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5D. GENERAL BUSINESS, PT. 1

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17178. PORTUGUESE SOLID WASTE RECYCLING: MARKET ENTRY STRATEGY. Taking the perspective of an American firm considering investment prospects in Portugal, this paper presents a S.W.O.T. (Strengths-Weaknesses-Opportunities-Threats) analysis of Portugal. Part 1 provides a general overview of the Portuguese market and business climate, focusing on general strengths, weaknesses, opportunities and threats from the perspective of the American investor. Specific high-potential areas for investment are identified and one area – solid waste recycling – is selected for further investigation. Part 2 provides a brief overview of the solid waste recycling market in Portugal. Drawing on the analysis from Parts 1 and 2, Part 3 presents a summary SWOT analysis for an American solid waste recycling firm planning on entering the Portuguese market. Keywords: Portugal country risk assessment investment solid waste industry recycling SWOT. Written 2004. 12 pages; 35 footnotes; 13 bibliographic sources. 3,261 words.   $84
 
17176. US MILITARY ACQUISITION SYSTEM. This paper critically analyzes the organizations, concepts and processes that comprise the defense (military) acquisition machine in the United States. The main part of this paper provides a general overview of the key components, organizations and concepts of the U.S. military acquisition system, including a definition of defense acquisition and its components; a discussion of the role of the key players in the acquisition process (Congress, the Executive Branch, the defense industry) and the special role of DOD (Department of Defense) acquisition program managers and the Defense Acquisition University; a description of the acquisition authority chain; and an overview of the acquisition environment. The concluding part of the paper focuses more closely on military acquisition processes, looking especially at acquisition reform and the move to “evolutionary, knowledge-based” acquisition processes. Keywords: DOD defense military procurement budget. Written 2004. 12 pages; 31 footnotes; 28 bibliographic sources. 3,184 words.   $84
 
17173. COMPARISON OF FOUR NORTH AMERICAN SHOPPING MALLS. This paper explores the meaning and importance of shopping malls through a comparison of four North American malls: 1) Mall of America (Bloomington, Minnesota); 2) West Edmonton Mall (Edmonton, Alberta); 3) Woodbury Commons Premium Outlets (Central Valley, New York); and 4) Westfarms Mall (West Hartford, Connecticut). Following a general discussion on the development of shopping malls and their importance, the paper compares and contrasts the four shopping malls in terms of their respective marketing strategies, consumer behavior, social class, and psychographics. Keywords: shopping malls consumerism marketing consumer behavior. Written 2004. 15 pages; 59 footnotes; 23 bibliographic sources. 4,340 words.   $105
 
17172. GLOBALIZATION OF NATIONAL DEFENSE INDUSTRIES. Focusing on the defense industries in the United States and the United Kingdom, this paper explores and critically evaluates some of the policy issues and challenges posed by defense globalization. The essay beings with a brief overview of globalization in general and of defense globalization in particular. Following this, the analysis focuses on four major challenges and policy issues in defense globalization: 1) technology and technology transfers; 2) procurement policy; 3) export controls; and 4) offsets. Keywords: defense military procurement globalization policy technology transfer trade. Written 2004. 10 pages; 52 footnotes; 18 bibliographic sources. 2,914 words.   $70
 
17159. NEW TECHNOLOGIES IN AVIATION SAFETY. This paper provides an overview and analysis of new and emerging technologies in aviation for crash avoidance and survival. The investigation focuses on emerging technologies which reduce crash risk and improve the odds of crash survival by improving the flight crew’s level of situation and positional awareness and thus enabling better decision-making. The analysis looks at crash avoidance technologies in two major accident categories – CFIT and runway incursions – and shows how the application of combination technologies and systems can dramatically reduce crash risk. Specific technologies discussed include GPS (global positioning systems); Enhanced Ground Proximity Warning Systems (EGPWS) and second-generation Terrain Avoidance Warning Systems (TAWS); combination terrain and traffic collision avoidance system (T2CAS); Runway Incursion Prevention System (RIPS); Ground Marker; Dreadle; and Runway Awareness and Advisory System (RAAS). Written 2003. 15 pages; 45 footnotes; 33 bibliographic sources. 4,371 words.   $105
 
17158. THE HIGH COST OF PRESCRIPTION DRUGS. This paper provides an overview and analysis of the problem of prescription drug costs as well as consideration of the steps that might be taken to address the problem. Following an overview of the scope and components of the problem, the analysis looks at some fo the major reasons behind the high costs of prescription drugs, including the traditional reasons offered by the drug industry and the reasons suggested by consumer advocates and analysts outside of the pharmaceutical industry. Various ideas for controlling prescription drug costs and/or for solving the problem are considered and discussed. The concluding section makes recommendations on the adoption of specific measures aimed at addressing the problem. Written 2003. 11 pages; 34 footnotes; 28 bibliographic sources. 3,450 words.   $77
 
17147. COMMERCE BANCORP: SWOT & STRATEGIC ANALYSIS. This paper presents a S.W.O.T. (strengths-weaknesses-opportunities-threats) analysis of fast-growing Commerce Bancorp of Cherry Hill, New Jersey. Based on this SWOT analysis, the soundness of Commerce Bancorp’s existing strategy is assessed. Alternative strategies are considered and the concluding section makes recommendations on Commerce’s future strategy. Keywords: banking strategy banks SWOT. Written 2003. 12 pages; 49 footnotes; 23 bibliographic sources. 3,575 words.   $84
 
