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5B. ADVERTISING AND MARKETING

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17316. MARKETING RESEARCH INDUSTRY.

Written as part of an induction/orientation program for a company’s new marketing research trainees and recruits, this paper provides a brief introduction and overview to the market research industry.... (more)		   $35
 

17306. GLOBAL MARKETING DEBATE.

This paper provides an overview and analysis of the three major approaches to global marketing that have emerged since Theodore Levitt wrote his famous article on global marketing (arguing for a... (more)		   $105
 

17298. "FAST FOOD NATION: THE DARK SIDE OF THE ALL-AMERICAN MEAL" BY ERIC SCHLOSSER.

This paper provides a summary and review of Schlosser’s (2001) book profiling and lambasting America’s fast food industry and its negative impact on American consumers and workers. Argues that... (more)		   $49
 

17282. “CATEGORY KILLERS” BY ROBERT SPECTOR.

This paper provides a summary and analysis of Robert Spector’s book about “big box” discount retailers (e.g., Toys R Us, Best Buy, etc.) which specialize in a particular category of product and come... (more)		   $56
 

17265. LOWE’S COMPANIES: STRATEGY.

This paper provides a strategic analysis Lowe’s Companies, Inc.’s (hereinafter, Lowe’s) organizational and marketing strategy. The paper includes an overview and analysis of Lowe’s history, mission,... (more)		   $98
 

17264. STARBUCKS STRATEGY.

This paper presents a strategic audit of Starbucks Corporation, the world’s leading speciality coffee retailer. The analysis evaluates the effectiveness of Starbucks’ strategies to date, noting any... (more)		   $119
 

17263. EBAY: STRATEGY.

This paper provides a strategic analysis eBay’s organizational and marketing strategy. The paper includes an overview and analysis of eBay’s history, mission, current operations, strategies, and... (more)		   $105
 

17261. COCA-COLA'S INTERNATIONAL MARKETING STRATEGY.

This paper provides a case analysis and evaluation of Coca-Cola Company’s strategy for entering overseas markets. The analysis considers the extent to which the company has followed a standardized... (more)		   $112
 

17256. MOTOROLA STRATEGY.

This paper provides an overview and strategic analysis of Motorola. Following a discussion of Motorola’s history and an outline of the company’s operations, its operating industries, and Motorola’s... (more)		   $91
 

17250. GAP MARKETING.

The paper provides a marketing profile of Gap Inc., the country’s largest specialty retailer and owners of the Gap, Banana Republic, and Old Navy brands. Following an introductory overview of the... (more)		   $84
 

17247. ADVERTISING & BRANDING IN CHINA.

This paper provides an overview and analysis of the historical development and modern-day status of advertising and branding in China. The Chinese advertising environment is described in detail. The... (more)		   $133
 

17246. BLOCKBUSTER MARKETING.

This paper presents a marketing profile of Blockbuster Inc., the nation’s largest video rental chain. Following an overview of the company’s history and current operations, the paper profiles... (more)		   $56
 

17216. MARKETING THE APPLE IPOD.

aThis paper provides an overview and analysis of the marketing of the Apple iPod. The stepping off point for the paper is the iPod’s advertising campaign (launched in the U.S. in October of 2003,... (more)		   $77
 

17213. BRITISH AIRWAYS MARKETING STRATEGY.

This paper provides a brief review of the literature on marketing strategy in general, and marketing strategy in the international airlines industry in particular, and then applies the major theories,... (more)		   $63
 

17203. CASE STUDY: FINDING THE RIGHT MARKETING MIX FOR A NEW TELEVISION IN THE INDIAN MARKET.

This paper analyzes a case study of the marketing of an Indian electronics manufacturer’s new color television, named “Candy.” Explores the marketing segmentation strategy and analyzes problems in... (more)		   $105
 

17174. "MALLRATS" AND "SCENES FROM A MALL".

