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THE EXECUTIVE JET INDUSTRY: THE CASE OF CANADAIR.


07319. THE EXECUTIVE JET INDUSTRY: THE CASE OF CANADAIR. Detailed and well-written study of competitive strategies and results in the executive jet market, characterized by high entry and exit barriers. History of Canadair's attempt to enter this market with what was intended to be a superior product --but in the end turned out to be only comparable to competitors, as recession struck the entire industry. Also analyzes strategies of major competitors such as Cessna, Gates Learjet, and Gulfstream. 18p. 32f. 34b.   $126
 

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