accompaniments, and includes a sample wine menu that describes the wine's flavor, price, and possible accompaniment. 7 pages, 17 footnotes, 14 bibliographic sources.   $49
 
10519. SONY'S ACQUISITION OF COLUMBIA PICTURES AND CBS RECORDS. 6 pages, 13 footnotes, 9 bibliographic sources.   $42
 
10517. SONY'S ACQUISITION OF COLUMBIA RECORDS. An overview of Sony's growth, its competition, and market strategy precedes a strategic and financial analysis of Sony's acquisition of Columbia. 6 pages, 29 footnotes, 24 bibliographic sources.   $42
 
10449. THE COCA-COLA COMPANY: SELLING TO THE WORLD. This paper profiles the Coca-Cola Company in terms of its business characteristics and strategies at both home and abroad. Particular attention is devoted to threats of market saturation and changing consumer tastes in the domestic industry and opportunities for massive market expansion in the international arena. 16 pages, 41 footnotes, 32 bibliographic sources.   $112
 
10447. FEDERAL EXPRESS: COMMITMENT TO QUALITY. The paper examines the components of Federal Express organization which contribute to the company's consistent ability to deliver high quality service. Corporate goals and corporate culture, the role of top management, the contribution of appropriate technology, and the importance of human relations development and employee training are among the key factors assessed. 10 pages, 26 footnotes, 23 bibliographic sources.   $70
 
10435. TRADE MAGAZINES: AN IMPORTANT TOOL FOR THE HOSPITALITY MARKET. A brief overview of the types of trade publications available in the hospitality industry and the benefits of reading such publications. 5 pages, 10 footnotes, 10 bibliographic sources.   $35
 
10341. KOREAN IMMIGRANT SMALL BUSINESS: RESOURCE MOBILIZATION. A critical review and analysis of Shin and Han's investigation of aspects of Asian American small business success published in a recent edition of Amerasia Journal, under the title of "Korean Immigrant Small Businesses in Chicago: An Analysis of the Resource Mobilization Process." 6 pages, 4 footnotes, 1 bibliographic source.   $42
 
10336. COSTS OF WATER POLLUTION CONTROL IN THE PULP AND PAPER INDUSTRY. A detailed analysis of the industry's expenditures in this area, with a table of actual figures, showing recent trends in the U.S. and Canada. With a regression analysis showing how these expenditures reduce spending on capital equipment. Effects of imports and exports. 12 pages, 35 footnotes, 18 bibliographic sources.   $84
 
10252. ELECTRIC UTILITIES: AN INDUSTRY IN CRISIS FACES NEW CHALLENGES IN ITS OPERATING ENVIRONMENT. An engaging, thorough analysis of the major changes in electric utilities' operating environment since the 1970s. Assesses the major factors, including the 1973 Arab Oil embargo, inflation, declines in electric demand, new environmental concerns and the 1978 Three Mile Island incident, responsible for transforming the industry and eroding the utilities position as a natural monopoly. Focuses extensively on the rationale behind and the industry effects of regulatory reforms in the industry. Considers the implications and likely effects of proposed new environmental regulations, such as HR 303 (acid rain legislation). The concluding section speculates on the future of the industry, with particular attention to what electric utilities can do to improve their profitability picture. 39 pages, 98 footnotes, 51 bibliographic sources.   $133
 
10251. LASER PRINTERS. A brief survey of the history and technology of laser printers as they became widespread in personal computer use in the 1980s. The origins, basic designs and costs are noted. 6 pages, 7 footnotes, 5 bibliographic sources.   $42
 
10245. AMERICAN AIRLINES -- GLOBAL MARKETING. A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American's current competitive position vis-a-vis both domestic (Delta and United) and foreign (British Airways, SAS, Lufthansa, etc.) competitors. Includes a proposal for an advertising program with a one-year $40 million budget designed to position American Airlines as the premier U.S. flag carrier among business fliers. 28 pages, 69 footnotes, 43 bibliographic sources.   $133
 
10243. THE GAP, INC.: MARKETING PROFILE. This paper provides a marketing profile of The Gap, Inc. Following an overview of the company and its marketing environment, the analysis considers The Gap's segment strategy, profiles its product line, outlines its system of distribution, and discusses its pricing and promotion policies. The analysis concludes with an evaluation of The Gap's current position and makes recommendations for future developments. 11 pages, 40 footnotes, 27 bibliographic sources.   $77
 
