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5A. MANAGERIAL SCIENCE

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17461. VALUE DRIVEN MANAGEMENT CASE STUDY: “ONE MANAGER’S TOUGH DECISION”. Using value driven management principles, this paper provides an analysis and a case solution to a case study which begins with the following scenario: District sales manager Kimberly Brouchous must decide by December 15th which of three alternative actions she will take to comply with top management’s directive to cut sales personnel expenses by $40,000/year. Kimberly has outlined three alternatives, each which will save the company $40,000/year and have a different impact on the salespersons. The case analysis identifies key issues and critical value drivers and then conducts a value-driver analysis of each aspect of the case. Makes recommendations for action and plans for implementing one alternative. KEYWORDS: value driven management sales personnel compensation management case solution. 9 pages, 0 footnotes, 2 bibliographic sources. 2,191 words.   $63
 
17458. MANAGEMENT, LEADERSHIP & TECHNOLOGY. This paper considers the impact and role of technology on management leadership since World War II. The paper begins with an overview of the influence of technology on business leadership in the post-WWII. The analysis then focuses on the steps business leaders can take to overcome the negative aspects of technology and looks at how technology can assist management leadership in achieving its objectives and carrying out its tasks. It is argued that technology has completely transformed the nature of work and the organization, including the leader’s role in the organization. To ensure that their companies successfully confront the challenges of rapid and continuing technological change, management leadership must take on the role of change-master and as developer of the future-looking virtual corporation. KEYWORDS: technology leadership technological transformation business leaders. Written 2005. 10 pages, 36 footnotes, 21 bibliographic sources. 2,690 words.   $70
 
17454. CASE STUDY: THE CASE OF THE WELL-PAID RECEPTIONIST. This paper provides an analysis of a case study centering on a compensation issue at small business. Seven years ago Harvey Finley founded his company on a shoestring budget and with just one employee (Cathy Brannan) serving a multi-function role of receptionist-secretary-general assistant. The key issues in this case center on Ms. Brannen’s compensation level and her value to Mr. Finley and the company they both built. Related important issues center on equitable treatment of employees, comparable worth, and the comptroller’s fiduciary duties to the company. Identifies the key issues, discusses and evaluates four alternative solutions, and presents recommendations with an action plan. KEYWORDS: case studies employee compensation management HRM comparable worth pay equity case solution. 9 pages, 0 footnotes, 0 bibliographic sources. 2,315 words.   $63
 
17453. SUCCESS FACTORS IN FRANCHISING. Addressing those who are considering purchasing a franchise as well as the novice franchisee who has recently gone into franchising, this paper presents an overview and analysis of the key factors in franchising success. Critical success factors for franchisees include: 1) selection of a viable concept; 2) franchisee’s affinity for the concept; 3) selection of an optimum location; 4) thorough research of the concept and market prior to franchise purchase; 5) practicing hands-on management; 6) willingness to work long hours; 7) willingness to follow the franchiser’s program; 8) successful marketing program; 9) hiring and retaining good employees; and 10) staying power. A concluding section briefly explores some of the hottest franchise opportunities, including Curves, the world’s leading fitness center, and iSold It, the leading concept in the emerging eBay drop-off store category. KEYWORDS: franchisee franchising franchiser marketing entrepreneurialism small business success. Written 2005. 8 pages; 38 footnotes; 26 bibliographic references. 1,875 words.   $56
 
17452. CISCO SYSTEMS STRATEGY. Following a brief summary overview of the company, this paper provides a strategic analysis of Cisco Systems, looking at the company’s current strategy; its major strengths and central weaknesses; and the primary threats and opportunities in its external environment. A discussion of Cisco’s corporate and business strategy is followed by a summary S.W.O.T. (Strengths-Weaknesses-Opportunities-Threats) analysis. The second part of the paper presents recommendations for strategy and strategic adjustment at Cisco. KEYWORDS: Internet companies Cisco Systems networks IP telephony routers networking strategy. Written 2005. 13 pages, 43 footnotes, 25 bibliographic sources. 3084 words.   $91
 
17448. ATHLETIC SHOE INDUSTRY. This paper provides an overview and analysis of strategy in the athletic shoe industry. Following a brief introductory overview of the athletic shoe industry, the analysis considers variations and major trends in corporate, business and functional level strategies. The discussion of strategies draws on examples from major competitors such as Nike, Reebok, New Balance and Adidas, as well as smaller players such as Fila. Corporate strategies include efforts to define global vision. Differentiation and focus-differentiation strategies predominate at the business level. Functional level strategies concentrate on coordinating product development, advertising, and distribution. KEYWORDS: Footwear industry athletic shoes competition strategy differentiation. Written 2005. 12 pages, 29 footnotes, 13 bibliographic sources. 2760 words.   $84
 
17445. PROCTER & GAMBLE’S ACQUISITION OF GILLETTE. This paper provides an overview and analysis of Procter & Gamble’s (P&G) acquisition of Gillette Co. Following a brief overview of the two firms and their product portfolios, the paper considers the rationale behind the acquisition, examines possible synergies between the skills and portfolios of the two firms, speculates on cultural outcomes, looks at HRM issues in the merger, and considers market effects. KEYWORDS: mergers & acquisitions P&G Gillette consumer products. Written 2005. 11 pages, 38 footnotes, 30 bibliographic sources. 2,560 words.   $77
 
17440. INTERCULTURAL TEAM BUILDING. This paper compares and contrasts Middle Eastern and Western cultures and considers how team building between the two cultures can be achieved. In considering Middle Eastern culture, this paper focuses primarily on Arab culture, while in considering Western culture, the primary focus will be on America and Western Europe. Following a definition of culture and an overview of Geert Hofstede’s (1997) framework of culture along four dimensions as well as Hall’s (1976) framework of high- and low-context cultures, the paper identifies and discusses the main similarities and differences between the two cultures. The concluding part of the paper then considers how team building can be achieved to reach a new cultural understanding. KEYWORDS: comparative culture management communication joint ventures. Written 2005. 13 pages, 43 footnotes, 28 bibliographic sources. 2,962 words. Section 5a, 5a1, 25d   $91
 