17146. BIG LOTS! STRATEGY. This paper provides a strategic analysis of Big Lots!, the number one closeout retailer. Following an overview of the company, its history, and its operations, a S.W.O.T. (strengths-weaknesses-opportunities-threats) analysis of Big Lots is presented. Strategic alternative for Big Lots are identified and assessed. The concluding section makes recommendations on strategy and consider the future prospects for the company. Keywords: discount closeout retail strategy. Written 2003. 12 pages; 51 footnotes; 24 bibliographic sources. 4,596 words.   $84
 
17120. INSIDER TRADING REGULATION: THE US & EU. This paper provides a comparative analysis of insider trading regulations in the United States and the European Union (EU). The United States was selected for analysis because it was the first country to enact significant insider trading laws and today continues to lead the world ion enforcement of insider trading violations. The first part of the paper describes insider trading regulation and enforcement in the U.S. The second part of the paper compares insider trading regulation and enforcement in the EU (both in the EU as a whole and in representative Member States, including the U.K., Germany, Sweden, and Italy) with the system found in the U.S. Written 2003. 12 pages; 61 footnotes; 32 bibliographic sources. 5,076 words.   $84
 
17113. GENERAL MOTORS STRATEGY. This paper provides an overview and analysis of strategy at General Motors, with a close focus on new product strategy, suing the Chevy Avalanche as a primary example. The analysis begins with a strategic profile of General Motors and identification of the company’s strategic intent and mission. Following this, a SWOT (strengths-weakness-opportunities-threats) identifies the company’s critical internal strengths and weaknesses as well as the threats and opportunities in the external environment. Other sections summarize GM’s e-marketing activities, profile key financial information, and provide a summary overview of the Chevy Avalanche product. The final sections focus on strategy formulation (identification and evaluation of strategic alternatives) and the provision of specific strategic recommendations with action plans and likely competitor responses. Written 2002. 37 pages; 84 footnotes; 47 bibliographic sources. 8909 words.   $133
 
17108. A HISTORY OF THE CHRYSLER CORPORATION. This paper provides a history of Chrysler Corporation. The analysis examines the events leading to the founding of the company; traces the early history and accomplishments of the company through the 1920s and 1930s; considers Chrysler’s contributions to the war effort in WWII and the Korea; reflects on Chrysler’s activities and difficulties in the 1950s-1990s; profiles the history and importance of the company’s major automobile divisions (Dodge, Plymouth, Jeep/Eagle, etc.); looks briefly at labor relations at Chrysler; considers Chrysler’s activities outside of the automotive sector (aerospace, real estate, marine, etc.); and comments on the Chrysler legacy. KEYWORDS: Chrysler company history automobile industry. Written 2002. 26 pages; 54 footnotes; 31 bibliographic sources. 6,827 words.   $133
 
17056. SHOULD E-COMMERCE BE SELF-REGULATED OR REGULATED BY GOVERNMENTS? This paper addresses the question of whether or not Internet businesses should be self-regulated in accordance with the free market and “invisible hand” concepts of Adam Smith. It is argued that with limited exceptions (e.g., to protect consumers and children), the free market approach is more appropriate than its alternatives. Keywords: Internet regulation commerce. 5p., 12f., 7b.   $35
 
17029. RISK ASSESSMENT FOR WENDY'S INTERNATIONAL, INC. This paper discusses Wendy’s corporate objectives, strategy, brand image, and the role of founder/spokesman Dave Thomas, and the impact of his death in 2002. Examining such factors as marketing, competition and expansion through acquisitions, the company’s potential strengths, weaknesses, opportunities, and threats are identified. Keywords: Wendy’s International strategy corporate profile. 10 pages; 19 footnotes; 8 bibliographic sources.   $70
 
15963. "HAMMER-PROOF: A POSITIVE GUIDE TO VALUES-BASED LEADERSHIP" BY JEFFREY A. ZINK (BOOK REVIEW). Zink’s book is concerned with the importance of ethics in leadership and provides a practical guide for leaders who want to attain an ethical stance. In addition to describing Zink’s basic ideas, this review praises his use of a straightforward writing style and explanatory examples, and notes that the works of other writers are supportive of his views. Keywords: business ethics values leaders. Written 2003. 15 pages; 34 footnotes; 9 bibliographic sources. 4,168 words.   $105
 
15947. MCDONALD'S AND SOCIAL RESPONSIBILITY. This paper discusses the ways that McDonald’s has striven to be an ethical corporation and to thereby attain greater profitability and other positive consequences from its emphasis on social responsibility. Topics discussed include recycling, animal rights, sweepstakes promotions, and the offering of more healthful menu items. KEYWORDS: business ethics corporate social responsibility mcdonalds. 6 pages; 23 footnotes; 8 bibliographic sources. 1,465 words.   $42
 
15946. CELLULAR PHONES. This paper argues that cellular phones were the most successful product of the 1990s. The paper covers the development of the technology prior to the 1990s, and the growth in the use of cell phones since that time. It also discusses the reasons for the product’s popularity, problems and controversies, and the ongoing search for improvements and new features. KEYWORDS: cell mobile phones history product innovation. Written 2003. 16 pages; 51 footnotes; 15 bibliographic sources. 3,724 words.   $112
 
15943. AMAZON.COM. This paper discusses both the successes and weaknesses of the Internet bookstore, including Amazon.com’s growth strategies, product development, and partnerships. Argues that Amazon may have spread itself too thin by pursuing so many different side interests (besides its main business of book selling). Written 2003. 6 pages; 23 footnotes; 5 bibliographic sources. 1,378 words.   $42
 