10127. BUYER AND SELLER RIGHTS AND RESPONSIBILITIES IN REAL ESTATE TRANSACTIONS. This paper traces the evolution of "buyer's rights" in real estate transactions and the decline of the "let the buyer beware" philosophy. 5 pages, 1 footnote, 5 bibliographic sources.   $35
 
10126. PHILLIPS PETROLEUM CORPORATION. Strategic analysis of the major oil company considering risks and opportunities in its internal and external environment. 8 pages, 11 footnotes, 10 bibliographic sources.   $56
 
10123. BUSINESS PLAN FOR A DIAPER SERVICE. A business plan for the establishment of a diaper service in a New England town of 175,000 population. Includes industry overview, market analysis, economic analysis and a detailed marketing plan with cash flow projections. 11p. 6 income statements. 8f. 7b.   $77
 
10122. REAL ESTATE BROKER-CLIENT RELATIONS. This paper presents several approaches to improving real estate broker-client relationships. Argues for the need to raise the standards of entry to the broker profession. 5 pages, 3 footnotes, 5 bibliographic sources.   $35
 
10119. "ODYSSEY" BY JOHN SCULLEY. A critical review and analysis of Sculley's book which details his career in marketing as he moves from the youngest president of PepsiCo to the new CEO of Apple Computer. Argues that the author's personal bias and arrogance tend to taint the facts. Nevertheless, valuable marketing information can be garnered from this book. 8 pages, 13 footnotes, 1 bibliographic source.   $56
 
10118. NESTLE: GLOBAL STRATEGIES. Management structure (with organizationl diagram), production, marketing and product lines, finance, Latin American problems (complaints about infant formula, etc.); Latin American opportunities; Latin American reforms and Nestle's markets; prospects. 12 pages, 35 footnotes, 28 bibliographic sources.   $84
 
10063. LEADERSHIP AT CHRYSLER. Considers CEO Lee Iacocca's role in the success of Chrysler Corp. over the last decade. Analyzes Iacocca's leadership style, ability to motivate employees, and skill at public relations. 10 pages, 26 footnotes, 12 bibliographic sources.   $70
 
10062. STARTING AN INFORMATION BUSINESS. A proposal for the startup of a fee-based information services firm. As background to the marketing plan, data on the industry, including markets served, financial parameters, and competitor composition are presented. 14 pages, 17 footnotes, 19 bibliographic sources.   $98
 
10060. NO FAULT AUTO INSURANCE. The investigation presents a comprehensive analysis of the no-fault sytem. Its history, purpose and compostion is discussed and compared with the traditional tort/liability system of auto insurance. The evidence of no-fault's effectiveness and the barriers to its implementation are considered. The conclusion offers recommendations on the implementation of a comprehensive, national no-fault system. 21 pages, 36 footnotes, 24 bibliographic sources.   $133
 
10059. COMPUTER AIDED MANUFACTURING AND ROBOTICS IN U.S. INDUSTRY. An investigation which traces the history, development, application and future of computer-aided manufacturing. Following a review of CAM (computer aided manufacturing), the analysis traces some of the problems U.S. manufacturers have had in justifying investment and implementing the technology. The robotics industry is examined as a case in point. The state of the industry in the U.S. versus Japan is considered in depth. Concludes with a closer look at the future of computer assisted manufacturing. 21 pages, 42 footnotes, 27 bibliographic sources.   $133
 
10057. ETHICS, LABOR RELATIONS AND ENTREPRENEURISM AT CHRYSLER CORP. A case analysis of three problems which have faced Chrysler over the past few years and which illustrate the corporations' underlying culture and management imperatives: 1) the 1987 odometer scandal; 2) labor relations and the conflict between highly-paid managers and union workers being asked to make big contract concessions; and 3) the difficulty of encouraging entrepreneurial spirit in a large corporation which manufactures large, expensive products. 12 pages, 30 footnotes, 26 bibliographic sources.   $84
 
10056. PURCHASING REAL ESTATE. Taking the perspective of a real estate broker, this paper presents the case for the purchase of an urban fourplex residential building. Location, fair market value, loan terms and closing costs, depreciation and taxes, appreciation, risks of purchase and cash flow analysis are included. 14p., 10f, 5b.   $98
 