17434. MICROSOFT: TOTAL QUALITY MANAGEMENT (TQM) PLAN. This paper provides an overview and analysis of the benefits of Total Quality Management (TQM) for Microsoft and presents a plan for the implementation of a TQM program for the company. It is argued that to ensure survival over the long-term and to best ensure that it maintain competitive advantage, Microsoft must adopt TQM systems throughout its software development and product process as well as implement TQM in its delivery of software support services to its consumer, business and institutional customers. The paper provides a thorough overview of Microsoft’s quality problems. Microsoft’s recent initiatives aimed at improving quality are examined and discussed. The benefits of implementing TQM at Microsoft are summarized. The concluding section outlines a plan for implementing a TQM program covering both software development/marketing and post-marketing customer support and service. KEYWORDS: Microsoft computer software quality management TQM customer service. Written 2005. 15 pages, 49 footnotes, 36 bibliographic sources. 4,150 words.   $105
 
17430. MICROSOFT’S MARKETING ORIENTATION. This paper provides a critical overview and analysis of the current marketing orientation of Microsoft. The extent to which Microsoft manifests a market orientation and/or adopts the characteristics and strategies of a market-driven company is evaluated. The paper considers how successful Microsoft is in terms of ensuring that factors in its external environment and the various market actors with which it relates are accommodated within its marketing strategy. Also considered is how successful Microsoft appears to be in ensuring cross-functional responsibility for marketing operations within and across its own sub-units and departments. Prior to examining Microsoft’s marketing orientation in detail, the concept of a market-oriented firm is defined and a brief overview of Microsoft’s current operations and structure is presented. The paper concludes with recommendations to Microsoft management on the future development of market-driven strategies aimed at securing Microsoft’s sustained competitive advantage. KEYWORDS: Microsoft software competition strategy marketing. Written 2005. 15 pages, 53 footnotes, 33 bibliographic sources. 3,457 words.   $105
 
17423. VALUJET: DISASTER IN THE EVERGLADES CASE STUDY. This paper provides an analysis and a case solution to a University of Notre Dame case study on Atlanta-based discount airline ValuJet and its efforts to reinvent itself as AirTran airlines in the aftermath of a devastating May 1996 crash that killed 110 persons. Includes case summary, problem identification, identification of critical issues, alternative solutions, and recommendations and implementation plan. Discusses the need for AirTran to distance itself from ValuJet’s bad reputation and the reasons for ValuJet’s problems. KEYWORDS: discount airlines crisis management air disaster low cost strategy case solution corporate image transformation business ethics. 5 pages, 0 footnotes, 0 bibliographic sources. 1,131 words.   $35
 
17422. TOTAL QUALITY MANAGEMENT & HRM. This paper explores the TQM-HRM link and considers the proposition that Total Quality Management gives Human Resources Management a more strategic role in the organization. Argues that TQM initiatives often do not meet expectations because of a failure to attend to some of TQM’s ‘soft-side’ issues such as employee training and development and organizational culture. Maintains that HRM can facilitate successful TQM implementation both by serving as a role model and by acting as TQM’s change agent throughout the organization. Thus, by integrating TQM and HRM, TQM becomes more effective, and HRM takes on a more strategic role in the organization. KEYWORDS: quality management human resources management strategy HRM TQM organizational change. Written 2004. 8 pages, 22 footnotes, 14 bibliographic sources. 1,921 words.   $56
 
17417. THE ACADEMIC HEALTH CENTER OF THE FUTURE. Focusing on the case of the academic health center, this paper considers what the organization of the year 2010 will be like. Drawing on concepts from organizational theory, the analysis considers what skills, education, and training will be needed in the academic health center in terms of nurses and nursing. Provides an overview of contemporary environmental challenges to academic health centers. Predicts that the future organization will be a learning organization with considerably more dependence on nurse knowledge workers than contemporary academic health centers. Argues that improvements to nursing education, recruitment and retention will be necessary. KEYWORDS: organizational theory nursing nurses teaching hospitals. KEYWORDS: organizational theory learning organizations academic medical centers. Written 2004. 10 pages, 45 footnotes, 37 bibliographic sources. 2,380 words.   $70
 
17415. ACCENTURE: THE RE-BRANDING OF ANDERSEN CONSULTING CASE STUDY. This paper provides an analysis and case solution to a case study involving Andersen Consulting (AC), the market leader in corporate consulting as of 2000. The analysis considers how Accenture can rapidly and effectively position itself to keep its large base of established clients from the former Andersen Consulting while simultaneously leveraging its new name and strategy to attract new clients and retain its market leadership position revenues. Includes a brief SWOT analysis, proposed solutions and an implementation plan. KEYWORDS: case studies corporate branding company image arthur andersen accenture consulting consultants case solution. Written 2004. 7 pages, 0 footnotes, 0 bibliographic sources. 1,584 words..   $49
 
17414. EMERGENCY ORGANIZATIONAL PLAN FOR A FIRE DEPARTMENT-BASED EMERGENCY SERVICES. This paper develops an organizational management plan for a fire department-based emergency services organization. It will be argued that emergency services organizational management effectiveness can best be maximized through the reliance on a teams-based approach and through organizing emergency response around an incident command system (ICS) framework. The analysis begins with an overview of the central role, functions and mission of the emergency services organization, discussed in terms of the four phases of comprehensive emergency management and applicable parallels in the traditional fire services framework. The teams-based and ICS framework of emergency services organization management is then discussed and analyzed. Requirements and factors related to management, the environment, planning skills, organizing skills, leadership skills, and controlling skills are discussed in the context of the mission and the organizational management plan. KEYWORDS: organizational effectiveness restructuring emergency management teams fire services. Written 2004. 12 pages, 47 footnotes, 21 bibliographic sources. 2,785 words.   $84
 
