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Academic Term Papers Catalog MARKETING IN THE BANKING INDUSTRY. |
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| 08103. MARKETING IN THE BANKING INDUSTRY. A look at successful strategies in making a bank customer-oriented. Various experts are cited who encourage the development of a sales-oriented banking staff and emphasize the importance of convenience, responsiveness, breadth of services, and customer relations. Also considers how to manage public opinion regarding bank closings and market segmentation. 27p. 8b. | $133 |
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