15939. MCDONALD'S AND SOCIAL RESPONSIBILITY. This paper discusses the ways that McDonald’s has striven to be an ethical corporation and to thereby attain greater profitability and other positive consequences from its emphasis on social responsibility. Topics discussed include recycling, animal rights, sweepstakes promotions, and the offering of more healthful menu items. KEYWORDS: business ethics corporate social responsibility mcdonalds. 6 pages; 23 footnotes; 8 bibliographic sources. 1,465 words.   $42
 
15910. ROLLERBLADE, INC. This paper discusses Rollerblade Inc.'s growth during the late 1980s and early 1990s (in response to the inline skating fad), and the struggle to hold its share of the market since that time. The reasons for the company’s success are also discussed (such as product quality, diversity of product line, and use of innovative marketing techniques). 5 pages; 19 footnotes; 8 bibliographic sources.   $35
 
15909. DOING BUSINESS IN CHINA AND INDIA. This paper discusses the advantages of investing in India and the People’s Republic of China, despite existing structural, economic, political, and social problems and barriers to investment found in both countries. 11 pages; 41 footnotes; 12 bibliographic sources.   $77
 
15758. MANAGING DISASTER: USAIR FLIGHT 427. This paper provides a case analysis of USAir's (now US Airways) response to the crash of USAir Flight 427. Following a synopsis of the accident and a summary of the major facts of the case, the analysis examines USAir's initial and longer-term strategic approach to dealing with the disaster, considering the company's plans for minimizing future risks, organizational goals, and the influence of external factors. Problems in the company's approach to managing this disaster are highlighted and discussed. Recommendations, including a plan of action, are presented. The financial impact of the disaster is considered, both in terms of the direct financial impact from the 1994 crash and the projected costs for implementing the recommended controls. 13 pages, 38 footnotes, 30 bibliographic sources.   $91
 
15740. THE AUTOMOBILE PRE-INSURANCE INSPECTION MARKET. This paper analyzes this "niche" market and its potential for growth. Pre-insurance inspections, which are meant to reduce insurance fraud, are only required in a few states and the market is currently dominated by one major provider. The paper also covers such topics as the role of state legislation, used-car sales, and the impact of the efforts of anti-fraud organizations. 11 pages, 32 footnotes, 20 bibliographic sources.   $77
 
15702. GENERAL MOTORS OF MEXICO: STRATEGY. This paper provides an overview and analysis of General Motors Corp.'s (GM) strategy and operations in Mexico. Following a brief history of GM in Mexico, the analysis profiles the auto giant's current operations and strategy in Mexico, including labor, financial and distribution issues, and plans for expansion. The analysis considers both the opportunities and obstacles GM confronts in Mexico. The concluding section assesses GM's Mexican strategy to-date and makes recommendations for the future. 12 pages, 36 footnotes, 25 bibliographic sources.   $84
 
15691. NOVELL VS. MICROSOFT: THE BATTLE FOR THE NETWORK REDUX. Taking the perspective of a consultant-advisor to Novell, this paper provides an overview and analysis of Novell's efforts to comeback and challenge Microsoft's competitive position in network operating systems and directories. The analysis begins with a review of Novell's first effort to challenge Microsoft. Following this, the analysis examines Novell's strategy and tactics in its current challenge to Microsoft. Written 2002. 10 pages, 36 footnotes, 20 bibliographic sources.   $70
 
15688. RUSSIAN TEXTILES/APPAREL INDUSTRY AND TRADE IN THE POST-SOVIET ERA. Using a case analysis of the textile and woven apparel industry, this paper examines changes and trends in the Russian trade structure following the collapse of the Soviet Union and the onset of Russia's political and economic transition. The paper begins with a brief historical overview of the post-Soviet Russian economic transition, a discussion of the impact of the transition on Russia's trade structure, and a profile of current economic and trade conditions. The analysis then turns to a close focus on the Russian textiles and woven apparel industry and the trade in textiles/apparel. A concluding section examines the prognosis for the future development of the Russian textiles/apparel industry and makes predictions for future trends in textile trade patterns. 12 pages, 49 footnotes, 36 bibliographic sources.   $84
 
15674. JOHNSON & JOHNSON COMPANY: STRATEGY. Drawing on Robert's (1988, 1998) model of strategic thinking and taking the perspective of a consultant making recommendations to J&J's CEO, this paper provides a strategic analysis of J&J. The analysis begins with a brief overview of the company and a brief industry and competitive analysis. The next segment focuses on J&J's ethical policies, values and social responsibilities. A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is then followed by a summary of J&J's current position and strategy. Based on the analysis and in particular the evaluation of opportunities, a new strategic profile for J&J is selected. The report to the CEO concludes with an extensive list of recommendations (accompanied by a rationale with each recommendation) the consultant believes the CEO should implement in order to make the strategic profile a reality and to achieve competitive advantage in the future. KEYWORDS: consumer products pharmaceutical J&J strategy competitive analysis marketing strategies. 24 pages, 41 footnotes, 36 bibliographic sources. 7,374 words.   $133
 
15672. CASINO GAMBLING: GROWTH AND IMPACT. Focusing closely on Indian casinos and to a lesser extent riverboat casinos, this paper provides an overview and analysis of the growth and impact of the recent rapid expansion of the non-traditional casino legal gambling sector, with consideration of the implications for hospitality operators. The role of state budgetary shortfalls and the 1988 Indian Gambling Regulatory Act (IGRA) in driving casino growth is discussed and the general scope and pace of the casino development pattern is considered. The empirical and anecdotal literature examining the economic and social impact of casino expansion is reviewed and analyzed. The implications of rapid casino development - both in terms of threats and in terms of opportunities - for the hospitality industry are discussed. KEYWORDS: casinos gambling social impact indian casino gamblers compulsive. 14 pages, 34 footnotes, 22 bibliographic sources. 3,972 words.   $98
 
