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5B. ADVERTISING AND MARKETING

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12396. METHODS ADVERTISERS USE TO MARKET PRODUCTS.

Look at the many ways advertisers appeal to consumers, from meeting basic needs (sex, hunger, safety) to creating perceptions and beliefs. new electronic media and marketing methods are discusses as... (more)		   $70
 

12395. MAKING THE TRANSITION FROM CONSUMER TO INDUSTRIAL MARKETING.

Taking the perspective of a marketing manager for a company producing industrial goods, this paper presents an informational orientation to a recently hired new product manager who has formerly worked... (more)		   $63
 

12394. STARBUCKS: PRESERVING & EXPANDING THE COFFEE CULT.

Presents a marketing plan for Starbucks Corp., the nation's largest gourmet coffee retailer. Based on an overview and assessment of the current marketing situation and an identification of the main... (more)		   $133
 

12393. SHOCK ADVERTISING.

Provides an overview and analysis of high-impact emotional or "shock" advertising. Drawing on specific examples from many firms (e.g., Benetton, Calvin Klein, Diesel, Mercedes, Volvo) across a broad... (more)		   $133
 

12392. MARKETING CIGARETTES TO KIDS.

A case study in marketing ethics, exploring the ethics of marketing a deadly product to consumers who are not able to legally purchase the product. Provides background on the issue, looking at tobacco... (more)		   $84
 

12391. HUMOR IN ADVERTISING.

Provides a synthesis and analysis of the current literature on humor in advertising. The analysis begins with a review of the evidence concerning the overall impact and effect of humorous... (more)		   $77
 

12300. MARKETING CONSUMER PRODUCTS IN INDONESIA AND THE U.S.: COMPARATIVE ANALYSIS.

This paper compares and contrasts marketing consumer products in the emerging Southern Asian economy of Indonesia with marketing in the U.S. The main analysis makes a summary comparison of the... (more)		   $56
 

12168. MARKETING ANALYSIS: CIRCUIT CITY STORES, INC.

Profiles and analyzes the consumer electronic chain's marketing strategy. Reviews corporate history, summarizes current operations and marketing situation, and analyzes Circuit City's marketing... (more)		   $70
 

12167. BLOCKBUSTER ENTERTAINMENT: MARKETING ANALYSIS.

This paper provides a marketing analysis of Blockbuster Entertainment Group, a division within Viacom Inc. and the undisputed market leader in home video rentals. Following an overview of... (more)		   $49
 

12166. BEN & JERRY'S: SOCIAL CONSCIENCE AS A MARKETING STRATEGY.

This paper provides a marketing analysis of Ben & Jerry Homemade, Inc., America's second-biggest producer and marketer of super-premium ice cream. Through an overview of the ice cream giant's current... (more)		   $70
 

12134. SELLING CONSTRUCTION EQUIPMENT IN CHINA.

Presents a proposal for establishing an American-based construction equipment importer/consultation firm in China. Includes a review of recent (1994-96) economic trends and business climate, an... (more)		   $133
 

12132. THE QUEEN MARY AS A MARITIME TOURIST ATTRACTION.

Examines the historical significance of this ocean liner and considers the reasons for its endurance as a California tourist attraction. Considers such factors as accessibility, facilities, pricing... (more)		   $70
 

12014. CATEGORIZING CONSUMERS: THE BASIS OF SEGMENTATION.

This brief investigation of consumer behavior and marketing practices examines the demographic, geographic, psychographic, and cognitive-affective-behavioral basis for creating consumer segments. ... (more)		   $49
 

12013. EFFECTIVE VERSUS INEFFECTIVE ADVERTISING: AN ASSESSMENT OF TEN ADVERTISEMENTS.

Provides a review and assessment of ten different ad campaigns, five of which are deemed "effective" and five of which are judged to be "ineffective." All representative advertisements are very... (more)		   $84
 

12012. MARKETING ON THE INTERNET.

An overview and analysis of marketing on the Internet, with a focus on consumer product marketing and consumer behavior. Provides a brief history of electronic commerce, companies and industries most... (more)		   $84
 

12011. MARKETING TO "GENERATION X."

The basic demographic and socio-psychographic characteristics of "Xers" (people born between 1964-1977) are discussed and analyzed. To better define Generation X and differentiate its members from... (more)		   $126
 

12010. "LOYALTY SCHEMES" IN BRITISH RETAILING.

