SUBJECT INDEX:
| 1. | ANTHROPOLOGY |
| 2. | ARCHITECTURE |
| 3. | ART |
| 4. | BLACK STUDIES |
| 5. | BUSINESS
|
| 6. | CRIMINOLOGY
AND LAW |
| 7. | ECONOMY |
| 8. | EDUCATION |
| 10. | HISTORY |
| 11. | JOURNALISM |
| 12. | LABOR |
| 13. | LINGUISTICS |
| 14. | LITERATURE |
| 15. | MEDIA |
| 16. | MEDICINE AND HEALTH CARE |
| 17. | MUSIC |
| 18. | PHILOSOPHY |
| 19. | POLITICAL SCIENCE |
| 20. | PSYCHOLOGY |
| 21. | RELIGION |
| 22. | SOCIOLOGY |
| 23. | SCIENCE |
| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog ADVERTISING AND EMOTIONS.
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| 09709. ADVERTISING AND EMOTIONS. An analysis which shows three of the major ways in which advertisers use effective appeals to manipulate consumers' emotions: 1) creating positive feelings associated with the brand; 2) using emotions to increase communication impact; and 3) presenting emotions as a benefit of consumption. Background theory on consumer learning and decision-making is provided. 10p., 27f., 21b. | $70 |
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