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| 24. | WOMEN STUDIES |
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Academic Term Papers Catalog MARKETING CHALLENGES AND PR PROBLEMS: PG&E.
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| 09094. MARKETING CHALLENGES AND PR PROBLEMS: PG&E. A profile of a public relations segment within PG&E's (the nation's largest investor-owned gas and electric utility) Golden Gate Region marketing division. Following an industry and market segment profile, considers the company's efforts (and challenges to those efforts) at corporate image-building. 15 pages, 21 footnotes, 24 bibliographic sources. | $105 |
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