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5D. GENERAL BUSINESS, PT. 1

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13850. ETRADE & ONLINE TRADING. This paper provides an overview and analysis of the online stock trading industry with a close focus on E*Trade, the number two online stock broker and pioneer in the field of online stock trading and online financial services. In addition to examining E*trade's history, financial performance, product portfolio, and strategy, the investigation profiles the main industry competitors, considers the advantages and disadvantage of online trading from the investors' perspectives, and deliberates the future of the online trading industry. KEYWORDS: online trading internet stock market. 15 pages, 41 footnotes, 24 bibliographic sources.   $105
 
13830. YAHOO COMPANY PROFILE. This termpaper profiles one of the Web's leading portals and one of the few profitable Internet companies. Traces Yahoo's history and first years of operation and analyzes current operations including product/service portfolio, brand image, financial position, acquisitions, and alliances. Closely examines Yahoo's long-term strategy. KEYWORDS: internet companies search engines yahoo termpaper. 15 pages, 34 footnotes, 18 bibliographic sources.   $105
 
13811. A SURVEY OF THE INFORMATION BROKERING FIELD. A thorough review of the development of the information brokering field with an analysis of current and future trends. Includes an assessment of how the Internet has impacted information brokering and examines the potential for the globalization of databases and the expansion of information technology. 10 pages, 27 footnotes, 18 bibliographic references.   $70
 
13761. THE SONY CORPORATION: COMPETITIVE STRATEGY. A comprehensive analysis of the Japanese consumer electronics giant. Reviews Sony company history, describes current operations in terms of products, divisions, sales, strategies and major competitors. Analyzes Sony's competitive strategy in detail, examining entry strategies as well as global production and sales strategies. 23 pages, 47 footnotes, 34 bibliographic sources.   $133
 
13639. TELECOMMUNICATIONS INDUSTRY. This term paper provides an overview and analysis of the telecommunications industry. Although the investigation takes into account the importance of the fast-growing telecommunications equipment sector, the primary focus of this analysis is on the telecommunications services industry. Examining both wireline and wireless, the analysis profiles competitive structure and the industry operating environment in terms of current conditions and the outlook for the future. Included is an assessment of recent trends and important issues in the industry including consolidation, deregulation, market liberalization, and technological change (including convergence). KEYWORDS: telecommunications industry profile competitive analysis. 17 pages, 34 footnotes, 19 bibliographic sources.   $119
 
13636. CISCO SYSTEMS. This paper presents a profile of Cisco Systems, Inc., currently the hands-down leader in computer network systems and well-positioned to take a leadership position in the new world of convergence technology. Following an overview of the industry operating environment and Cisco's competition, the analysis considers Cisco's history, financial position, organizational structure and culture, and strategy. 14p. 44f. 24b.   $98
 
13634. ONLINE (INTERNET) BANKING HISTORY. This paper provides an overview and analysis of Internet banking. The history of online banking is traced and the reasons for the relatively slow growth in internet banking examined. the analysis profiles the current online banking market and makes projections of likely future growth scenarios. the discussion considers the advantages and disadvantages (from both the banks' and the customers' viewpoint) to online banking and looks at some of the major factors (e.g., security issues, regulatory issues,etc.) affecting future growth patterns. KEYWORDS: online banking internet banks consumer banking marketing. 17 pages, 39 footnotes, 18 bibliographic sources.   $119
 
13593. THE LIFE OF HENRY E. HUNTINGTON (1850-1927). Examines the life and career of the railroad magnate, real estate developer and philanthropist. Traces Henry's early career in the railroad industry working for his famous uncle, Collis P. Huntington; his development of the Los Angeles "Red Car" electric railway; his mid-life career as a Southern California real estate developer; and his late-life passion for collecting rare books and fine works of art. Details Huntington's philanthropy and discusses the cultural contribution of the Huntington Library and Museum. 11 pages, 32 footnotes, 8 bibliographic references.   $77
 
13484. HERBERT KELLEHER: SOUTHWEST’S TOP-FLIGHT CEO. This paper provides a biographical sketch of Southwest Airlines’ unconventional CEO and Chairman. The analysis considers Kelleher’s background, his role in founding the airline, his early contributions, his leadership style, and his lasting contributions. Kelleher is seen as instrumental in much of Southwest's success. KEYWORDS: Southwest Airlines airline industry competition leadership strategic management. 8 pages, 25 footnotes, 8 bibliographic sources.   $56
 