15662. A NURSE PRACTITIONER BASED WORKSITE WEIGHT MANAGEMENT PROGRAM. This paper describes the theoretical framework and design of a weight management (weight loss) program to be designed and implemented by a staff Nurse Practitioner at the target facility's (a large long-term nursing care facility with 1,200 employees) in-house employees clinic. Provides an overview of current theories and techniques in weight management; discusses current definitions of obesity; considers the importance of designing the program to suit the individual needs of a multi-cultural employee population; and provides a rationale for the use of the Nurse Practitioner (versus physician or paraprofessional) as the program director. KEYWORDS: nursing intervention program weight loss employees. APA Style. 19 pages, 70 footnotes, 25 bibliographic sources. 5,041 words.   $133
 
15630. WIND POWER: TODAY'S MOST PROMISING RENEWABLE ENERGY SOURCE. This paper provides an overview and analysis of the current state and future potential of wind power as a source of energy throughout the world, with particular focus on the use of wind power in the United States. The investigation includes a review of the current state of the art in wind power technology, an overview of the size and scope of the current and potential wind power market, both globally and specifically in the U.S., and an examination of existing and potential barriers to wind power expansions. KEYWORDS: alternative energy wind power markets. 18 pages, 47 footnotes, 21 bibliographic sources.   $126
 
15628. SMALL BUSINESS PC PURCHASING. This paper presents a critical review of four brands of value-priced PC's appropriate for a small business buyer. The four brands under consideration are Dell, Compaq, Gateway and IBM. Since each of these brands encompasses considerable variation in computer power and design, for the purpose of this evaluation four value-priced Pentium-4 based PC's with comparable configurations are examined. The analysis compares the four representative models in terms of basic configuration, options, performance ratings, pricing, technical support, and purchase options, and then makes recommendation on purchase or lease. Information on each of the brands was gathered from each company's website, business PC reviews in computer magazines and e-zines, and a general search of the business literature. The paper also presents a brief review and recommendation the purchase/lease of a color printer and scanner. 8 pages, 14 footnotes, 14 bibliographic sources.   $56
 
15622. MARKETING HEALTH INSURANCE ONLINE. This paper presents an Internet business plan for a fictional (a composite profile was formed based on a survey of the literature on insurance industry trends and composition) established brick-and-mortar health and life insurance broker. This presentation begins with a brief summary of the company and its mission (prior to the implementation of the Internet strategy). This is followed by an industry'/market analysis and description of the marketplace. The Internet business plan includes a company-specific products/services analysis; identification of the target market audience; a profile of the competition; plans for brand name development; articulation of the marketing, sales and promotion strategies; an outline of the customer service support plan; marketing budget and business profitability projections. During the course of the business plan, the presentation articulates a new mission statement for the Internet plan and specifically how the Internet plan dovetails with the existing company business model and mission. Written 2002. 15 pages, 41 footnotes, 25 bibliographic sources.   $105
 
15616. FOREIGN BIOTECH MARKETING IN MALAYSIA. This paper provides a comparative analysis of the various possible entry modes: export (indirect, direct); contractual (licensing, franchising, management contracts); and investment (sole venture, Greenfield or acquisition; joint venture - Greenfield or acquisition) - for a U.K.-based biotechnology firm planning to enter the Malaysian market. The purpose is to determine the most appropriate entry strategy for the designated company within the context of industry and foreign market considerations. The analysis begins with an overview of the company and its operating industry and a brief outline of the feasible alternative entry modes (as configured for the firm and the market). Next, the paper presents an analysis of relevant factors in the Malaysian external environment, looking at economic, sociocultural, and political/regulatory factors. In addition, the analysis looks closely at factors in the Malaysian foreign investment climate having particular relevance to biotechnology. The next section provides a summary comparative analysis of entry mode alternatives, based on the relevant external and internal factors previously identified. The conclusion makes recommendations on the specific entry mode for the Malaysian market. KEYWORDS: market entry strategy malaysian market biotechnology industry fdi marketing malayasia. 30 pages, 78 footnotes, 33 bibliographic sources. 7,221 words.   $133
 
15562. PROCTER & GAMBLE GROWTH STRATEGIES. This paper examines such things as advertising pricing strategies and diversification strategies in the company's growth since its founding in 1837. In addition, it is noted that recent changes have caused the company to shift from its traditional strategy of new product development to a strategy based more on the effort to attract customer loyalty. 12 pages, 35 footnotes, 14 bibliographic sources.   $84
 
15558. THE PRIVATE SECURITY INDUSTRY. This paper provides a brief history of the industry, up through the period of booming growth in the late 20th Century and the continuing growth in the aftermath of the 9-11 terrorist attacks. In addition, the controversies over the use of "rent-a-cops" are discussed, and it is concluded that private security fulfills a need that is not met by public police. 7p., 25f., 7b.   $49
 
15537. PC SYSTEM FOR A SMALL BUSINESS OFFICE. Discusses the minimum specifications for a system, with emphasis on the need for reliability (e.g., adequate warranty and tech support services). The Gateway lease program is recommended; in addition, a Hewlett-Packard multifunction device is recommended for meeting the business' printing, scanning, faxing and photocopying needs. 7 pages, 15 footnotes, 7 bibliographic sources.   $49
 
15536. RECOMMENDATIONS FOR A SMALL BUSINESS OFFICE'S COMPUTER SYSTEM. Compares brands and concludes with a recommendation of a Dell PC system with Epson printer and scanner. Also argues for purchasing the equipment outright rather than leasing. 6 pages, 17 footnotes, 6 bibliographic sources.   $42
 