10055. EXXON CORP.: MANAGEMENT, SOCIAL RESPONSIBILITY AND HUMAN RELATIONS. Examines some of the key indicators of Exxon's internal operations: management ethics and social responsibility, motivation, leadership, communication, group interaction, entrepreneurship, and quality of work life. Uses the company's response to the Valdez oil disaster as a primary indicator of Exxon's strengths and weaknesses in these areas. Concludes that Exxon's stated policies on social responsibility do not square with its actual performance. A new communications program -- encompassing both internal and external areas -- is strongly recommended. 10 pages, 31 footnotes, 23 bibliographic sources.   $70
 
10054. VIDEO GAME INDSUTRY. Analysis of the video game industry, profiling product characteristics, pricing structure, major industry competitors, and the role of technology. 10 pages, 10 footnotes, 15 bibliographic sources.   $70
 
10045. CONTROL SYSTEMS AT CHRYSLER CORPORATION. This paper investigates the nature and effectiveness of managerial control at Chrysler Corporation. Five main areas of the control process are examined: 1) formal control systems; 2) informal controls; 3) controls and behavior; 4) operational controls; and 5) quality control. Additionally, the investigation considers the impact of information technology on the control process at Chrysler. 15 pages, 39 footnotes, 29 bibliographic sources.   $105
 
09947. THE CREDIT CARD INDUSTRY. A comprehensive overview of the current state of the credit card industry. Defines the boundaries of the industry and analyzes major competitors. Considers the key strategic and environmental factors for competitor success within the industry. Detailed operational parameters for the industry leaders -- Visa, MasterCard, American Express and Discover -- are presented. Concludes with an analysis of key threats and opportunities in the industry. 15 pages, 42 footnotes in text, 23 bibliographic sources.   $105
 
09946. THE PETROLEUM INDUSTRY. Overview and analysis of the petroleum industry in the 1980s. Traces changes in profit sector focus, foreign operations, financial trends, and competitive rankings. OPEC and environmental regulation are seen as the key environmental factors in the industry's recent past and near future. 19 pages, 46 footnotes in text, 30 bibliographic sources.   $133
 
09945. JOHN SCULLEY'S ODYSSEY. A critical review and analysis of Sculley's autobiography which chronicles his journey from the presidency of Pepsi to the chairmanship of Apple Computers. Closely examines the marketing and management directives set forth in the book and assesses the author's skill inthese areas in light of Apple's recent performance. 10 pages, 21 footnotes, 10 bibliographic sources.   $70
 
09944. EC 1992: THE EUROPEAN SINGLE MARKET PROGRAM: HISTORY, DEVELOPMENT, AND INTERNATIONAL IMPLICATIONS. A comprehensive analysis of the EC's program to form a single market. Traces the development of the Common Market, considers the impetus behind unification, analyzes the main objectives and expected benefits of the program, and takes a look at internal and external impediments to unification. After examining what 1992 will do for Europe, the investigation considers the implications for America and Japan. 25 pages, 59 footnotes, 42 bibliographic sources.   $133
 
09943. MCDONALD'S AND WENDY'S INTERNATIONAL: A COMPARISON. Compares and contrasts sales figures, market strategies and products for the two fast food giants. Focuses on marketing segmentation strategies used by each company and makes recommendation for future strategic shifts. Concludes that Wendy's is a poorly managed company, while McDonald's financial, management, and marketing strengths make its continued dominance of the industry likely. 20 pages, 21 footnotes, 26 bibliographic sources. Tables.   $133
 
09942. THE RELATIONSHIP BETWEEN PRODUCT PACKAGING AND TRANSPORTATION COSTS. Overview and analysis of the constraints and requirements on product packaging arising from transportation/shipping needs and objectives. Reviews packaging standards, durability, and cost of transportation. 5 pages, 6 footnotes, 8 bibliographic sources.   $35
 
09941. ECONOMIC TRENDS OF THE 1990'S. Critical review and analysis of an article in Management Review which argues that the pivotal trends of the 1990s will be the internationalization of corporations, the globalization of financial markets, and the growing reliance on workforce talent. The analysis draws upon related literature in marketing, management, economics and education to argue that America's position in the future global market is precarious at best. 8 pages, 27 footnotes, 12 bibliographic sources.   $56
 
09940. REFORM AND MODERNIZATION OF DEED RECORDING PROCEDURES. A look at possible means of reforming the legal procedure for the recording of real estate transactions, with possible adaptions from the Torrens System and use of computers to speed up and simplify recording. 7 pages, 9 footnotes, 5 bibliographic sources.   $49
 
