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MARKETING A NEW COSMETIC PRODUCT.


09664. MARKETING A NEW COSMETIC PRODUCT. Summarizes the rationale, target markets, product configurations, pricing, distribution and promotional strategy for launching a new product in the cosmetics/toiletries field. The product "Skin Saver" is designed as a combination skin protectant, sunscreen, and anti-aging lotion. 7p., 16f., 19b.   $56
 

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