13280. HERBERT KELLEHER: SOUTHWEST'S TOP-FLIGHT CEO. A biographical sketch of Southwest Airlines' unconventional CEO and Chairman. Considers Kelleher's background, his role in founding the airline, his early contributions, his leadership style, and his lasting contributions. KEYWORDS: Southwest Airlines leadership airline industry marketing hrm herb kelleher. 6p., 25f., 8b.   $42
 
13239. AMERICAN AIRLINES STRATEGY. This report presents a comprehensive strategic analysis of American Airlines. Following an overview of American's current mission objectives and strategies, the analysis identifies the organization's external opportunities and threats; presents a competitive profile matrix; and identifies the organization's internal strengths and weaknesses. The second part of the paper draw upon various strategic analysis tools (TOWS matrix, SPACE matrix, Grand strategy matrix, QSPM) to identify, evaluate, and analyze specific strategies that American can utilize to capitalize on its strengths, minimize its weaknesses, take best advantage of external opportunities and best forfend threats in the external environment. The details of these various analytical tools are included as an appendix at the end of this report. A concluding section recommends specific strategies, an action plan to carry them out, and a plan for evaluating and reviewing the strategies as implemented. Keywords: airline strategy term paper swot analysis. 16p., 54f., 31b.   $112
 
13221. THE LEXUS AUTOMOBILE: ASPECTS OF CONSUMER BEHAVIOR. Utilizes a consumer behavior theory framework to analyze U.S. consumers' responses to the Lexus automobile. Following a profile of Lexus' marketing strategy from a "4-Ps" perspective and comparisons with U.S. and European luxury automobiles, the analysis analyzes American consumers' perceptions of Lexus. Includes an analysis of a consumer survey (sample included). Concludes that US consumers view the Lexus as a uniquely luxurious affordable car. 14p., 15f., 15b.   $98
 
13167. SWEDISH HIGH TECH INDUSTRY. This paper provides a description and analysis of the past, present and future of the Swedish high-tech sector. Specific areas considered include electronics, telecommunications; pharmaceuticals (bio-tech), avionics, computing, and engineering. In addition to profiling the structure and composition of Swedish high-tech industries and examining the sector's major strengths and weaknesses, the analysis considers how these industries affect the Swedish economy and the importance of these areas to Sweden's future economic competitiveness. Also included within the analysis is a profile of some of Sweden's high-tech "stars" including Ericsson, Saab, Telia, ABB, and Pharmacia. 26p. + 2-page graphical appendix. 93f., 37b.   $133
 
13150. LUCENT TECHNOLOGIES, INC. This paper provides an overview and analysis of Lucent Technologies, Inc., assessing its history and background, current position, and future outlook. Includes an examination of major business segments and market position within each area of operation, organizational structure and corporate culture, and financial position. Presents a strategic analysis of Lucent, looking at its marketing, international, and growth strategies; examining the company's key strengths and weaknesses; and appraising the key challenges and opportunities in Lucent's operating environment. Concludes with a summary assessment of Lucent and considers its outlook for the future. 17p., 54f., 29b.   $119
 
13136. HEWLETT-PACKARD COMPANY. Following an overview of Hewlett-Packard current situation (with a focus on its current financial situation) and a review of the company's history, this analysis profiles HP's strategy and looks at its future prospects for continued strong growth and profitably as one of the world's leading high-technology companies. KEYWORDS: hewlett packard computer manufacturer. 10 pages, 41 footnotes, 28 bibiographic sources.   $70
 
13135. SOFTWARE PIRACY. Examines the problem of software policy in international business. Defines the problems and its scope, looking at why software piracy has become such a problem and considering its impact on the global software industry, corporations, end users, and developing countries. Identifies and assesses options to solve the problem (considering technological, legislative, educational, management and tort approaches), selects an option, and presents a defense for this selection. Argues that solving the problem of software piracy requires a holistic approach combining technological (encryption strategies), legislative (amendments to copyright laws), and educational (awareness campaigns aimed at companies, end users, and developing countries) strategies. 20p. 134f. 51f.   $133
 
13108. OLIGOPOLY IN THE PHARMACEUTICALS INDUSTRY. Looks at the drug industry as an example of a structural oligopoly; domination of the market by a few players is attributed to high R & D costs, patent protections, brand name recognition, and mergers and acquisitions that keep out new competitors. Eli Lilly is cited as a case example of a major industry player with a position protected by famous trade names and growth into biotechnology and non-drug businesses. 11p., 14f., 5b.   $77
 