In-depth review of literature concerning the growing emphasis among British retailers to gain customer satisfaction and loyalty. Covers the concepts of relationship marketing and database marketing,... (more)		   $133
 

11815. SALES CLOSING TECHNIQUES.

This paper investigates the sales closing process, examining closing strategy, techniques for closing, and the characteristics of an effective close. Several basic types of sales closing techniques... (more)		   $70
 

11814. MARKETING HOME PREGNANCY TESTS.

Profiles the home pregnancy test industry and market. Includes demand profile and forecast, competitor and market share profile, analysis of external marketing environment (economic, social,... (more)		   $126
 

11759. FEDERAL EXPRESS IN TAIWAN: A MARKETING PLAN.

Presents a comprehensive marketing plan for Federal Express in Taiwan. FedEx marketing strategy is outlined in terms of marketing objectives, financial goals, and the general marketing strategy... (more)		   $126
 

11758. FEDERAL EXPRESS PLANS FOR ASIAN MARKET EXPANSION: A S.W.O.T. ANALYSIS.

Presents a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of FedEx's proposed international expansion. The analysis assumes that FedEx will proceed with its announced plans to... (more)		   $84
 

11757. FEDERAL EXPRESS AND THE EXPRESS DELIVERY MARKET.

Thorough analysis of the express delivery market, with a focus on the role and position of industry leader Federal Express and its current plan for international expansion. Following a general... (more)		   $133
 

11756. FEDERAL EXPRESS CORP.

Profiles Federal Express Corp., the founder and current leader in the express delivery business. Following a discussion of FedEx's history and development, the analysis looks at the company's... (more)		   $63
 

11709. GINSENG MARKETING.

Presents a plan for the import of bulk ginseng root from South Korea for sale in the U.S. market. Describes the product, profiles the target market, analyzes risks and opportunities, provides... (more)		   $77
 

11517. MCDONALD'S AND ITS IMAGE.

Examines this fast-food chain's image, investigating how its name, packaging, policies and public relations help to build and maintain this image. 6 pages, 20 footnotes, 11 bibliographic sources.... (more)		   $42
 

11515. DOES ADVERTISING EXPLOIT CONSUMERS?

Argues that advertising does in fact exploit consumers, but not always in ways that consumers believe or expect. Debunks the myth of exploitation through subliminal advertising and suggests that real... (more)		   $35
 

11479. JAPANESE PORTABLE PC MAKERS SEARCH FOR A GLOBAL STRATEGY.

Examines the global strategies of Japan's NEC and Toshiba in the portable PC (laptop) market and considers the responses/strategies of their chief U.S. competitors, including IBM, HP, Compaq and... (more)		   $84
 

11473. THE PET FOOD INDUSTRY.

With a focus on the "superpremium" category of pet foods distributed primarily through pet stores and the newer pet superstores, this investigation analyzes the current state and short-term marketing... (more)		   $133
 

11470. BENETTON: A STUDY IN ADVERTISING CONTROVERSY.

This paper examines the Benetton advertising controversy. Following a brief history and review of the central themes in Benetton's campaign, print advertisements from 1990-1994 are analyzed in terms... (more)		   $105
 

11393. CENSUS DATABASE INFORMATION AS A TOOL FOR MARKETING.

Overview and analysis of the use of the new U.S. Census Database (Tiger) as a marketing tool among firms which rely on direct mail marketing and advertising. Details the development and capacities of... (more)		   $70
 

11383. PETS AND THE AMERICAN WAY.

Profile and analysis of the pet food industry, focusing on the upmarket, "superpremium" and "specialty" sectors. Profiles major manufacturers, including Hills and Iams, analyzes brand names, product... (more)		   $133
 

11382. ZIP + 4 IN MARKETING DEMOGRAPHICS.

Analysis of a zip + 4 software application used in direct mail marketing. Describes the marketing advantages and particular uses of Zip + 4 in marketing demographics. Discusses how specific... (more)		   $70
 

11303. THE GLOBAL APPROACH TO ADVERTISING.

Analyzes the feasibility of using global versus adaptive strategies in international advertising. Reports on multinational strategies in international advertising. Reports on multinational... (more)		   $119
 

