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Academic Term Papers Catalog HILTON HOTELS AND MARRIOTT CORP: A MARKETING STUDY OF TWO GIANTS IN THE U.S. HOTEL INDUSTRY.
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| 09923. HILTON HOTELS AND MARRIOTT CORP: A MARKETING STUDY OF TWO GIANTS IN THE U.S. HOTEL INDUSTRY. A comprehensive analysis of the two hoteliers' comparative operations, management and marketing strategies. Following background industry analysis, compares the two firm's financial positions, comparative market shares, and marketing strategies. Concludes that recent events have temporarily brough the two companies into close competition, but long range strategies and corporate culture imperatives will eventually pull them in different directions. 26p., 65f., 34b. | $133 |
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