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| 3. | ART |
| 4. | BLACK STUDIES |
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AND LAW |
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| 20. | PSYCHOLOGY |
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| 22. | SOCIOLOGY |
| 23. | SCIENCE |
| 24. | WOMEN STUDIES |
| 25. | AREA STUDIES |
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Academic Term Papers Catalog THE ETHICS OF ADVERTISING.
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| 07661. THE ETHICS OF ADVERTISING. An overview of criticisms and defenses of possibly misleading advertising. Includes the evolution of legal doctrines, the difference between falsehood and deception, how literal truth can actually deceive, criticism and defense of the technique of associating social-psychological values with, products ("You meet the nicest people on a Honda"). Well-informed consumers need less protection than ignorant consumers; since both types of consumers exist in the market, controversy over ad ethics will continue. 7p. 14f. 2b. | $49 |
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