11302. ADAPTIVE STRATEGIES: WHY GLOBAL ADVERTISING DOESN'T WORK.

This term paper makes the case against the use of global marketing strategies applied to global advertising by demonstrating the theory and applicability of international advertising strategies which... (more)		   $105
 

11301. THE GLOBAL MARKET AND THE GLOBAL MARKETING CONCEPT.

Review and analysis of the concept and theory behind global marketing. Defines global organizations and global marketing, contrasting it with international marketing strategies adapted to individual... (more)		   $84
 

11296. MARKETING TO GENERATION X.

Examines the baby bust generation and its characteristics, why it can be considered a target market, and how marketers must appeal to it. 6 pages, 20 footnotes, 9 bibliographic sources.... (more)		   $42
 

11293. FOLGER'S COFFEE AND THE 4 P'S.

Examines Proctor and Gamble's Folgers coffee line and its use of the 4 P's of marketing. 6 pages, 18 footnotes, 14 bibliographic sources.... (more)		   $42
 

11184. FAST FOOD MARKETING.

Following a brief overview of the current state of the fast food industry, this paper profiles major marketing trends now evident among the central players in the fast good business. 10 pages, 33... (more)		   $70
 

11174. MARKETING PLAN FOR A NEW FLAVORED INSTANT COFFEE.

Complete product development and marketing plan for a new flavored instant coffee. Includes target market, demographics, stipulation of most appropriate existing corporate "host" for product,... (more)		   $133
 

11062. MARKETING PLAN FOR THE HONDA ACCORD.

Based on the situation when the Ford Taurus supplanted the Accord as the nation's best-selling car, this plan explains how the Accord can recover, by repositioning itself and aiming at a narrower and... (more)		   $133
 

11041. A MARKETING PLAN FOR THE ZIKE (12-MPH BATTERY-OPERATED BICYCLE).

Proposes marketing concepts for different niches. Discusses testing concept appeal, evaluating niche potential, target age, and geographic area. Limits on price flexibility are factored in to niche... (more)		   $70
 

11027. MARKETING AND ADVERTISING MANAGERS: RESPECTIVE ROLES AND FUNCTIONS.

Discusses duties of marketing and advertising managers, highlighting the different responsibilities of each position. Focus is primarily on the marketing manager's larger role, covering market... (more)		   $42
 

10687. SUPERSTORES: CURSE OR BLESSING?

An argument that superstores, through efficiency and the lower prices they offer, are beneficial to consumers and to the economy. The various types of superstores, such as supercenters and... (more)		   $70
 

10682. A COMPARISON OF TWO MARKETING STRATEGIES IN THE U.S. AUTO INDUSTRY: GM'S BUICK AND HONDA'S ACURA.

Using the four-steps of the marketing management process as a guideline, analyzes and compares the marketing strategy used by General Motor's Buick division and by Honda Motor's (North American)... (more)		   $91
 

10677. THE MARKETING MANAGEMENT PROCESS.

Presents a comprehensive description of the marketing management process and its four steps of analyzing market opportunities, selecting target markets, developing the marketing mix, and managing the... (more)		   $35
 

10649. COLGATE: SOAP MARKETING IN KENYA.

A well-researched analysis which begins with a company profile, its past marketing history, and a background report on Kenya. The appeal and potential demand for the product is then discussed, as is... (more)		   $77
 

10604. MARKETING STUDY: THE HONDA ACCORD.

A marketing case study of its rise to become the nation's top-selling car, and subsequent loss of this position to the Ford Taurus. 12 pages, 43 footnotes, 33 bibliographic sources.... (more)		   $84
 

10588. MARKETING A NEW BIRTH CONTROL METHOD: NORPLANT.

This paper investigates issues and opportunities in marketing the birth control method Norplant in the United States. Taking the perspective of the pharmaceutical company licensed to market and... (more)		   $98
 

10551. SUBLIMINAL ADVERTISING.

This analysis examines subliminal advertising's history, prevalence, effectiveness, and the way certain marketers have profited from the public's belief in its effectiveness. Concludes that... (more)		   $70
 

10543. MARKETING STRATEGY FOR PROTEX IN KENYA.

Discusses target market, differential advantage, product, distribution, promotion, and pricing for this Colgate medicated soap. 10 pages, 26 footnotes, 15 bibliographic sources.... (more)		   $70
 

