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MARKETING PLAN FOR CALIFORNIA WINE TO JAPAN.


08331. MARKETING PLAN FOR CALIFORNIA WINE TO JAPAN. Presents a detailed plan for marketing California wine to Japan. Includes an analysis of the characteristics of the Japanese market, including consumer preferences and buying habits, channels of product distribution, pricing structure, promotion strategies, competition, estimated sales, and pro-forma profit and loss statement. 21 pages, 38 footnotes, 16 bibliographic sources.   $133
 

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