SUBJECT INDEX:
| 1. | ANTHROPOLOGY |
| 2. | ARCHITECTURE |
| 3. | ART |
| 4. | BLACK STUDIES |
| 5. | BUSINESS
|
| 6. | CRIMINOLOGY
AND LAW |
| 7. | ECONOMY |
| 8. | EDUCATION |
| 10. | HISTORY |
| 11. | JOURNALISM |
| 12. | LABOR |
| 13. | LINGUISTICS |
| 14. | LITERATURE |
| 15. | MEDIA |
| 16. | MEDICINE AND HEALTH CARE |
| 17. | MUSIC |
| 18. | PHILOSOPHY |
| 19. | POLITICAL SCIENCE |
| 20. | PSYCHOLOGY |
| 21. | RELIGION |
| 22. | SOCIOLOGY |
| 23. | SCIENCE |
| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog THE IBM PC: ITS DISTRIBUTION SYSTEM.
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| 07455. THE IBM PC: ITS DISTRIBUTION SYSTEM. Good study of how IBM moved into mass marketing with its PC home computer, and the problems encountered,. Includes how and why IBM decided to use a variety of outlets, IBM's policies for retailers, problems of supply, problems of unauthorized discounting. Although trying to control both quality and price through independent outlets has its costs, the distribution strategy should allow IBM to saturate the market. 6p. 6f. 4b. | $42 |
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