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| 22. | SOCIOLOGY |
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| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog INTERNATIONAL MARKETING OF LIGHT BEER.
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| 08108. INTERNATIONAL MARKETING OF LIGHT BEER. Investigative study of light lager and low calorie/low alcohol beer market in the United Kingdom. Current world market conditions and trends are examined. Marketing of Bud Lite in the U.K. is presented as a case study. Includes an outline of a marketing strategy for a new product. 15p. 31f. 30b. | $105 |
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