17409. INFORMATION TECHNOLOGY & ORGANIZATIONAL COMMUNICATION. This paper provides an overview and analysis of the impact and role of information technology on contemporary organizational communications. The focus of the analysis is on the role and impact of various integrated information and communication technologies (ICTs), such as email, video conferencing, groupware, instant messaging, and others on organizational communications and broader organizational relations. The investigation considers both the positive (e.g., productivity, efficiency, quality, and innovative-enhancing) and negative (e.g., liability issues, impact on motivation and creativity, time-wasting, etc.) impact of ICTs on organizations and organizational communications. The managerial communications implications of organizations’ adoption of ICTs are considered and discussed with recommendations for future practice. KEYWORDS: information technology organizational communications email groupware awareness monitoring instant messaging employee privacy employer liability. 18 pages, 47 footnotes, 17 bibliographic sources. 4,289 words.   $126
 
17404. MADCAP CRAFTBREW & BOTTLEWORKS, INC.: ZEBRA BEER – IT’S NOT ALL BLACK AND WHITE CASE STUDY. This paper presents an analysis and case solution to a marketing case study involving a micro-brewery. The principals of Madcap Craftbrew must determine how to best position their Zebra beer product to achieve sustained competitive advantage within a domestic beer market that is mature and highly competitive and within a segment of that market – craft beer – that is in the midst of a significant shake-out. Includes a Five Forces (Porter) analysis as well as a S.W.O.T. analysis. Identifies and evaluates four possible alternative solutions. Recommends that Madcap position Zebra as a premium beer and offers suggestions on implementation of this strategy. KEYWORDS: marketing case studies market segmentation premium products target marketing beer competitive analysis case solution. 11 pages, 18 footnotes, 12 bibliographic sources. 2,710 words.   $77
 
17403. CASE STUDY: MADCAP CRAFTBREW & BOTTLEWORKS, INC.: ZEBRA BEER – IT’S NOT ALL BLACK AND WHITE. This paper presents an analysis and a case solution of a marketing case study involving a micro-brewery. The principals of Madcap Craftbrew must determine how to best position their Zebra beer product to achieve sustained competitive advantage within a domestic beer market that is mature and highly competitive and within a segment of that market – craft beer – that is in the midst of a significant shake-out. Includes a Five Forces (Porter) analysis as well as a S.W.O.T. analysis. Identifies and evaluates four possible alternative solutions. Recommends that Madcap position Zebra as a premium beer and offers suggestions on implementation of this strategy. KEYWORDS: case solution marketing case studies market segmentation premium products target marketing beer competitive analysis. 11 pages, 18 footnotes, 12 bibliographic sources. 2,710 words.   $77
 
17401. FRIGIDAIRE COMPANY: LAUNCHING THE FRONT-LOADING WASHING MACHINE CASE STUDY. This paper presents an analysis and case solution to an Iowa State University marketing case study by Kay Palan and Timothy Dannels on Frigidaire’s troubled launch of its new horizontal axis (front loading) washing machine. After defining the problem, a SWOT analysis and brief segmentation analysis are conducted to help generate alternatives. Five potential alternative solutions to Frigidaire’s marketing problem are identified and evaluated. The concluding section presents recommendations and a brief action plan for implementation. KEYWORDS: case studies appliances marketing strategy new product case solution. 11 pages, 4 footnotes, 14 bibliographic sources. 2,565 words.   $77
 
17399. THE SUPPLY CHAIN IN THE U.S. PLASTICS INDUSTRY. This paper provides an overview and analysis of supply chain management (encompassing production management and distribution management) in the U.S. plastics industry (SIC 2821, Plastics Materials and Resins), drawing on examples from both the major big players and information as available from small and mid-sized companies. The analysis traces the physical movement of plastic product and product components from original feedstock supplier (e.g., petrochemical producer) to final product manufacturer (e.g., PET bottle maker) to end users (e.g., software bottling companies, food packaging companies, etc.). The paper discusses the problems, challenges and difficulties in supply chain management within the industry, focusing on the special challenges facing smaller companies who cannot rely on automated supply chain management techniques. KEYWORDS: plastics industry supply chain management distribution production management pet packaging resins materials. Written 2003. APA Style. 19 pages, 104 footnotes, 43 bibliographic sources. 5,436 words.   $133
 
17397. FIVE FORCES ANALYSIS OF THE PLASTICS INDUSTRY. . This paper uses Porter’s (1991) Five Forces Model to analyze competition in the U.S. plastics industry. The threat of new entrants, rivalry among existing competitors, threat from substitute products, bargaining power of buyers, and bargaining power of suppliers are analyzed in the context of recent industry trends (e.g., move towards consolidation, structural shifts within the industry, developments in renewable feedstocks, processing innovations, etc.) and significant factors in the operating environment that have impacted competitors in the plastics industry (e.g., growth of the Internet and related technologies, economic recession, rising energy costs, changes in environmental regulations, etc.). KEYWORDS: competitive analysis michael porter five forces analysis plastics industry. Written 2003. APA Style. 14 pages, 89 footnotes, 44 bibliographic sources. 3,389 words.   $98
 
17384. ORGANIZATIONAL CHANGE & THE FBI: EMPOWERING THE FIELD OFFICES. This paper recommends a new initiative to empower the field offices in the FBI as a way to address some of the ongoing problems in the Bureau=s counterterrorism and counterintelligence operations. The paper begins with a description of the problem and a discussion of how it would lend itself to improved and effective public management practices. The problem and the proposed initiative are considered in the context of Cohen and Eimicke=s (2002) theories on effective public management practices and Buckingham & Coffman=s (1999) four keys of successful management practices. The discussion and analysis of the proposed empowerment initiative shows how the initiative will: 1) address a current problem or dilemma now faced by the FBI; 2) be cost efficient; 3) be considered innovative by members of the organization; and 4) be favorably received by the public and other customers of the Bureau. KEYWORDS: public management organizational change empowerment change management federal bureau of investigation fbi restructuring counterterrorism operations. Written 2004. APA Style. 13 pages, 39 footnotes, 16 bibliographic sources. 3962 words.   $91
 