This paper draws on a comparison of two movies featuring malls as their primary setting to discuss mall marketing and mall consumer issues. The two films are Paul Matzursky’s “Scenes from a Mall”... (more)		   $49
 

17173. COMPARISON OF FOUR NORTH AMERICAN SHOPPING MALLS.

This paper explores the meaning and importance of shopping malls through a comparison of four North American malls: 1) Mall of America (Bloomington, Minnesota); 2) West Edmonton Mall (Edmonton,... (more)		   $105
 

17134. BUSINESS PLAN: MARKETING A LOW-FAT PRODUCT TO CHINESE CHILDREN.

This paper presents a proposal to introduce a low-calorie, low-fat (diet) snack/candy bar in China aimed at the target market of overweight children and young teens. The problem of... (more)		   $133
 

17122. A MARKETING MIX (4 P'S) ANALYSIS OF MIKE'S HARD LEMONADE.

This paper provides a marketing mix analysis of the #2 player (behind Smirnoff Ice) in the “Malt Alternative” or “Flavored Alcoholic Beverage” category. Profiles all elements of the product (quality,... (more)		   $70
 

17084. NUCOR CORPORATION CASE STUDY.

This paper provides a case analysis and case solution to a case on Nucor Corporation, a company in the U.S. steel production industry. The case is drawn from Hitt, Ireland, & Hoskisson's Strategic... (more)		   $77
 

17053. MUSIC IN THREE TELEVISION ADVERTISEMENTS.

This paper describes three television commercials (for a sports utility vehicle, a woman’s razor, and a medical product) and discusses how music was used to evoke a mood and to support the products’... (more)		   $42
 

15912. MINORITIES AND WOMEN IN THE ADVERTISING INDUSTRY.

This paper discusses the under-representation of women, African Americans, and other minorities in media and advertising careers. The reasons for the situation are addressed, and the past, present... (more)		   $98
 

15907. THE APPLE IPOD.

This paper provides an overview of the Apple iPod, its success, and the view that it will become a major element in Apple’s future growth. Includes a discussion of the product’s features, the related... (more)		   $112
 

15832. BMW & AUDI: INTERNET MARKETING STRATEGIES.

This paper examines how BMW and Audi use Internet strategies to build customer loyalty and meet other marketing goals. Argues that while Audi is able to remain competitive in this arena, BMW is... (more)		   $63
 

15829. MECCA COLA.

This paper provides an overview of the social and political implications of Mecca Cola, an alternative to Coca-Cola which is popular among Arabic consumers in Europe and the Middle East. Argues that... (more)		   $77
 

15818. INTEGRATED MARKETING AT SYSCO FOOD SERVICES.

This paper explains and discusses the theory of integrated marketing and the ways it has been used by companies. Following this background discussion, the paper then analyzes how Sysco (a major... (more)		   $126
 

15808. THE NORDSTROM COMPANY.

Using the book, THE NORDSTROM WAY (Spector & McCarthy), this paper compares the company's marketing strategies with the veiws on retailing continued in Walker, Etzel & Stanton's MARKETING text. ... (more)		   $63
 

15633. MARKETING ENVIRONMENTAL CLEAN-UP TO CHINA.

This paper presents a market assessment/risk analysis and recommendation for the proposed Chinese market entry of a U.S.-based environmental firm, which markets pollution control products and... (more)		   $133
 

15622. MARKETING HEALTH INSURANCE ONLINE.

This paper presents an Internet business plan for a fictional (a composite profile was formed based on a survey of the literature on insurance industry trends and composition) established... (more)		   $105
 

15609. CASE STUDY: CIBA SELF-MEDICATION.

This paper provides a case study analysis of Ciba Self-Medication, over-the-counter (OTC) division of Ciba-Geisy, a global pharmaceutical and chemical company. The timeframe is late 1994. Drawing on... (more)		   $91
 

15562. PROCTER & GAMBLE GROWTH STRATEGIES.

This paper examines such things as advertising pricing strategies and diversification strategies in the company's growth since its founding in 1837. In addition, it is noted that recent changes have... (more)		   $84
 

15476. HEALTH FOOD MARKETING.

This paper presents a study of health food marketing examines consumer attitudes, beliefs and preferences towards health and nutrition in general and health food and related supplements in particular... (more)		   $133
 

15472. THE BENEFITS OF MARKETING RESEARCH.

This term paper presents a brief overview and analysis of the benefits of marketing research for organizations. Following a discussion and overview of the two major types of market research (primary... (more)		   $42
 

15302. STARBUCKS CORPORATION: STILL PERKING? CORNELL UNIVERSITY CASE STUDY.

This paper provides an analysis and solution to a Cornell University School of Hotel Administration strategic management case study on Starbucks Corporation in the mid-1990s. The paper assesses the... (more)		   $77
 

15234. THE FIRESTONE TIRE RECALL.

This term paper analyzes the handling of the August 9, 2000 Firestone tire recall. The paper traces the history of the recall, examining Firestone's own knowledge of the tire problems, Firestone's... (more)		   $70
 