09939. COMMUNITY HOUSING STANDARDS. An analysis community housing standards and how they affect landlord-tenant relations. Zoning ordinances, building codes, VA requirements, and community action groups are noted. 7 pages, 8 footnotes, 4 bibliographic sources.   $49
 
09938. LANDLORD, TENANT AND COMMUNITY IN URBAN HOUSING. Examines the "quasi-public" status of landlords in urban housing markets, and looks at self-management of public housing and other innovations in community involvement in solving the housing crisis. 7 pages, 13 footnotes, 8 bibliographic sources.   $49
 
09937. HOW U.S. COMPANIES CAN PROFIT FROM PACIFIC RIM TRADE WITH JAPAN. Strategies for U.S. participation in the booming Pacific Rim trade market in the 1990s are outlined; branch offices and affiliates, aggressive pay scales, and specialization are suggested. 5 pages, 8 footnotes, 7 bibliographic sources.   $35
 
09936. GOODYEAR TIRE & RUBBER COMPANY. Profiles Goodyear, focusing on the company's international operations and stratiegies. Following a brief history of the company, Goodyear's current operations, including its current international position, are presented and analyzed. Considers the major factors, strengths and weaknesses in Goodyear's international strategy. 16 pages, 37 footnotes, 24 bibliographic sources.   $112
 
09934. THE BROKER-CLIENT RELATIONSHIP. A review of the ethical and legal constraints upon the broker in dealing with a client in real estate transactions. 7 pages, 8 footnotes, 4 bibliographic sources.   $49
 
09924. MCDONALD'S CORPORATION. A marketing analysis of the fast food giant. Analyzes McDonald's position within the fast food market in general, considering competition, consumer decision factors, economic trends, technological trends, distribution channels and marketing strategies. 19 pages, 26 footnotes, 16 bibliographic sources.   $133
 
09920. THE CORDLESS TELEPHONE: MARKET DEVELOPMENT. Investigates the market for cordless telephones. Traces the evolution of the product, briefly profiles major competitors, and then focuses on marketing segments and consumer decision process models for the product. 15 pages, 5 footnotes, 7 bibliographic sources.   $105
 
09851. IACOCCA: AN AUTOBIOGRAPHY BY LEE IACOCCA. This paper provides a summary review and analysis of Iacocca's autobiography which traces his rise to and fall from power at Ford Motor Company, recounts his personal war with Henry Ford II, and describes his struggle to turn around the problems at Chrysler Corp. Concludes that the author is perhaps overly optimistic about the prospects for the industry. 12 pages, 21 footnotes, 1 bibliographic source.   $84
 
09719. MINIMUM WAGE AND UNEMPLOYMENT. Traces the theoretical relationship between minimum wage rates and unemployment. Presents the economic, social and political arguments (supported with empirical evidence) for and against recent proposal to increase the minimum wage. 10 pages, 36 footnotes, 28 bibliographic sources.   $70
 
09718. QUALITY CONTROL IN THE AIRLINE INDUSTRY: CONTINENTAL'S IMPOSSIBLE DREAM. An overview of quality of service problems in the U.S. airline industry, with a focus on poor-performer Continental Airlines. Considers appropriate measures of quality performance in the industry and statistics of performance for the industry in general. Continental's quality problems are portrayed and analyzed in detail. A link is made between Continental's poor record, its adherence to a price-slashing marketing strategy, and the low morale among company employees. 15 pages, 37 footnotes in text, 30 bibiographic sources.   $105
 
09714. EUROPE 1992: IMPLICATIONS FOR U.S. FIRMS. Studies the impact of Europe 1992 on the U.S. economy in general and on American firms in particular. Following a brief review of the components of Europe's program for a single market, the investigation takes the perspective of risks and opportunities analysis. 10 pages, 20 footnotes, 16 bibliographic sources.   $70
 
09713. AN IMPORT-EXPORT PROJECT: RATTAN CHAIRS FROM THE PHILIPPINES. Traces the process of exporting rattan chairs from the Philippines to the U.S. Covers distribution channels, customs, foreign exchange control, shipping documentation, financing and marketing. 13 pages, 37 footnotes in text, 15 bibliographic sources.   $91
 