15492. THE IMPACT OF COMPUTER HACKERS ON ONLINE BUSINESSES. Discussed various types of attacks, including denial of service attacks and attacks that have been made on Microsoft Corporation. It is argued that small businesses as well as large ones are vulnerable to hackers; it is also argued that hacking is a serious and ongoing problem, and therefore businesses need to keep up with the latest technologies, just as hackers do. 11 pages, 36 footnotes, 17 bibliographic references.   $77
 
15453. TURNAROUND AT IBM. Drawing principally on Doug Garr's profile, IBM REDUX: Lou Gerstner and the Business Turnaround of the Decade, but also utilizing information and opinions from other sources in the management literature and business press, this research paper presents a case study analysis of the recent turnaround at IBM as orchestrated by CEO Lou Gerstner. Following an overview of the organization to establish a context for the discussion, the essay first describes the circumstances which led to the hiring of Lou Gerstner (a brief background discussion of Gerstner is also included) and then focuses on the specifics of the Gerstner-engineered turnaround at IBM. APA Style. 16 pages, 34 footnotes, 16 bibliographic sources.   $112
 
15445. PG&E: MEDIA SPIN AND THE CALIFORNIA ENERGY CRISIS. This term paper examines media coverage of Pacific Gas & Electric Company’s (PG&E) role in the California energy crisis of 2000-2001, looking both at PG&E’s efforts to spin the cover in its favor, and biases (for and against PG&E) demonstrated in the media coverage. The central thesis of the essay is that while PG&E has attempted to use the media to portray itself as a blameless ‘victim’ in the energy crisis, strong editorial biases in the press (especially in California) have contributed to the overall failure of this strategy. It is also argued that the company’s reputation, its historical relationship with its customers, and its recent efforts to protect its assets by shifting billions of dollars to its parent companies have also poisoned PG&E’s reputation and its relations with the public. Keywords: utility companies blackouts energy shortage cost shifting media strategy public relations news bias. APA Style. 12 pages; 32 footnotes; 21 bibliographic sources.   $84
 
15302. STARBUCKS CORPORATION: STILL PERKING? CORNELL UNIVERSITY CASE STUDY. This paper provides an analysis and solution to a Cornell University School of Hotel Administration strategic management case study on Starbucks Corporation in the mid-1990s. The paper assesses the impact of Starbucks’ organizational purpose upon the strategic position of the company at the end of the case period (August 1996). The main part of the analysis assesses the impact of the company’s organization purpose through a step-by-step analysis of Starbucks’ mission statement and its “five guiding principles”. Following the discussion and analysis of how these five guiding principles have shaped the company’s strategic vision and current (August 1996) strategic position, the essay considers the company’s strategic options for the future, given the expected environmental threats previously outlined. A concluding section makes recommendations on future action. KEYWORDS: starbucks gourmet coffee strategic management corporate strategy case study corporate values mission globalization competitive strategy term paper case studies case solution. 11 pages, 0 footnotes, 0 bibliographic sources. 3,435 words.   $77
 
15182. THE TRANSCONTINENTAL TELEGRAPH AND TRANSCONTINENTAL RAILROAD. These two technologies, arising in the 1860s, had an important impact on business and the nation by increasing the flow of information, goods and people. This paper discusses how the telegraph and railroad developed during the late nineteenth century. 7 pages, 18 footnotes, 5 bibliographic references.   $49
 
15134. TWA: BANKRUPTCY AND REORGANIZATION This paper provides a case study analysis of bankruptcy and reorganization at Trans World Airways (TWA). Following a brief history of the airline, the analysis considers both the 1992 bankruptcy/reorganization and the 1995 bankruptcy/reorganization and their aftermath. A final section examines current conditions at TWA and speculates on its future survival. KEYWORDS: case studies bankrupt airlines twa bankruptcy chapter 11 case solution term paper. APA Style. 13 pages, 26 footnotes, 19 bibliographic sources. 3,465 words.   $91
 
15101. THE ETHICS OF BIOTECHNOLOGY DEVELOPED FROM NATURE. This paper explores the ethical problems of biotechnology and use of natural resources, mainly in less developed nations, by scientists and business of the developed world. Among the issues reviewed are ethical conflicts posed by research, development and marketing of new drugs from exotic sources, creation and marketing of new flora and fauna, and the exploitation of tribal areas for profit. KEYWORDS: biotechnology ethics exploitation natural resources less developed countries. Turabian Parenthetical Style. 6 pages, 14 footnotes, 5 bibliographic sources. 1,445 words.   $42
 
15061. CHARACTERISTICS OF HIGHLY SUCCESSFUL START-UPS. Drawing on a broad spectrum of empirical studies, anecdotal reports, and business case studies, this paper describes and analyzes the key characteristics of highly successful start-ups. The basic prerequisites of success are identified – solid management, adequate financing, a marketable idea – and the business and personal characteristics which discriminate the "successful" from the "highly successful" start-up are discussed. Persistence, drive for success, willingness to take calculated risks, a high level of flexibility and a willingness to accept the help and advice of more experienced and competent associates/backers are found to be key components in start-up success. KEYWORDS: business start up success failure factors entrepreneurs risks new ventures. APA Style. 12 pages, 43 footnotes, 25 bibliographic references. 3,823 words.   $84
 