13107. SECURITIZATION: SPREADING DISASTER RISK IN THE INSURANCE INDUSTRY. Explains the why and how insurance companies engage in "securitization " - using catastrophe bonds, options, and futures, to transfer a portion of the disaster risk assumed by insurance companies to investors. Discusses all three types of instruments and their risks and applications. Provides historical background on the dramatic rise in the cost of property catastrophes. 11p., 9f., 6b.   $77
 
13106. ISRAEL'S DIAMOND INDUSTRY. A discussion of how the cutting and polishing of rough diamonds has become the nation's largest export industry. Includes various reasons for the success of the industry, as well as the role of the De Beers syndicate in regulating it. Also notes the need for continued competitiveness because of the rise of new diamond centers in the Third World. 11p., 44f., 8b.   $77
 
12659. BUSINESS AND ECONOMIC CONDITIONS IN SOUTH KOREA. This paper provides an overview and analysis of doing business in South Korea (Republic of Korea) from the perspective of the US foreign direct investor and with special consideration to the 1998 Korean economic crisis and its implications for the US investor. Following an overview of the 1998 financial debacle (and its place in the larger Asian financial crisis of 1997-1999) and the $57 billion IMF bailout, the investigation profiles the basic parameters of establishing a foreign business in South Korea, including an overview of Korean accounting practices and principles; an outline of the steps towards organizing an investment; a description of international capital markets; and an analysis of some of the key cultural and logistical aspects of doing business in Korea. The investigation then reviews economic conditions in Korea and analyzes major economic sectors. A concluding section provides an overview of multinational corporations and major foreign direct investment in South Korea. KEYWORDS: south korea economy investment climate asian economic crisis mncs korean business. 28p., 59f., 31b.   $133
 
12640. SURVEY OF THE GLOBAL FAST FOOD INDUSTRY. The paper provides a general overview of international fast food industry structure, operations, and external environment. Although not focused on any one market or competitor, the analysis draws heavily on U.S. market reference points, with additional references to market conditions in the well-developed UK fast food market. The survey begins with a discussion of the definition and basic features of the fast food concept. Following this, industry structure (e.g., finances, basis of segmentation, business organization, etc.) is analyzed in detail. A concluding section provides a P.E.S.T. (Political, Economic, Social & Technological) analysis of the external environment. KEYWORDS: international fast food industry pest analysis kfc mcdonalds burger king taco bell market segmentation. 30 pages, 89 footnotes, 43 bibliographic sources.   $133
 
12639. GLOBAL PRODUCTION AND TRADE IN TEXTILES. This paper provides a survey overview of the world textile industry and of international trade in textiles and apparels. Following an overview of the basic structure of the industry and a discussion of recent trends, the analysis looks more closely at the changing composition of international textile trade. Also included is a close focus on the recent changes in textile trade regulation, including phase-out of the Multi-fiber Arrangement (MFA) and the implementation of the WTO's Agreement on Textiles and Clothing (ATC), and the related conflicts between the developed nation importers and the developing country exporters. 13p., 72f., 31b.   $91
 
12638. THE EGYPTIAN TEXTILE INDUSTRY. This paper provides an overview and analysis of the Egyptian textiles industry. Following a history of the industry and a discussion of the components and structure of the industry, the analysis considers recent performance in the sector and examines the efforts towards reform with an outlook towards the future, taking into consideration upcoming challenges and opportunities. 11p., 44f., 21b.   $77
 
12637. MICROSOFT: ITS HISTORY AND ITS FUTURE. This report provides an overview and analysis of the history and future outlook for software giant Microsoft Corporation. The main part of the paper focuses on the history of Microsoft and the role that founder Bill Gates has played in building one of the most successful businesses in the world. The concluding section looks at Microsoft's future, examining the corporation's overall strategy (focusing on the key areas of networking, the Internet, and Web TV) and looking at some of the key factors which may impede future growth and success at Microsoft. 13p., 51f., 37b.   $91
 
12636. GM AND SATURN: THE GREAT TURNAROUND. This paper analyzes and assesses GM's Saturn experiment from the perspective of year-end 1994. Outlines the key factors which helped Saturn meet its objectives, considers the reasons why it was important for Saturn to implement team concepts in design and production, and examines the reasons behind the decision to establish a new automobile facility for Saturn production versus re-tooling an existing GM auto plant. 8p., 27f., 18b.   $56
 