09711. STANDARD OIL: EXTERNAL ENVIRONMENT. A SWOT analysis of threats and opportunities in Standard Oil's external environment since its major stockholder, BP, completed a takeover in 1987. Considers general environmental threats in terms of economy, political/legal climate, technology, and socio-cultural factors. Strategic factors in the immediate task environment (buyer bargaining power, supplier bargaining power, influence of government, competitor rivalry) are also considered. 9 pages, 9 footnotes, 8 bibliographic sources.   $63
 
09710. AMERICAN FIRMS AND EUROPE 1992. 9 pages, 16 footnotes, 9 bibliographic sources. See Section 7C.   $63
 
09708. THE INFORMATION MARKET AND THE CASE FOR REGULATION. Examines the history and current status of the information market (e.g., credit bureaus, medical information bureaus, etc.). Makes the case that based on privacy rights, issues of fairness, inadequacies in existing regulations, and widespread inaccuracies in the operations of these data bases, the government should regulate the information industry. 10 pages, 26 footnotes, 13 bibliographic sources.   $70
 
09706. HEWLETT-PACKARD AND THE PC MARKET. A risks and opportunities marketing analysis of Hewlett-Packard's efforts to enter the PC and workstation market in earnest. Recommends that HP develop turnkey systems because they take advantage of economies of scale and they can be offered to a large number of customers. 7 pages, 8 footnotes, 8 bibliographic sources.   $49
 
09705. INVESTMENT RISKS IN THE SAN FRANCISCO HOUSING MARKET. Using a combination macro/micro approach, this investigation explores investment potential in the SF apartment building market. The macro analysis provides background information on the pros and cons of real estate investment in general and profiled the San Francisco real estate market within the framework of the national housing market. The micro analysis consists of a comparative investment analysis of two apartment building in two distinct SF neighborhoods. 32 pages, 19 footnotes, 19 bibliographic sources.   $133
 
09704. IMPORTING HIGH DEFINITION TVS TO THE U.S. Outlines a tentative plan for importing HDTVs from Japan to the U.S. Analyzes basic requirements for importing manufactured goods to the U.S., the current state of the industry, U.S. market potential, market barriers, problems in standardization, current terms of trade, and potential trade barriers in the industry. 11 pages, 35 footnotes, 28 bibliographic sources.   $77
 
09703. FORTIFIED WINES: CAUSE OR SYMPTOM OF GHETTO ALCOHOLISM? An analysis and overview of the fortified wine controversy and its effects on skid row alcoholism. Details market characteristics and size, and looks at community group and wine producer positions in the fortified wine controversy. 7 pages, 17 footnotes in text, 8 bibliographic sources.   $49
 
09700. CHEVRON CORPORATION. Overview of the company's major business segments, areas of operation, competition, and position in the market. 10 pages, 14 footnotes, 13 bibliographic sources.   $70
 
09691. REGULATION VERSUS DEREGULATION. Considers the arguments for and against government regulation of industry in light of the recent deregulation fervor. Economic, administrative, and public interest issues are considered. 10 pages, 12 footnotes, 5 bibliographic sources.   $70
 
09672. THE LATIN AMERICAN AUTO INDUSTRY AND ITS FUTURE IN A GLOBAL MARKET. Overview of the Latin American auto-producing countries (Brazil, Argentina, Mexico) from the perspective of international competitiveness. Traces the historical shift from import-substitution to export-orientation and considers the various roles of government intervention, free market forces, labor productivity ratios, and technological advancement in the industry's current status and likely future position. 15 pages, 49 footnotes, 19 bibliographic sources.   $105
 
09641. EUROPE 1992: IMPLICATIONS FOR U.S. FIRMS. Considers the impact of the European Community's plan for a single European market on the U.S. economy in general and on U.S. firms in particular. Presents a risks and opportunities analysis and profiles the type of industry and company which is most likely to benefit from the unification program. 10 pages, 24 footnotes, 16 bibliographic sources.   $70
 
09568. BUSINESS PLAN FOR A CHINESE RESTAURANT IN SAN FRANCISCO. Proposal for a Chinese restaurant featuring quick take-out service. Describes restaurant concept, market analysis of metropolitan location and target customer group, and details operational parameters of the business including a complete financial analysis. 15p + 3 appendices, 9f., 14b.   $126
 
09567. NIKE, INC. An analysis of the Beaverton, Oregon-based athletic shoe maker. Considers Nike's management, product, marketing, and advertising strategies in terms of target market group demands, competitive forces, and other factors. 12 pages, 34 footnotes, 22 bibliographic sources.   $84
 
