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THE CREDIT CARD INDUSTRY.


09947. THE CREDIT CARD INDUSTRY.

A comprehensive overview of the current state of the credit card industry. Defines the boundaries of the industry and analyzes major competitors. Considers the key strategic and environmental factors for competitor success within the industry. Detailed operational parameters for the industry leaders -- Visa, MasterCard, American Express and Discover -- are presented. Concludes with an analysis of key threats and opportunities in the industry. 15 pages, 42 footnotes in text, 23 bibliographic sources.
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