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Academic Term Papers Catalog INTERNATIONAL MARKETING OF SOFT DRINKS.
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| 08135. INTERNATIONAL MARKETING OF SOFT DRINKS. Investigative study of the soft drink market in the United Kingdom. Current world market conditions and trends are examined. The U.K. soft drink market is compared and contrasted with the markets in Europe, Canada and the U.S. Diet Coke is presented as a case study of soft drink marketing in the U.K. A market strategy is developed for potential newcomers. Ten charts included. 15p. 32f. 27b. | $105 |
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