10507. NEW ORGANIZATIONAL FORMS AND ADMINISTRATIVE TOOLS FOR TODAY'S SELLING FORCE.

Critical review and analysis of two articles from the Harvard Business Review which describe a form of sales organization (team selling) and tool for sales administration (automated systems) which the... (more)		   $49
 

10449. THE COCA-COLA COMPANY: SELLING TO THE WORLD.

This paper profiles the Coca-Cola Company in terms of its business characteristics and strategies at both home and abroad. Particular attention is devoted to threats of market saturation and changing... (more)		   $112
 

10424. THE WORLD'S LARGEST MALL: THE MALL OF AMERICA.

The paper begins with an introduction and description of the Mall of America project, then discusses its owners/developers, demographic targets, and its possibility of success. A discussion of how a... (more)		   $42
 

10420. MARKETING PRIMARY EDUCATION AT THE PRIMARY AND SECONDARY SCHOOL LEVELS.

Following an overview of the history of marketing private schools, the analysis turns to an assessment of recent trends and current tactics in marketing private schools in the United States and the... (more)		   $133
 

10389. SEXISM IN ADVERTISING.

Following a brief definition of what constitutes sexism in advertising, evidence of its prevalence and concentration within certain product categories is disucsssed. The rationale for using sexist... (more)		   $84
 

10385. THE SOFT DRINK WARS IN THE GLOBAL MARKETPLACE: PEPSI TAKES ON COKE.

Current marketing status and strategy of PepsiCo's beverage business segment are considered in light of declining growth in the U.S. market and the move by Coca-Cola into the international beverage... (more)		   $105
 

10332. HARLEY DAVIDSON.

Discusses the firm's target market, product strategy, price, place, promotional activities. Influence of Japanese exports and how HD had to request tariff protection; HD's near-demise and subsequent... (more)		   $56
 

10329. SPORTS FRANCHISE MARKETING.

A critical study of the modern expansion of sports franchise marketing through the media, novelty sales, and product endorsements. Differences between various sports in marketing methods are pointed... (more)		   $70
 

10245. AMERICAN AIRLINES -- GLOBAL MARKETING.

A marketing program for American Airlines growing international operations. Includes a comprehensive industry and market analysis, including a step-by-step investigation of American's current... (more)		   $133
 

10243. THE GAP, INC.: MARKETING PROFILE.

This paper provides a marketing profile of The Gap, Inc. Following an overview of the company and its marketing environment, the analysis considers The Gap's segment strategy, profiles its product... (more)		   $77
 

10230. THE BIG STORE'S BIG TROUBLE: MARKETING AT SEARS.

Marketing profile of Sears, Roebuck and an analysis of the critical marketing factors in the company's external and internal environments. Central problems and major opportunities are assessed. ... (more)		   $133
 

10221. FOCUS GROUP FINDINGS: THE GILLETTE SENSOR RAZOR.

Report describes Gillette Sensor Razor and reports findings of a focus group conducted with 15 participants to determine consumer's attitudes towards the product. 8 pages, 6 footnotes, 4... (more)		   $56
 

10210. JOB PROFILE OF A SALES MANAGER.

A summary of a series of job-related questions posed to the sales manager of a car dealership. Considers job requirements, job responsibilities, recruitment and training practices and compensation. ... (more)		   $49
 

10131. INTERNATIONAL MARKET SEGMENTATION, PRODUCT PRICING AND THE RELATIONSHIP TO ECONOMIC INDICATORS AND EXCHANGE RATES.

Discusses the inabilities of regular economic indicators when dealing in international market segmentation and suggests alternate variables for informing investment. 10 pages, 9 footnotes, 10... (more)		   $70
 

10113. A CRITIQUE OF THE MARKETING IMAGINATION BY THEODORE LEVITT (NEW YORK: THE FREE PRESS, 1983).

Review and critical analysis of this well-known book by a leading marketing theorist. Looks at Levitt's ideas on segmentation and standardization, service, pricing. Criticism of the book's flaws. ... (more)		   $70
 

10112. MARKETING PRACTICES OF BLOOMINGDALE'S AND NORDSTROM'S.

History and growth of these 2 leading department store chains, with some similar material on Neiman-Marcus. Compares and contrasts Bloomingdale's and Nordstrom's with respect to their marketing... (more)		   $133
 

