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JOHN SCULLEY'S ODYSSEY.


09945. JOHN SCULLEY'S ODYSSEY.

A critical review and analysis of Sculley's autobiography which chronicles his journey from the presidency of Pepsi to the chairmanship of Apple Computers. Closely examines the marketing and management directives set forth in the book and assesses the author's skill inthese areas in light of Apple's recent performance. 10 pages, 21 footnotes, 10 bibliographic sources.
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