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DO INFORMED CONSUMERS MAKE BETTER DECISIONS?


09922. DO INFORMED CONSUMERS MAKE BETTER DECISIONS? Looks at literature in consumer research to determine how (and if) consumers benefit from product and/or service information. Describes some of the major barriers to consumers' use of information, including consumer motivations, point of reference, availability and quality of information, quantity of information, and consumer information processing limitations. 7p., 15f., 13b.   $49
 

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