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Academic Term Papers Catalog THE MARKETING OF HEALTH CARE PRODUCTS: UNDERSTANDING THE BUYING DECISION. |
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| 08226. THE MARKETING OF HEALTH CARE PRODUCTS: UNDERSTANDING THE BUYING DECISION. Through an extensive review of literature, this paper investigates spiralling health care costs through the perspectives of cost containment. The issues of purchasing, materials management, inventory management and the role of the vendor are discussed. Notes in text. 30p. 78f. 33b. | $133 |
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