15054. AMAZON.COM: ONLINE RETAILER PROFILE. A profile of the world's largest online retailer. Examines Amazon.com's history, current operations, general strategy, marketing strategy, financial position, organizational culture and employee relations. A concluding section considers the dot-com's long-term chances of success. The outlook is not optimistic. KEYWORDS: amazon term paper online retailer strategy company marketing profile internet. APA Style. 21p., 56f., 31b.   $133
 
15048. CHEATING IN CASINOS. The methods used by cheaters in various games; the use of teams and employee collaborators; and the counter measures of casinos to stop cheating, including the use of surveillance cameras and computer databases. 11 pages, 49 footnotes, 8 bibliographic references.   $77
 
15014. INTERNET GAMBLING. This paper provides an overview and analysis of Internet gambling. Following an overview and profile of the history and current scope of the Internet gambling and a discussion of the reasons why the U.S. is likely to continue to maintain a strong position against Internet gambling, the research paper reviews the various legal and regulatory approaches to curtailing Internet gambling. Included is a discussion of the varied approaches of non-U.S. jurisdictions and the treatment of Internet gambling under international law; existing and proposed federal law concerning Internet gambling; and state laws on Internet gambling and a review of recent federal and state court cases concerning Internet gambling. The concluding section speculates on the future of Internet gambling and makes recommendations on federal/state action in this arena. KEYWORDS: internet gambling online gaming term paper. 27 pages, 105 footnotes, 41 bibliographic sources. 9,123 words.   $133
 
14904. CORNING GLASS WORKS: THE ELECTRONIC PRODUCTS DIVISION (A) & (B) HARVARD CASE STUDIES 477024, 477073. This paper provides a case analysis of two related Harvard Business School case studies (477024 and 477073) by Michael Beer on organizational development at the Electronic Products Division (EPD) of Corning Glass Works. The new divisional head calls in assistance from the Organizational Development department to address problems of inter- and intragroup conflict in the functionally structured organization. The OD change program calls for a shift from a functional to a project team structure and makes controversial changes in management and authority lines. The case analysis includes a comprehensive situation analysis (covering both A & B), problem definition, problem analysis, identification and evaluation of alternatives, recommendations, and action plan. KEYWORDS: case study harvard case studies organizational development organizational change intergroup conflict restructuring corning glass case solution. 8 pages, 0 footnotes, 2 bibliographic sources. 1901 words.   $56
 
14903. APPEX CORPORATION HARVARD CASE STUDY 491082. This paper provides a case analysis and solution to a popular Harvard Business School case study (491082) by Nitin Nohria and Julie Gladstone on Appex Corporation, a technology firm providing management information systems and intercarrier network services to cellular telephone companies. The analysis considers the challenges that the new COO and soon-to-be CEO Ghosh faced when he joined Appex in May of 1988. The analysis then discusses the multiple changes in organizational structure Ghosh implemented at Appex from 1988 to 1991 after Appex’s acquisition by Electronic Data Systems (EDS). KEYWORDS: case study analysis harvard business case studies appex corporation cell phone industry organizational restructuring organizational change functional team product matrix structure term papers entrepreneurial management case solution.11 pages, 9 footnotes, 1 bibliographic source. 2,635 Words.   $77
 
14813. THE DEPICTION OF JULIUS CAESAR IN ROMAN HISTORIOGRAPHY: THE BIOGRAPHIES BY PLUTARCH AND SUETONIUS COMPARED. This paper compares and contrasts Plutarch’s and Suetonius’ treatment of the life of Julius Caesar based on the two biographic accounts in Plutarch’s Bio Paralleli (Lives of the Noble Greeks and Romans) and Suetonius’ The Twelve Caesars. Concludes that modern historians would consider Suetonius to be the superior political analyst and judge of character, even if Plutarch is more truthful, literal and reliable in the small events that make up the biographical narrative. KEYWORDS: roman history biography Plutarch suetonius. Written 2003. 11 pages, 1 footnote, 2 bibliographic sources. 2,616 words.   $77
 
14255. HURRICANE ISLAND OUTWARD BOUND SCHOOL HARVARD CASE STUDY 588019 This paper provides an analysis and case solution to a Harvard Business School case study (588019) by Thomas V. Bonoma and Bruce H. Clark. Although the Hurricane Island school is still number one in the Outward Bound national network of youth oriented wilderness expedition programs, an adjustment in strategy may be needed to maintain that position. Based on a comprehensive strengths-weaknesses-opportunities-threats (SWOT) analysis, a marketing action plan which attempts to balance the often conflicting philosophies of the commercialist and idealist factions in the group is presented. KEYWORDS: swot marketing Harvard business case corporate sponsorship professional development pricing strategy case solution non-profit. 13 pages, 0 footnotes, 0 bibliographic sources.   $91
 
14249. THE BOEING 767: FROM CONCEPT TO PRODUCTION (A) & (B) HARVARD CASE STUDY 9-688-040. This paper presents an analysis and solution to a Harvard Business School case study (9-688-040) and related supplement (9-688-041) by David A. Garvin , Lee C. Field, and Janet Simpson on leading global aircraft manufacturer Boeing. This case concerns a manufacturing dilemma faced by Boeing as it approached the final production stage on its 767 family of aircraft. Based on an analysis of market conditions, trends in federal regulation, company strengths and weaknesses, and risks and benefits of viable alternatives, it is recommended that Boeing undertake to modify cockpits of thirty planes already in production during the course of inline production, rather than retrofitting planes after-the-fact. Based on the analysis, it is further recommended that Boeing manage its future 7J7 project differently than its predecessor, the 767 and shorten its program development timeframe by combining its program definition and cost definition phases and through the rigorous utilization of flexible design and manufacturing techniques. KEYWORDS: Harvard case studies manufacturing production strategy flexible design aircraft case solution project management operations management. 11 pages, 0 footnotes, 0 bibliographic sources. 2,475 words.   $77
 
