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HEWLETT-PACKARD AND THE PC MARKET.


09706. HEWLETT-PACKARD AND THE PC MARKET.

A risks and opportunities marketing analysis of Hewlett-Packard's efforts to enter the PC and workstation market in earnest. Recommends that HP develop turnkey systems because they take advantage of economies of scale and they can be offered to a large number of customers. 7 pages, 8 footnotes, 8 bibliographic sources.
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