09566. COMPUTER CRIME. Overview of the types, causes, and components of computer crime. The three broad categories of theft (software piracy, computer-assisted cash or merchandise theft), sabotage (worms, viruses) and espionage are considered in detail. Also discusses barriers to prosecution and strategies for prevention. 11 pages, 35 footnotes, 18 bibliographic sources.   $77
 
09565. COMPETITIVE ANALYSIS OF THE U.S. SMALL AIRCRAFT MANUFACTURING INDUSTRY. Comprehensive industry analysis, covering a structural analysis of entry and exit barriers, supplier's bargaining power, buyer's bargaining power, and intensity of competitive rivalry. Also analyzes relative competitive position of the three industry leaders -- Cessna, Beech and Piper. 17 pages, 51 footnotes, 37 bibliographic sources.   $119
 
09561. MARKETING ANALYSIS OF TANDY CORP. Profile of Tandy's internal and external marketing environment. Includes an analysis of management philosophy, store operations, merchandise mix, research and development, competition, and target markets. Special focus on Tandy's computer products and competition in the personal computer field. 20 pages, 59 footnotes, 30 bibliographic sources.   $133
 
09538. THE BLACK AND DECKER CORPORATION. Strategic analysis of the Black & Decker Corp. Analyzes product line, financial position, and strategic strengths and weaknesses 10 pages, 12 footnotes, 12 bibliographic sources.   $70
 
09533. THE BOEING 747: PERFORMANCE CHARACTERISTICS. Examines the performance characteristics of the world's most popular jumbo jet. Includes a discussion of the plane's history and its design innovations. 12 pages, 19 footnotes, 5 bibliographic sources.   $84
 
09526. CAR WARS: IS AMERICA LOSING THE BATTLE? A comprehensive comparative analysis of the Japanese and U.S. auto industries, with a focus on Japanese encroachment into the American market. Cultural influences in the Japanese automakers' success are taken into consideration. The success of Honda and the recent response of Ford are presented as examples of the current situation. Concludes with a recommendation for cooperation between the two countries and an end to protectionist policies. 17 pages, 62 footnotes, 53 bibliographic sources.   $119
 
09509. U.S. EXPORT TRADING COMPANIES. Describes the history, evolution and business operations of U.S. export trading companies from the perspective of the current U.S. trade profile. Analyzes the major components of the 1982 Export Trading Company Act and the DOC services which support the Act's implementation. 12 pages, 28 footnotes, 19 bibliographic sources.   $84
 
09500. MARRIOTT CORPORATION: ECONOMIC THREAT AND OPPORTUNITY PROFILE. Provides an overview of the company's history, organizational structure, major business segments, and financial position. Analyzes economic threats and opportunities within each major business segment: contract food services, lodging, and restaurants. 17 pages, 49 footnotes, 26 bibliographic sources.   $119
 
09490. FORD MOTOR COMPANY. Profile of Ford Motor Co. History, products, business segments, and position in the industry are considered in detail. Major trends in the industry are analyzed. The financial analysis focuses on Ford's improvements in profitability and debt positions over the past ten years. 10 pages, 29 footnotes, 20 bibliographic sources.   $70
 
09485. BANKAMERICA CORPORATION: ECONOMIC THREAT AND OPPORTUNITY PROFILE. Comprehensive analysis of BofA's financial position relative to competitors and the banking market in general. Includes an examination of foreign debt and an assessment of the impact of a potential domestic economic recession. 15 pages, 17 footnotes, 19 bibliographic sources.   $105
 
09484. EXPORTING BOTTLED WATER TO INDONESIA. Following a brief overview of the market and the product, takes the export product through the import licensing, customs clearance, shipping documentation and tax procedures step-by-step. 15 pages, 32 footnotes, 25 bibliographic sources.   $105
 
09480. VITICULTURE IN OREGON'S WILLAMETTE VALLEY. Analyzes location, environmental characteristics, predominant grapes and wines, history, and major producers in the area. Also considers the local industry from the perspective of national and global viticulture. 9 pages, 28 footnotes, 12 bibliographic sources.   $63
 