17379. WEB & IT HOSTING FACILITIES HARVARD CASE STUDY TECHNOLOGY NOTE 601134. This paper provides an analysis and solution to a Harvard Business School case study technology note (601134) by Robert D. Austin concerning the current conditions, trends, risks, opportunities, and future potential of the Web and IT (information technology) hosting facilities industry. The critical issue in this case concerns the fact that managers are now faced with new decisions about how to design and manage their underlying IT infrastructure. Specifically, they are faced with new decisions about whether or not to outsource their mission-critical IT systems to Web and IT hosting facilities. The paper includes problem identification, analysis of major issues, and recommendations. KEYWORDS: IT management web hosting case studies IT infrastructure mis case solution electronic commerce Internet. 8 pages, 0 footnotes, 0 bibliographic sources. 1,830 words.   $56
 
17377. CISCO SYSTEMS ARCHITECTURE: ERP & WEB-ENABLED IT. This paper provides a case analysis and case solution to a popular Harvard Business School case study (301099) by Richard L. Nolan, Kelley Porter, and Christina Akers on Cisco Systems, Inc. circa 2000. The case focuses on Cisco’s enterprise resource planning (ERP) implementation and launch of Web-enabled information technology. The analysis focuses on two critical issues: What were the main factors that led to Cisco’s successful ERP implementation? and 2) Can these factors be reliably replicated at other companies? KEYWORDS: cisco systems enterprise resource planning case studies erp internet based technologies case solution technological change. 6 pages, 0 footnotes, 0 bibliographic sources. 1,455 words.   $42
 
17371. CASE STUDY: A PROBLEM OF MOTIVATION. This paper provides an analysis and a solution to a case study concerning the declining productivity and level of work motivation in a worker hired to work at the Child Welfare Department through the federal government’s Work Incentive (WIN) program. The analysis includes problem diagnosis, identification and evaluation of four potential alternative solutions, and recommendations with plans for implementation. KEYWORDS: worker motivation welfare to work win program work incentives job training case solution. APA Style. 7 pages, 5 footnotes, 5 bibliographic sources. 1,713 words.   $49
 
17370. CASE STUDY: AN AUTHORITARIAN APPROACH TO MANAGEMENT. This paper provides an analysis of a case study concerning problems in human resources management and management style at the Polk County Social Welfare Department. Patton, the new Director, manifests a highly authoritarian management style. The analysis includes problem diagnosis, analysis and evaluation of three alternative solutions, and recommendations for action. KEYWORDS: hrm case study management style theory x theory y. Written 2004. APA Style. 7 pages, 8 footnotes, 4 bibliographic sources. 1,733 words.   $49
 
17329. RADIO ONE HARVARD CASE STUDY. A Harvard Business School case study on Radio One Inc., the country’s biggest radio group targeting a Black audience, is analyzed in this paper. The case analysis considers the strategic and financial advantages and disadvantages of Radio One’s proposed acquisition of 17 more radio stations, including a dozen from radio giant Clear Channel Communications. The paper includes a problem summary, an analysis of important external and internal factors, a SWOT analysis, identification and evaluation of alternatives, and recommendations with specific suggestions for implementation. KEYWORDS: Harvard business school case study radio one African American media audiences financial analysis strategic management acquisitions. Written 2006. APA Style. 10 pages, 15 footnotes, 8 bibliographic sources. 2,340 words.   $70
 
17319. MASLOW’S HIERARCHY OF NEEDS THEORY. This paper provides an overview and analysis of Abraham Maslow’s hierarchy of needs theory and its applicability to business organizations. The paper first introduces the components and assumptions of Maslow’s theory, and briefly refers to some of the general research findings pertaining to its applicability. Then, five specific journal articles relating to the theory are described and analyzed. Emphasis is placed on how each article contributes to an understanding of the theory’s applicability in terms of motivating customers and/or employees. The final section of the paper offers practical suggestions for implementing the theory in organizational settings. KEYWORDS: motivation needs theory Maslow human resources management. Written 2005. 17 pages, 44 footnotes, 10 bibliographic sources. 3,911 words.   $119
 
17309. “THE INNOVATOR’S DILEMMA” BY CLAYTON M. CHRISTENSON. This paper provides a chapter-by-chapter summary of Christenson’s (2003) book, which is concerned with the failure of companies when they are faced with “disruptive changes in technology and market structure” (p. xiv). As noted by Christensen, this type of failure occurs regularly among well-managed companies that are leaders in their industries, such as Sears and Xerox. According to Christenson and against conventional wisdom, the problem is due to the companies’ managers listening to their customers and seeking profits by providing their customers with what they want. KEYWORDS: business failure innovation change technology market structure. Written 2005. 8 pages, 18 footnotes, 1 bibliographic source. 1,783 words.   $56
 
17294. IMPROVING ETHICS AT ACCOUNTING FIRMS. After a brief discussion of recent business scandals (e.g., Enron) this paper analyzes some of the recent research findings on how accounting firms can implement ethical standards. These findings are then be used as a basis for recommendations on how accounting firms can improve the ethical behavior of their staffs. Argues that management must establish a clear-cut code of ethics, which should be based both on company objectives and on the existing standards of the profession. KEYWORDS: accounting scandals ethics employee ethical behavior. Written 2005. 9 pages, 20 footnotes, 8 bibliographic sources. 2,150 words.   $63
 
17266. LEADERSHIP AND TEAMWORK. This brief essay addresses three different topics: 1) Compares charismatic and participative leadership, focusing on the significant differences between these two leadership styles. Notes that while participative leadership by definition involves power sharing and team work, the charismatic leader inspires and attracts subordinate followers. 2) Considers how an instructor might use negative reinforcement to motivate a student’s behavior; and 3) Addresses the question of “If people really live by the WIIFM (what’s in it for me?) principle, how can a leader still achieve teamwork?” KEYWORDS: leadership motivation teamwork organizational psychology Written 2005. 7 pages, 19 footnotes, 4 bibliographic sources. 1,618 words.   $49
 
