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Academic Term Papers Catalog MARKETING PROFILE OF A CABLE TV COMPANY (VIACOM, INC.).
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| 09717. MARKETING PROFILE OF A CABLE TV COMPANY (VIACOM, INC.). An analysis of this multiple system operator's competitive strategy. Provides historical and financial background on the company and an overview of its four main business segments. Competitive strategy (competitors, target market, marketing and advertising tactics) within each segment is discussed and analyzed in detail. Concludes with an evaluation of the strategy's effectiveness. 12 pages, 34 footnotes, 26 bibliographic sources. | $84 |
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