12635. OUTSOURCING AT BRITISH AIRWAYS. This paper examines outsourcing in British Airways. The analysis considers the opportunities and risks presented by BA's outsourcing strategies within the context of outsourcing in the airline industry in general and with a close focus on its implication for BA's human resources management functions and objectives. The first section provides an overview of British Airways and its outsourcing strategy, while the second section takes a broader perspective, looking at BA's strategies within the context of outsourcing in the air transport industry. Discusses specific outsourcing moves in maintenance, repair and overhaul; short-haul routes; baggage handling; catering; engineering; and other functions. Examines the summer of 1997 cabin crew strike as a reaction to the company's outsourcing strategies. 11p., 59f., 39b.   $77
 
12631. STRATEGIC ADJUSTMENT IN THE U.S. FAST FOOD INDUSTRY. This paper explores the structural transformations in the domestic fast food industry and analyzes competitor's responses to these changes and new challenges. Following a brief theoretical background discussion of strategic management theory predictions concerning industry transformations and competitor responses, the major trends and adjustments in the U.S. fast food industry are profiled. The concluding sections of the paper then examine major competitor strategic responses, focusing on the responses of four top competitors: McDonald's, Burger King, Pizza Hut, and KFC. KEYWORDS: fast food restaurant industry united states competition competitive strategies marketing strategy. 19 pages, 143 footnotes, 61 bibliographic sources.   $133
 
12629. SONY CORPORATION OF AMERICA. This paper discusses and critically analyzes Sony's experience in the United States (through its wholly-owned subsidiary operation, Sony Corporation of America) in light of issues in international management related to globalization and firm adaption to foreign cultures. 9p., 32b, 41f.   $63
 
12628. SECURITY AND ELECTRONIC COMMERCE. A thorough and concise overview and analysis of security issues related to electronic commerce. Reviews some of the common security concerns voiced by both Internet merchants (e.g., threats to proprietary information, corporate network, data transmission, network resources, and company reputation) and Internet users/customers (e.g., threats to privacy, financial security, etc.). Presents business security plans encompassing techniques such as encryption, firewalls, passwords, and proper configuration of systems as well as reviewing proprietary systems (e.g., SET, EFT, etc.). Argues that the lack of a coordinated institutional control over the Internet represents one of the biggest challenges to maintaining security. Predicts that as daily transactions become more secure, the risk of large-scale criminal attack will loom as the biggest concern. 14p., 38b., 8b.   $98
 
12627. ESTABLISHING A PACKAGING EQUIPMENT BUSINESS IN CENTRAL EUROPE: POLAND, HUNGARY OR THE CZECH REPUBLIC? This assessment of market and investment potential for the establishment of a packaging equipment firm in Poland, Hungary or the Czech Republic is organized into three main sections. The first section provides a general overview of the economic, investment and political situation in each country, including forecasts for the next two years. The second section provides a closer look at the consumer market factors in each country. The third section examines each country's position on foreign direct investment. A final section provides a summary assessment and recommendation (with rationale) for investment in one of the countries. 11p. 54f. 37b.   $77
 
12400. COMMERCIAL ONLINE SERVICES: AMERICAN ONLINE (AOL) VERSUS THE MICROSOFT NETWORK (MSN). A marketing analysis of the number one and number three commercial online service/Internet service providers. Provides a comparative assessment and analysis of each firms' marketing objectives, goals, pricing strategy, advertising and promotional strategy, and unique selling points. Considers the major strengths and weaknesses of each service and makes recommendations for improvement. Includes AOL vs. MSN summary comparison chart. 21p., 49f., 38b.   $133
 
12399. NBC - ORGANIZATIONAL LIFE CYCLE AND OPERATING ENVIRONMENT. This paper examines the current situation, past performance, and likely future position of current broadcast television leader NBC. The analysis discusses both the external environment in which NBC operates and their current stage in the life cycle model, citing previous crises and making predictions for future challenges and opportunities. 8p., 27f., 15b.   $56
 
12373. STRATEGIC ANALYSIS OF THE SOFT DRINK INDUSTRY. This paper presents a strategic analysis of the soft drink industry, examining industry structure, strategic positioning, core competencies and strategic alliances of the major players in the industry. While the analysis considers the role of smaller competitors, new entrants, and substitute products, the principal focus of the investigation is on the top competitor - Coca-Cola - and its long-time arch rival, second place ranked PepsiCo. 12p., 51f., 33b.   $84
 
12174. VOLVO CARS OF NORTH AMERICA, INC. Detailed profile of Volvo's operations, market position, and marketing strategy in North America. The first part of the paper focuses on an internal analysis, looking at Volvo's strengths and weaknesses in terms of product line, market share, marketing strengths, R&D, distribution, finance, and production. Part two encompasses an analysis of Volvo's external environment, examining marketing size and growth potential, competition, and PEST (political, economic, social and technical) analysis. Concludes with an assessment of Volvo's current position and recommendations for change based on a SWOT and a Five Forces analysis. 19p., 32f., 22b.   $133
 