15224. MASLOW'S HIERARCHY OF NEEDS IN ADVERTISING.

This paper describes Maslow's theory and discusses how advertisers apply it to the motivation of consumers. In addition, the use of the theory in market segmentation is discussed, as well as the view... (more)		   $91
 

15114. WOMEN IN ADVERTISING.

Historical overview of the use of women in ads, as role models and for sex appeal. Includes a discussion of stereotypes and unrealistic standards, which still exist despite changes that occurred after... (more)		   $119
 

15068. FREQUENT FLIER PROGRAMS.

This research paper provides an overview and analysis of the history and current use of frequent flyer programs in conjunction with airline marketing. Following an analysis of the early history of... (more)		   $84
 

15065. COKE.COM VERSUS PEPSI.COM.

This paper provides a comparative analysis of the number one and number two soft drink maker's websites for their respective flagship products (Coke & Pepsi). Each site is analyzed and compared with... (more)		   $70
 

14702. MANCO, THE DUCK COMPANY CASE STUDY.

This paper provides a case study analysis and solution to a case study on Manco, a distributor of basic consumables such as duct tape, shelf liner and mailer envelopes, and best known for its Manco... (more)		   $49
 

14258. COLGATE PALMOLIVE: CLEOPATRA SOAP IMD CASE STUDY IMD071.

This paper provides a case analysis and solution to an International Institute for Management Development (IMD) case study (IMD071) by Sandra Vandermerwe and J. Carter Powis concerning difficulties... (more)		   $42
 

14257. COMMUNITY PRODUCTS, INC. (CPI) & RAINFOREST CRUNCH CASE STUDY.

This paper presents an analysis of a case study concerning long-term strategy at CPI, a company that has enjoyed tremendous initial success and rapid growth marketing its flagship product, the candy... (more)		   $35
 

14254. DUTCH FOOD INDUSTRIES COMPANY: LAUNCHING SLAMIX CASE STUDY.

This paper presents a case study analysis and solution to a case study on Dutch Food Industries. Dutch Food Industries is preparing to launch a new salad dressing called Slamix in the Dutch market.... (more)		   $49
 

14252. VICKS INTERNATIONAL; LATIN AMERICA/FAR EAST HARVARD CASE STUDY

This paper presents a case analysis and solution to a classic Harvard Business School case study on the Latin America/Far East division of Vicks International. The case concerns a manager’s (McGuire)... (more)		   $56
 

14251. INTERNATIONAL STRATEGY FOR AN ITALIAN LIQUOR COMPANY (VECCHIA ROMAGNA) CASE STUDY.

This paper provides an analysis and case solution to a case study on possible international expansion strategies for an Italian brandy maker. The analysis takes the form of an executive memorandum... (more)		   $84
 

14248. WALL DRUG: FACING THE 1990S CASE STUDY.

This paper presents a case analysis and solution to a case study on South Dakota-based Wall Drug concerning possible expansion plans. Following problem identification and overview, the paper presents... (more)		   $77
 

14247. U.S. PIONEER ELECTRONICS CORP. HARVARD CASE STUDY 579079.

This paper presents an analysis of and solution to a Harvard Business School case study (579079) by Hirotaka Takeuchi on Pioneer Electronics concerning a problem in the company’s U.S. distribution... (more)		   $42
 

14246. U.S. PIONEER ELECTRONICS CORP.HARVARD CASE STUDY 579079.

This paper presents an analysis and a case solution to a Harvard Business School case study (579079) by Hirotaka Takeuchi on Pioneer Electronics concerning a problem in the company’s U.S.... (more)		   $42
 

14240. THE U.S. BREWING INDUSTRY CASE STUDY.

This paper presents an analysis and case solution to a case study of the American beer industry circa 1980s. Within the past few years the market complacency of the top producers has been challenged... (more)		   $35
 

14239. TURNER BROADCASTING SYSTEMS,1988 CASE STUDY.

This paper presents an analysis and case solution to a case study of Ted Turner’s visionary cable broadcasting system (TBS, Turner Communications) in 1988. After identifying the existing grand,... (more)		   $42
 

14238. TISSOT AND THE SWISS WATCH INDUSTRY CASE STUDY.

This paper presents an analysis and case solution to a case study of a major competitor in the Swiss watch industry. Tissot’s major problem is its almost total lack of brand image — a weakness which... (more)		   $91
 