10050. MARKETING STRATEGY FOR A SMALL INSURANCE AGENCY.

A case analysis of marketing strategy for a small insurance agency specializing in auto insurance. Considers market segments, competition, government influences and appropriate marketing mix (price,... (more)		   $98
 

10043. MARKETING GENERAL ELECTRIC REFRIGERATORS IN HUNGARY.

This paper develops a rationale and presents a strategy for marketing General Electric refrigerators in the Hungarian consumer market. Product history, characteristics, traditional marketing channels... (more)		   $133
 

09926. CONSUMER DECISION-MAKING IN AIRLINE SERVICE PURCHASES.

Marketing segmentation study focusing on the U.S. commercial airline industry (passengers). Develops a consumer decision process model which describes the variables affecting the passenger's... (more)		   $133
 

09925. INFANT CAR SEATS MARKETING PROGRAM.

Presents market overview, rationale and strategy for the marketing of a new infant car seat under the brand name of Care Chair. Details target market, product features, distribution strategy, sales... (more)		   $112
 

09923. HILTON HOTELS AND MARRIOTT CORP: A MARKETING STUDY OF TWO GIANTS IN THE U.S. HOTEL INDUSTRY.

A comprehensive analysis of the two hoteliers' comparative operations, management and marketing strategies. Following background industry analysis, compares the two firm's financial positions,... (more)		   $133
 

09922. DO INFORMED CONSUMERS MAKE BETTER DECISIONS?

Looks at literature in consumer research to determine how (and if) consumers benefit from product and/or service information. Describes some of the major barriers to consumers' use of information,... (more)		   $49
 

09921. NEW PRODUCT INTRODUCTION APPROACHES FOR HIGH-TECH SILICON VALLEY FIRMS.

Presents an overview and categorization of currently accepted market development approaches across all industries and then discusses how appropriate traditional models are for high-tech computer... (more)		   $84
 

09920. THE CORDLESS TELEPHONE: MARKET DEVELOPMENT.

Investigates the market for cordless telephones. Traces the evolution of the product, briefly profiles major competitors, and then focuses on marketing segments and consumer decision process models... (more)		   $105
 

09717. MARKETING PROFILE OF A CABLE TV COMPANY (VIACOM, INC.).

An analysis of this multiple system operator's competitive strategy. Provides historical and financial background on the company and an overview of its four main business segments. Competitive... (more)		   $84
 

09709. ADVERTISING AND EMOTIONS.

An analysis which shows three of the major ways in which advertisers use effective appeals to manipulate consumers' emotions: 1) creating positive feelings associated with the brand; 2) using... (more)		   $70
 

09707. THE INFLUENCE OF THE MEDIA.

An essay arguing that the mass media has robbed individuals of their ability to make up their own minds on matters as divergent as consumerism and politics. Cites examples in advertising consumer... (more)		   $35
 

09704. IMPORTING HIGH DEFINITION TVS TO THE U.S.

Outlines a tentative plan for importing HDTVs from Japan to the U.S. Analyzes basic requirements for importing manufactured goods to the U.S., the current state of the industry, U.S. market... (more)		   $77
 

09676. MEDIA SCHEDULE FOR PROMOTING A LINE OF CALIFORNIA VARIETAL WINES.

Provides an overview of the industry (market potential, target groups, environmental concerns, typical advertising practices), and presents a detailed plan for scheduling a $500,000 annual budget... (more)		   $35
 

09666. MARKETING MEDICAL EQUIPMENT TO JAPAN.

Presents a plan for marketing and distributing U.S. manufactured medical equipment to Japan. Focus is on high technology and home monitoring equipment. Analyzes social, cultural, economic and... (more)		   $133
 

09665. MARKETING EASYLINK ELECTRONIC MAIL.

Investigates problems and prospects in marketing Western Union's new electronic mail system, EasyLink. Problems for Western Union and for other competitors in the field are envisioned in terms of... (more)		   $49
 

09664. MARKETING A NEW COSMETIC PRODUCT.

Summarizes the rationale, target markets, product configurations, pricing, distribution and promotional strategy for launching a new product in the cosmetics/toiletries field. The product "Skin... (more)		   $56
 

