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A.T. & T.'S ENTRY INTO THE PERSONAL COMPUTER MARKET.


08055. A.T. & T.'S ENTRY INTO THE PERSONAL COMPUTER MARKET. A study of A.T. & T.'s product line and marketing strategy for entering the computer field. The internal conflict between marketing and manufacturing, competition with I.B.M., and other factors are covered. 10p. 23f. 11b.   $70
 

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