12173. EXPORTING U.S. WINE TO TAIWAN. The paper researches the feasibility and then presents a plan for exporting California wine to Taiwan. Presents the rationale for exporting wine as a high-value consumer-oriented product and presents the arguments for Taiwan as an appropriate export destination. profiles the exports (U.S.) and import (Taiwan) requirements for the plan, and formulates a plan for marketing and distributing the product in Taiwan. 17p., 62f., 34b.   $119
 
12132. THE QUEEN MARY AS A MARITIME TOURIST ATTRACTION. Examines the historical significance of this ocean liner and considers the reasons for its endurance as a California tourist attraction. Considers such factors as accessibility, facilities, pricing and the importance of quality service. Argues that the Queen Mary is especially attractive to "mid-centric" (average) tourists who enjoy new experiences as long as they are not too adventurous. 10p. 21f. 10b.   $70
 
12020. ANALYSIS OF THE U.S. MOTION PICTURE INDUSTRY. Discusses and rates various factors, including size and share of the market, customers, competition, distribution, demographics, costs, and technological developments. Also argues for improved laws to protect film businesses in copyrights and international trade, and calls for clarification of the current MPAA rating system. Concludes that the industry will continue to be strong in upcoming years. 17p., 41f., 8b.   $119
 
12019. MOTOROLA AND NOKIA: A PROFILE OF TWO COMPETITORS IN THE CELL PHONE INDUSTRY. Compares, contrasts and assesses future potential of the number one and two cellular phone equipment makers: America's Motorola and Finland's Nokia. Analyzes corporate history; operations and manufacturing; marketing; and finances; assesses key sources of competitive advantage and forecasts future performance. 19p., 45f., 34b.   $133
 
12007. THE BALDRIGE QUALITY AWARD: A LOOK AT A WINNING COMPANY. Examines the factors which led to Eastman Chemical Co.'s nomination and receipt of the 1993 Baldrige Award. Following a brief overview of the company's operations and history, the analysis considers the reasons for Eastman's selection as a 1993 Baldrige Award recipient within the large manufacturer category. Identifies the factors of leadership, teamwork, employee development, and customer focus as key elements within Eastman's total quality management program. 11p., 30f., 14b.   $77
 
12006. XEROX CORPORATION: A STRATEGIC ANALYSIS. This paper presents and evaluates Xerox Corp.'s current strategy, with due consideration both to its past and to its vision of the future. Following a corporate history, Xerox's current strategy and restructuring plan is profiled. The concluding sections critically evaluate the current strategy, making recommendations for change. 22p., 50f., 44b.   $133
 
12005. STRATEGIC MANAGEMENT IN A CHANGING BUSINESS ENVIRONMENT. This paper provides an overview and analysis of strategic management in the contemporary business environment. Following a definition of strategic management and a review of its central principles, the analysis looks at how the discipline is evolving to meet the challenges of globalization and a rapidly changing, often chaotic business environment, citing examples of the application of strategic management tools and principles within a variety of organizations. KEYWORDS: strategy strategic management pest globalization organizational change. APA Style. 10p., 30f., 21b. 2,640 words.   $70
 
11829. INTERNET SERVICE PROVIDERS - AN INTRODUCTION TO THE INTERNET. This paper traces the Internet's history, the role of service providers like the World Wide Web, marketing strategies, consumer services, government regulation, and anticipates the future of the Internet. 15p. 12f. 10b.   $105
 
11828. THE EMERGENCE OF CABLE TELEVISION COMPANIES IN THE TELECOMMUNICATIONS MARKETPLACE. Considers the pros and cons of the entry of cable television companies, especially TCI, into the telecommunications marketplace. Explores the unique technological viability for cable companies to convert their wiring for telecommunications business. Financial potentials, managerial aspects, public policy aspects, and competitive aspects are considered. 21p., 26f., 14b.   $133
 
11827. CARGILL, INCORPORATED: FAMILY ASPECTS OF THE BUSINESS. Discusses the history of this privately owned multinational commodity trading company. Closely analyzes the lineage of the company that has been successively bequeathed since the nineteenth century. 15p. 10f. 1b.   $105
 
11826. TROUBLE AT THE TIFFANY NETWORK: THE DECLINE OF CBS. An analysis of the factors which led to CBS television's declining position among its network rivals and a consideration of steps which the new Westinghouse owners should take to regain the network's "tiffany" status. Includes a thorough analysis of CBS TV history and current operations, including the recent (November 1995) acquisition by Westinghouse. Provides a SWOT analysis and recommendations for change. 17p., 65f., 31b.   $119
 