09469. HYPERMARKETS: IS AMERICA READY FOR THE ONE STOP SHOPPING EXPERIENCE AT LAST? Details the hypermarket (220,00+ sq. ft. retail center with both grocery and general merchandise products) history and concept and considers obstacles and opportunities to their growth in the US by looking at the examples of Carrefour, Euromarche, Wal-Mart (Hypermart USA) and K-Mart (American Fare). 21 pages, 58 footnotes, 32 bibliographic sources.   $133
 
09468. LEGAL AND FINANCIAL CONSIDERATIONS IN TIMESHARE, CONDOMINIUM AND COOPERATIVE OWNERSHIP. Defines the legal structure of each and considers the relative advantages and disadvantages of each form of real property ownership from both a legal and a financial perspective. 13 pages, 31 footnotes, 20 bibliographic sources.   $91
 
09467. THE COCA COLA COMPANY. Taking a case analysis format, this paper describes the company, its products and services, its competitors, its major strengths andweaknesses, and its strategy. Concludes with recommendations for future strategic moves. 10 pages, 29 footnotes, 16 bibliographic sources.   $70
 
09455. INDUSTRY SURVEY OF TELECOMMUNICATIONS. A comprehensive analysis of the telecommunications industry as it stands at the end of the 1980s in a newly deregulated environment. Traces industry composition (size, market segments, major players, financial statistics), the role of technology, the influence of regulation, and current marketing trends in the industry. 25 pages, 80 footnotes, 42 bibliographic sources.   $133
 
09447. CAMPBELL SOUP COMPANY: STRATEGIC ANALYSIS. Strategic portfolio analysis of the canned soup maker. Recommends vertical integration, a return to a "back to basics" strategy, and an update of the company's antiquated production facilities. 6 pages, 13 footnotes, 5 bibliographic sources.   $42
 
09441. U.S. IMPORT RESTRICTIONS AND PROCEDURAL PROBLEMS. Discussion and analysis of the logistical barriers importers face from U.S. customs. Paperwork requirements, inspection timing, and the impact of the drug smuggling problem are considered in particular. 6 pages, 9 footnotes, 10 bibliographic sources.   $42
 
09440. THE AIR FREIGHT INDUSTRY. Brief profile of the expanding air freight industry. Analyzes problems and opportunities for new entrants, considering the impact of deregulation, increasing competition, and new categories of cargo. 6 pages, 10 footnotes, 9 bibliographic sources.   $42
 
09439. "MADE IN JAPAN" BY AKIO MORITA. Review and analysis of Morita's autobiographical book which details the history of SONY Corporation's worldwide expansion, analyzes differences in Japanese and American management practices, considers the role of technology in business development, and analyzes Japan-US trade relations. 10 pages, 15 footnotes, 1 bibliographic source.   $70
 
09437. LOGISTICS PROBLEMS FACING INTERNATIONAL EXPORTERS. 6 pages, 9 footnotes, 6 bibliographic sources. See Section 7C.   $42
 
09433. RENT CONTROL IN AMERICA. An analysis of restrictive rent control programs in the U.S., using New York City and the California examples of Berkeley and Santa Monica as prototypes. Distinguishes between moderate and restrictive rent control. Concludes that restrictive rent control programs artificially constrict housing markets and ultimately harm those they seek to help -- the lower income renter. 12 pages, 20 footnotes, 20 bibliographic sources.   $84
 
09394. CANADA'S GENERAL MOTORS AND CANADA'S CHRYSLER CORP. Examines the management and operations of two prominent firms in Canada's auto industry, describing the contribution made by each to Canada's economic well-being and considering the differing management styles in each. 6 pages, 7 footnotes, 2 bibliographic sources.   $42
 
09393. FOREIGN BUSINESS IN CHINA. Examines a business case study of the renovation of a stamping plant in China. The business practices and policies of two foreign (Japan's Teakemitsu Kaisha and America's General Technologies) firms competing for the renovation contract. 6 pages, 8 footnotes, 2 bibliographic sources.   $42
 
09391. THE QUICK PRINT INDUSTRY. Survey of the quick print industry, noting changes and the influx of high technology services such as desktop publishing and four-color work. Considers the need for a new focus on sales and promotion as well as employee relations if quick printers are to survive the changing environment. 15 pages, 41 footnotes, 38 bibliographic sources.   $105
 
09303. FAMILY BUSINESS IN SAUDI ARABIA AND THE PEOPLE'S REPUBLIC OF CHINA. This paper examines and analyzes family business structures and the social, economic, religious and political factors which support and/or detract from such structures in each country. KEYWORDS: saudi arabia china family business government culture organization comparative international business. Turabian Style with bottom of page footnotes. 8 pages, 15 footnotes, 13 bibliographic sources.   $56
 