14236. SIGNETICS CORPORATION CASE STUDY.

This paper presents an analysis and a case solution to a case study of an automotive equipment manufacturer (Signetics Corporation) in the early 1980s. Evaluates and analyzes Signetic’s effort to... (more)		   $35
 

14235. PLAYBOY ENTERPRISES, INC., 1992 CASE STUDY.

This paper presents an analysis and a solution to a case study of Playboy Enterprises, Inc. (PEI), the parent company of leading men’s magazine, Playboy. The paper provides a strategic audit of... (more)		   $77
 

14233. NORTHERN TELECOM, INC. CASE STUDY.

This paper presents an analysis and case solution to a case study of Canadian telecommunications giant, Northern Telecom. The case is set in the late 1980s, a time when Northern Telecom faces two... (more)		   $42
 

14232. KINDER CARE CASE STUDY.

This paper presents an analysis and a case solution to a case study of a daycare center in the 1980s facing a shrinking target market as a result of demographic changes. Presents a diagnosis and... (more)		   $35
 

14230. HENRY F. ORTLIEB BREWING COMPANY CASE STUDY.

This paper presents an analysis and case solution to a marketing case study of a Philadelphia-based small brewery (Henry F. Ortlieb) in the late 1980s. Defines and describes Ortlieb’s marketing niche... (more)		   $35
 

14229. AMERICAN GREETINGS CASE STUDY.

This paper presents an analysis and solution to a case study on greeting cards maker American Greetings (AG), the chief rival of Hallmark. Analyzes AG’s external operating environment (including... (more)		   $49
 

14227. GENERAL FOODS CORPORATION: ADOPTING TO THE NEW ELECTRONIC MEDIA CASE STUDY.

This paper presents an analysis and a case solution to a case study on General Foods Corporation’s struggle to adopt its marketing and advertising strategies to the reality of new electronic media in... (more)		   $105
 

14226. THE ELECTRIC UTILITY INDUSTRY IN 1992 CASE STUDY.

This paper presents an analysis and a case solution to a case study on the U.S. electric utility industry in 1992, a time when the U.S. Electric Utility Industry was plagued by sub-par profitability,... (more)		   $42
 

14225. CASE STUDY: THE ELECTRIC UTILITY INDUSTRY IN 1992.

This paper presents an analysis of a case study on the U.S. electric utility industry in 1992, a time when the U.S. Electric Utility Industry was plagued by sub-par profitability, high costs of... (more)		   $42
 

14223. SUBURBAN CABLEVISION CASE STUDY.

This paper provides a case analysis and a case solution to a marketing case study concerning a cable television company. Kim Harrison, the new marketing manager for Suburban CableVision, must... (more)		   $119
 

14222. CASE STUDY: BURGER KING’S BATTLE FOR THE BURGER.

This paper provides an analysis and a case solution to a case study focusing on strategic challenges for Burger King in the mid-1980s. In a market increasingly approaching saturation, in a climate... (more)		   $56
 

14221. THE EUROPEAN BREWING INDUSTRY 1992 CASE STUDY.

This paper provides a strategic management case analysis and case solution to a case study on the European brewing industry in 1992. Following a brief situation overview and discussion of the main... (more)		   $126
 

14217. YELLOWTAIL MARINE, INC. HARVARD BUSINESS CASE STUDY 376235.

This paper provides an analysis and a case solution to a Harvard Business School case study (376235) by Kenneth Hatten on Yellowtail Marine, Inc., a major manufacturer of inboard and outboard motor... (more)		   $63
 

14215. THE SOUTHLAND CORPORATION HARVARD CASE STUDY.

This paper presents an analysis and case solution to a classic Harvard Business School case study of Southland Corporation, parent company of the 7-11 convenience store chain. It is argued that... (more)		   $35
 

14214. SINGAPORE AIRLINES CASE STUDY.

This paper presents an analysis and solution to a case study of Singapore Airlines focusing on SIA’s struggle to adjust to changing market conditions in the early to mid-1990s. Provides an executive... (more)		   $42
 

14213. HAS SIEMENS LOST ITS WAY: THE FUTURE HARVARD CASE STUDY.

This paper presents a summary analysis to a classic Harvard Business School case study of Siemens AG, a major competitor in the global telecommunications, power generation and electronics industries,... (more)		   $42
 