11825. THE MERGER OF TIME WARNER AND TURNER BROADCASTING. Explores the merger of Time Warner with Turner Broadcasting which created the world's largest media conglomerate. Describes the financial climate of a series of similar media mergers and considers the impact this merger will have upon film studios, TV networks, and cable networks. 20p., 14f., 15b.   $133
 
11823. COMPANY ANALYSIS- SILICON GRAPHICS INC. The future of 3D graphics software producers Silicon Graphics amidst competition from Hewlett Packard and Microsoft is considered. A Dupont financial profile of Silicon Graphics' finances with analysis of Quality of Earnings, Estimates of Internal Growth, Dividend Policy, Cash Flow Analysis, Credit and Default Risk Evaluation and Company Management. 10p. 11f. 8b.   $70
 
11759. FEDERAL EXPRESS IN TAIWAN: A MARKETING PLAN. Presents a comprehensive marketing plan for Federal Express in Taiwan. FedEx marketing strategy is outlined in terms of marketing objectives, financial goals, and the general marketing strategy situation. FedEx's marketing mix for Taiwan/Asia is presented in terms of competitive advantage, promotion, distribution, and research and development. A concluding section presents recommendations for implementation. 18p., 49f., 31b.   $126
 
11758. FEDERAL EXPRESS PLANS FOR ASIAN MARKET EXPANSION: A S.W.O.T. ANALYSIS. Presents a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of FedEx's proposed international expansion. The analysis assumes that FedEx will proceed with its announced plans to concentrate first on the Asian market, specifically using Taiwan as a "beachhead" for its new global operations. A concluding section provides a summary of key issues and makes recommendations on strategy. 12p., 43f., 24b.   $84
 
11757. FEDERAL EXPRESS AND THE EXPRESS DELIVERY MARKET. Thorough analysis of the express delivery market, with a focus on the role and position of industry leader Federal Express and its current plan for international expansion. Following a general overview of the market, the paper presents a product portfolio and a comprehensive analysis of competitive forces. In a concluding section, the state of the market is also viewed from the perspective of a PEST (Political, Economic, Technology) analysis. 20p., 78f., 28b.   $133
 
11756. FEDERAL EXPRESS CORP. Profiles Federal Express Corp., the founder and current leader in the express delivery business. Following a discussion of FedEx's history and development, the analysis looks at the company's organizational structure, management, and corporate culture. Also included is a summary profile of current operations and financial status. The concluding section looks at where FedEx is heading. 9p., 37f., 16b.   $63
 
11755. ORGANIZATIONAL FLEXIBILITY AND ENTREPRENEURISM. Looks at some of the ways in which companies have worked to increase organizational flexibility as part of their effort to increase corporate entrepreneurism. Focuses on the efforts to increase flexibility in human resources management, considering both the risks and the benefits of such efforts. 7p., 25f., 12b.   $49
 
11754. ENTREPRENEURISM AND CORPORATE DOWNSIZING. Examines the phenomenon of corporate downsizing as it relates to companies' efforts to increase corporate entrepreneurism. The analysis examines the impact of downsizing on the corporation, including its impact on employees, and the extent to which it has helped companies increase entrepreneurism. A concluding section examines "right-sizing" as an alternative to downsizing which may be more in keeping with the objective of increasing corporate entrepreneurism. 14p., 44f., 21b.   $98
 
11753. USING EMPLOYEE EMPOWERMENT TO FOSTER ENTREPRENEURISM. Examines how and why corporations use employee empowerment programs as a means of increasing corporate entrepreneurism. Draws examples from successful programs and cites reasons why some programs fail. 6p., 31f., 15b.   $42
 
11752. ENTREPRENEURISM IN AMERICAN CORPORATIONS - THEORY & SCOPE. Examines the rationale and scope of corporate entrepreneurship. Provides a definition of the entrepreneur and the entrepreneurial organization, including a summary of its key characteristics, and considers the rationale and scope of the "entrepreneurial prescription" offered by American management experts such as Drucker and Peters as a solution to the competitive and quality problems of large corporations. A concluding section considers the barriers to implementing entrepreneurism. 12p., 41f., 16b.   $84
 