17265. LOWE’S COMPANIES: STRATEGY. This paper provides a strategic analysis Lowe’s Companies, Inc.’s (hereinafter, Lowe’s) organizational and marketing strategy. The paper includes an overview and analysis of Lowe’s history, mission, current operations, strategies, and operating environment as well as an analysis of Lowe’s position relative to its principal competitor – Home Depot . Following this, a summary S.W.O.T. analysis is used to identify Lowe’s central internal strengths and weaknesses along with the principal threats and opportunities evident in its external environment. The concluding section presents a summary analysis and recommendations for future adjustments to Lowe’s strategy. KEYWORDS: market strategy home improvement do-it-yourself installation contractors strategic analysis Lowe’s Home Depot. APA Style. Written 2005. 14 pages; 43 footnotes; 28 bibliographic sources. 3840 words.   $98
 
17264. STARBUCKS STRATEGY. This paper presents a strategic audit of Starbucks Corporation, the world’s leading speciality coffee retailer. The analysis evaluates the effectiveness of Starbucks’ strategies to date, noting any strategy-related problems, and makes recommendations on how the company can improve its strategic position in the future. The audit begins with an overview and analysis of Starbucks’ history, mission, operations, and strategies. Following this, a summary S.W.O.T. analysis is used to identify Starbucks’ central internal strengths and weaknesses along with the principal threats and opportunities evident in its external environment. The concluding section presents a summary analysis and recommendations for future adjustments to Starbucks’ strategy. It is argued that Starbucks’ success – along with its incredibly rapid growth – has been the result of an aggressive expansion strategy. Such rapid growth, often involving self-cannibalization, and contingent upon customers’ willingness to shell out $4-$5 for coffee, is unlikely to be infinitely sustainable. KEYWORDS: Marketing management strategy Starbucks specialty coffee retailer strategic business case study strategic audit assessment. APA Style. 17 pages, 74 footnotes, 31 bibliographic sources. 4,308 words.   $119
 
17263. EBAY: STRATEGY. This paper provides a strategic analysis eBay’s organizational and marketing strategy. The paper includes an overview and analysis of eBay’s history, mission, current operations, strategies, and operating environment as well as an analysis of eBay’s position relative to its major competitors. The paper concludes with a summary S.W.O.T. analysis and recommendations on future adjustments to eBay’s strategy. KEYWORDS: eBay online auctions online marketplace strategy Amazon Yahoo expansion diversification Skype PayPal. Written 2005. APA Style. 15 pages, 68 footnotes, 49 bibliographic sources. 4,587 words.   $105
 
17261. COCA-COLA'S INTERNATIONAL MARKETING STRATEGY. This paper provides a case analysis and evaluation of Coca-Cola Company’s strategy for entering overseas markets. The analysis considers the extent to which the company has followed a standardized path in entering new markets and marketing its products across different national markets and the extent to which the company has adopted different strategies for different markets. Strategic variations in distribution, advertising, product mix, product development and product positioning are considered. The strategy and/or strategies that Coca-Cola has adopted are evaluated in terms of criteria such as product transportability, the transferability of competitive advantage, inter-firm transferability of resources and the need to adapt to local market conditions. KEYWORDS: Coke Coca Cola Company globalization international marketing strategy market entry product development product positioning advertising. MLA Style. 16p., 68f., 39b.   $112
 
17259. SOUTHWEST AIRLINES: STRATEGY. This paper provides a strategic audit of Southwest Airlines. The discount airline’s historical and current strategies are identified, examined and assessed. The analysis evaluates the effectiveness of Southwest’s strategies to date, noting any strategy-related problems, and makes recommendations on how Southwest can improve its strategic position in the future, setting forth a plan of implementation. The audit begins with an overview of Southwest’s history, recent events and strategies. This is followed by a summary of current operations and a concise description of Southwest’s strategies. The next section presents a competitor analysis, including a summary of key strengths and weaknesses for two key competitors, American Airlines and Jet Blue. This is followed by a summary SWOT for Southwest along with a concise summary of the strategy and strategy-related problems identified through the strategic audit. The concluding section presents recommendations for future adjustments to Southwest’s strategy, along with a brief implementation plan. KEYWORDS: airline industry strategic management marketing strategy SWOT Southwest Airlines JetBlue American Airlines competitive analysis. APA Style. Written 2005. 25 pages; 89 footnotes; 34 bibliographic references. 8,469 words.   $133
 
17258. A STRATEGIC AUDIT OF WAL-MART. This paper provides a strategic audit of Wal-Mart. The retail giant’s historical and current strategies are identified, examined and assessed. The analysis evaluates the effectiveness of Wal-Mart’s strategies to date, noting any strategy-related problems, and makes recommendations on how Wal-Mart can improve its strategic position in the future, setting forth a plan of implementation. The audit begins with an overview of Wal-Mart’s history, operations, customers and key market segments, and strategies. The next section presents a competitor analysis, including a SWOT for two key competitors, Costco and Target. This is followed by a summary SWOT for Wal-Mart along with a concise summary of the strategy and strategy-related problems identified through the strategic audit. The concluding section presents recommendations for future adjustments to Wal-Mart’s strategy, along with a brief implementation plan. KEYWORDS: Wal-Mart Walmart SAM’S discount retailers strategy marketing competition SWOT Target Costco public relations corporate image big box. Written 2005. 25 pages; 156 footnotes; 62 bibliographic sources. 7,650 words.   $133
 
17256. MOTOROLA STRATEGY. This paper provides an overview and strategic analysis of Motorola. Following a discussion of Motorola’s history and an outline of the company’s operations, its operating industries, and Motorola’s mission/vision statement, the paper provides a summary S.W.O.T. analysis, and an analysis of Motorola’s marketing, growth and differentiation strategies. The paper concludes with recommendations on steps Motorola should take as it continues making its turnaround. Argues that cultural change will be necessary to achieve Motorola’s new vision of “seamless mobility”. Keywords: Motorola cell phones wireless communications strategy competition. Written 2005. 13 pages, 68 footnotes, 39 bibliographic sources. 3,392 words.   $91
 