14212. HAS SIEMENS LOST ITS WAY? HARVARD CASE STUDY.

This paper presents an analysis and a case solution to a classic Harvard Business School case study of Siemens AG, a major competitor in the global telecommunications, power generation and electronics... (more)		   $133
 

14211. PROCTER & GAMBLE EUROPE: VIZIR LAUNCH HARVARD CASE STUDY 384139.

This paper presents an analysis and case solution to a classic Harvard Business School case study (384139) by Christopher Bartlett on a new product launch by P&G’s European division. Confronting the... (more)		   $112
 

14209. NISSAN MOTOR CO., LTD. MARKETING STRATEGY FOR THE EUROPEAN MARKET HARVARD CASE STUDY 590018.

This paper presents an analysis and a case solution to a Harvard Business School case study (590018) by John A. Quelch and Kyoichi Ikeo on Nissan Motor Company. Top management at the European sales... (more)		   $70
 

14208. MINNETONKA, INC. HARVARD CASE STUDY

This paper presents an analysis and a solution to a classic Harvard Business School case study of consumer products firm Minnetonka, Inc., maker of “SoftSoap”. Minnetonka’s central problem is that it... (more)		   $35
 

14207. LOST ARROW CORPORATION/PATAGONIA (A) HARVARD BUSINESS CASE STUDY.

This paper provides an analysis and case solution to the classic Harvard Business School case study on Lost Arrow Corporation (best known for its outdoor clothing subsidiary, Patagonia). The case... (more)		   $56
 

14206. LOST ARROW CORPORATION/PATAGONIA (A),(B),(C) CASE STUDY.

This paper provides an analysis and a case solution to classic Harvard Business School case studies on Lost Arrow Corporation, better known by the name of its key subsidiary, Patagonia. The analysis... (more)		   $56
 

14205. L.L. BEAN, INC. CORPORATE STRATEGY HARVARD CASE STUDY 581159.

This paper presents an analysis and a case solution to a classic Harvard Business School case study (581159) on L.L. Bean, Inc. The case study focuses on the mail order company’s strategy and... (more)		   $56
 

14203. ELI LILLY & CO. (A) GLOBALIZATION HARVARD CASE STUDY 391032.

This paper presents an analysis and a case solution to a Harvard Business School case (391032) by Michael Y. Yoshino and Thomas W. Malnight concerning the pharmaceutical giant’s international... (more)		   $77
 

14202. CARNATION (NESTLE) INFANT FORMULA (A) HARVARD CASE STUDY.

This paper presents an analysis and a case solution to a classic Harvard Business School case concerning marketing strategy for Carnation’s (whose parent company is Nestle) two infant formula... (more)		   $49
 

14038. ADVERTISING OR PORNOGRAPHY: PHOTOGRAPHIC IMAGES OF THE BENETTON AND CALVIN KLEIN ADVERTISING CAMPAIGNS.

Examines the legal, social and aesthetic implications of the shock-effect ad campaigns of two fashion firms. Compares the social protest of the Colors of Benetton images with the soft-core eroticism... (more)		   $133
 

14026. MARKET ORIENTATION IN SMALL EXPORT FIRMS.

This paper provides a review of literature examining market orientation in small export companies. The review begins with an overview of the evolution of the marketing concept. The next section... (more)		   $133
 

13841. MARKETING AND DISTRIBUTING FILM ON THE INTERNET.

This research paper provides an overview and analysis of the current conditions and future potential in exhibiting, distributing and marketing films and TV series via the Internet. Following an... (more)		   $133
 

13833. TWO INFLUENTIAL BOOKS ON STRATEGIC MARKETING BY JACK TROUT AND AL RIES.

Review and analysis of Trout and Ries' 1981 Positioning: The Battle for Your Mind and 1985 Marketing Warfare focusing on the two works' articulation and development of the then-emerging concept of the... (more)		   $35
 

13728. Relationship Marketing.

Argues that there are more advantages than disadvantages to be found in seeking long-term customer relations, as opposed to immediate sales. Compares this approach to earlier approaches, and... (more)		   $112
 

13686. CONSUMER BEHAVIOR RESEARCH AND THE FAMILY.

An investigation of the impact of changing demographics (declining family size, the evolution of the single parent family) on family decision-making models in consumer behavior research. Notes that... (more)		   $63
 

13683. THE EROSION OF BRAND LOYALTY.

This paper analyzes the causes, effects and possible solutions to the problem of brand loyalty erosion and the sub-problem of price shopping as it afflicts multinational marketers. 5 pages, 16... (more)		   $35
 