11721. WILLIAM H. GATES: A PERSONALITY ANALYSIS. Thoughtful analysis of the key personality characteristics of the Microsoft Corp. founder and CEO. Examines how Gates' "Promeathan" personality type has influenced his management style and business success. Considers Gates' leadership style, relations with subordinates and business associates, work ethic, self-esteem, and attitude toward risk-taking. Argues that Gates' personality is well suited to success in the computer software industry and details how it has championed success at Microsoft in particular. 10p., 0f., 6b.   $70
 
11711. THE U.S. MAIL ORDER INDUSTRY. Profile and analysis of the mail order industry. Defines the industry, describes the major sectors, divisions and central companies; analyzes major trends. Includes an assessment of the influence of changing tax and regulatory laws, new technologies, and market trends. 21p., 49f., 30b.   $133
 
11705. START-UP ANALYSIS FOR CAPITOL JAVA. A start-up analysis and business plan for a "capitol coffee cafe" to be located in a Washington, D.C. business district. Includes an overview of the macroenvironment, competitive analysis, SWOT analysis, and cost and sales projections. 32p., 62f., 27b.   $133
 
11693. EDUCATIONAL REFORM: A PROBLEM FOR BUSINESS. Argues that in order to cope with their own problems of lost production, worker incompetency, training and screening costs, etc., American businesses must become actively involved in all phases of educational reform and development. Provides examples of the benefits which accrue to both business and society when business does get involved. 8p. 11f. 7b.   $56
 
11680. THE LAS VEGAS GAMING INDUSTRY. Profiles the Las Vegas gaming industry, considering its history, current status (focusing on finances) and major players, along with its future in light of increasing competition from new gambling centers. 14p., 40f., 38b.   $98
 
11540. BEER IN THE EC UNION. Following an overview of the rules, regulations, standards and policies governing the production, sale and distribution of beer in the EU, the analysis profiles the European market, providing an assessment of beer consumption trends and patterns, target market characteristics, and key competitors with a special focus on Heineken, Europe's market leader. 12p., 37f., 20b.   $84
 
11536. THE AUTOMOBILE INDUSTRY IN THE 1990S: THE RACE FOR THE GLOBAL MARKET. Strong, clear summary of the recent history of the auto industry, from the historic decline of America's Big Three in the 1980s, through their re-learning and recovery by 1995, with brief surveys of major-maker competition in Japan, Europe, Asia, and Latin America. Much emphasis on cost cutting strategies and tactics. 12p., 22f., 15b.   $84
 
11533. STEVE JOBS, ENTREPRENEUR. Analyzes Jobs' successes at Apple computer with respect to founding the company and producing the Apple II and the Macintosh. Demonstrates that although he was a better leader than a manager, he was indeed an entrepreneur. Identifies and discusses eight key entrepreneurial traits. 10p., 31f., 11b.   $70
 
11530. MICROSOFT, INC.: INTERNATIONAL OPERATIONS AND STRATEGY. An overview and analysis of the computer software giant's international operations (Europe, Asia) and its global strategy of expansion and market dominance. 12p., 48f., 35b.   $84
 
11512. FEDERAL EXPRESS: NEW CHALLENGES AT HOME, NEW VISTAS ABROAD. An overview and analysis of FedEx's operations, market, strengths and weaknesses from 1989 to present. 5p., 30f., 21b.   $35
 
11509. PRINCIPLES OF REAL PROPERTY APPRAISAL. Well-done professional summary of the elements of appraisal: definitions of R.E. appraisal, concepts of value, elements of typical appraisals including relationships with other R.E. professionals, principles of valuation, complete run-through of appraisals using cost-less-depreciation, sales comparison, and income-capitalization methods, which methods to use in various cases, professional organizations and more. 25 pages, 32 footnotes, 11 bibliographic sources.   $133
 
11507. BUSINESS ANALYSIS: UNITED AIRLINES. Business analysis of one of America's Big Three airlines, in format of short subsections including history, business summary and mission, future strategy alternatives, and recommendations. Gives a no-holds-barred summary of the good and bad points of United and its competitors, focusing on the airline industry's struggle to keep marginal cost below marginal revenue, United's two 1994 shakeups (employee buyout/wage reduction deal, United Shuttle and other price-cutting) United's war with Southwest, and offers a new business strategy for 1995, including new marketing techniques to increase passenger revenues per mile. 20 pages, 25 footnotes, 16 bibliographic sources.   $133
 
11506a. IBM: AN INVESTMENT SUMMARY. Well-organized study of IBM from the financial viewpoint. Covering results through 1994, gives a bottom-line perspective of IBM's run into the red and back out again, including history, market share, profit results, liquidity, debt, stock price history, volatility, ratings by various services, and prospects, with many comparisons to the industry as a whole. 10 pages, 30 footnotes, 11 bibliographic sources.   $70
 