14245. CULTURE & MANAGEMENT IN SWEDEN. This paper explores how culture influences management, looking at the case of Sweden, with comparisons to the United States. The paper begins with an overview of the cultural and historical influences on management in Sweden, stressing the role of Sweden’s agricultural (versus urban) heritage. Drawing on the work of Geert Hofstede and others, a profile of the Swedish/Scandinavian management style, with direct comparisons to American management style, is presented. Keywords: comparative management Hofstede feminine culture. Written 1996. 11 pages, 15 footnotes, 61 bibliographic sources. 2,715 words.   $77
 
14241. WESTON FINISHING CASE STUDY. This paper presents an analysis and a solution to a case study of a furniture manufacturer (Weston Finishing) facing a major Carpenter’s Union strike. The case study was published in Managing the Small to Mid-Sized Company: Concepts and Cases by James Collins and William Lazier. The analysis considers the advantages and disadvantages of settling with the union; examines the long- and short-term consequences of Weston’s strike preparations; possible steps Weston could take to prevent the strike; and the long-term costs of the strike. Concludes with recommendations for action. KEYWORDS: case study solution unions labor dispute strike labor relations case studies. 7 pages, 0 footnotes, 0 bibliographic sources. 1,792 words. 12, 5A1, 5D   $49
 
14240. THE U.S. BREWING INDUSTRY CASE STUDY. This paper presents an analysis and case solution to a case study of the American beer industry circa 1980s. Within the past few years the market complacency of the top producers has been challenged by new marketing strategies introduced by Phillip Morris' Miller. Thanks primarily to Miller, there is now a new focus on market segmentation in the industry. The industry evaluation and analysis concludes with recommendations on strategy for some of the inspiring smaller players. KEYWORDS: marketing case study beer industry competitors strategy case studies market segmentation case solution. 5 pages, 0 footnotes, 0 bibliographic sources. 1,279 words.   $35
 
14239. TURNER BROADCASTING SYSTEMS,1988 CASE STUDY. This paper presents an analysis and case solution to a case study of Ted Turner’s visionary cable broadcasting system (TBS, Turner Communications) in 1988. After identifying the existing grand, corporate, and business strategies, Turner Broadcasting’s internal (mission, financial analysis, segment analysis, management) and external (competition, industry trends, economy) environments are analyzed. It is recommended that the overall strategy be one of measured retrenchment following what has been perhaps a too-eager period of diversification. KEYWORDS: strategic management case study diversification broadcasting marketing strategy case studies solution. 6 pages, 0 footnotes, 0 bibliographic sources. 1,534 words.   $42
 
14238. TISSOT AND THE SWISS WATCH INDUSTRY CASE STUDY. This paper presents an analysis and case solution to a case study of a major competitor in the Swiss watch industry. Tissot’s major problem is its almost total lack of brand image — a weakness which has eroded Tissot’s sales volume and margins, left it vulnerable to competitors, prevented the development of customer loyalty, and precluded the company from taking advantage of existing market opportunities. Tissot’s fuzzy brand image problem has been further exacerbated by the prolonged failure to establish and implement a coherent marketing program. The paper includes a situation analysis, competitor analysis, SWOT (strengths, weaknesses, opportunities, threats) analysis, identification and evaluation of alternatives, recommendations and rationale, and implementation plan. KEYWORDS: marketing strategy case study brand image international competition watches case studies case solution. 13 pages, 0 footnotes, 0 bibliographic sources. 3,713 words.   $91
 
14237. SOLA CHEMICAL COMPANY CASE STUDY. This paper presents an analysis and case solution to a case study of a US-based global manufacturer and distributor of industrial chemicals. Set in the year 1970, the case focuses on Sola’s global expansion. The problem confronting Sola in its international division is not merely one of improving efficiencies in the finance and control function, but also one of organizational structure, and of human relations management. The case analysis defines the problem in each of these three areas, identifies and evaluates strategic alternatives, and presents recommendations with a brief action plan for implementation. KEYWORDS: strategic management case studies financial management controls human resources management organizational structure strategy globalization international expansion case solution. 9 pages, 0 footnotes, 0 bibliographic sources. 2,207 words. Section 5A, 5A1,5C,5D,7C   $63
 
14236. SIGNETICS CORPORATION CASE STUDY. This paper presents an analysis and a case solution to a case study of an automotive equipment manufacturer (Signetics Corporation) in the early 1980s. Evaluates and analyzes Signetic’s effort to complete a major shift in its competitive strategy from one which had focused on production (i.e., volume, delivery, profit) to one which focused on product (specifically product quality) and makes recommendations on how the company can achieve its strategic objectives. Considers three possible strategic alternatives and presents an implementation one for the recommended alternative. KEYWORDS: case studies strategic management quality management case study vendor relations product strategy case solution. 5 pages, 0 footnotes, 0 bibliographic references. 1,334 words.   $35
 
14235. PLAYBOY ENTERPRISES, INC., 1992 CASE STUDY. This paper presents an analysis and a solution to a case study of Playboy Enterprises, Inc. (PEI), the parent company of leading men’s magazine, Playboy. The paper provides a strategic audit of Playboy in 1992. The company’s mission, objectives and existing strategy are defined. A summary company analysis, including a financial analysis and a business segment analysis, is presented, along with an analysis of the external business environment in 1992. A summary SWOT analysis provides the background for identification of three strategic alternatives. It is recommended that Playboy embark on a strategy which will essentially rebuild the Playboy image at home, while expanding in traditional, male-dominated product lines abroad. To implement the new strategy, it is recommended that PEI launch a new subsidiary company to be called Vanguard. The basic theme underlying Vanguard's products, which should include a monthly magazine, couple-oriented videos and sexual-aid products, should be "new-age sexuality: the 21st century and beyond." KEYWORDS: strategic management marketing case studies men’s magazines sex entertainment industry case study strategy case solution. 11 pages, 0 footnotes, 0 bibliographic sources. 2,453 words. Sections 5A, 5B, 5D, 22B   $77
 