13648. ADVERTISING AND SOCIETY: ETHICAL ISSUES AND STANDARDS.

Using Russell & Lane's Kleppner's Advertising Procedure along with supplementary sources, the analysis considers four ethical questions related to advertising: 1) Does advertising serve to... (more)		   $35
 

13634. ONLINE (INTERNET) BANKING HISTORY.

This paper provides an overview and analysis of Internet banking. The history of online banking is traced and the reasons for the relatively slow growth in internet banking examined. the analysis... (more)		   $119
 

13584. FAST FOOD FRANCHISING IN THE ARAB MIDDLE EAST.

This paper provides an overview and analysis of fast food restaurant franchising in the Arab countries of the Middle East. The report begins with a brief overview and discussion of the franchising in... (more)		   $133
 

13533. INTERNET ADVERTISING.

This paper provides an overview and analysis of the current state of Internet advertising. The first section provides an overview of the scope and trends in Internet advertising, including a... (more)		   $91
 

13458. MARKETING ANALYSIS FOR AMARETTO DI SARONNO.

Covers such topics as product features, company standing, overview of the liqueur industry, analysis of competitors, and discussion of the current promotional strategy. Concludes with a brief SWOT... (more)		   $133
 

13313. CREATIVITY IN ADVERTISING.

This paper explores the role of creativity in advertising and the making of advertisements. The analysis begins with a definition and overview of the concept of creativity as it applies to... (more)		   $126
 

13302. ALCOHOL ADS.

Compares 5 ads from the present time with 5 ads from the 1950s-1970s. Argues that, although visual and cultural styles have changed, the basic themes (or selling points) have remained the same. 10... (more)		   $70
 

13273. ANALYSIS OF A PRINT ADVERTISEMENT FOR SEAGRAM'S GIN.

Considers various subliminal messages contained in the ad, and discusses how contrasting symbols are used to give the impression that the product is fun and will improve one's sex life. 6 pages, 4... (more)		   $42
 

13221. THE LEXUS AUTOMOBILE: ASPECTS OF CONSUMER BEHAVIOR.

Utilizes a consumer behavior theory framework to analyze U.S. consumers' responses to the Lexus automobile. Following a profile of Lexus' marketing strategy from a "4-Ps" perspective and comparisons... (more)		   $98
 

13206. MCDONALD'S: TIME TO SEIZE THE ADULT MARKET.

Presents a comprehensive rationale and program for the fast food giant's capture of the adult market. Includes a thorough assessment of the external marketing environment (competitive structure,... (more)		   $133
 

13030. INTERNET COMMERCE: FINALLY, A NEW EMERGING MARKET?

This report provides a survey and analysis of Internet commerce, with a close focus on consumer-based Internet commerce (i.e., retail or 'e-tail' in Cyberspeak). Following an overview of growth... (more)		   $133
 

12620. MARKETING PROFILE OF WEB TV.

A marketing profile and analysis of the generic Web TV product category (primarily focusing on set-top boxes). Assesses current market situation (factors leading to the development of the product... (more)		   $133
 

12619. MARKET SEGMENTATION: DEFINITION, ADVANTAGES, & DISADVANTAGES.

This paper presents an overview, analysis and critique of market segmentation. The analysis defines market segmentation, overviews its components and general methodologies, and discusses the benefits... (more)		   $70
 

12618. PHILIP MORRIS: MARKETING RESPONSE TO THE TOBACCO WARS.

This paper examines the response of the world's biggest tobacco marketer - Philip Morris - to these marketing challenges. Using a "four Ps" (product-price-place-promotion) framework, the... (more)		   $126
 

12617. IKEA: MARKETING ANALYSIS.

The following provides a marketing analysis of Ikea - the world's largest furniture retailer - with an emphasis on its global operations and strategy. Following an overview of the company's history,... (more)		   $105
 

12396. METHODS ADVERTISERS USE TO MARKET PRODUCTS.

Look at the many ways advertisers appeal to consumers, from meeting basic needs (sex, hunger, safety) to creating perceptions and beliefs. new electronic media and marketing methods are discusses as... (more)		   $70
 

12395. MAKING THE TRANSITION FROM CONSUMER TO INDUSTRIAL MARKETING.

Taking the perspective of a marketing manager for a company producing industrial goods, this paper presents an informational orientation to a recently hired new product manager who has formerly worked... (more)		   $63
 
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