11491. MICROSOFT IN JAPAN. Examines Microsoft's strategy in Japan for the 1990s. The analysis considers the company's strengths and weaknesses, its main competitors and the barriers to its success in the Japanese market during the 1990s. 12p., 31f., 16b.   $84
 
11478. MAIL BOXES, ETC. Profile of the world's biggest franchisor of postal, business and communications service centers. Traces the company's history since 1980, describes its franchising system, and profiles its financial growth and current status. Includes a brief industry profile describing main competition and types of services offered. 6p., 23f., 6b.   $42
 
11473. THE PET FOOD INDUSTRY. With a focus on the "superpremium" category of pet foods distributed primarily through pet stores and the newer pet superstores, this investigation analyzes the current state and short-term marketing prospects for the U.S. pet food industry. Includes an analysis of external environment, product profile, competitor profile and consumer demographics and psychographics. Forecasts a 25% annual growth rate within the superpremium category over the next 5 years, with growth centered on products with a "nutrition appeal" and products distributed through pet superstores. 30p. 56f. 35b.   $133
 
11391. UNITED AIRLINES. An analysis of United's history, financial status through the early 1990s, buyout by employees, domestic and international strategies, and competition. 6p. 26f. 16b.   $42
 
11376. BOEING AIRCRAFT. Examines Boeing's history, current financial position, markets, competition, and domestic and international strategies. 6p., 36f., 15b.   $42
 
11373. USX, THE STEEL INDUSTRY, AND TRADE POLICY. Examines the history of USX (formerly U.S. Steel) and the U.S. steel industry as a whole since 1980 in the context of trade policy. Looks at how USX and the industry have sought quotas and tariffs against imports; how USX twice sought to cooperate with foreign competition in an effort to circumvent it. Concludes that the tariffs and quotas have harmed USX and the industry more than they have helped it. 12p., 45f., 26b.   $84
 
11370. DECIDING TO WORK FOR DOW CHEMICAL. Examines factors in the decision to work for a particular company, taking Dow Chemical of Midland, Michigan as a specific example. Considers company locale, components of the job, company solvency, history, public image, community relations, and employee relations. 8p. 14f. 8b.   $56
 
11357. BOEING COMPANY: COMMUNITY RELATIONS AT WASHINGTON STATE'S BIGGEST EMPLOYER. Examines community relations for Boeing Company. Considers the history of corporate community relations from Boeing's founding in 1916 up to the present, looking at both the company's positive and negative contributions to the area's development. The concluding section assesses Boeing as a place to work and makes recommendations for better corporate community relations. 8p., 29f., 20b.   $56
 
11355. IBM IN EUROPE: CHALLENGES AND PROSPECTS. Analysis of IBM's European division and its successes and failures in the 1980s and early 1990s. Looks at the introduction of the low-priced Ambra line of PCs; strategic alliances with other firms; cost-cutting and staff reduction; other changes. 10p. 55f. 39b.   $70
 
11354. DISNEY'S EUROPEAN VENTURE. An analysis of the Walt Disney Company's problem-plagued venture into the European market with its Euro Disney (renamed Disneyland Paris). Describes the development history, traces the start of financial problems, pinpoints key reasons the venture can be considered a failure, and considers the prospects for a turnaround. 11p., 27f., 12b.   $77
 
11292. ACER COMPUTERS AND PACIFIC RIM TRADE. An in-depth profile of Acer Corporation, the Taiwan-based PC maker, for its role in the Pacific Rim trade. Acer's origins and growth, and changing business strategy toward bigger networking and mainframe computers, are described in detail. 10p., 16f., 13b.   $70
 
11282. ESTABLISHING AND MARKETING A MANAGEMENT CONSULTING FIRM IN THE PEOPLE'S REPUBLIC OF CHINA. Proposes the establishment of a U.S.-based services firm in the People's Republic of China. The proposed company specializes in providing assistance to U.S.-based firms who are starting or who plan to start operations in the PRC. Briefly reviews economic conditions and business climate in the PRC; presents an in-depth risk analysis for the business establishment; presents a business and marketing plan for the new company. 18p. (+ charts), 46f., 22b.   $126
 
11266. A BUSINESS PLAN FOR A STEEL COMPANY LOCATION IN EUROPE. Hypothetical British company thinking of locating on the continent. How the Single Market will affect such a venture. Technological, marketing, environmental, financial, economic considerations; condition of the European steel industry; tax and accounting treatment. 16p. 62r. 43b.   $112