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THE COMMERCIAL BANKING INDUSTRY: AN INDUSTRY ANALYSIS.


07317. THE COMMERCIAL BANKING INDUSTRY: AN INDUSTRY ANALYSIS. Thorough study of the clash between banks and nonbanks. Overview of the development of nonbank competition, analysis of the strategies of some major bank and nonbank competitors, legal and financial advantages available to the two types of institutions, strategies used by banks and nonbanks. Full deregulation in October 1983 should bring a new era as banks and nonbanks begin to compete on more equal terms, with a new emphasis on marketing strategies and specialization. 18p. 14f. 14b.   $126
 

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