14234. PEOPLE’S TRUST COMPANY CASE STUDY. This paper presents an analysis and case solution to an organizational change and human resources management case study of a trust company (People's Trust) in the 1980s. After a shift in organizational strategy and a change in CEO, there is now a growing schism between the new employees and the older, more established employees in terms of job goals, education, motivation, supervisory capacity and general usefulness to the company. Includes a problem analysis, discussion of alternatives, and recommendations. KEYWORDS: case studies HRM strategy organizational conflict case study personnel management corporate culture case solution. 4 pages, 0 footnotes, 0 bibliographic sources. 964 words. 5A1, 5D, 5A   $28
 
14233. NORTHERN TELECOM, INC. CASE STUDY. This paper presents an analysis and case solution to a case study of Canadian telecommunications giant, Northern Telecom. The case is set in the late 1980s, a time when Northern Telecom faces two related main problems: the maturation of the digital centrex market and the rapid evolution and growth in the ISDN market. Presents an audit of the company’s current strategy, an assessment of internal strengths and weaknesses, and an analysis of the strategic environment related to competition and technological factors. KEYWORDS: case studies strategy telecommunications marketing strategic management case study SWOT case solution. 6 pages, 0 footnotes, 0 bibliographic sources. 1,386 words.   $42
 
14232. KINDER CARE CASE STUDY. This paper presents an analysis and a case solution to a case study of a daycare center in the 1980s facing a shrinking target market as a result of demographic changes. Presents a diagnosis and statement of the problem, identifies four potential alternative strategies, evaluates each alternative, and presents recommendations on the implementation of a new marketing and management strategy to address the problem. The paper concludes with a five-step implementation plan. KEYWORDS: case studies marketing strategy management case study market segmentation target marketing strategic positioning case solution. 5 pages, 0 footnotes, 0 bibliographic sources. 1,211 words.   $35
 
14231. ORGANIZATIONAL CHANGE AT IC ASSEMBLERS CASE STUDY. This paper presents an analysis and a solution to an organizational change case study. Taking the perspective of an organizational development consultant and written as a report to the company CEO, the analysis diagnoses the problem (related to an entrenched bureaucratic culture and an obsolete organizational structure) at the company and makes recommendations for change, following Kurt Lewin’s model of “unfreezing”, change, and “refreezing”. KEYWORDS: case study organizational change case studies changing organizational culture Lewin management case solution OD. 8 pages, 0 footnotes, 0 bibliographic sources. 2,178 words.   $56
 
14230. HENRY F. ORTLIEB BREWING COMPANY CASE STUDY. This paper presents an analysis and case solution to a marketing case study of a Philadelphia-based small brewery (Henry F. Ortlieb) in the late 1980s. Defines and describes Ortlieb’s marketing niche among the local area’s blue-collar, hard-drinking older males. Considers how Ortlieb might reposition the brand to have a broader appeal. Makes recommendation on a new marketing strategy. KEYWORDS: case studies beer industry micro-brewery marketing strategy market niche brand management market segmentation beer drinkers case solution. 5 pages, 0 footnotes, 0 bibliographic sources. 1,243 words.   $35
 
14229. AMERICAN GREETINGS CASE STUDY. This paper presents an analysis and solution to a case study on greeting cards maker American Greetings (AG), the chief rival of Hallmark. Analyzes AG’s external operating environment (including competition and consumer tastes), internal strengths and weaknesses (including financial position), and provides a concise statement of the problem and the major sub-issues in the case. Identifies and evaluates alternatives. Concludes with recommendations and a proposed implementation plan for a new marketing strategy. KEYWORDS: case studies marketing strategy strategic management case study greeting cards competition case solution swot. 7 pages, 0 footnotes, 0 bibliographic sources. 1,694 words.   $49
 
14228. GM’S TAKEOVER OF EDS CASE STUDY. This paper presents an analysis and solution to a case study of General Motor’s (GM) difficult takeover of Electronic Data Systems (EDS). Considers how GM could have better handled the takeover and offers specific recommendations on steps GM could have taken to mitigate problems related to culture clash and employee morale. Explores possible reasons why some employees were more upset about the takeover than others. Speculates on whether or not GM would embark on such a takeover in the future. KEYWORDS: case studies mergers & acquisitions hostile takeover organizational culture clash employee morale job satisfaction case study case solution. 5 pages, 0 footnotes, 0 bibliographic sources. 1,194 words.   $35
 
14227. GENERAL FOODS CORPORATION: ADOPTING TO THE NEW ELECTRONIC MEDIA CASE STUDY. This paper presents an analysis and a case solution to a case study on General Foods Corporation’s struggle to adopt its marketing and advertising strategies to the reality of new electronic media in the 1990s. Considers why the new electronic media are affecting advertisers generally and General Foods brands specifically. Assesses the views of the GF marketing manager on changes in media planning resulting from cable TV. Examples of commercials run only on cable and of companies with different commercials on broadcast TV and cable TV are provided and discussed. KEYWORDS: case studies consumer packaged foods General Foods marketing advertisi