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Academic Term Papers Catalog THE CHRYSLER CORPORATION: THE EFFECT OF LEE IACOCCA'S CHANGES ON THE CORPORATION.
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| 07457. THE CHRYSLER CORPORATION: THE EFFECT OF LEE IACOCCA'S CHANGES ON THE CORPORATION. Basic history of the crisis and recovery at Chrysler, 1979-82: Japanese competition, changes in the market and high fixed costs created the problem; cutting costs and halving the breakeven point in terms of volume of cars produced, selling non-auto-making-divisions, and establishing a market oriented strategy turned the company around. 4 pages, 7 footnotes, 6 bibliographic sources. | $28 |
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