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Academic Term Papers Catalog STANDARDIZING THE INTERNATIONAL MARKETING PROGRAM.
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| 09493. STANDARDIZING THE INTERNATIONAL MARKETING PROGRAM. Analysis of the factors which drive and underlie the globalization of markets (consumer, industrial and financial) and consideration of three major aspects of such standardization: 1) The pluralization of consumption; 2) the formation of economic superblocs; and 3) the globalization of the world's financial markets. 13 pages, 29 footnotes, 19 bibliographic sources. | $91 |
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