17254. WAL-MART STORES, INC.: STRATEGIC AUDIT. This paper provides an audit of strategy at Wal-Mart Stores, Inc. Following a summary profile of Wal-Mart’s organization and operations, the retail giant’s strategy is assessed and analyzed through a five forces analysis and concluding summary SWOT (strengths-weaknesses-opportunities-threat) analysis. It is argued that Wal-Mart has achieved unprecedented retail success through its combination price-and expense-cutting strategy and that its current level of bargaining power over suppliers, capacity to crush smaller competitors, and strong appeal to price-conscious consumers will continue to feed future growth. At the same time, it is noted that Wal-Mart is not invulnerable to competitors. Wal-Mart faces two major competitive threats: 1) a price-threat from dollar-based discounters, and 2) a product differentiation threat from upscale discount retailer Target. Ultimately, however, the biggest threat to Wal-Mart’s continued success comes not from competitors or suppliers but from consumers, employees, and its increasingly tarnished public image. Keywords: discount retailer Wal-Mart strategic analysis SWOT Five Forces competition strategies. Written 2005. 12 pages; 53 footnotes; 39 bibliographic sources. 3,547 words.   $84
 
17253. TARGET CORP STRATEGY. This paper provides an overview and analysis of strategic issues at Target Corp. The paper begins with a brief overview of the discount retailer’s operations and its strategic operating environment. Following this, a summary SWOT analysis provides the necessary background for identification and discussion of Target’s distinctive competencies, its primary competitive advantage, and its biggest or most central strategic issue today and in the immediate future. Keywords: discount retailer Target strategic analysis SWOT environmental analysis. Written 2004. 8 pages; 21 footnotes; 19 bibliographic sources. 1,871 words.   $56
 
17252. A GROWTH STRATEGY FOR TARGET CORP. This paper presents and describes a number of recommendations on how Target Corp. Might best reach its goal of achieving an average 15% annual growth in revenues over the next five years. It is argued that in order to achieve and sustain this impressive growth rate, Target will need to streamline operations and focus on its core competencies; capture market share from both traditional discount rivals and from mid-tier department stores; broaden its expansion plans; increase comparable store sales; expand Internet-based sales; and increase net revenues from credit card sales. Specific recommendations include the disposal of non-performing assets and operations; improvements to the supply chain; aggressive expansion; the launch of a new “rewards program” for regular customers; a credit card promotion; and expansion of Target’s web-based store. Keywords: discount retailer strategic planning marketing Target. Written 2004. 12 pages; 14 footnotes; 21 bilbiographic sources. 2,692 words.   $84
 
17250. GAP MARKETING. The paper provides a marketing profile of Gap Inc., the country’s largest specialty retailer and owners of the Gap, Banana Republic, and Old Navy brands. Following an introductory overview of the company’s 2002-2004 turnaround, marketing strategy and practices at Gap are profiled. After a brief summary corporate history, the analysis considers Gap’s segment strategy, profiles its brands and products, outlines its system of distribution, and discusses its pricing, advertising, and promotion policies. The analysis concludes with an evaluation of Gap’s current position and planned marketing strategies. Keywords: specialty retailer Gap casual clothier marketing strategy competition. Written 2004. 12 pages; 49 footnotes; 25 bibliographic sources. 4,236 words.   $84
 
17249. CIRCUIT CITY STORES: STRATEGY. This paper provides an overview and analysis of competitive strategy at Circuit City Stores. Following a problem diagnosis and situation assessment, alternative strategies are identified and discussed. Considers the electronic retailer’s major strengths and weaknesses and makes an assessment of major competitors including Best Buy and Wal-Mart. The concluding section makes recommendations on the adoption of a specific strategy and outlines a plan for implementing this strategy. Keywords: marketing strategic analysis competition electronic retailer. Written 2004. 9 pages; 22 footnotes; 25 bibliographic sources. 2,333 words.   $63
 
17246. BLOCKBUSTER MARKETING. This paper presents a marketing profile of Blockbuster Inc., the nation’s largest video rental chain. Following an overview of the company’s history and current operations, the paper profiles Blockbuster’s marketing objectives, strategies and tactics as it struggles to respond to changes in the marketing environment and meet its ambitious goal of becoming the complete source for movies and games. Examines Blockbuster’s new initiatives such as in-store subscriptions (“Movie Pass”), gaming expansion, DVD trading, and its new online subscription service. Keywords: strategic analysis marketing video stores gaming movies. Written 2004. 8 pages; 35 footnotes; 20 bibliographic sources. 2,076 words.   $56
 
17245. AMERICAN AIRLINES STRATEGY. This paper provides a strategic analysis of American Airlines (AA), examining the world’s largest air carrier’s existing strategy and strategic options within the context of a turbulent operating environment.. The main part of the paper presents a profile of American’s history, operations and existing strategies. Another section briefly examines AA’s strategic operating environment through a summary PEST analysis of the external environment and a summary industry analysis. The concluding section considers American’s strategic options based on a the previous analysis and a summary S.W.O.T. (strengths-weaknesses-opportunities-threats) analysis. Keywords: international airlines strategic marketing management SWOT competitive strategy american southwest airlines united. Written 2004. 15 pages; 84 footnotes; 41 bibliographic sources. 4,731 words.   $105
 
17221. MANAGEMENT ROLES IN HEALTH/ELDER CARE PROFESSION. This paper notes that many roles and responsibilities for managers in health professions and health care organizations (and more specifically nursing homes) are similar to those of managers in general. Nonetheless, there are also management roles and responsibilities specific to the health care field, as well as specific issues that need to be addressed in this field. Topics include: changes in technology and customer demands (with a projection to the year 2040), the need to balance cost-efficiency and quality of services delivered, and the importance of mentoring. Keywords: healthcare health managers comparative management. 11 pages; 24 footnotes; 9 bibliographic sources. 2,662 words.   $77
 