09299. A COMPUTER CONSULTING SERVICE. A business plan to provide computer consulting services to small retail businesses in the Miami SMSA. Includes an analysis of the modern retail environment, an analysis of the proposed company's services, and financial projections on the results of the first year of operation. 30 pages, 7 footnotes, 8 bibliographic sources.   $133
 
09297. HEWLETT PACKARD MARKET AND ENVIRONMENTAL POTENTIAL. An analysis of HP's primary markets and products from the perspective of a major supplier, Advanced Micro Devices, a semi-conductor company. Focus on HP's new Spectrum line of computers which rely on innovative RISC architecture. 10 pages, 29 footnotes, 15 bibliographic sources.   $70
 
09292. COMPUTER ANALYSIS OF FINANCIAL STATEMENTS. Presents a model for computer spreadsheet analysis of income statements and balance sheets, using data from the Ford Motor Company. 5 pages, 1 footnotes, 1 bibliographic source.   $35
 
09291. APPLE COMPUTER. An overview of the history, fast growth, downturns and combacks of one of the world's most formidable and competitive-driven computer companies; plus a look at its product line and comparisons to other computer product lines such as IBM. 12 pages, 14 footnotes, 7 bibliographic sources.   $84
 
09290. AMERICAN PRESIDENT COMPANIES, LTD. A profile of the major integrated container transportation company. Describes APC's main lines of business, major markets served, competition, and current financial position. Concludes with an analysis of the company's long-range strategy. 14 pages, 23 footnotes, 15 bibliographic sources.   $98
 
09288. AMERICAN EXPRESS: A CUSTOMER BASED STRATEGY. An exploration of the strategy underlying Amex's success. Considers economic, technological, social and political challenges to Amex's market and the company's response to these environmental threats. Particular attention is devoted to an analysis of Amex's strategy in the 1987 release of its new Optima credit card. 10 pages, 19 footnotes, 14 bibliographic sources.   $70
 
09287. TWO INTERNATIONAL ELECTRONICS COMPANIES: A COMPARISON OF HOLLAND'S PHILIPS AND JAPAN'S SONY. An examination of the different ways in which these two companies bring new products to market and how this effort is mitigated by competition, labor relations, and production methods in each company. 7 pages, 5 footnotes, 6 bibliographic sources.   $49
 
09286. AVIS RENT-A-CAR. Marketing analysis of Avis's car rental service, including a discussion of operating environment, distribution system, promotional strategy and pricing. 5 pages, 8 footnotes, 7 bibliographic sources.   $35
 
09284. BAR CODING IN THE DELIVERY INDUSTRY. Review of bar coding: its components, auxilliary equipment, and general applications. Particular attention is devoted to bar coding applications within the delivery (transportation and distribution industry) with specific examples drawn from Federal Express, United Parcel Services, and specific trucking companies. 18 pages, 34 footnotes, 21 bibliographic sources.   $126
 
09119A. EXPORT STRATEGY: MARKETS AND COMPETITION BY NIGEL PIERCY. A review and critique of a study on export marketing, looking at the price/non-price and spreading versus concentrated market theories. 7 pages, 13 footnotes, l bibliographic source.   $49
 
09119. NEW FIRM IN THE FAST FOOD INDUSTRY. Presents a proposed strategy and rationale for the establishment of an upscale, sit-down fast food restaurant which targets aging Baby Boomers living in urban areas. 5 pages, 9 footnotes, 9 bibliographic sources.   $35
 
09118. CAMERAS AND THEIR PRODUCTION. A brief monograph on camera manufacture and production since photography's inception in the early l9th century. Traces the evolution from wet plates to film to the reflex camera. 8 pages, 7 footnotes, 6 bibliographic sources.   $56
 
09117. BUSINESS PLAN: A COMPUTER TRAINING AND SOFTWARE CONSULTATION COMPANY. A comprehensive business plan for a software training and consultation firm for personal computer users. Following a profile of the industry, including current market trends, the plan describes the business organization, the management team, the services to be provided, the financial plan, and the initial market plan. Graphs and charts detail four-year sales and cash flow projections. 18 pages + charts, 31 footnotes, 21 bibliographic sources.   $126
 
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