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Academic Term Papers Catalog QUALITY CONTROL IN THE AIRLINE INDUSTRY: CONTINENTAL'S IMPOSSIBLE DREAM.
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09718. QUALITY CONTROL IN THE AIRLINE INDUSTRY: CONTINENTAL'S IMPOSSIBLE DREAM.An overview of quality of service problems in the U.S. airline industry, with a focus on poor-performer Continental Airlines. Considers appropriate measures of quality performance in the industry and statistics of performance for the industry in general. Continental's quality problems are portrayed and analyzed in detail. A link is made between Continental's poor record, its adherence to a price-slashing marketing strategy, and the low morale among company employees. 15 pages, 37 footnotes in text, 30 bibiographic sources. |
$105 |
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