09603. MARKETING SUNSCREENS.

A comprehensive analysis of the U.S. sunscreen market. Investigates target groups, distribution methods, product configurations, social and health issues, advertising strategies, major competitors... (more)		   $112
 

09562. BROWSING AS A PURCHASE DECISION FACTOR IN BOOKSTORES.

Report on an observational study of subjects (n = 114) browsing/purchasing behavior in a bookstore. Includes brief review of literature, background on bookstores, methodology, results, and... (more)		   $42
 

09561. MARKETING ANALYSIS OF TANDY CORP.

Profile of Tandy's internal and external marketing environment. Includes an analysis of management philosophy, store operations, merchandise mix, research and development, competition, and target... (more)		   $133
 

09546. WYLER'S UNSWEETENED POWDERED SOFT DRINK MIX.

A marketing analysis of the powdered drink market which considers whether or not Wyler's can successfully enter Kool Aid's market. Considers market potential, market growth and competitive factors. ... (more)		   $105
 

09541. MARKETING AN INFANT CAR SEAT.

Marketing program for selling an infant carseat. Includes product specifications, distribution system, promotion, advertising and pricing, and financial projections for the first year. 7 pages, 9... (more)		   $49
 

09508. THE FORD PROBE.

Marketing profile of Ford's 1988 new product introduction. Product features, target market group, distribution, pricing, and promotion are analyzed. 5 pages, 11 footnotes, 9 bibliographic sources.... (more)		   $35
 

09493. STANDARDIZING THE INTERNATIONAL MARKETING PROGRAM.

Analysis of the factors which drive and underlie the globalization of markets (consumer, industrial and financial) and consideration of three major aspects of such standardization: 1) The... (more)		   $91
 

09489. MCI MAIL'S FAX DISPATCH.

This paper provides a marketing profile of MCI's computer fax new product. Assesses product features, distribution system, pricing and promotional strategies. 5 pages, 6 footnotes, 5 bibliographic... (more)		   $35
 

09469. HYPERMARKETS: IS AMERICA READY FOR THE ONE STOP SHOPPING EXPERIENCE AT LAST?

Details the hypermarket (220,00+ sq. ft. retail center with both grocery and general merchandise products) history and concept and considers obstacles and opportunities to their growth in the US by... (more)		   $133
 

09458. "IACOCCA": AN AUTOBIOGRAPHY BY LEE IACOCCA.

Review and analysis of Iacocca's autobiography, with a focus on his marketing concepts in the automotive industry. 10 pages, 13 footnotes, 1 bibliographic source.... (more)		   $70
 

09404. THE PERILS OF OVER-PROMOTION.

Critical analysis and review of a 1987 Harvard Business Review article which discusses the effects of excessive price promotion on a product's long-term sales and profit potential. 5 pages, 1... (more)		   $35
 

09401. THE GLOBALIZATION OF MARKETS.

A discussion and analysis of factors underlying the globalization of markets as well as some of the political, economic and trade consequences of such globalization. 5 pages, 13 footnotes, 11... (more)		   $35
 

09281. MOOD STATE EFFECTS ON CONSUMER BEHAVIOR.

10 pages, 19 footnotes, 15 bibliographic sources.... (more)		   $42
 

09279. THIRTY SECONDS BY ARLEN.

Review and analysis of Arlen's book which presents a close-up look at the creation of a television commercial for AT&T. 4 pages, 6 footnotes, 1 bibliographic... (more)		   $28
 

09278. MARKETING WEIGHT LOSS PROGRAMS.

A comprehensive overview of the U.S. market for diet/weight loss programs. Presents an analysis of weight reduction methods, types of programs currently on the market, target group characteristics,... (more)		   $133
 

09277. THE MARKETING CONCEPT.

Defines and discusses the marketing concept, comparing and contrasting marketing-orientation with production-orientation. Considers the major criticisms of the market concept and how those criticisms... (more)		   $35
 

09276. SELLING A GENERIC BRAND 386 MICROCOMPUTER.

A brief plan for marketing a 386 micro, covering the product, target market, presentation strategy, and selling points. 5 pages, 3 footnotes, 3 bibliographic... (more)		   $35
 

09275. SEAGRAM'S VSOP COGNAC.

Analysis of Seagram's strategy in marketing its VSOP cognac which is now aimed at a younger, more affluent target group than before. Covers product description, target market, pricing, promotion, and... (more)		   $42
 
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