17218. LEADERSHIP: MANAGEMENT REPACKAGED? This paper provides an overview and analysis of the contemporary notions of business leadership and makes the argument that in some ways, leadership is really just management repackaged. Argues that leadership is not superior to management. Rather, leadership is really just one aspect of the much broader construct of management. Furthermore, it is argued that many of the characteristics which are today put forth as being the earmarks of a “good leader” are fundamentally no different form the characteristics which identified the “good manager” in an earlier era. Keywords: management theory leadership business managers organizational leaders. Written 2004. 10 pages; 25 footnotes; 16 bibliographic sources. 2,414 words.   $70
 
17213. BRITISH AIRWAYS MARKETING STRATEGY. This paper provides a brief review of the literature on marketing strategy in general, and marketing strategy in the international airlines industry in particular, and then applies the major theories, models, and concepts to the specific case of British Airways (BA). Discusses BA’s market segmentation, positioning and branding efforts and refers to specific recent advertising campaigns. Keywords: international airlines marketing market segmentation advertising branding competition strategy. Written 2004. 9 pages; 45 footnotes; 39 bibliographic sources. 2,089 words.   $63
 
17212. THE FIVE CS OF CREDIT AND LENDING: CAPACITY, CAPITAL, COLLATERAL, CONDITIONS AND CHARACTER. This paper provides an overview and analysis of the Five Cs of lending, focusing primarily on their application in consumer lending (both home mortgage and non-mortgage consumer lending) with some reference to small business lending. The investigation individually defines, describes and discusses each of the five Cs, showing how the criterion factors into the lenders’ decision to grant a loan or extend credit and demonstrating how, collectively, the Five Cs of Credit constitute the industry’s basic rules of lending. The concluding analysis examines the relationship between the Five Cs and credit scoring systems and, through a discussion of the limitations and shortcomings of credit scoring, argues that lenders must continue to supplement their credit scoring procedures with a manual application of the Five Cs to ensure sound lending decisions. KEYWORDS: consumer lending criteria mortgage qualification collateral conditions credit scoring credit granting lending practice. Written 2004. 28 pages, 73 footnotes, 35 bibliographic sources. 6,491 words.   $133
 
17209. THE FAILED PROMISE OF MERGERS AND TAKEOVERS. This paper provides an overview and analysis of the finding that mergers and takeovers seldom produce the improvements in performance which their advocates suggest. The analysis identifies and considers the strengths and limitations of the performance measures used to judge the effectiveness of mergers and takeovers. The investigation considers the major reasons why mergers and takeovers do not produce their expected improvements in performance. Finally, the analysis considers some of the actions that managers can take to improve the likely success of mergers and takeovers. KEYWORDS: mergers acquisitions hostile takeovers organizational culture clash success failure M&A. Written 2004. 17 pages, 47 footnotes, 32 bibliographic sources. 4,544 words.   $119
 
17207. BRITISH AIRWAYS AND THE INTERNATIONAL AIRLINES INDUSTRY: P.E.S.T. & S.W.O.T. This paper provides an analysis of British Airways’ micro and macro operating environment as part of the international airlines industry. A modified P.E.S.T. (Political-Economic-Social-Technological) analysis is combined with a brief competitive environment profile for the environmental analysis. Based on this background analysis, a S.W.O.T. (Strengths-Weaknesses-Opportunities-Threats) analysis is then undertaken. Recommendations are made based on the PEST and SWOT analyses. Keywords: strategic audit international airlines operating environment British Airways competition strategy. Written 2004. 11 pages; 41 footnotes; 38 bibliographic sources. 2,540 words.   $77
 
17200. AOL-TIME WARNER MERGER. This paper presents a proposal for organizational change at AOL-Time Warner. The proposed change program aims at addressing the organizational problems which emerged as a result of the 2000 merger between the world’s biggest online service provider (AOL) and one of the world’s biggest media companies (Time Warner) and involves the creation of a new, post-merger organizational culture. It is argued that one of the main reasons behind the widely perceived failure of the AOL Time Warner merger has been the clash of the two very different organizational cultures. Describes the post-merger situation, defines the problem and articulates the proposed change, along with a justification for the proposal. Potential alternative change proposals are briefly discussed. The concluding sections presents a plan for implementing and managing the proposed cultural change program. Areas of potential resistance to change are identified and ways to handle this resistance considered. Keywords: aol time warner mergers organizational culture change management resistance employee morale. Written 2004. 12 pages; 59 footnotes; 23 bibliographic sources. 3,652 words.   $84
 
17197. FIRST CENTRAL BANK OF RIVER CITY CASE STUDY. This paper provides a legal and ethical analysis of a case study on First Central Bank of River City involving an attempt by the International Metal Workers Union (IMU) to organize the bank’s white collar workers. The legal analysis first summarizes the relevant facts of the case and articulates the critical issues. The applicable legal rules are identified and discussed. The legal analysis concludes with recommendations on the appropriate legal action. The second part of the paper presents an analysis of the ethical issues in the case. The major ethical issues are identified and discussed. Possible ethical alternatives are identified and recommendations for appropriate ethical action stated. Keywords: banking unionization white collar workers union busting ethics labor law case study case solution. 16 pages; 33 footnotes; 8 bibliographic sources. 3,962 words.   $112
 
17193. ASHLAND OIL INC (A): TROUBLE AT FLOREFFE HARVARD CASE 390017. This paper presents an analysis and a case solution to a Harvard Business School case study (390017) of a 1988 oil spill at an Ashland Oil terminal near Pittsburgh. Following a brief summary of the facts of the case, an ethical and legal analysis of Ashland’s response to the crisis is presented. Ashland’s two alternative Press Releases related to the crisis are then compared and contrasted, and the ethical and legal differences between the two release identified and discussed. The concluding section of the analysis presents a draft of a different press release which reflects the appropriate stance for Ashland to take. Keywords: oil spill ethics law crisis management strategy case study case solution communications management . 15 pages; 6 footnotes; 5 bibliographic sources. 4,295 words.   $105
 
