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INFANT CAR SEATS MARKETING PROGRAM.


09925. INFANT CAR SEATS MARKETING PROGRAM. Presents market overview, rationale and strategy for the marketing of a new infant car seat under the brand name of Care Chair. Details target market, product features, distribution strategy, sales organization, advertising strategy (includes sample ad) and first year financial projections. 16p., 18f., 12b.   $112
 

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