17191. PAT PARKER & ASSOCIATES HARVARD CASE STUDY. This paper provides a legal and ethical analysis of a Harvard Business School case involving a small research firm specializing in opposition research for political candidates. The legal analysis first summarizes the relevant facts of the case and articulates the critical issues which revolve around copyright law, contract law, and campaign financing law. The applicable legal rules are then identified and discussed. The legal analysis concludes with recommendations on the appropriate legal action. The second part of the paper analyzes ethical issues in this case. The major ethical issues are identified and discussed. Possible ethical alternatives are identified and recommendations for appropriate ethical action stated. Keywords: campaign financing ethics political opposition research copyright contract law case study case solution. 18 pages; 21 footnotes; 12 bibliographic sources. 4,500 words.   $126
 
17190. BOEING COMPANY & ORGANIZATIONAL CHANGE. This paper provides a prescriptive overview of organizational change at troubled Boeing Company. Following a description of the company’s operations, structure, and micro and macro environment, an organizational change and development approach is used to diagnose problems at Boeing. Based on the diagnosis, a plan for intervention and implementation of organizational change is outline. Another section considers the evaluation of the recommended change program. The concluding discussion considers the organizational change implications of this case for managers in general and public administrators in particular. Keywords: organizational change Boeing aerospace management development administration. Written 2004. 15 pages; 35 footnotes; 26 bibliographic sources. 4,123 words.   $105
 
17189. MANAGING PRODUCT SAFETY: THE FORD PINTO HARVARD CASE STUDY 383129. Drawing primarily on information presented in Harvard Business (1984) case 383129, “Managing Product Safety: The Ford Pinto,” by Kenneth E. Goodpaster and Dekkers L. Davidson, along with supplementary data from business, legal, and news media sources, this paper presents a legal and ethical analysis of the Ford Pinto product safety case. The focus of the analysis is on Ford’s management of the product safety issues presented in the Pinto case. The first part of the paper presents a legal analysis of the case. This part identifies the relevant facts, critical issues, and appropriate legal rules in the case. Conclusions related to the appropriate legal disposition of the case are delineated. Drawing on the facts presented in the first part of the paper, the second part of the paper explores and analyzes the key ethical issues in this case. Ethical alternatives are identified and the recommendations concerning appropriate ethical action made. Keywords: product safety ethics Ford Pinto automotive product recall case study case solution. 18 pages; 19 footnotes; 11 bibliographic sources. 4,959 words.   $126
 
17178. PORTUGUESE SOLID WASTE RECYCLING: MARKET ENTRY STRATEGY. Taking the perspective of an American firm considering investment prospects in Portugal, this paper presents a S.W.O.T. (Strengths-Weaknesses-Opportunities-Threats) analysis of Portugal. Part 1 provides a general overview of the Portuguese market and business climate, focusing on general strengths, weaknesses, opportunities and threats from the perspective of the American investor. Specific high-potential areas for investment are identified and one area – solid waste recycling – is selected for further investigation. Part 2 provides a brief overview of the solid waste recycling market in Portugal. Drawing on the analysis from Parts 1 and 2, Part 3 presents a summary SWOT analysis for an American solid waste recycling firm planning on entering the Portuguese market. Keywords: Portugal country risk assessment investment solid waste industry recycling SWOT. Written 2004. 12 pages; 35 footnotes; 13 bibliographic sources. 3,261 words.   $84
 
17173. COMPARISON OF FOUR NORTH AMERICAN SHOPPING MALLS. This paper explores the meaning and importance of shopping malls through a comparison of four North American malls: 1) Mall of America (Bloomington, Minnesota); 2) West Edmonton Mall (Edmonton, Alberta); 3) Woodbury Commons Premium Outlets (Central Valley, New York); and 4) Westfarms Mall (West Hartford, Connecticut). Following a general discussion on the development of shopping malls and their importance, the paper compares and contrasts the four shopping malls in terms of their respective marketing strategies, consumer behavior, social class, and psychographics. Keywords: shopping malls consumerism marketing consumer behavior. Written 2004. 15 pages; 59 footnotes; 23 bibliographic sources. 4,340 words.   $105
 
17161. GEOGRAPHIC INFORMATION SYSTEMS (GIS) FOR DECISION MAKING. This paper investigates and discusses the use of Geographic Information Systems (GIS) for decision-making applications in the real world, including real estate development planning, agricultural development, environmental management, urban development, and public management. The existing and potential uses of GIS for decision making in watershed management, environmental protection, agricultural planning, agricultural/non-agricultural land allocation decisions, urban commercial development, and urban planning and management are described and discussed. Limitations and problems in GIS implementation and use within these contexts are also discussed. A concluding section looks at the future of GIS technologies and usages. Written 2003. 13 pages; 37 footnotes; 20 bibliographic sources. 3,586 words.   $91
 
17148. TOTAL QUALITY MANAGEMENT (TQM) AND ORGANIZATIONAL CHANGE. This paper looks at the connection between Total Quality Management (TQM) and organizational change in contemporary management practice. The paper begins with a discussion of the definition and history of TQM (including the recent TQM comeback) and an overview of the types of organizations using TQM. It is argued that widespread organizational change has always been an underlying assumption of the TQM process. When successfully implemented, TQM can help companies adapt to rapidly changing environments and serve as a facilitator for more radical internal changes (such as those related to reengineering) as well as an enabling factor in the development of a climate of sustainable continuous improvement and innovation. Keywords: change quality reengineering management. Written 2003. 15 pages; 62 footnotes; 28 bibliographic sources. 4,163 words.   $105
 
17147. COMMERCE BANCORP: SWOT & STRATEGIC ANALYSIS. This paper presents a S.W.O.T. (strengths-weaknesses-opportunities-threats) analysis of fast-growing Commerce Bancorp of Cherry Hill, New Jersey. Based on this SWOT analysis, the soundness of Commerce Bancorp’s existing strategy is assessed. Alternative strategies are considered and the concluding section makes recommendations on Commerce’s future strategy. Keywords: banking strategy banks SWOT. Written 2003. 12 pages; 49 footnotes; 23 bibliographic sources. 3,575 words.   $8